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Contents

1
Introduction

3
PART ONE The Storytellers Story
5
ONE The Presentation
19
TWO The Miscast Lawyer
43
THREE Becoming a Storyteller
57
PART TWO Building the Story
59
FOUR Ethos

81
FIVE Logos
101
SIX Pathos
121
PART THREE The Process
123
SEVEN The Script
157
EIGHT The Edit
175
NINE The Performance
193
PART FOUR The Practice
195
TEN Lies That Tell the Truth
211
ELEVEN PowerPoint Versus Pixar
227
TWELVE Heroes, Villains, and Exposition
261
Conclusion

269
Index

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