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HEVUN Diversified Corporation

OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

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Introduction
Global Trading &
GLOBAL TRADING &

Marketing
Logistics, MARKETING
Engineering &
Design
Capital Services
Business Services HEVUN Diversified Corporations Global Trading & Marketing
[GT&M] suite of consulting products helps your company to
make sure that it has all of the puzzle pieces, as well as to
assist your company in using those pieces to assemble a
completed puzzle. Overseen by our Chief
Client Officers [CCO] and our team of
GT&M professionals, our suite of
GT&M consulting services have a
singular focus to enable our clients to
sell their products at an optimal profit and to source input
materials at the most competitive cost. Our GT&M clients
include manufacturers, importers, exporters, wholesalers and
distributors within industries which span the entire
manufacturing and industrial spectrum, including the
following:

Aerospace & Defense


Automotive
Chemicals
Textiles
Electronics
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

Food and Beverage


Metals and Engineered Products
Pharmaceuticals

With access to a full suite of GT&M services to help your


company compete and grow profitably, HEVUN Diversified
Corporation stands ready to provide the tools that your
company needs to unlock the door to success
around the globe. And, since our success is
totally dependent upon the success of our
clients, you can rest-assured that HEVUN
Diversified Corporation will put the interests of your
company front-and-center in all that we do.

SALES REPRESENTATION [topic will expand/contract when you


click on the heading]
HEVUN Diversified Corporations GT&M team believes that
selling is both an art and a science, requiring a subtle
combination of the art of relationship-building with a
scientifically rigorous approach to planning and follow-up.
Successful selling involves solving a puzzle about which
potential customer organizations to approach, which people
within those organizations should be contacted, and what
types of products and programs would provide the greatest
probability for a profitable sales relationship, all the while
making sure that the customers needs and requirements
are met on a timely basis.

Our GT&M team has a highly experienced and capable sales


force positioned in prime locations throughout the world,
with ready access to major markets and customers
throughout the Americas and Asia. Given that the core of
our success is our people and our One HEVUN strategy, we
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

can consistently deliver increased revenue and profits for


your company by deploying our highly-trained sales and
engineering teams on your behalf in most major markets
located around the world.

Our GT&M team assembles a dedicated sales and


engineering group that is customized to your product or
service. We support this dedicated sales group by providing
them with in-depth knowledge of your companys products,
equipment and capabilities, and then we drive customer
inquiries to this dedicated sales group using a number of
approaches, such as direct sales efforts, industry trade show
support, internet search engine optimization efforts, and
focused e.mail marketing campaigns to industrial customers
that use your companys products.

Our approachbroad in many respects yet focused on your


companys productsensures a higher conversion and
closing rate which will drive sales and profits for your
company. In conjunction with our extensive Customer
Relationship Management [CRM] technology, we will
continually assess and measure the performance of our
sales groups, providing you with the data that demonstrates
the success of our approach. Here are but a few of the
benefits of using HEVUN Diversified Corporations GT&M
team for your sales team around the globe:

Improve Sales Operation Efficiency


Increase Revenue and Profits While Decreasing Costs
Achieve Faster Speed to Market
Reduce Market Entry Risk
Establish an Immediate Market Presence throughout
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

The Americas and Asia

SUPPLIER SOURCING [topic will expand/contract when you click


on the heading]

Success in todays global marketplace does not depend


solely on selling great products. Part of the puzzle of
operating globally is to figure out how to align with the
highest-quality, most cost-effective suppliers throughout the
world. However, there are a number of challenges that you
are confronted with. Your company is under increasing
pressure to reduce supply costs even as you need to
leverage your suppliers to drive innovation. The risks to
consumer safety and to the reputation of your company as a
result of a poorly-managed supply chain are obvious. This
volatile and dynamic environment creates new challenges,
but also new opportunities.

In response, your companys procurement and supply chain


teams will need to improve cross-functional collaboration
within your own company, develop and pursue innovative
negotiation strategies, and lead efforts to build and sustain
collaborative partnerships with key suppliers throughout the
world.

At HEVUN Diversified Corporation, we leverage our vast


database of international suppliers and our knowledge and
expertise in product costing, negotiation, international trade
and supply chain management to help your company
develop and implement innovative approaches to
negotiating and collaborating with reputable, high-quality
suppliers. As a result, we have helped clients achieve
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

hundreds of millions of dollars in bottom line savings and


incremental revenue growth.

PRODUCT DEVELOPMENT AND BRAND


POSITIONING [topic will expand/contract when you click on the
headingwhen you click on heading, the intro paragraph and the four sub-
headings open]

HEVUN Diversified Corporations Outsourced Product


Development [OPD] services were developed as a natural
extension of our Sales Representation and Supplier Sourcing
services. Working with a variety of clients across industries,
continents, time zones, and cultures, we began to establish
processes, expertise and state-of-the-art infrastructure
capable of managing all aspects of the product lifecycle,
with the exception of manufacturing, which we leave to our
highly-qualified clients. Our product lifecycle services
include:

Market Assessment, Research and Analysis


[topic will expand/contract when you click on the sub-heading]

Growth is necessary because it is the only way forward


for your company; staying still is not an option as your
competitors will pass you by. Creating value is a
competitive advantage which lets your company
achieve higher contributions from your sales and
greater returns from your resources. But, how do you
make sure that you are creating optimal value for your
current and future customers ?

At HEVUN Diversified Corporation our GT&M team has


the answerby engaging in market assessment,
research and analysis under our direction, your
company can benefit in one of four ways:
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

By better understanding the needs of your


existing customers so that you can sell them
more of your existing products;
By better understanding the needs of your
existing customers so that you can sell them
new products;
By understanding the needs of prospective
customers so that you can sell them your
existing products;
Or, furthest away from your existing business,
by understanding the needs of prospective
customers so that you can sell them new
products.

Product Focus Groups [topic will expand/contract when


you click on the sub-heading]

Once the Market Assessment, Research and Analysis


process is completed, out GT&M team can assemble
focus groups as a tool to understand how your existing
and prospective customers make decisions about -- and
what factors influence -- their purchase and use of
products or services similar to those sold by your
company. Focus groups are an ideal marketing
research method for the purpose of:

Exploring New Product or Service Ideas


HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

Understanding Your Companys Brand Image

Testing the Effectiveness of Advertising and


Marketing Concepts

Understanding a Competitors' Perceived


Strengths and Weaknesses

Conducting Product Testing

Existing Product and Packaging


Refinement [topic will expand/contract when you click on the
sub-heading]

After the Focus Group process is completed, perhaps


the conclusion is that your existing products are good,
but not great. Perhaps your product line needs to be
refreshed in order to meet current consumer needs
and desires. Maybe your competitors have caught up
to your product in terms of functionality, aesthetics or
perceived value. Or, perhaps the way that your
existing products are packaged are not conveying the
message that you manufacture high-quality, high-
value products.

Under any of these scenarios our GT&M team can


help. We use our wealth of design and engineering
experience to determine how costs can be stripped out
and where functionality, performance or aesthetics
can be improved. We will identify aspects of your
product line that may be over-engineered, look at
reducing the part count, see where we can utilize less
expensive materials and explore ways to simplify the
manufacturing process. We will not stop short of any
effort to put your company and its products in a
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

position to be the most cost-competitive and highly


sought-after products in markets around the globe.

New Product Design [topic will expand/contract when you


click on the sub-heading]
If after the Focus Group process is completed the
decision is to start building a new product from
scratch, our GT&M team has the resources to meet
your complete product development needs. Our
experienced product development team and our
proven product development process will ensure that a
high quality product is developed with a fast time-to-
market. We can take the risk out of your product
development projects.

Our ISO-based product development process covers all


phases for full product development, including concept
development, architecture development, detailed
design, testing, and transition into manufacturing.
This process has proven successful for a variety of
product categories, ranging from consumer products
to medical products.

Our product development team is composed of


experienced engineers from all disciplines needed for
a turn-key product development: mechanical
engineers, electrical engineers, printed circuit board
designers, software engineers, human factors
engineers, and test engineers. Our team and partners
combined have product development experience in
working with more than 250 different clients to satisfy
their product development needs for products that
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

have been sold throughout the world. As a full service


group, our GT&M team can offer your company a
complete product development solution, or simply
provide consulting services for specific aspects of your
new product design project. Whether you're in need of
engineering proficiency in a particular discipline or
multiple disciplines, we want to provide our clients
with the expertise needed to get the job done right the
first time. It is our goal to be an extension of your
engineering team and to provide the skills necessary
for you to complete your project so that we can help
you take it to market.

GRAPHIC DESIGN AND TRANSLATION


SERVICES [topic will expand/contract when you click on the heading]

In order to enable HEVUN Diversified Corporations to assist


your company in achieving maximum success in designing,
sourcing and selling your products throughout the world,
there are a few additional services that our GT&M team can
provide to our clients in order to bridge any remaining gaps
which may stand between your company and potential
customers across global markets. While many of our clients
have in-house marketing and graphic design teams, or
relationships with independent firms located in their home
markets, we find that our clients often lack the same type of
trusted relationship with firms in international markets that
they seek to penetrate. Our GT&M team has partnered with
best-in-breed in-country firms across the globe that are
highly capable of designing websites, marketing materials
and product brochures that will allow your companys
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

product message to be communicated to your target


audience. Because global markets often have different
methods, customs and cultural norms that have to be
honored when it pertains to communicating the proper
message about your company and its products, you can rely
on our GT&M team can provide you with the final piece of
the puzzle that stands between your company and success
on a truly global scale.

Web Presence and Design Services [topic will


expand/contract when you click on the sub-heading]

Our GT&M team believes that the best approach to


web design is to focus on simplicity and efficiency. We
believe that by creating a streamlined and effective
website, focused on communicating product features,
breadth of product lines and the high-quality, cost-
effectiveness of your products, you will provide your
customers with the information they need. Beyond
communicating these items, your website will not be
utilized to take the place of our well-trained sales
representatives and engineers, who will be relied upon
to provide existing and prospective customers with
any additional information required in order to
complete the sales cycle. Our GT&M team will have
three primary goals relative to your website: to create
an online presence in the language of the markets you
seek to enter, to differentiate your company from its
competitors, and capture sales leads for your
products.

Create an Online Presence [topic will


expand/contract when you click on the sub-heading]
Creating an online presence in the local
language of the markets you seek to enter
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

is imperative. This means building a


website that includes your business
information and highlights about your
products, as well as giving your existing
and prospective customers a way to
contact your sales team.
Differentiate Your Company [topic will
expand/contract when you click on the sub-heading]
Differentiating your company from its
competitors takes a more advanced
strategy. Maintaining a blog that portrays
recent industry developments, product
innovations and unique applications of
your companys products can help your
website stand out and help customers
better understand your business and
products.
Capture Potential Leads [topic will
expand/contract when you click on the sub-heading]
A good business website can be used to
capture potential leads. As the site grows
it becomes a community for existing and
prospective customers. Connect with your
customers, use your website as another
avenue through which your customers can
provide you with feedback on current and
proposed products, and use the website
connection as a means to keep your
customers engaged in your brand and
products. Your website can be the
elevator pitch about your company and
products, while our GT&M team can focus
on the human connection that leads to
long-term relationships with your
customers.

Catalog and Promotional Materials


Design Services [topic will expand/contract when you click
on the sub-heading]
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

Our GT&M team offers complete end-to-end catalog,


specification sheet and product data design,
production and fulfillment services for clients located
worldwide. We have the expertise and graphic design
staff capable of taking a catalog project from start to
finish, no matter how large or small the project. Our
integrated approach to catalog design brings planning,
creative art direction, product photography, database
integration, e-commerce integration, printing and
mailing into a single one-source solution for our
clients. Your catalog marketing efforts become a
vehicle for sales that produces measurable results and
strengthens the connection between your brand and
your target market. In-house services and capabilities
include:

Catalog Design & Layout

Creative Concept & Art Direction

Product & Model Photography

Online Catalog & E-commerce

Copy Writing

Printing, Production, Mailing & Distribution

Database Marketing & List Management

Tracking & Analysis

Product Packaging Design Services [topic will


expand/contract when you click on the sub-heading]
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

Perception is everything. When a customer or end-


user receives your product, what they perceive about
your products package is what they perceive about
the quality of those products, as well as the quality of
your company, its service and credibility. Customers
appreciate smart, dynamic packaging design. If
identity is the first impression of your company,
packaging design is certainly the hello of your brand
and products. Done well and it can inspire
appreciation for the consideration behind it. Done
right and it will inspire loyalty to your cause.

HEVUN Diversified Corporation is a unique company


that truly cares about your product and your
packaging design needs. We possess fine-tuned
packaging skills and knowledge that can help your
product ship safely and without damage, that can
satisfy international and local regulations, and most
importantly, and that can position your product to sell
at an optimal profit. Our product packaging design
services include, but are not limited to, the design of
innovative, practical and cost-effective packaging of
the following types:

Paperboard Cartons
Clam Packs
Blister Cards
Corrugated Boxes
Pouches and Bags
Labels

Translation Services [topic will expand/contract when you


click on the sub-heading]
HEVUN Diversified Corporation
OUR SERVICES Wireframe GLOBAL TRADING & MARKETING

As your company begins to reach out to customers


across the globe, the accuracy of your
communications, business documents, contracts and
promotional materials is vital. A poorly-translated
document may save money up-front, but the long-term
ramifications could be problematiceven disastrous
for your company and customers. Incorrect
translations can result not only in botched wording and
inappropriate cultural meaning, but inaccuracy that
could result in profound misunderstanding at best, and
actual harm at worst, damaging your company and
your efforts to expand your business.

Our GT&M team and our network of translation


partners have produced expert translations for
pharmaceutical, business, medical, regulatory, legal,
education and private clients in over 25 languages.
Our nine step translation process ensures accuracy
and excellence with a sophisticated system of checks
and balance. Our network includes more than 250
translators around the world with technical expertise
in many fields and proficiency in languages including
English, Chinese, Spanish, German, Italian, French,
Japanese, Russian, Portuguese and many more.
Whether you need the translation of a one page
personal document, a distribution agreement or a
multi-volume set of technical users guides, we deliver
an accurate, culturally-appropriate translation in the
right language, in the right format, on time and within
budget.

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