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Reception Study
Reception study has three different types of models, which are dominant,
oppositional and negotiated. Dominant reading is when the reader fully
shares the text codes and accepts and reproduces the preferred reading in
such a stance so that the code seems natural and transparent. Negotiated
reading is where the reader partly shares texts codes and broadly accepts
the preferred reading, but sometimes resists and modifies it in a way that
reflects their own position, experience and interests. Final model is called
oppositional reading which is where the reader whose social situation
places them in a directly oppositional relation to the dominant code,
understand the preferred reading but does not share the texts code and
rejects of this reading, bringing to bear an alternative frame reference.
The reception study is changing due to the neuroscience and the new
brain sciences.