Hashmat Rohian

Digital Strategist & Data Scientist

rohianwork@gmail.com

Summary
Effective leader with 10 years of rapid advancement in data, analytics, digital and business leadership. Known
for harnessing data analytics and digital in support of business strategy and for delivering cross-functional,
rapid prototyping capability to push and test new value propositions in the market fast.

Technology enthusiast and lean startup evangelist, building a never rest, kill complexity and care more
culture that manages existing technical debt and prepares the organization for future disruptions by leveraging
emerging business models and digital ecosystems. Lead creation of culture and solutions that deliver business
value and strategic benefit. Maintain an extensive network of tech and business experts to consult and enlist as
needed. Practitioner and academician with over 5 years teaching and curriculum development experience at
top Canadian colleges and universities in IT, data science and agile delivery.

Global thinker and operator with experience working with multinational corporations on large international
implementations and onsite across North America, Europe, and Asia. Excel at partnering with stakeholders,
using technology and data assets/insights to advance business in tech-dependent environments such as financial
services and insurance.

Hashmat holds post-graduate degrees in Computer Science and Financial Engineering and is a certified PMP,
ACP, CISSP, CFE, TOGAF EA and Lean Six Sigma practitioner.

Experience
Academic Coordinator, Big Data Analytics - Advanced Data Science and Predictive Analytics at York
University
May 2017 - Present
Create the overall program structure and how the courses build on each other.
Reviewing course outlines, lesson plans and course materials to ensure that we are meeting all program
learning objectives and that we are not missing any key pieces.
Building curriculum and instructing courses related to basic and advanced methods of data analytics

Senior Director - Architecture, IT Strategy & Applied Innovation at The Co-operators

January 2016 - Present
Management and Delivery of Enterprise Architecture work-plan across business, data, analytics, application
and technology

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 Help lead Cooperators Applied Innovation Portfolio, in support of our strategic and operational imperatives
Staff Coaching and Development of the Enterprise Architecture team

Professor - School of Engineering Technology and Applied Science at Centennial College

January 2014 - Present
Teaching part-time in School of Information Technology regarding , Big Data Analytics, R, Hadoop, Data
Science, Software Development, Data warehouse and Integration, Database Management and Business
Intelligence (Cognos, Oracle, MS SQLServer)

Professor - School of Media Studies and Information Technology at University of Guelph-Humber

August 2011 - January 2017 (5 years 5 months)
As an experienced educator, devise captivating, fascinating, and unique practices of teaching that creates
interest in the students.

Conduct seminars, tutor students, develop and grade exams in Data Analysis and Reporting in SAS/R,
Database Design & Development, Business Intelligence, Mobile App Development, Database Security in
Oracle 11gR2/MySQL, Web Development technologies and Web page design and usability

Instructed students in SQL, PL/SQL, Java, XML, XHTML, XSL/XSLT, CSS, Content Management Systems,
Ajax, PHP, Python, etc.

Responsible for developing curriculum and ensuring that it is covered through in-class and virtual technology.

Part Time Professor - School of Business at Conestoga College

September 2016 - December 2016 (3 months)
Teaching Project Management - Agile Practices

AVP, Digital Innovation at Aviva Canada

January 2015 - December 2015 (11 months)
Build and lead an agile cross-functional team in Aviva Digital Garage
Build a rapid prototyping capability to push and test new value propositions in the market
Explore innovations for existing business problems, the impact of new technology and data analytics on
customers and industry and look at newly emerging business models and products

AVP, R&D - Data Science at Aviva Canada

January 2013 - January 2015 (2 years)
Lead a cross-functional team charged with bringing data-driven insights to the masses and make fast, fact-
based decision making a reality across Aviva Canada.

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 Responsible for taking an issue-to-outcome execution approach putting the focus where it should be: on
innovation in the digital space and tying Data, Execution, Learning, Analytics & Technology directly to
making better and faster decisions for improved business.

Lead the development of web, desktop and mobile applications using advanced analytics technologies
such as Hadoop/NoSQL/R, predictive and causal modeling, customer pricing, speech analytics, portfolio
optimization and fraud analytics.

Mandate includes:
1. Infusing Analytics, Automation and Digital Solutions into the Decision-making Process.
Starting with the business issue first, then defining the most relevant external and internal data and analysis
and then re-engineering decisions to use the resulting analysis and insights
2. Organizing and Governing Analytics Capabilities
Construct and allocate resources based on the maturity and needs of the business, where Analytics insight will
deliver the most value and the closest positioning to decision-making.
Effectively manage supply and demand for Analytics services across the business.
3. Sourcing and Deploying Analytics Talent, Capability Development and Knowledge Management
Develop an evolving set of managerial literacies essential to competing on Analytics, including the ability
to find, manipulate, manage and interpret structured and unstructured data.
Conduct annual Analytics Academy to build Analytics competence and literacy

Professor at Seneca College of Applied Arts and Technology

August 2013 - December 2014 (1 year 4 months)
Teaching in Seneca School of Business courses in Marketing Metrics, Financial Analysis, Digital Strategy &
Advanced Analytics

Manager - Advisory - Advanced Analytics at PwC

June 2012 - May 2013 (11 months)
Lead, build capacity and manage the Advanced Analytics service offering.

Employ algorithms for advanced analysis of structured and unstructured data.

Develop sophisticated statistical model, and employ other advanced data mining techniques to find patterns in
data, perform prediction, optimization, forecasting. Projects include predicting churn, market basket analysis,
understanding customer behavior.

Manage Associate Senior Associates assigned to determine their priorities and ensure deliverables are on time
and meet requirements. Train and coach analysts for success and development.

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 Prepare client-ready presentations and analytical outputs as required and present findings and conclusions to
business executives.

Manager, Advanced Analytics & Modeling at Exchange Solutions Inc.

May 2011 - July 2012 (1 year 2 months)
Joint accountability for client results on 3 client teams including large loyalty and optimization programs in
retail, financial and energy corporations.

Reporting to the CTO and working closely with the General Manager, Marketing and the rest of the client
leadership team, determine analytics and business intelligence strategy, articulate solution objectives, set
priorities and lead key initiatives consistent with GiveGet framework, processes and guidelines.

Determine the customer segmentation, measurement & reporting requirements for the client engagement,
ensuring a long term view and incorporating the full analytical life cycle.

Develop and implement the social/web and digital strategy and ensure analytical plans are prepared and
aligned with objectives.

Manage 7 Analytics staff assigned to the business team (typically 1-2 per client) to determine their priorities
and ensure deliverables are on time and meet requirements.

Train and coach analysts for success and development in web, social media and digital analytics.

Mine data for insights and prepare client-ready presentations and analytical outputs as required and present
findings and conclusions to client business executives.

Senior Consultant, Data Management & Analytics at Market Probe

June 2010 - May 2011 (11 months)
Responsible for data management, advanced quantitative research and Web-based reporting; ensuring that
research project data and analysis is managed and communicated effectively and efficiently across multiple
studies for major clients.

Design database systems, leverage enterprise Web-based reporting solutions and facilitate information
sharing/decision making through advanced analytics working in conjunction with multiple stakeholders.

Senior Database and Statistical Analyst at Market Probe Canada

November 2009 - June 2010 (7 months)
Responsibilities included extracting, transforming and inputting data sets from various sources; creating
predictive models; coding methods for monitoring models for customer loyalty, satisfaction and advocacy;

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 communicating findings to staff; supporting account management and operations; and translating non-
technical questions into quantifiable tasks.

Working in conjunction with multiple stakeholders, design database systems, leverage enterprise Web-based
DBMS solutions and facilitate information sharing/decision making.

Successfully cut cost and improved quality by in-housing customer retention/loyalty modeling, and
automated reporting and database management.

Instructor at Schulich School of Business

September 2007 - August 2009 (1 year 11 months)
Conducted seminars, tutored students, developed and graded exams in Discrete Mathematics (MATH.
1019), Object Oriented Programming (CSE 1020), Internet Client-Server Systems (ITEC 4020), Using and
Designing Database Systems (ITEC 3220), Introduction to Data Structures and Algorithms (ITEC 2620) and
Data Mining(CSE 4412), Database Management with Microsoft Access (SB/OMIS 3730)

Research work included statistical methods for analyzing discrete data and frequency data, together
with some of the graphical methods which are useful for understanding patterns of association among
categorical variables e.g. methods for discrete frequency distributions; association plots for two-way tables;
correspondence analysis; mosaic displays and friends; effects plots for log-linear models and logistic
regression; diagnostic plots for model assumptions; and models for repeated measures.

Application Developer at National Research Council

May 2008 - November 2008 (6 months)
Working in collaboration with health professionals, developed a text anonymizer for patient health
records according to the Health Privacy Act to protect patient identity while retaining data integrity

Led the development team in the analysis, design, implementation, evaluation and deployment of
large scale text mining on text data in DB2, Oracle and SQL servers by data schema integration

RAY Research Assistant at York University

May 2007 - September 2007 (4 months)
Developed Java and C code to perform Text Mining within a large biomedical datasets called Pub-Med,
containing 45 Giga-Bytes TREC journal articles

Researched information retrieval of Genomics Data using Machine Learning methods that search, retrieve
and rank documents and passages according to given user keywords and specifications.

Competed in 2007 TREC Genomics Track competition held by National Institute of Standards (NIS) and US
Department of Defense (DoD) as a result of my designed algorithms our team was positioned in the Top-3

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Technology Assistant Faculty Support at York University
September 2006 - May 2007 (8 months)
Developed and designed course management systems and was responsible for web database development

Conducted meetings and workshops with faculty to introduce, train and support novel technologies to
facilitate teaching, learning and research

NSERC Research Assistant at York University

May 2005 - September 2005 (4 months)
Gathered data in multiple coordinate systems, programmed in VRML, C & OpenGL under the supervision of
Prof. Wolfgang Stuerzlinger

Attended meetings with TTC engineers, and workshops related to the project.

Development of a 3D interactive York University model an surrounding buildings for the subway extension
to York University

Web Designer
January 2001 - January 2002 (1 year)
Worked with Dreamweaver, Contribute, SQL/Oracle, Photoshop, Flash and Fireworks.

Working with a 5-member team gave an interactive web presence to the institute and increased admission and
advertising revenue by 2 fold.

Education
PMI Agile Certified Practitioner
Agile Coach, Project Management, 2013 - 2013
Activities and Societies: Lean Six Sigma, Kanban, DSDM, Crystal and Scrum Training Value Driven Delivery
Stakeholder Engagement Boosting Team Performance Practices Adaptive Planning Problem Detection and
Resolution Continuous Improvement
Graph Academy
Certificate, Big Data Mining, Spatial & Graph NoSQL Databases Modeling, 2014 - 2014
The Open Group
TOGAF 9 Enterprise Architect Certification Level 1 and Level 2, Enterprise Architecture, 2013 - 2014
Association of Certified Fraud Examiners
Certified Fraud Examiner, (Financial Transactions and Fraud Schemes, Fraud Prevention & Deterrence, Fraud
Investigation, Law), 2012 - 2012
Predictive Analytics World Conference
Certificate, Predictive Analytics, 2012 - 2012

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Activities and Societies: Attended the following training workshops: Predictive Analytics Applied An Online
Introduction, The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data
Mining Mistakes , Advanced Methods Hands-on: Predictive Modeling Techniques
The International Information Systems Security Certification Consortium
Certified Information Systems Security Professional (CISSP), Computer and Information Systems Security/
Information Assurance, 2012 - 2012
MSc. Data Mining & Analytics - York University
Master of Science, Data Mining (Computer Science & Engineering), 2008 - 2011
Master Degree in FNEng, York University - Schulich School of Business
Graduate Diploma, Financial Engineering - Schulich School of Business, 2008 - 2010
Certified Project Management Professional (PMP)
PMP, Certified Project Management Professional, 2010 - 2010
Graduate Certificate in Quantitative Methods: Institute for Social Research, York University
Graduate Certificate, Statistical Learning and Data Mining, 2010 - 2011
Activities and Societies: Visualizing Categorical Data with SAS and R Data Analysis & Programming in
R Longitudinal and Hierarchical Data Analysis with Mixed Models in R Programming in SAS Structural
Equation Modeling Data Analysis in SPSS
Spring Seminar Series on Social Research Methods, Institute for Social Research, York University
Graduate Certificate, Social Research Methods, 2010
Activities and Societies: Principles & Practice of Questionnaire Design; Survey Data Collection; Sampling
for Population Surveys in a Nutshell; Survey Data Analysis; The Art & Science of Research Interviewing;
Conducting Focus Groups for Social Research; Interpreting Qualitative Data
Graduate Certificate in Web Analytics, University of Toronto
Graduate Certificate, Web Analytics, 2011 - 2012
Activities and Societies: Advanced Web Analytics: Optimizing Site Traffic and Interactions & Using Google
Analytics for Content-Rich Websites
Six Sigma Black Belt
Six Sigma Black Belt Certification, Six Sigma philosophy of process improvement & Customer centered
business, 2010 - 2011
BSC Spec. Hons, York University
BSC Spec. Hons, Computer Science (Graduated First Class with Distinction), 2003 - 2007
York University / Humber College - Post Graduate Certificate, Project Management
Post Graduate Certificate, Project Management - MITACS, 2008 - 2009
Yellow Belt Certification, Eminent Tech Inc.
Yellow Belt Certificate, Six Sigma, 2010 - 2010

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Hashmat Rohian
Digital Strategist & Data Scientist
rohianwork@gmail.com

Contact Hashmat on LinkedIn

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