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environment. We would be highly obliged if you could take out some time from
your busy schedule and give us your valuable comments/inputs. Please note
that this is an academic exercise and all the information will be kept
confidential.
1. Who is the decision maker in your family to buy rice? Please specify.
9. Please rate the following attributes of branded rice that you buy according
to the scale given below.
1-Very poor 2-Below average 3-Average 4-Above average 5-Excellent
Attributes 1 2 3 4 5
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Quality
Taste
Aroma