Professional Documents
Culture Documents
PEPSI COLA
Vs
COCA COLA
11/58, M.C.I.E,
Mathura
road, New Delhi
Website:
www.dbs.edu.in
Comparative Analysis
And Research
Pepsi cola Vs Coca cola
2
ACKNOWLEDGEMENT
Well to say this is my project would be totally untrue. At best this was
my dream. There are people in this world, some of them so wonderful,
that made this dream become a project. I would like to thank all of them,
and in particular:
Especially, MR.Arvind Rathore Franchise manager - who trained us about
products and services of PEPSICO and taught us how to deal with
customer,
All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) whose off
time discussions with me always encouraged and motivated me for the
project, he was the one who helped me in understanding the market in a
better and easier way.
MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth
(Program director)teacher cum mentor, they helped me right from the
beginning to the end of my project in every aspect,
Mr Shelesh and MRS. Taruna, Placement cell After all without their
support I would have never got a chance to do my project in my dream
topic.
My friends and colleagues Wasim ,Prashant, Sandeep , Laleet,
Pawan,Vinod,Vikas and others that surround me, love me and make life fun
to reduce stress and tiredness.
And lastly, it is only when one writes and realizes the true power of MS
word 2007, from grammar checks to replace-alls. It is simple. And the
power of Windows XP the OS where MS Office is . Thank you Mr. Bill
Gates and Microsoft Corp!
DECLARATION
Certificate .. .. ..2
Acknowledgement .. . .. .. 3
Declaration .. .. . . 4
Preface ..5
Table of the content 6
Executive Summary .. .7
1.Introduction ...................................................................
3.6.Feedback and
Remark 27
4.
Methodology and Analysis of Data
...31
4.1.
Research
Methodology ..
4.2.
Data collection Primary and
Secondary
4.3.
Using ofdata
..
4.4.
Statistical
tools
.
4.5.SWOT
analysis ..
32
4.6.Area wise analysis .
...35
4.7.Companyanalysis .
36
5. Recommendation and suggestions
6. Limitations
BibliographyAnnexure
EXECUTIVE SUMMARY
HISTORY OF PEPSICO
17
Franchisee Manager (FM)
MARKET OF PEPSI
Delhi is a metro city and it is the capital of India. In Delhi
there are more than one lake soft drink outlets. PepsiCo cover all
the outlets through their distribution channel for supply.. In PepsiCo
all the management work done by Gurgoan office and all the Delhi
is divide into three major area jai drinks private limited(JDPL) , Pearl
drinks limited(PDL) and Trasent Yamuna (TY) for the distribution of
PepsiCo.
PEPSICO IN DELHI
PEARL DRINKS
LIMITED
TRASENT
YAMUNA
18
DISTRIBUTOR OF THE
DIRECT SUPPLY OR
AREA
ROOT AGENT
MARKET OF COCA-COLA
Delhi is a metro city and it is the capital of India. In Delhi there aremore tha
n one lake soft drink outlets. Coca-Cola cover all the
outlets through their distribution channel for supply.. In Coca-Colaall the mana
gement work done by Gurgoan office and all the Delhi
is divide into three major area Hindustan drinks privatelimited(HDPL) , City dri
nks limited(CDL) and Varun drinks private
Ltd. (VDPL) for the distribution of Cola-Cola
COCA-COLA IN
DELHI
19
HINDUSTAN DRINKS
PRIVATE LIMITED
CITY DRINKS
LIMITED
VARUN DRINKS
LIMITED
DISTRIBUTOR OF THE
AREA
DIRECT SUPPLY OR
ROOT AGENT
20
OBJECTIVE
OF
21
THE STUDY
The main objective of the study of PepsiCo and Coca-Cola is to find themarket sh
are , identification gap between sales and distribution,
satisfaction level of customer, services provided by the company ,
span of control through hierarchy level, distribution channel, howcompany covere
d the market, stock supply by the company, increasingmarket share, sustain and m
aintain quality, product and services.
Statement of research objectives start when problems are identified.
There are some problems being identified such as brand awareness,
quality awareness, factors influence the choice of customer, brandadvertisements
and more.
22
PEPSICO
Type Cola
Manufacturer PepsiCo.
Country of origin
United States
Introduced
1898 (as Brad's Drink)
June 16, 1903 (as
Pepsi-Cola)
1961 (as Pepsi)
Related products
Coca-Cola
RC-Cola
City-Cola
Webside http://pepsi.com
coca-cola
Coca-Cola
Type Cola
Manufactur The Coca-Cola Company
er
Country of United States
origin
Related PepsiCo
products RC-Cola
City-Cola
Webside http:cocacola.cpm
23
Comparison
Between
Sales and distribution
In the PepsiCo, There are eight product in the Brewage industry in Delhi.
Like Pepsi, Mirinda, 7up,
Mirinda Lemon, Mountain Dew, Nimbooz, Slice, Aquafina
28
DEMAND OF PRODUCT OF COCA-COLA
In the Coca-Cola, There are seven product is going on in the market in the
brewage industry. Like coke, Thumps-up, Sprite, Limca, Maaza, Fenta,
kinley Water.
29
OVERALL MARKET SHARE OF PEPSI AND
COKE
Overall market share of PepsiCo and Coca-Cola in Delhi.
PepsiCo 57%
Coca-cola 43%
30
LEVEL OF SATISFACTION
I have survey of more than 1500 outlets in Delhi. I found that level of
satisfaction of customer and need of customer. Which services they wants ,
which product they like, which schemes they preferred , those who are not
interested in Pepsico and or coca cola, pepsi monopoly market and coke
monopoly market, whose who are ready to sell the soft drinks but they do
not get it, those who are satisfied customer etc.
31
PEPSI COKE
MARKET SHARE 57% 43%
32
SATISFIED 42% 58%
SERVICE PROBLEM 35% 65%
SCHEME PROBLEM 38% 62%
VISI PROBLEM 58% 42%
SUPPLY PROBEM 71% 29%
MONOPOLY MARKET 55% 45%
DEMAND OF PRODUCT 59% 41%
PRODUCT QUALITY 45% 55%
WHOLESALER MARKET 80% 20%
Methodology
33
And
Analysis
REASEARCH METHODOLOGY
Research methodology is a way to systematically solve the researchproblems. It m
ay be understood as a science of studying how researchis done scientifically. We
study the various steps that are generallyadopted by a researcher in studying h
is research problem along withthe logic behind them. It is necessary for the res
earcher to know notonly need to know how to develop certain indices or tests, ho
w tocalculate the mean, the mode, the median, standard deviation and chi
square, how to apply the particular research techniques, are relevantand which a
re not and what would they mean and indicate and why?
Researchers also need to understand the assumptions underlyingvarious techniques
and they need to know the criteria by which theycan decide that certain techniq
ues and procedures will be applicableto certain problems and others will not.
What type of research design was used?
Exploratory Research Design
Why was this type of design used?
Exploratory research is a type of research conducted because aproblem has not be
en clearly defined. Exploratory research helpsdetermine the best research design
, data collection method andselection of subjects. Given its fundamental nature,
exploratory
34
research often concludes that a perceived problem does not actuallyexist.
Exploratory research often relies on secondary research such asreviewing availab
le literature and/or data, or qualitative approachessuch as informal discussions
with consumers, employees, managementor competitors, and more formal approaches
through in-depthinterviews, focus groups, projective methods, case studies or p
ilotstudies. The Internet allows for research methods that are more
interactive in nature: E.g., RSS feeds efficiently supply researchers withup-to-
date information; major search engine search results may besent by email to rese
archers by services such as Google Alerts;
comprehensive search results are tracked over lengthy periods of timeby services
such as Google Trends; and Web sites may be created toattract worldwide feedbac
k on any subject.
The results of exploratory research are not usually useful for decision-
making by themselves, but they can provide significant insight into agiven situa
tion. Although the results of qualitative research can givesome indication as to
the "why", "how" and "when" something occurs,
it cannot tell us "how often" or "how many."Exploratory research is nottypically
generalizable to the population at large.
What data collection methods were used?
Primary DataSecondary DataSurvey
Primary Data Collection Methods:
In primary data collection, you collect the data yourself using methodssuch as i
nterviews and questionnaires. The key point here is that thedata you collect is
unique to you and your research and, until youpublish, no one else has access to
it.
There are many methods of collecting primary data and the mainmethods include:
Questionnaires
Interviews
Focus group interviews
STRENGHT WEAKNESS
.
BIG BRAND NAME IN INDIA
.
OUTSTANDING REPOTATION
.
BRODER PRODUCT LINE
.
SPAN OF CONTROL HIERARCHY
.
GOOD SCHEMES
.
INCREASING MARKET SHARE
.
60% MARKET COVERED IN
INDIA
.
STRONG DISTRIBUTION OF
CHANNEL
.
GOOD ADVERTISENT
.
SUPPLY IS WEAK IN TY AREA
.
NO ONE IS RESPONSIBLE FOR
SCHEMES
.
COMMUNICATION GAP
BETWEEN DISTRIBUTOR AND
RETAILOR
.
LEAKAGE PROBLEM
.
DISTRIBUTOR DOES NOT WORK
PROPERLY IN SEASON
.
STOCK SHORTAGE PROBLEM IN
SEASON
.
SUPPLY OF NIMBOOZ IS
.
ADVERTISEMENT
.
BIG MARKET SHARE GAP B/W
PEPSI AND COKE IN
INTERNATIONAL MARKET
38
OPPORTUNITY THREAT
SWOT ANALYSIS OF PEPSICO
OPPORTUNITY THREAT
SWOT ANALYSIS OF PEPSICO
.
NIMBOOZ IS A GOOD OPTION
FOR LIMCA
.
OFFICIAL SPONCERSHIP FOR
COMMON WEALTH GAMES AND
ICC WORLD CUP-2011, OLYMPIC
GAMES-2011
.
EXPEND THE MARKET IN TY
AREA
.
ATTRACTIVE SCHEMES
.
NUMBER OF RETAIL COMPANIES
ARE COMING IN INDIA LIKE
WOLL-MART
.
INCREASE NUMBER OF
DISTRIBUTORS
.
INCREASE NUMBER OF VISI AND
CREAT PEPSI MONOPOLY
MARKET
.
COMPETITOR (COCA-COLA, RC,
CITY)
.
LIMCA
.
WHOLESALER
.
CONSISTENT IN TEST
.
CHANGE DEMAND
SWOT ANALYSIS OF COCA-COLA
STRENGTH WEAKNESS
39
.
BIG BRAND NAME IN INDIA AND
ABROAD
.
OUTSTANDING REPOTATION
.
BRODER PRODUCT LINE
.
SPAN OF CONTROL HIERARCHY
.
GOOD SCHEMES
.
INCREASING MARKET SHARE
.
45% MARKET COVERED IN
INDIA AND 60% MARKET IN
ABORAD
.
STRONG DISTRIBUTION OF
CHANNEL
.
GOOD ADVERTISEment
.
SUPPLY IS WEAK IN HDL AREA
.
SCHEMES IS A BIG ISSUE
.
COMMUNICATION GAP BETWEEN
DISTRIBUTOR AND RETAILOR
.
PURIFICATION PROBLEM
.
DISTRIBUTOR DOES NOT WORK
PROPERLY IN SEASON
.
STOCK SHORTAGE PROBLEM IN
SEASON
.
SUPPLY OF LIMCA IS
.
ADVERTISEMENT
.
BIG MARKET SHARE GAP B/W
PEPSI AND COKE IN
INTERNATIONAL MARKET
SWOT ANALYSIS OF COCA-COLA
OPPORTUNITY THREAT
.
LIMCA IS A GOOD OPTION FOR .
COMPETITOR (PEPSICO, RC,
PEPSI CITY)
.
OFFICIAL SPONCERSHIP FOR .
NIMBOOZ
COMMON WEALTH GAMES AND .
WHOLESALER
ICC WORLD CUP-2011, OLYMPIC .
CONSISTENT IN TEST
GAMES-2011 .
CHANGE DEMAND
40
.
EXPEND THE MARKET IN ALL
AREA
.
ATTRACTIVE SCHEMES
.
NUMBER OF RETAIL COMPANIES
ARE COMING IN INDIA LIKE
WOLL-MART
.
INCREASE NUMBER OF
DISTRIBUTORS
.
INCREASE NUMBER OF VISI AND
CREAT COKE MONOPOLY
MARKET
Area wise
Analysis
41
ANALYSIS OF TUGALAKABAD EXT.
.
GOOD MARKET SHARE OF PEPSI
. OVERALL MARKET SHARE OF PEPSI IS 63%
. ALL THE MARKET CAPTURED BY WHOLESALER
. WHOLESALSER CHANGE LOW PRICES AS COMPARE TO
DISTRIBUTOR THAT S WHY DEMAND IS HIGH OF PEPSI
. DISTRIBUTOR AND CE PROBLEM IN PEPSI AND COKE
. 13 VISI OF PEPSI AND 7 VISI OF COKE IN 300 OUTLETS
. NO SUPPLY BY DISTRIBUTOR PEPSI AND COKE
.
DUPLICACY OF PEPSI
.
LARGE MARKET AND DEMAND IS HIGH
.
SUPPLY IS THE MAJOR PROBLEM
.
SCHEME ISSUE
.
REPOTATION IS NOT GOOD
.
ROOT AGENT IS NOT WOKING PROPERLY
.
IT MAY BE A GOOD OPPORTUNITY FOR BOTH PEPSI AS WELL AS
COKE
.
83% SHOPKEEPERS IS NOT SATISFIED WITH SERVICE OF BOTH
PRODUCT
.
65% SHOPKEEPERS IS FACING SCHEMES PROBLEM
.
DEMAND IS HIGH OF PEPSI , MIRINDA AND LIMCA.
.
EXPIRY STORE IS AVAILABLE IN THIS MARKET OF PEPSI
.
DIFFERENT TEST IN SAME PRODUCT
.
CONSISTENCY PROBLEM
.
DEMAND IS HIGH OF NIMBOOZ BUT THERE IS NO SUPPLY
ANALYSIS OF NAJAFGARH
.
GOOD MARKET IN MY SERVEY FOR PEPSI
42
.
OVERALL MARKET SHARE 68% OF PEPSI AND 32% OF COKE
.
80% RETAILOR IS SATISFIED FROM PEPSI
. 12% RETAILOR IS SATISFIED FROM COKE
. 11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET
. ALL THE MARKET IS COVERED BY DISTRIBUTOR IN PEPSI AND
COKE
.
DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA
. 21% AVAILABILITY IF VISI OF PEPSI AND 9% AVAILABILITY OF VISI
OF COKE IN THE MARKET
. GOOD RELATIOAN BETWEEN CE DISTRIBUTOR AND RETAILOR
IN PEPSI BUT NOT IN COKE
. REQUIRED ADVERTISEMENT
. SCHEMES ISSUE
.
SERVICE IS MAJOR PROBLEM WITH COKE
.
DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE
.
GOOD REPOTATAON OF PEPSI IN THIS MARKET
.
SUPPLY IS TOO GOOD IN PEPSI
.
DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT
THERE PROPERLY
.
IT IS A VERY LARGE MARKET ,THERE ARE MORE THAN 1000
SHOPS,
ANALYSIS OF ROHATASH NAGAR,
RAM NAGAR, JAGATPURI
.
GOOD MARKET CONDITION, DEMAND IS ALWAYS THERE BUT SUPPLY IS
NOT ACCORDING TO DEMAND IN BOTH PEPSI AND COKE.
.
BED CONDITION IN THE MARKET FOR PEPSI AND GOOD CONDITION
FOR COKE
.
OVERALL MARKET SHARE 72% FOR COKE AND 28% PEPSI
.
50% COKE MONOPOLY MARKET AND 8% PEPSI MONOPOLY
. MAJOR COMMUNICATION GAP DISTRIBUTOR AND
RETAILOR
.
87% RETAILOR FACED THE PROBLEM WITH SUPPLY IN PEPSI AND
34% IN COKE
. 8% AVAILABILITY OF VISI IN PEPSI AND 21% IN COKE
43
. SCHEMES PROBLEM
. SUPPLY AND STOCK PROBLEM IN PEPSI
. 85% MARKET IS COVERD BY THE WHOLESALER IN PEPSI AND
COKE AND 52% MARKET IS COVERED BY THE DISTRIBUTOR IN
COKE
. LECKAGE PROBLEM IN PEPSI
. MARKET IS NOT VISITED BY THE CE AND DISTRIBUTOR IN PEPSI
.
GOOD REPOTATION IN THE MARKET FOR COKE
.
45% SHOPKEEPER IS SATISFIED WITH COKE AND 12% SATISFIED
WITH PEPSI
Suggestions
And
Recommendations
44
Suggestions AND RECOMMENDATIONS
CONCLUSION
.
After surveying the 150 respondents If we compare the data
Pepsi has an edge over coke.
Pepsi has less market share due to its sweeter taste than otherbeverages brand a
nd most of the people are in favor of strong
taste.
.
General stores sell more soft drink rather than other stores.
.
300 ml is a more consumable size by the consumer compare to
other sizes.
.
People really are more health conscious still they believe softdrinks contains p
esticides.
.
Elders in family prefer less strong drinks like mazza, slice and
fruity.
.
Soft drinks become trends among friends.
.
The advertisement of pepsi is good which influence the
LIMITATIONS
.
Findings are based on the views expressed by the consumers. So
it may suffer from biased prejudices.
.
Weather conditions were not favorable.
.
Some of the respondents were not co-operative & many seem to
be having no interest.
.
The study has not been intended on a very large scale, have thepossibility of er
rors, which cannot be ruled out.
46
.
Time limitations.
.
Area was specified.
.
I had lack of knowledge about the product of the local market.
.
The sample size was very short for this kind of marketing survey
.
Money Limitation was over there.
BIBLIOGRAPHY
WEBSITES:
www.pepsi.comwww.pepsicoindia,comwww.cocacola.com
www.cocacolaindia.com
www.wikipedia.comwww.encyclopedia.com
BOOKS:
Research Methodology- C.R.KothariMarketing Research- B. S. BediPrinciples of Mar
keting- P. Kotler & Armstrong
47
Annexure
, CONVENIENCE
, EATERY
PCI SERVICE DIRECT
, PRESALE
, DISTRIBUTOR
, WHOLESELLE
CCX SERVICE DIRECT
, PRESALE
, DISTRIBUTOR
, WHOLESELLE
VISI PCI- 200
, 220
, 300
, 320
, OTHER
VISI CCX- 200
, 220
, 300
, 320
, OTHER
PCI SERVICE VEHICLE = RIKSHA
, TEMPO
, 407
, CANTOR
CCX SERVICE VEHICLE = RIKSHA , TEMPO
, 407
, CANTOR
PCI WEEKLY SERVICE= ..
CCX WEEKLY SERVICE= ..
DEALER BOARD PCI = YES
, NO
DEALER BOARD CCX = YES
, NO
DISCOUNT PCI = ..
DISCOUNT CCX = ..
PRODUCT PE
PSI
MIR
INDA
7 UP M.
DEW
MIRIND
LEMON
NIM
BOOZ
SLICE SODA AQUA
FINA
COLD ST.
WARM ST
PRO
DUCT
COKE THUMPS
UP
SPRITE LIMCA FANTA MAZA KIN.
SIDA
KIN.
WTR
COLD
WARM
AVG MONTHLY VOL OF PCI = ..
AVG MONTHLY VOL OF CCX = ..
MARKET SHARE OF PCI = .
MARKET SHARE OF CCX = .
REMARK= SATISFIED
, CLOSED PAR.
, NOT FOUND
, SCHEME
ISSUE
SERVICE ISSUE
, READY TO BUY
REMARK 2:-
49