ORGANIZATION STUDY

AT

RAGHAVENDRA CHEMICALS

REPORT

Submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the
award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

GAYATHRI R

Under the guidance of

Company Guide Faculty Guide

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 DECLARATION

I hereby declare that this report titled Organization Study at RAGHAVENDRA

CHEMICALS has been prepared by me during the academic year 201 - 2013, under the
guidance of Prof.Sreenish S.R, Department of Management Studies, Sree Narayana Guru
Institute of Science and Technology.

I also declare that this project report has not been submitted to any other University
or institute for the award of any degree or diploma.

Place THRIKKAKARA SARATH P BABU

Date 30-5-2013

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 Table of contents

CHAPTER .NO: TITLE PAGE NO:

1 INTRODUCTION 4
2 INDUSTRY 10
PROFILE
3 COMPANY 16
PROFILE
4 DEPARTMENTAL 25
DETAILS
5 SUGGESTION/ 58
CONCLUSION
6 BIBLIOGRAPHY 59

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 CHAPTER I

INTRODUCTION

1.1General Introduction

The main aim of the organizational study is to acquire the knowledge regarding the functional
as well as the management aspects of an organization. This project is an organizational study
at RAGHAVENDRA CHEMICALS. The period available for the study was 30 days.

1.2 OBJECTIVES OF THE STUDY

The objective of the organization study includes the following:

To understand the organizational structure and the working of the various functional

departments.

To have an exposure to the work environment.

To understand the overall performance of the company.

To make an analysis of the organizations performance.

1.3METHODOLOGY

It is an overall operation framework, which help to collect the required data. The

methodology used in the study involves the collection data through primary and

secondary means within the given time period.

PRIMARY DATA

It refers to the first data collected from primary sources .The primary sources of

data collection were direct personal interview with managers of concerned

department, official staff and workers of the company.

SECONDAY DATA

Data which are not originally collected but rather obtained from published or

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unpublished sources includes:

1. Company records

2. Annual records

3. Internet

The collected primary data and secondary data were used in the

preparation of this organizational report.

1.4SCOPE OF THE STUDY

The study was to get a general awareness of the functioning of the various departments and
management of RAGHAVENDRA CHEMICALS. The period available for the study was
one month. There were many departments like Marketing, Finance, Human Resource
Development, Purchase, etc. The information from these department help to analyze the
strength, weakness, opportunities and threats of the company.

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 CHAPTER II

INDUSTRY PROFILE

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 CHAPTER III

COMPANY PROFILE

3.1COMPANY PROFILE

HISTORY OF RAGHAVENDRA CHEMICALS

Raghavendra Chemicals gave its venturous start in the year 1990, and has been functioning
successfully until now. Being an authentic Henkel-Loctite adhesive supplier, its services are
wide and extensive covering territories such as Chennai and Puducherry. Featuring diverse
adhesive grades, Raghavendra Chemicals also concentrates on consumer and leather sector as
well. The Company has won incredible repute and fame by providing top-notch quality
products in all realms including leather garments, consumer segments, footwear and
electronics too.

With an efficient team, Raghavendra Chemicals cede out best services and have quickly
accomplished the success skyline. Every year, the sales turnover has been going up and astir,
which shows our victory in the business industry. Well-trained professionals are smart and
active, whereby they always persist to be ready to gallop their work proficiencies moving
towards success. Well-defined and distinct infrastructure is quite promising with best
communication facilities.

Being ruled and governed by efficient and intelligent Managing Director, Raghavendra
Chemicals have made leading business in colorants, adhesives, coatings and many more.Firm
understands and perceives the importance of every customer and treats them with best care
and attention till their demands are met! Till date, we have been serving valuable customers
including Lucas TVS, Ford India, Sundaram Fastners, Delphi TVS, Wabco, Rane TRW,
Kone Elevators, Alstom, L&T Group,Kasturi Estates (The Hindu), Vestas Wind, Agile
Electricals, Mitsubishi Heavy Industries, Madras Engineering, Ucal Fuel, Greaves Cotton
Ltd and many more.

Their customers list keeps going on and on they are confident ,customers have been
mirthfully fulfilled with their services and have stood up to customers expectations as well.

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GROWTH OF RAGHAVENDRA CHEMICALS

1990 - Starts business by taking distributorship for Henkel Loctite Adhesives.

1994 Developed business with increasing the Turnover by month by month

1998 - Took distributorship for 3M Abrasives

2003 - Successfully developed Business with 200 customers

2005 Took distributorship for Ducol Organics, DIC pigments

2012 Approved as a Authorized distributor for Castrol Industrial Lubricant oils

2014 Appointed as a Authorized distributor for SMC Pneumatics

2015 Appointed as a Authorized distributor for Teagutec Tools and Banner Sensors.

2016 Successfully running their business with 500+ customers and doing more than
1.5crores turnover per month

MANAGEMENT

Mr. Sathya Prakash Ramachandran

Managing Director
RAGHAVENDRA CHEMICALS MANAGING DIRECTOR
Ms. Padma Priya Kumari Sathya Prakash
Managing Partner
RAGHAVENDRA CHEMICALS MANAGING PARTNER

3.2OBJECTIVES OF THE COMPANY

CORPORATE OBJECTIVES

1. To market Products such as Loctite Adhesives, Castrol Industrial Lubricants,

SMC Pneumatics , Taegutec and Banner Sensors.

2. To make maximum profit from projects taken up.

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3. To continuously upgrade the quality of Human Resource of the company and

promote organizational development

4. To get better customer satisfaction by supporting customers continuously

MISSION

Raghavendra Chemicals committed to supply products at competitive prices to

customers. Customer satisfaction, concern for environment and safety are their

priorities.

VISION

Utmost level of conservation of all resources

Regular up gradation of products and technologies

Compliance with laws and statutory regulation.

POLICIES FOLLOWED BY RAGHAVENDRA CHEMICALS

QUALITY POLICY

We are committed to enhance customer satisfaction by providing products and related

services complying with a continually improving quality management system.

HEALTH AND SAFETY POLICY

Raghavendra Chemicals is committed to provide every one of its employees and the
related public.
The company will provide a work environment in which identified hazards are
controlled, if elimination is not feasible and will provide personal protective
quipments wherever necessary.
Accident prevention is the direct responsibility of the Line Management and
will be an important criterion for performance appraisal. Line Management
will ensure that all safety measures are incorporated in the operating and
maintenance procedures as well as in any process technology changes in the
infrastructure.

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 Consideration of health and safety will be given proper weight age in selection
and deployment of the personnel.
The company will ensure that health and safety aspects are given due
consideration in decision regarding purchase of materials.
Every employee of the company shall perform his/her job adopting Safe and
proper work methods and using appropriate Safety equipments understanding
that their career advancement is linked with SAFE performance. .
Appropriate training programs are designed and imparted to suit the
requirements of different groups namely, customers, delivery persons, drivers,
cleaners.
Regular and periodic training is imparted to workers and officers in batches in
accordance with a prepared schedule.

3.3ORGANIZATION STRUCTURE

The organizational structure of Raghavendra Chemicals is shown in the figure. The present
organization structure of the company has proved to be effective in conducting operations at
its optimum level. The staff structure encourages team work and good internal relationship.
Unity of command is maintained throughout the organization.

ABBREVIATIONS

MD - MANAGING DIRECTOR

GMT GENERAL MANAGER

DF DIRECTOR FINANCE

AGM (HR) ASSISTANT GENERAL MANAGER HUMAN RESOURCE

AGM (MT) ASSISTANT GENERAL MANAGER MATERIALS

AGM (M) - ASSISTANT GENERAL MANAGER MARKETTING

AGM (TS) - ASSISTANT GENERAL MANAGER TECHNICAL SERVICE

M (HR & W) MANAGER HUMAN RESOURCE & WELFARE

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M (P) MANAGER PURCHASE

M (S1) - MANAGER STORE 1

M (IC) MANAGER INVENTROY CONTROL

SM SALES MANAGER

DM (P) DEPUTY MANAGER PURCHASE

DM (M) DEPUTY MANAGER MARKETING

APO ASSISTANT PERSONEL OFFICER

ASO ASSISTANT SALES OFFICER

DFM(C)-DEPUTY FINANCE MANAGER(CASH)

CE (TS) CHIEF ENGINEER TECHNICAL SERVICE

CE (FS) CHIEF ENGINEER FIRE AND SAFETY

DM (M) DEPUTY MANAGER MARKETING

DM (U&S) DEPUTY MANAGER UTILITY AND SERVICE

SE SENIOR ENGINEER

CS&IA CO-SECRETARY AND INTERNAL AUDITOR

EX.TR. EXECUTIVE TRAINEES

ADVANTAGES

Each individual in the organization is assigned a role , responsibility and necessary authority.
Each person who is assigned to an activity must know his position, his role and relationship
with others.

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The activities of all individuals are coordinated and integrated into a common pattern in order
to achieve the organizational objective. Organization is needed for the purpose of integration
of diverse activities in a cohesive manner.

The optimum use of human skill and efforts is achieved. It helps in smooth operations and
smooth flow, thus avoiding bottlenecks, idle time and idle machine.

DISADVANTAGES

No self motivation.

Always have wait for instructions.

Takes time to carry out orders and actions.

3.5 PRODUCT PROFILE

Various product supplied by Raghavendra Chemicals are;

1. Henkel Loctite Adhesives

2. 3M Abrasives

3. Castrol Industrial Lubricant oils

4. SMC Pneumatics

5. Taegutec Products

6. Banner Sensors

1. Henkel Loctite Adhesives

Henkel is a leading solution provider for adhesives, sealants and functional coatings
worldwide. They offer a comprehensive portfolio of tailor-made solutions for our customers
and of high-quality consumer products. Their global team of experts partners with customers
to deliver best-in-class service. Their powerful innovations and leading technologies under
top-brands such as Loctite create sustainable value for industrial customers, consumers and
professional users. Their Products are:

* Loctite
* Technomelt

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 * Teroson
* Universal Glue

2. 3M Abresives

3M keeps manufacturers on the cutting edge of competitiveness with sandpaper solutions and
surface modifying systems that add efficiency, productivity and high performance to
industrial abrasive operations. From repairing automotive finishes on the factory floor to
creating a cleaner shop environment for cabinet makers, 3M brings the power of new ideas to
the science of smooth, helping manufacturers save time and money in every phase of
finishing. Their Products are:

* Coated Sheets-Dry/WetorDry
* Grinding & Cut-off Wheels
* Greencorps Rigid & Flexible Grinding Wheels
* Radial Flap & Bristle Discs
* Cubitron II (Discs, Rolocs, Belts)
* Scotch Brite Hand Pads - Cleaning & Rust Removal Purpose
* Scotch Brite Wheels - Deburring, LBW, Cut & Polish
* Scotch Brite (Rolocs, Belts) - Surface Conditioning
* Scotch Brite Hookit & Stickit
* Scotch Brite Flap & Combi Brushes
* 3M Sander & Metal Working Tools
* 3M Tools Accessories

3. Castrol Industrial Lubricant

Castrol is the world leading manufacturer, distributor and marketer of premium lubricating
oils, greases and related services to automotive, industrial, marine, aviation, oil exploration
and production customers across the world. The company is headquartered in the UK and
operates directly in over 40 countries, and employing approximately 7,000 staff worldwide.
In nearly 100 other markets, we are represented by third party distributors who market and
sell our products locally. The Castrol delivery network extends throughout 140 countries,
covering 800 ports and partnering with over 2000 distributors and agents.

Castrol offers lubricants for virtually all domestic, commercial and industrial applications.
For automotive lubrication (including motorcycles 2-stroke and 4-stroke engines, car petrol
and diesel engines), our products include an extensive range of manual and automatic
transmission fluids, chain lubricants and waxes, coolants, suspension fluids, brake fluids,
greases, cleaners and maintenance products. We also produce products for agricultural
machinery, plant, general industry and marine engineering uses. All our products have a
global chemical registration status and meet compliance in all locations where the product is
used. And their products are:

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 * Hydraulic Oils
* Gear Oils
* Quenching Oils
* Spindle Oils
* Engine Oils
* Rust Prevention Oils
* Thermic & EDM Fluid
* Coolant Oils (Neat & Soluble)
* Deformation Oils
* Water Based Cleaners
* Solvent Based Cleaners
* Special Greases Etc...

4. SMC Pneumatics

Incorporated in 1995, SMC India is a 100% Subsidiary of SMC Corporation Japan, the World
Leader in Pneumatic Technology. SMC India has three state-of- art manufacturing facilities
in India. Two facilities are at Noida near Delhi, (spreading over 12000 Sq. mt. and 29,000 Sq.
mt.) and one in Chennai (46,000 Sq. mt.). These facilities comprise of separate floors for
manufacturing and assembly. Special purpose CNC machines are installed for precision
processing. We maintain a large warehouse, which follows a trademark Bin Management
System of inventory (KOGO Seisan System) to cater to the large demand and ensure faster
deliveries. SMC India thrives on our ability to provide excellent personalized service and
innovative products to our customers whenever and wherever required. SMC India has a well
established an extensive marketing network of Branch Offices and Resident Engineer
locations at major cities & industrial areas providing nationwide support to our customers.

Our trained Application Engineers serve our customers by functioning as part of their team to
accurately gauge their needs and develop customized solutions. SMCs policy of tandem
product development, of which our valued customers, our Application Engineers and our
Product Development Engineers form vital links enables rapid tracking of the winding path
of automation process spanning the various Industrial scenario. We develop & supply special
products against customer - specific requirements which makes us stand out in the industry.
Given that our standard products have 7,00,000 variations, we can confidently match myriad
clients expectations and deliver consistently. And their products are:

* Air Cleaning Equipments

* Air Control Equipments (FRL)
* Pneumatic Actuators
* Solenoid and Pilot Valves
* Vacuum Equipments
* Instrumentation Equipments
* Mechanical Valves
* Mechatronics Products

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* Fittings and Tubings
* Hydraulic Cylinders
* Electrical Actuators
* Temperature Control Equipments
* Industrial Filters
* Pneumatic Doors
* Clean Room ProductsEtc...
* Training Kits

5. TaeguTec

TaeguTec worldwide is a leading partner for modern international tooling and solutions.
Headquartered in Daegu, South Korea, TaeguTec is a part of the Iscar Metalworking
Companies.
TaeguTec India was established in the year 2000, with the philosophy of being its customer's
partner in cost reduction. TaeguTec manufactures compre- hensive range of tooling from the
new state-of-the-art factory located at Bangalore. Within a short span TaeguTec was certified
as per ISO9001: 2000 thereby reiterating the commitment to quality. A well-trained and
motivated team of young engineers manage each function in the factory. TaeguTec has a
wide reach in the Indian market with eight branches across the country and presence of
Stockist's in every major industrial town. Service to the customer is backed by the support of
a dynamic and competent team of sales and technical support engineers. Year 2012 marks the
12th year of successful operation in India. In order to sustain our efforts of being its
customer's partner in cost reduction, TaeguTec brings more and more new products into the
market. Each one of these products has tremendous potential to increase productivity and
reduce the cost per component. Through this website we will keep you posted on the latest
developments at TaeguTec. Their Products:

* Turning
* Parting & Grooving
* Thread Making
* Hole Making
* Milling

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* Solid End Mills
* Tooling System

6. Banner Sensors

Based in Pune, Maharashtra (India), Banner Engineering Pvt. Ltd. Has been growing by leaps
and bounds, ever since its inception in the year 2007. They are servicing their clients spread
all across the globe.

Their efforts towards delivering a quality range of products are supported by a highly
sophisticated infrastructure spread over a large area. Their manufacturing facility is equipped
with all the necessary amenities required for smooth and bulk production of products. They
also have all the testing facilities at their manufacturing unit.

Being a quality conscious organization, they have directed all their endeavors towards
achieving the highest level of quality in their products. Right from procuring raw materials
from vendors till the manufacturing of end products, quality is their prime focus.

* Photoelectric Sensors
* Laser Distance Measurement
* Ultrasonic Sensors
* Fiber Optic Amplifiers
* Fiber Optics
* Measuring Arrays
* Registration Mark, Colour and Luminesence Sensors

* Slot sensors and Part Sensing Arrays

* Bar Code readers

* Radar Sensors

* Temperature & Vibration Sensors

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COMPETITORS OF RAGHAVENDRA CHEMICALS

Some of the major competitors of Raghavendra Chemicals are:

1. Cutmac Marketing Pvt Ltd

2. Performance Products & Solutions

3. AK Associates

4. Srinivasa Enterprises

5. FRV Associates

6. Mcvan Industrial Corporation

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 CHAPTER IV

DEPARTMENTAL DETAILS

4.1HRD / TRAINING DEPARTMENT

AGM(HR)

M (HR) PRO

APO DM (CS)

Human resources is considered as the most vital asset of an organization. Raghavendra

Chemicals has a well defined employee power which helps the organization to perform well
in the markets. Human resource department is headed by manager (HRD). He is responsible
only for training and development M (HRD) id reporting to Assistant General Manager (HR).

MAIN FUNCTIONS OF HR / TRAINING DEPARTMENT

a. Identifying training needs.

b. Arrangement requirement training.

c. Maintaining the training record.

SCOPE

The procedure covers all aspects of training. Arrange suitable training for employees for
updating skills based on the identified training needs.

Training advisory commitment is responsible for suggesting training requirements of the

various department and disciplines.

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 Formulating training programs on yearly basics.

The committee proposes a training calendar every year

Training needs for the years are identified and recorded by the department of the head.

The details are handed over to the training department by respective department head.
Training department does compilation of the identified training needs of the employees.
Necessary training programs are arranged by training department to later the identified
training needs of the employees. Training department organize training programs using
internal faculty or engaging faculty from reputed organization. The training department in
consultation with concerned department heads organizes in house training programs on
special requirements. When employees attend training programs conducted in house. A
feedback about the usefulness of the training is obtained and consolidated. The concerned
department had evaluates the feedback from the participants after a period of 2-3 months to
ascertain the effectiveness of the training program. Employees are also sent for training to
other reputed institutors nominations for sending employees for training in such institutions
outside the company are put up for approval of the appropriate authority as per the guidelines
outside programs submits a feed back on the trainee undergone the training department. The
achievement against annual training calendar is reviewed half yearly by department helps for
the number of programs held, number of employees participated for each programs the
highlights of training effectiveness, feedbacks..etc. The training department maintains a
register on the training program attended by the employees. Training department maintains
the format received from participants after getting it evaluated by the concern department
head regarding the effectiveness of training. The managerial personnel of the company are
imparted training to improve their managerial capabilities at the HRD center of the company
and outside institutes depending upon the needs identified by the head of the department.

GENERAL TRAINING

In order to provide this type of training, one has to determine what is the trainees growth
potential up to what level to be done and requires evaluation of his present performance.

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NEED BASED TRAINING

Need based training will be done on the basis of determining the level of knowledge and skill
one requires for a job. Next is to find out how many employees have to be given this training.
On the basis of these needs training is given to the employees.

CUSTOMER TRAINING

Customers are given training on handling of products in various situations.

INDUCTION TRAINING

It is the training provided to the newly recruited employees to familiarize them with the
activities, rules and policies of the organization. It is also done to introduce the new
employees to the other employees of the organization.

TECHNOLOGY TRAINING

Company provides advanced training for workers to cope up with the technological changes.
Feedback is obtained from employees and effectiveness of the training program is ascertained
after a period of 2-3 months.

PERSONALITY DEVELOPMENT PROGRAMME

They are conducted on a regular time period for the development of both workers and
managers.

INTERNAL TRAINING

The topics covered include personality, management development, inter personnel relations,
impact of globalization effective communicationetc. Other in house programs are
conducted by agencies like Kerala state productivity council. In such programs company can
decide upon faculties and topics for training.

OBSERVATION OF HRD

HRD department organizes training programs using internal faculty or engineering faculties
from reputed organization. Raghavendra Chemicals should see to it that training needs of the
works, supervisors and executives are recognized and separate training program should be
developed for each groups.

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PERSONNEL DEPARMENT

Category Number

Managerial Staff` 35

Employees 60

Total 95

FUNCTIONS OF PERSONAL DEPARTMENT

1. Recruitment: through professional and executive employment exchange and P.S.C.

2. Manpower planning: ascertaining the number of vacancies

3. Welfare functions: including statutory and non statutory welfare measures.

4. Grievance handling: as per the provisions of Industrial Disputes Act & factories act

5. Maintaining company discipline: as per standing order act

6. Industry relations

7. Public relations

8. Job descriptions (Techniques)

9. Job specifications (Techniques)

10. Job analysis (Techniques)

11. Performance appraisal

12. Training

13. Staffing

14. Formulates and implements personnel

15. Wage and salary administration

16. Filing various returns relating to employees

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PROMOTION POLICY

It is divided into two parts.

a. Managerial Promotion Policy:

This is on the basis of a stipulated length of service in the immediate lower grade and it is the
main criterion for promotion. Promotion from workers category to officers grade shall be
ordered only with board resolution and with permission of government. Time bound grade
promotions are considered in the case of lowest tow managerial scales period of 10 years
service can be considered for promotion.

b. Non- Managerial Promotion Policy:

Vacancies are to be filled by line recruitment through PSC and will be filled as per the policy
and procedure lay down through the term of settlement.

If a prospective employee has the minimum qualification and stipulated service then he is
considered for promotion. If qualified persons are not available for promotion in the
respective section/ department. It is notified on the company board. Candidate with the same
grade and stipulated length of service considered are not found available after test, a lower
grade person with stipulated service can be given double promotion.

WAGE AND SALARY ADMINISTARATION

A sound plan of wage and salary administration seek to establish a fair and equitable
compensation offering similar pay for similar work. Actually the settlement of wage and
salary is done by the accounts department. The trade union management will decide how
much to pay for each employees and workers regarding his performance.

OVERTIME ALLOWANCE

Wage covered under the Factories Act will be given as overtime wages. According to the
provision contained in the Factories Act and the ruler framed thereafter. The overtime wages
for workers will be two times of effective wages.

WELFARE PROGRAMMES

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Labour welfare measures in India can be classified as statutory and non-statutory. Statutory
welfare comprises those provisions which are binding on employer by law. This relate to
certain essential working conditions and standards of health statutory welfare measures
provided are accident benefit, annual bonus, drinking water , lunch rooms, sitting facilities,
storing and drying facilities ,health facilities and educational allowance. The non-statutory
welfare programs provided voluntarily by employer and housing facilities, medical
attendance schemes, group accident policy, production bonus, voluntary retirement schemes
and performance appraisal.

GRIEVANCE REDRESSAL

Grievance Redressal committee is statutory. It is to be legally maintained. Trade unions are

satisfied with the present condition. Hence in Raghavendra Chemicals Grievance Redressal
Committee is not there,as here exist a good employee-employer relationship. Grievance
Redressal committee consists of an experienced and efficient team of personnel department.
And also the moral level of employee is very good.

TRADE UNION

There is no labour unrest in the company for the past few years. An atmosphere of trust and
mutual understanding is developed between management and labour union.

WORKERS PARTICIPATION IN MANAGEMENT

Raghavendra Chemicals encourages its workers to take part in the management of the
company. The workers are often consulted through their union while implementing major
welfare programs of the company. In addition to this the workers are also included in some of
the committee for taking management decision, which includes committees like.

a. Canteen Management Committee

b. Safety committee

c. Tri-Party Committee

d. Provident fund trust

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 4.2 MATERIALS DEPARTMENT

DF

AGM

Manager Materials is the head of the department. He is responsible for all functions related to
purchase, stores and inventory control. Materials department is divided into three sections.

1. Purchase section

2. Stores section

3. Inventory Control section

PURCHASE SECTION

Purchase procedure:

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- Receiving MPR.

- Evaluation of the MPR.

- Inviting tender from various organization.

- Evaluation of the tenders and prepare a comparative statement.

- Send tenders to the originator of MPR for recommendation.

- Issue purchase order as per the recommendation of the originator.

Purchase section deals with:

- Purchase of stock items as required by inventory control.

- Purchase of maintenance items as required by the maintenance , planning sections.

- Purchase of demanded items

- Payment against delivery through bank.

STORES SECTION

Store section deals with:

- Maintaining a minimum stock of items required.

- Issuing of stock items required by various departments according to the materials request.

(MR).

- Preparation of various reports like:

Receiving report.

Inspection reports.

Evaluation of MPR for purchase of new items.

Preparation of materials code system (10-digit system).

INVENTORY CONTROL SECTION

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Inventory control is an essential function of stores department. It helps to reduce cost and
increase profit of the organization. Codification of material is done by manager inventory
control. For controlling the inventory, certain levels of inventory such as maximum,
minimum and re-order level is prepared. When the stock reaches the re-order level, purchase
request is made.

INVENTORY CONTROL

The purpose of inventory control is to avoid surplus and security of materials. The
inventories items are classified based on value contributed by each items depending on the
cost of and turnover of materials.

OBJECTIVES OF INVENTORY CONTROL

- Avoid unwanted pilling up of inventory

- Material identification to avoid duplication

- To maintain records

- To dispose scrapped items

- To determine which and how much to replenish

FUNCTIONS OF INVENTORY CONTROL

Maintaining a minimum stock of items required by various departments. Preparations of

various reports regarding inventory such as:

Receiving reports

Inventory ledger

Inspection report

Evaluation of MPR

Preparation of material code system to verify items and for easy handling

Fix various levels such as minimum level, maximum level, re-order level,

damages level etc. of each items.

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 Calculate and minimize lead time

4.5MARKETING DEPARTMENT

ASST. GM MARKETING

MARKETING MARKETING OFFICER SALES

MANAGER 1 MANAGER 2

Raghavendra Chemicals is the authorized distributors for so many products. However, there
are around so many competitors. Raghavendra Chemicals gives high importance for customer
satisfaction. They maintain close contact products. Type of market is buyer market.
Marketing department consists of two sections:

a. Office section

b. Issue section

All documentation works come under office section and all the work relating to sales come
under issue section. Raghavendra Chemicals adopts marketing strategy according to the
product nature, market situation, demand for the product etc.

MAIN FUNCTIONS OF OFFICE SECTION

Preparation of sales quotation, letters, amendments etc, maintenance of sales officers

register books and other necessary information

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 Preparation of sales budget, sales plan, monthly allotments etc, correspondence with
parties and follow up of routine and regular matters

Preparation of sales order, dispatch and delivery notes

Up keeping of all files up to date

MAIN FUNCTIONS OF ISSUE SECTION

Preparation of schedule of dispatch and actual dispatch

Execution of sales offers

Advising parties about the dispatch effected

Maintenance of daily stock registers

DUTIES OF MARKETING MANAGER (SALES)

1. Concerned with the office section of the department

2. Responsible for tender issue process.

CUSTOMERS

1. Ford India Limited

2. Agile Electricals Subassembly Systems

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3. Igarashi Motors

4. Lucas TVS Groups

5. Sundaram Clayton Foundries

6. Sundaram Fasteners

7. Madras Engineering

8. Ucal Fuel Systems

9. Mitsubishi Heavy Industries

10. Avalon Technologies

11. TAFE Access Ltd

12. Borg warner

13. Wabco India Ltd

14. CUMI Abrasives

15. Jyothy Laboratories Limited

16. Rane TRW

17. Kasturi Estates (The Hindu Group)

18. Brakes India Limited

19. Alstom
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20. Kone Elevators

21. Syrma Technologies

22. Vestas

23. Leitwind Shriram Manufactures

24. Greaves Cotton Ltd

25. BBL Daido Pvt Ltd

ACTIVITIES OF MARKETING DEPARTMENT

a. Technical bid

This is the specification about the quality aspect of the product, how much quantity can be
given within a period as specified by the customer company etc. These terms are well
explained in the technical bid

b. Price bid

This is a part of the tender document which specifies the basic prices of the company
products. The document rate is given for bulk purchaser, payment terms are also experienced.
Along with the tender to the customer company, an attractive Earnest Money Deposit (EMD)
is also offered. This deposit is for the purpose of assuring the customer company that if they
accept Raghavendra Chemicalss offer, certainly the product will be supplies to the customer.
The deposit will be refunded by the customer company after the purchase is made. The EMD
is attached only in the case of bulk purchase. After accepting the offer placed by
Raghavendra Chemicals, the customer company will place a purchase order. The purchase
order explains the details of the product, quantity, price etc. Sales order is placed and will be

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verified by Deputy Marketing Manager. He makes arrangement in respect of supplying
product to the customer. The acceptance offer is usually by selecting the lowest price.

4.6FINANCE DEPARTMENT

CMD

FINANCE
CONTROLER

DEPUTY FINANCE
CONTROLER

DEPUTY FINANCE
MANAGER

SENIOR ACCOUNTS
OFFICER

ACCOUNTS
OFFICER

Raghavendra Chemicals has an efficient finance department headed by the finance manager
and he is assisted by the deputy manager, finance. Finance manager is responsible for shaping
the fortunes of the company, preparing budgets, raising funds, keeping different accounts etc.
Raghavendra Chemicals is having management information system to assist the finance
department. The finance department itself is divided into different sections like general

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accounts, costing bills, establishment and provident fund accounts sections each having its
own functions.

FUNCTIONS OF FINANCE DEPARTMENT

Purchase bills passing and payments to suppliers

Sales invoice recording

Debt collection

Budgeting and costing

Statutory auditing

Finance control

Handle all auditing and taxes

Sales accounting

Generation and utilization of funds

Finance book keeping and finalizing of accounts

Treasury operation

Cost record

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 Management information system and co-operate planning

Raghavendra Chemicals has an exclusive PF trust for their employees. The company
gives money to the trust. Trust invests this properly. Retirement benefits are issued from
this fund. The companys liability towards gratuity to employees is covered by group
gratuity scheme with the LIC of India.

Sources of funds

For efficient production and sale there must be adequate finance for fixed assets, raw
materials to meet day-to-day expenditure. The company raise funds by mean of equity funds
and borrowed fund. The share capital includes authorized, issued, subscribed and paid up
capital. Subsidy has been received from DSIR and government of Kerala. Loans are obtained
as term from IDBI and material loans from government of Kerala.

4.8PROJECT DEPARTMENT

CMD

GM

DGM(PJ)

CE(PJ 1) 33 CE(PJ 2)
MAIN FUNCTIONS OF PROJECT DEPARTMENT

Involves planning, feasibility study and implementation of new technologies

Preparation of detailed reports
Preparation of feasibility reports
Evaluation of tenders
Invitation of tenders through advertisements
Agreements
Execution
Hand over the new projects to operations department

SECURITY DEPARTMENT

Security department functions under the personnel manager with a chief security officer and
around 15 staffs. The main functions of the department are to protect the company from
external threats as a part of security, pass and badges are provided to each worker. The issue
of pass is given by the P.M, and the duty pass is signed by him.

SYSTEM DEPARTMENT

Objectives of systems department

1. Website management
2. Up gradation, maintenance and changes are done by manager system.

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 CHAPTER V

SWOT Analysis

STRENGTH

Good record of physical and financial performance in the past.

Qualified work force, brilliant engineers, managers and skilled workers.

No strike reported for the last few years .

The company is a feeding industry to other companies.

Excellent management labour relation.

Strategic location with no other competitors around at present.

Excellent transport facilities and proximity to national highway,

seaport, and airports as well.

Raghavendra Chemicals has created reliability credibility among the customers.

WEAKNESS

Raghavendra Chemicals is a private undertaking. The major weaknesses are;

Lack of profit motive leads to poor performance

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 Employee cost is high compared to other firms (competitors)

CHAPTER VI

Observation/ Suggestion

OBDERVATIONS

The major type of customer deal with Raghavendra Chemicals are Leather garments,
consumer segments, footwear, colorants, adhesives, coatings.
The strength of Raghavendra Chemicals is the quality of their products services and
the delivery.
Location preference, reference and quality are the major criteria for selecting
manufacture.

SUGGESTIONS

The company must give some motivation to the employee in order to increase the

sales.

The company must take necessary steps to maintain the ratios at standard level.

The company must activate the research and development cell in order to have new
invention in this field.

The company should conduct market research to find the movement of the products and to
identify potential customers.

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 BLIOGRAPHY

Annual Report Raghavendra Chemicals

WWW.RCHEM.ORG

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