RACHEL WILLIS (812) 431-4926 rachelwillis777@yahoo.com www.rachel-willis.

com

Highly creative marketing professional with exceptional work ethic and strong written and oral communication skills.

Proficient with MS Word, PowerPoint, Outlook, and Excel; Storyline; Photoshop; Dreamweaver;
InDesign; Analytics; Prezi; SharePoint; Salesforce; HTML; Hootsuite; Chatter; Workplace;
Illustrator; Canva; Publisher; Google Drive; Dropbox; SurveyMonkey; BrightAuthor; and Cincopa

EDUCATION AND HONORS

B.S. in Communications Specialization in Public Relations and Advertising, Minors in Marketing and Management
University of Evansville, Evansville, Indiana May 2014 Graduated Magna Cum Laude GPA 3.8/4.0
Completed 4 year curriculum in 3 years Deans List all terms

Member, National Society of Collegiate Scholars Former Vice-President, National Society of Leadership & Success

PROFESSIONAL EXPERIENCE

STANLEY BLACK & DECKER, INDIANAPOLIS, INDIANA September 2015-June 2017

Communications and Marketing Analyst
Partnered with leadership to generate strategic project-related presentations and videos.
Produced periodic written and media-based publications, including newsletters, videos, and promotional material.
Designed and developed multiple global intranet sites; created and maintained content for target audiences.
Developed eLearning modules for 500+ users, including animation, graphic design, navigation, screenshots, and narration.
Analyzed and interpreted Google Analytics of intranet sites to produce detailed usage reports; assessed audience
engagement throughout project using web-based survey tools.
Established a corporate Toastmasters International chapter and served as Vice President of Public Relations.

SAXONY MANAGEMENT COMPANY, FISHERS, INDIANA March 2015-August 2015

Marketing Assistant
Edited and produced content for 7 different social media pages, 3 email newsletters and the company website.
Utilized Photoshop, InDesign, and Illustrator to create advertisements for various publications.
Promoted weekend special events with ads and social media posts, then attended events to greet guests and answer
questions events have had as many as 10,000 guests; designed a billboard and banners for weekly Farmers Market.

CIELO LUXURY SHOE BOUTIQUE, NEWBURGH, INDIANA September 2014-February 2015

Retail Marketing and Social Media Consultant
Created a concept, theme, and name for the Holiday Shop Hop; designed graphics for social media used by 5 boutiques.
Interviewed designers and gathered information for bimonthly blog articles; generated press releases and social media
content to build brand awareness; introduced products and promoted future events to develop brand and grow client base.

VANDERBURGH COUNTY PUBLIC HEALTH DEPARTMENT, EVANSVILLE, INDIANA Summer 2014

Media Consultant
Collaborated with health professionals to develop a creative presentation for the annual Womens Equality Day Luncheon;
developed a Prezi to give 400 attendees an in-depth understanding and appreciation for the guests being honored.

CURVO, EVANSVILLE, INDIANA Spring 2014

International Consultant
Researched and identified complex problems and recommended solutions; established a timeline for the company to enter
international markets; presented research and recommendations to the company founders and university leaders.

INTERNSHIP, ELITE FITNESS CENTER, NEWBURGH, INDIANA August 2013-December 2014

Independent Study Representative
Proposed and implemented a social media strategy combining information and promotion to increase name recognition
and boost membership sales, resulting in 550 Facebook users.

MEAD JOHNSON NUTRITION, EVANSVILLE, INDIANA Summer 2013

Sales Communications Intern
Compiled, wrote and edited information from 6 departments to develop 2 weekly employee newsletters for medical and
retail sales representatives; redesigned and refreshed the newsletter; completed a variety of communication projects.