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Colour Futures
TM
UNLOCKING POTENTIAL
01
social global
trends design
Design knowledge
trends
Economic global
trends colour
expertise
welcome
Welcome to AkzoNobel ColourFutures 2014.
Trend and colour forecasting is a vital and
inspiring part of our business,enabling AkzoNobel
to be one step ahead of customersneeds
for years to come.
unlocking
Potential
the Driving Every year, ColourFutures presents one potential that surrounds us. This applies to
Influence dominant idea which inspires us to create countries, businesses and individuals. Every
for 2014 the five colour trends.This idea influences home, office, school or factory has huge
each of the trends in a different way potential if you just know how to unlock the
but also holds them together with a single space and the ideas within.
concept that determines what the most
pivotal hue,The Colour of theYear, will be. The mood of the moment has a great effect
on the type of colours that are popular and
We are in a time of great change and in order for 2014 we see a world in search of answers,
to capitalise on new and exciting opportunities which provides us with an open and exciting
we must understand who we are and how palette of colours to inspire renewal in
we fit into the new order of things. By looking the year ahead.
afresh at what we have we can unlock the
contents
05
of 02 Unlocking potential
proof 06 Colour of the Year 2014
08 2014 Palette
colour of
the year Trends 10-61
12 Silent revolution
22 Margin of proof
32 Urban folk
42 Secret garden
22 52 Do it now!
Colours 62-71
64 Reds
65 Oranges
66 Yellows
06
67 Greens
68 Blues
69 Violets
70 Warm neutrals
52 71 Cool neutrals
32
resources
72 Resources
Urban
Folk
Silent 12
Revolution
42
07
90GG19/151
colour The top trend colour for 2014 perfectly For such a statement colour, teal is
of the combines the natural harmony of green surprisingly versatile and works well in
year 2014 with the tranquillity of blue. Reflecting the different colour combinations. Sitting
overriding trend of unlocking, this muted opposite coral on the colour wheel it works
teal has a gentle character and is a favourite beautifully with delicate pinkish tones and
in the world of design. Deeper and more warm ochre yellow, but for a trend look
sophisticated than turquoise, teal has should be combined with other tones of
a subdued richness which is often used to teal, green or blue to create a tone-on-tone
describe tropical seas of shimmering effect. Layering teal with indigo, denim
bluish green. or navy provides an oceanic feeling, cool,
dynamic and welcoming. Combining
Sophisticated A tertiary colour, teal is the combination our Colour of the Year with greens such
of primary blue and secondary green which as mint, duck egg or emerald will
Balanced
today is used to describe several different give a fresh natural effect; or for a neutral
Versatile tones of this majestic colour. Somewhere combination choose a colour with
between blue and green it has come to a natural wood tone.
symbolise balance, but should be combined
Tranquil
with neutral tones and shades of wood so
as not to overwhelm a space.
Colour of
the year
evolution
2014 The colour story for 2014 is largely about colour scheming to become about exploring
palette complex tones that almost sit between colour new combinations. If used alone, simple
families and keep you guessing as to which hue or primary colours can be dull and predictable
they truly are. These colours have an intriguing but used in combination with this fascinating
quality that changes depending on which palette they add a touch of simplicity and clarity
shades they are combined with. This enables which feels new and surprising.
11
the five
key trends
for 2014
hidden
Introverted
I nt r o s p e c t i v e
human
Silent
Revolution
With power moving to the Introvert, design is starting to
lose its ego, becoming more understated and thoughtful
Silent
Revolution
17
Introverted design
celebrates simplicity and
innovation to create
beautiful forms and spaces
that dont show off
19
Revolution
Silent
The Silent Revolution
palette is extremely
subtle using slight
shifts in hue and tone
to create delicate
combinations
20
10bb 83/020
Silent
Revolution 90BG 72/038 30gy 88/014
For decades we have listened to those who Our consumerist nature is starting
shouted the loudest and revered individuals to change too. For the majority of people
who built the tallest building and the fastest money and space are at an increasing
cars. Since industry began, the power to premium and it has never been more
shape our world has firmly been held by important to really consider what we need
the extrovert, ready to speak up and push and how we will use it. Introverted design
themselves forward with a new grand idea celebrates simplicity and innovation to 72BG 75/023 30bb 62/004 50rr 54/018
at the slightest chance. Though there is create beautiful forms and spaces that dont
no evidence that the best speaker has the show off but meet our changing needs in
best ideas we have often followed these new and sophisticated ways.
charismatic individuals who know how to
work the crowd. But times are changing! The Silent Revolution palette is extremely
subtle, using slight shifts in hue and tone to
We no longer communicate within a purely create delicate combinations of tinted
physical world where it is so important tobe white and neutral mid tones. These colours 10bg 83/018 30bb 53/012 30yy 72/018
seen. Gone are the days when a big financial give a restful and silent effect that showcases
backer was needed to get your work known the trends clever use of texture and natural
as it can now be shared online and be judged materials. Nothing says modernity and space
and recommended to others by your peers. like whites do and these shades have great
warmth creating a look which is human
Power is moving to the introvert and with and inviting rather than clinical and austere.
it design in many areas is starting to lose its Think of fluffy clouds and the soft variations
ego and becoming more understated and of shade in arctic furs.The more robust 30gg 72/008 81yy 81/016 90bb 73/022
thoughtful. In her top-selling bookQuiet, shades are still delicate and can be found
Susan Cain discusses how solitude breeds in pebbles and sun-dried shells.
creativity and that we all need tostop the
madness of constant group workand be
afforded the space at work and school
for deep personal thought, as this is where
the richest ideas are likely to lie.
50BG 83/009
23
margin
of
Kahn industrial
proof
John Fu
At the heart
of this palette
sit masculine
neutrals with an
architectural
appearance
27
margin
of
proof
Having a number
to hold onto can be
comforting in the
chaos of our fast
paced lives
margin 29
of
proof
margin
of
proof 00NN 83/000 00NN 05/000
Just when we think life cant get any faster In a world of ambiguity and grey areas, there
it steps up another gear! The pressure is something enticing about the reliability and
to become the best you can be, the healthiest definitive nature of mathematics and
you can be and have the perfect work-life science. There is something immediate and
balance is a full time pursuit and one decisive about an equation, a pictogram, a
that requires us to analyse ourselves and date or even a number standing alone. Where
our lives in order to stay on top. languages change, numbers stay the same, 30YY 68/024 50YR 38/017 90yR 55/051
unifying us with the same piece of information
In the chaos of our fast paced lives, having a no matter where we are in the world.
number to hold onto can be comforting.
If we know our nutritional RDA, blood pressure The Margin of Proof palette is constructed
and cholesterol level then we can evaluate of masculine neutrals with an architectural
our lifestyle and make changes that may help appearance. These sophisticated tones
us avoid chronic disease. It is a recognised of putty, plaster and brick should provide the
approach in business to review past largest proportion of the colour scheme 30Yy 69/048 70gG 16/390 16yr 16/594
performance and set development objectives. and then be enriched with full bodied deeps
However, more of us are taking this analytical like darkest emerald or oxblood.The brightest
approach in our home life too and using accents are a small but important touch as
the kind of measuring devices that would once they add the graphical edge. Here bright teal,
have been relegated to the doctors surgery. scarlet and ochre provide a surprising and
Street artists,The Wooster Collective have mature alternative to more primary accents.
seen this obsession with self-improvement This is a mature and measured palette
as inspiration for a piece calledTake the which will complement natural materials 10yy 41/175 70yr 33/175 09yr 05/305
Stairs which takes the stickman style figures like dark wood, marble and cork as well
we know from road signs and uses them to as concrete.
highlight what will happen to your waistline if
you dont take the stairs.
Appreciation
Roots
Urban
Story
telling
pride Folk
Not all those who
wander are lost
Cultural J.R.R. Tolkien
identity
We all want
to be part
ofsomethingthat
is bigger than
ourselves
Reconnecting
with our roots
reminds us where
we have come
from
37
Patternsinfolkartdifferwidely
aroundtheworldbutalthoughthe
narrative changes there is a
common sense
Urban of warmth and community
Folk
38
TheUrbanFolkpaletteisalivewith
friendly and robust shades which Urban
feel familiar but look very new
Folk
40
Urban
50rb 74/033 10rb 10 /116 23yr 10/308
10yR 17/465
43
Blurred
Fragile
Diffused
Intangible
s a l w a y s make
by Bas van Tol
Flow e r
l e b e t te r , h a ppier, and
peop are
more helpful; they
ign
Mller Van Tol, interior des
Floral
sunshine, food and
medicine for the soul
Luther Burbank
c and curious with
This look is romantic, poeti
misty shades adding a subtle veil of surprise
47
trend
This fascinating
explores the idea of the
more harnessing
barely there, the fleeting
and the ephemeral
48
underpin
Floral motifs
this trend, but not bright
frothy blooms, rather delicate
blurred designs which are open
to interpretation
50
30gY 27/036
When the first shards of light shine through Though this look is romantic, it is also poetic
the trees or the kiss of dusk embraces and curious with misty shades adding a subtle
the garden a kind of magic falls over the veil of surprise so that the overall effect is
space, diffusing its colours and creating feminine but enigmatic. Mercury mirrors and
a sense of mystery. distressed fabrics add a sense that objects
are only on loan to us for a short time and will
This is a fascinating trend which explores the in the end return to nature. 70bb 55/044 50rb 48/051 10rR 73/023
ideas of harnessing the barely there, the
fleeting and the ephemeral. Finnish artist The Secret Garden palette is filled with soft,
Sanna Kannisto has achieved this by smoky tones. Imagine ripe plums, almost
capturing rainforest flora and fauna with neutral tones of lilac and that perfect shade of
a mobile studio constructed in the branches. delicate dove grey. An array of greens from
The result, is images that truly capture dark spruce to charming pastel shades of
their subject matter but with an otherworldly mint, make it easy to create a sensitive
quality. Many other artists have employed the tone-on-tone tranquil effect. Neutrals are 70bb 65/056 10bb 83/020 70Yy 73/083
intangible quality of projected images of important here but they are always tinted with
nature such as branches and trees to add a the slightest touch of rose or lavender.
fragile quality to urban spaces. Adding a touch Fragile and ethereal materials like voile, lace
or magic in this way makes us think again and frosted glass complete the look and
about how we view our environment and adds add a layered quality.
light into the darkest corners of the city.
Florals are the motif that underpins this trend, 50gg 55/049 50Rr 54/018
not bright frothy blooms, but rather delicate
fragmented or blurred designs which are
open to interpretation by the viewer. Hautology
is the aesthetic of encompassing the barely
there and is an idea that is inspiring the music
world as well as art and design. William
Basinski started to createThe Disintegration
Tapes, a series of recordings almost a decade 10gy 58/105 50Bg 14/036 50bg 64/028
ago, that are only now striking a chord with
their mysterious sounds.
Sharing
Provocative
Energetic
Collaborative
Create something
just for the
fun of it!
57
Cut loose
and embrace
the impermanence of
cheap and
throw-away
materials to
create imperfect design
and dramatic
patterns
58
Raise an
eyebrow
or two,
encouraging
asmile
or stimulate a
conversation
60
46YY 74/602
70yY 59/485
There is a time for thinking and a time thought this genre of expression was
for taking action.Tired of standing still and crass and simplistic. Hotel Au Vieux Panier in
waiting for projects to slowly take shape, Marseille, France annually redesigns five
many individuals and collectives want to rooms by using artists and designers to create
make a change now! This trend has energy a unique flavour to each space. Recently
and exuberance; create something just for graffiti artist Tilt created panic room for the
the fun of it, on your own or through exciting hotel, a half graffiti half blank space.The 02gg 21/542 50yR 18/650 88rb 37/328
collaborations. Here designers are cutting contrast of chaotic and serene, vivid and bland
loose and embracing the impermanence creates a striking effect and shows that even
of cheap and throw-away materials to make unrestrained art like this is being absorbed
imperfect design and dramatic patterns. into society. Which sparks the question,
This is not about building something that what will the new provocative and powerful
stands the test of time but raising an eyebrow form of art be?
or two, encouraging a smile or stimulating
a conversation in the here and now. This palette says get up and go for it! This 10gy 61/449 30yy 46/036 23YR 66/193
is a high octane, energetic medley of colours
Once the domain of street artists, hack where anything goes. Clash and contrast
design and graffiti are now nudging their or combine and blend to create a riot of colour,
way into the mainstream. Not content or something a little more paired back.
with an objects original form, hack design Fizzy lemon and intense teal rub shoulders
or hacktivism takes an existing piece with bright emerald green, lime, violet
and redesigns it to look more individual and fiery orange. Blues in this palette come
or to meet a totally different function. Urban in all shapes and sizes too, from navy 04yy 51/583 41Rb 24/309 69bB 17/324 91Bb 07/263
artists such as Banksy have broken down to ultramarine, sky and pale cyan; there
barriers and silenced many critics that once is something for everyone.
colours
This section of ColourFutures presents
all colours chosen for 2014 as colour families:
Reds, Oranges, Yellows, Greens, Blues and
Violets followed by Warm and Cool Neutrals.
At the bottom of each page you can see the
transition of each hue over the years.
reds oranges
65
The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground cinnamon and
With lots of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and fun turmeric and have a much greater yellow influence than recent years.The almost black browns of last year have changed into softer mid
sit against soft blush reds and flesh tones.The popularity of very dark red continues with burgundy so dark it is almost black. toned rose browns with a warm earthy quality.
Key Red: For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep maroon Key Orange: Fiery and intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsets, the petals
inspired by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design. of theTiger Lily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many bold colours do.
10yR 17/465 09yr 05/305 10YR 07/125 70yr 33/175 80yR 31/508 00Yy 23/557
Reds transition: The neutralised and greyed-off pinks which dominated last years palette have Oranges transition: This colour has slightly evolved from last years papaya
moved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of taking on a little more red for an even fierier effect. Becoming progressively
2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude. more powerful since 2011 this colour family now packs a real punch.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Yellows greens
67
Last years larger palette of more greyed-off shades has reduced down to a small but important selection of yellows.Taking four The most important growth area for 2014: greens come in all shapes and sizes.The character of these colours fall into four groups but most have a
distinct characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow, blue undertone: clean dynamic urban greens like lime, jade and emerald, neutralised greens influenced by grey and brown, whites with a hint of green
spicy ochre and barely there whites with a tint of yellow. and a very natural leafy shade.
Key Yellow: Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself but Key Green: This influential colour has a magical quality which captures the tranquillity and grandeur of vast lakes and undiscovered forests. Lying in
feels incredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary. between green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexpected warmth.
30Yy 49/562 43yy 78/053 70Yy 73/083 30yy 12/263 30gy 23/232 30gY 27/036 90gg 19/151 50Bg 14/036
Yellows transition: The subtle hint of olive that influenced last years key yellow has melted Greens transition: Last years greens moved from a notable yellow character to shades
away and in its place the warmer tones of nectar, mustard and amber return. Do not discount which in the main trod a line between green and blue.This trend continues with our teal
green toned yellows as they are still important but no longer hold centre stage. Colour of the Year, but last years soft spruce is now darker, richer and more evocative.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
blues violets
69
2013 was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasingly
blue, so blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded green Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals drifting away from
greys and cooler tones of sky blue and indigo. last years pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a Heliotrope flower.
Key Blue: A close cousin to the Colour of the Year this shade also falls into the teal family. Cool and mysterious it is only used by nature to Key Violet: Lavender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its subtly different
decorate its most elaborate creations; a peacock feather, the wing of a butterfly or a topaz jewel. nuance on grey. The colour of the dried flowers themselves, this shade has a demure and understated quality.
50bg 32/114 16BG 29/350 70bg 09/171 69bB 17/324 70bb 65/056 50rb 20/091 41Rb 24/309
50bg 64/028 40bg 70/146 79bg 53/259 50rb 48/051 50rb 74/033
Blues transition: Since 2010 the blue colour palette has been getting cooler until last year when we Violets transition: Since 2009 violets have been getting darker and more robust in nature
saw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains bold until last years shade, which was such a dark berry, it was almost black. The general
and robust but a green influence gives this palette a more oceanic feel. feeling of the palette for 2014 is much softer and easier to use with violet becoming more
of an influence than a colour in its own right.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Warm neutrals cool neutrals
71
This is a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramel This years palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like greys which are
add richness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add delicate warmth. barely there.There are also shades with a hint of warmth found in driftwood, pebbles and the majesty of a rocky mountain landscape.
Key Warm neutral: Some of the most interesting colours sit in the space between two hues and this years warm neutral palette focuses on a shade which treads Key Cool neutral: When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing and decorating
lightly between warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme. with warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfectly with greens and blues.
60yr 41/072 60yr 33/047 10yy 41/175 30yy 53/125 30yy 20/029 50YR 38/017 00NN 05/000
90yR 55/051 30Yy 67/084 30Yy 69/048 30yy 46/036 70bb 55/044
30YY 68/024 50Rr 54/018 81yy 81/016 30gy 88/014 30yy 72/018 30bb 53/012 30bb 62/004
Warm neutrals transition: Over the last three years key shades in this colour area have had a grey Cool neutrals transition: Looking back over the last five years there is a pattern emerging where our
edge with a small dash of a different hue giving them character. With a similar feel to last years key cool neutral is almost white one year and then a more characterful grey the next. This years most
shade this colour has a tiny pinch of red lending it warmth and accessibility. important grey is very similar to that of 2012, but where that shade had a slight green undertone, the
influence for 2014 is blue, resulting in an architectural concrete grey.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
72
resources
cf14-MOP-16
the book, please go to
cf14-cover cf14-COY-6 cf14-MOP-6 cf14-UF-3
cf14-UF-13 cf14-SG-10
www.colourfutures.com
cf14-DIN-9
p1-9 cf14-DIN-19
cf14-O-2
cf14-SR-8
cf14-COY-7 cf14-SG-1
cf14-DIN-10
cf14-COY-8
cf14-O-3 cf14-B-3
cf14-SG-11 cf14-DIN-1
cf14-SR-19 cf14-MOP-17 cf14-UF-4
cf14-INTRO-1
cf14-UF-14
cf14-COY-9
cf14-DIN-20
cf14-MOP-7 cf14-DIN-11
cf14-SG-12
cf14-COY-10
cf14-MOP-18
cf14-SR-9 cf14-SG-2
cf14-Y-1
cf14-SR-20 cf14-MOP-8 cf14-SG-13
cf14-TITLE-1
cf14-V-1
p12-19 cf14-DIN-2
cf14-INTRO-2 cf14-MOP-19
cf14-UF-5
cf14-UF-15
cf14-SR-10
cf14-DIN-12 cf14-DIN-21
cf14-SG-3
cf14-SR-21
margin cf14-SG-14
of cf14-MOP-9
cf14-UF-6
proof cf14-MOP-20
cf14-SG-4
cf14-DIN-3
cf14-UF-7 cf14-SG-15
cf14-V-3
cf14-DIN-22
cf14-DIN-4
p62-71
cf14-SR-13
cf14-UF-17
cf14-SG-16
cf14-MOP-10 cf14-UF-8
cf14-SR-2 cf14-SG-5
cf14-MOP-21 cf14-WN-1
cf14-DIN-14 cf14-TITLE-2
p32-39
cf14-COY-2 cf14-DIN-5 cf14-Y-3
cf14-MOP-1 cf14-SG-17
cf14-MOP-11
cf14-DIN-15
cf14-SR-3
cf14-R-1
cf14-SR-14
cf14-UF-9 cf14-UF-18 cf14-G-1
cf14-MOP-2 cf14-SG-6 cf14-WN-2
cf14-MOP-12
cf14-SG-18 cf14-DIN-6
cf14-SR-4
cf14-COY-3
cf14-MOP-3 cf14-R-2
cf14-SR-15
cf14-UF-10
cf14-WN-3
cf14-MOP-13
cf14-DIN-16
cf14-SG-19
cf14-R-3
cf14-COY-4 cf14-UF-1
cf14-G-2 cf14-CN-1
cf14-SR-5 cf14-UF-19
cf14-DIN-7 cf14-DIN-17
cf14-SG-7
cf14-SG-20
cf14-SR-16
cf14-MOP-4
cf14-UF-11
cf14-MOP-14
cf14-G-3 cf14-CN-2
cf14-SG-8
cf14-COY-5 cf14-SR-6 cf14-SR-17 cf14-MOP-5 cf14-MOP-15 cf14-UF-2 cf14-UF-12 cf14-UF-20 cf14-SG-9 cf14-SG-21 cf14-DIN-8 cf14-DIN-18 cf14-O-1 cf14-B-1 cf14-CN-3
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