Cert 1:1 Coach

Certificate in One-to-One Language Coaching

COURSE OVERVIEW

High Impact Training 2007

1
Some of the terms, techniques and teaching platforms youll be fully
familiar with by the end of this course:

Coaching Just-in-time Teaching Wiki TPR

Language auditing NLP Schemata Skype

Storyboarding Reverse Role Simulation Springdoo

Blogs/Vlogs Counselling-Learning Suggestology

Remote Teaching Web 2.0 Cuisenaire Rods TA

Framework Materials Virtual Groupwork

Bio-Graphics Semi-Scripted Anecdotes YouTube

Scaffolding Dogme Skrbl Podcasts/Vodcasts

Lexical Mapping Templates Collaborative Writing

I-Centred Materials Personal Compass

Silent Way Auto-Dictation 3-D Simulations

Lexical Visualisation Top-Down Processing

Ego States Modalities Congruence Metaplan

Response-ability End-Product Syllabus Design

2
The One-to-One Classroom
In the words of one-to-one pioneer, Peter Wilberg, One-to-one
teaching is different. Many, perhaps most, of the personal and
pedagogical skills we have developed as language teachers relate
almost exclusively to working with groups. But the dynamics of
managing a community of learners and making generalised
assumptions about how people acquire language and communicate
bear little resemblance to the focus, pace and style of one-to-one
teaching.

One to one is the preferred choice of a lot of English language

learners, but for teachers it presents new challenges. Expectations
tend to be high, close encounters can be claustrophobic,
personalities loom large and much of our previous training fails to
help us design effective programmes for the individual learner.

But once we have accepted what can usefully be carried over from
group teaching and what cant and have mastered new techniques
that we could never attempt with a group, one to one can be one of
the most rewarding and authentic forms of teaching.

The Course
The Certificate in One-to-One Language Coaching provides the
specialist training practising teachers need to face the unique
challenges of working with the individual learner. This highly intensive
28-hour teacher development course is run over four days at a
number of comfortable and well-equipped training centres in city-
centre locations throughout Europe. The maximum group size is 16,
so you will get plenty of personal attention.

The course caters for teachers of both General and Professional or

Business English. Because of the relatively higher cost of one-to-one
teaching and the specific work-oriented needs of many individual
learners, there is some emphasis on professional and business
applications, but many of the techniques explored work equally well
with the fast-track or senior executive, the parentally pressured
teenager and the casual language learning hobbyist. To quote
Wilberg again, in one-to-one teaching, however specialised, the

3
technical repertoire of the teacher is more important than the
materials repertoire.

Over the course of the programme participants will try out many
practical one-to-one teaching techniques and benefit from theoretical
inputs drawn from the diverse fields of coaching, counselling-learning,
neuro-linguistic programming, transactional analysis, blended
learning, suggestopedia and silent way language instruction. In
addition, they will build up a substantial take-home file of materials
they can immediately use in their one-to-one classes (see detailed
programme below) together with a personal CD of customisable
materials and post-course membership of an exclusive 121 Coaching
Wiki.

The Trainers
The course designers and trainers for the new extended 4-day
version of this popular course are Mark Powell and Carl Dowse.

Mark has 20 years General and Business English teaching

experience (much of it in one to one) and is one of the worlds leading
Business English teacher developers, having trained over 600
teachers for the London Chamber of Commerce & Industry Certificate
in Teaching English for Business (LCCI CertTEB) as well as more
than 100 for the highly successful 3-day One-to-one Language
Coaching Certificate. Mark is a regular keynote speaker at
international ELT conferences and is the author of several bestselling
Business English books including In Company, Presenting in English
and New Business Matters. He is a graduate of Oxford University.

Carl is currently a Lecturer responsible for undergraduate business-

related English courses at the Fachhochschule fr konomie &
Management in Essen, Germany. He also works for Consultants-e,
an award-winning teaching-with-technology company, as a facilitator
on their courses in ICT in the classroom, e-moderation and using
wikis. Carl has a special interest in all aspects of teaching with Web
2.0 technologies and has written online materials for English 360 and
a blended learning guide for Cornelsen. He has a masters from
Warwick University and has also studied at the universities of Oxford
and Bologna.

4
The Programme
On this course you will learn how to:

recognise the fundamental differences between one-to-one and group teaching

import transferable techniques from group teaching and modify less transferable ones
identify ELT resource materials which can be adapted to the one-to-one classroom
maximise the unique opportunities of one to one, whilst working within its constraints
change the pace and style of your teaching to suit the one-to-one situation
go from prescriptive lesson planning to prepared responsiveness or response-ability
switch from a just-in-case attitude to language input to a just-in-time approach
alter your mindset from that of language teacher to language coach
profile the learner in terms of needs, wants, lacks and learning preferences
conduct a language audit for learners with very specific needs
acquire the five key skills of coaching: rapport, deep listening, intuition, questioning,
feedback
use models taken from Neuro-Linguistic Programming and Transactional Analysis to
build rapport
design customisable open format and framework materials to draw language out of the
learner
make the most of the learning space by establishing different activity zones
adopt a product-oriented approach to fluency work through projects, reports and filming
make use of close-range teaching tools such as cards, post-its, Cuisenaire rods, puzzles
utilise multi-media to bring third parties and differing opinions into the classroom
create simple self-disclosure activities around I-centred texts such as quizzes,
questionnaires, psychometric tests and behavioural indicators
take a phased interactive approach to reading skills
use personal and professional timelines and graphic representations of the learners
goals, values and experiences
utilise techniques from Counseling-Learning such as spontaneous reformulation,
cooperative dialogue-building, incremental recording, reverse role simulation,
collaborative writing
use schema theory to design storyboards for situational dialogues using projected
visuals and ambient sound effects to create 3-D Simulations
work with teaching aids from the Silent Way such as Cuisenaire rods, rod grids and Fidel
charts limiting lexical load in order to focus on grammatical and phonological form
teach remotely either by tele-teaching, e-teaching or a combination of the two

5
 use technology more supportively and seamlessly in the one-to-one classroom mobiles,
dictaphones, MP3 voice recorders, laptops, Skype
borrow techniques from Suggestopedia for reducing learning stress and working on
peripheral or subliminal learning
draft a learning contract between you and your clients
market yourself as a one-to-one language coach

And in the new 8-hour teaching-with-technology supplement youll be

introduced to a range of Web 2.0 technologies and learn how to:

select, download and exploit audio podcasts (with or without iTunes)

exploit the video sharing website YouTube
use other social networking tools such as del.icio.us
provide synchronous and asynchronous business skills training (telephoning, e-mailing,
presenting, negotiating) using Skype and other web-based tools
set up and exploit your own wiki to provide personalised, interactive online training

Teaching practice is not a stipulated part of the course, though there

will be peer teaching during some of the sessions.

Certification
The Certificate in One-to-One Language Coaching (Cert1:1Coach) is
a unique qualification issued by High Impact Training, the training
company jointly owned by Mark Powell and Carl Dowse.

Attendance certificates are issued at the end of the course. To obtain

their full certificates participants must attend all 26 hours of the
programme, successfully take part in paired language coaching
activities and complete a personal teaching log. The personal
teaching log is a 3000-word document describing a one-to-one
learner the participant has worked with and outlining techniques and
materials included in their learning programme. Upon its completion
(there is no fixed time limit) participants will receive their official
certificate, which may be awarded with Merit.

6
Applications
Applications are welcomed from suitably qualified and experienced
English language teachers. Normally, applicants will be required to
fulfil the following criteria:

be graduates
hold a recognised teaching qualification at certificate level (eg.
Trinity CertTESOL, CELTA, CertTEB) or above
have at least one years full-time EFL teaching experience (two
years part-time)

For non-native speaker applicants the teaching qualification

requirement can be waived for experienced teachers with a first or
higher degree in English. As the course is conducted entirely in
English, functional fluency in English is essential.

Exceptions can also be made to the above criteria for native speaker
applicants who do not meet ALL these requirements (eg. non-
graduates with many years teaching experience, experienced
teachers without a formal TEFL qualification, relatively inexperienced
teachers with a good degree and a high grade on the CELTA) or HR
specialists and business coaches relatively new to language training.

So if you are unsure about your eligibility but enthusiastic about doing
the course, by all means do apply, but please remember this is not an
entry-level teacher training programme. You will be expected to be
more or less familiar with standard TEFL techniques and terminology.
To complete the personal teaching log and be eligible for certification
you must currently have, or have previously had, one-to-one clients to
base your written work on.

Fees
The total fee for the 28-hour Certificate in One-to-One Language
Coaching is 630. This covers tuition, a file of course handouts, 30-
page directory of useful websites and a complete copy of the
coaching materials on CD as well as membership of the 121
Language Coaches Club with dedicated resource and networking
website (Wiki) for present and past participants on the course.

7
A Taster of the Course
Here are a few lesson ideas for one-to-one using the powerful
approach of Counselling-Learning. You can see a short, informally
recorded clip of Mark doing a session on this on YouTube:
http://www.youtube.com/watch?v=VOmedG_IOk8

Collaborative Speaking

Counselling-Learning
1. Client chooses a topic theyd like to
work on: a welcome speech, a
product demonstration or just simple
personal information questions.
2. After making a few brief notes
(perhaps in L1) they begin to speak
utterance by utterance.
3. Coach corrects and / or reformulates.
4. Client practises upgraded version a
few times, then records it and pauses
the cassette / digital recorder.
5. Repeat procedure until whole
monologue or dialogue is complete.

Auto-Dictation
1. Play back the recording.
2. Client transcribes.
3. Coach corrects as necessary.
4. Lexical, grammatical or
phonological follow-up.

Mark Powell Associates 2006

8
 Collaborative Writing

Relay-Writing
1 I am write with regards ^ your job
advertisement in the Economist.
2 I ^ like to apply to the vacancy of
account manager.
3
I have many experiences in this
field.
4
Actually I am being responsible of
the LOral account at O&M.
5
This gave me many opportunity
for supervise a creative team.
1. Cut A4 sheets of paper into
roughly 3cm strips.
2. Client chooses a text-type they
want to work on an e-mail
enquiry, an application letter
and starts writing on the first few
strips one sentence per strip.
3. Each strip is numbered as the
sentences are formulated.
4. After a few sentences, client
passes the first strip to coach for
suggested improvements.
5. Coach writes corrections and / or
hints and passes strip back.
6. Client reformulates and
continues with the document.
7. Any additions and / or deletions
are jointly made.
8. Client keys completed text into a
PC.
9. The final document is printed out
for personal learning file or
e-mailed to coach for reply.

Mark Powell Associates 2006

On the course youll also learn how to do technology-supported

versions of the above, using video-casting and online whiteboards, so
that you can coach your clients at a distance or offer blended
learning.

9
 Collaborative Lexical Jigsaw: ESP (Venture Capital)

business angel ownership equity first round

convertible investment seed return

debt fund capital on investment (ROI)

start- up exit strategy holding period

due initial private investee

diligence public offering (IPO) equity company

raise capital strike a deal self- finance

mentoring share first mezzanine

programme buy-back mover capital

obtain backing boot- strapping make a pitch

Instructions: 1. Laminate and cut up jigsaw cards for reassembly

2. Tell client what the specific context (semantic field) is
3. Get client to explain ESP terms during reassembly
4. Discuss how these affect the raising of venture capital
5. Record conversation for client to listen to at leisure
6. Select high-priority lexical items for active use
7. Do any necessary pronunciation and stress work
8. Give client a set of cards to keep and play with
9. Play a short audio or video presentation containing
target lexis for collocation checking and consolidation
(Alternatively, play this first to facilitate the activity)

Mark Powell Associates 2007

10
 Collaborative Lexical Jigsaw: Venture Capital
(Expert View Monologue Audio/Videoscript)

OK, well, the first thing to say is that having a good idea for a business is obviously not enough
in itself to build up a successful company. You need money and lots of it. At the beginning,
when no-ones especially interested in your business idea, a lot of brand new businesses, start-
ups, may have to use their own money, to self-finance for a while. This is sometimes called
bootstrapping. This is because getting the funds to start a business from nothing, getting seed
capital, can be extremely difficult.

But, sooner or later, as your business starts to grow, youre going to need to raise more capital
and youve basically got three options at this stage. One, you can go to a bank for a loan. But
banks generally hate start-ups. Two, you could ask your friends or family for help we sometimes
call this the friends, family and fools group. Usually a big mistake. And your final option is to
approach a venture capital company or business angel. The basic difference between the two
is that VC firms tend to work on behalf of investment funds, groups of accredited investors,
while angels usually invest their own money, private equity. This is still what we call first round
venture capital financing the early stages of business development.

Now, when you make your pitch to business angels, the main thing to remember is that all new
businesses are very, very risky. Most fail within two years. So what angels are looking for is a
good ROI. What I mean by that is a good return on investment on those companies they invest
in which actually succeed. That means they want to see a high turnover and what they really like
is what we call a first mover a company that is first into a new business with no competition.

Now, because its mostly the angels money that is at risk, they usually want a large share of your
company, maybe 50% ownership equity, half your business. Thats normal. You might be able
to get convertible debt instead you pay back at a high interest rate and if you cant pay, the
angels convert your debt into equity instead. If your business recovers later, you may be able to
arrange a share buy-back, but, of course, youll be buying those shares back for more than you
sold them for!

A key thing: every investor is going to ask you, the investee company, is how long you think it
will take your business to make a profit, because theyll want an exit strategy. They dont want to
own your business forever. They want to make a profit on it and move on. One exit strategy is to
take the company public and sell off their shares in it in an IPO, an initial public share offering.
They may want you to sell off your business altogether to an acquiring company. At any rate, they
want to know how long the holding period is likely to be how long will they have to keep their
money in your business before they can sell their shares at a profit? And if you want more
investment from your angels later on, whats sometimes called a mezzanine investment, then
youd better be growing from day one.

But before any business angel will strike a deal with you, theyll want to do some due diligence,
make sure youre running your business efficiently and that your financial records add up. Theyll
probably be too busy to want to run your business for you, but, in order to obtain backing from
them, you may have to accept their advice as part of a mentoring programme. And, of course,
their experience and contacts in the business world can be extremely valuable.

(Make a digital audio recording of this or film yourself presenting this information on Springdoo)

Mark Powell Associates 2007

11
Accommodation
You can organise this yourself or we can help you arrange it.

Testimonials
Heres what some of our previous course participants have to say:

Excellent. This is what a training A huge amount of very useful

course should be like! input.

Tricia Hunter Stefan Gee

What a highly inspiring course, packed with lots of new ideas and
approaches. I nearly laughed my head off however, I wasnt
disoriented. On the contrary, I am extremely motivated now and know
new ways to go.

Mark Strupler

An informative and entertaining course which provides an excellent

introduction to the extensive field of coaching, packed to bursting with
invaluable, quality Business English materials. Mark is an extremely
talented trainer.

Helen Strong
It does what it says on the can -
and then some!

Brian Brennan, co-author of Business: One to One (OUP)

After having done the CertTEB [with Mark], I came with high
expectations. They were more than fulfilled. In a word: inspirational.

Jack Spencer Prince

Really loved the course, everything about it. Course content GREAT.
LOADS of info.

Trish Beattie

12
Reviews
Here are a couple of recent reviews of the previous 3-day version:

13
 14
ENGLISH TEACHING MATTERS VOLUME 8 NUMBER 3 AUTUMN 2007
The Next Step
If youd like to join us, please complete the accompanying application
form (Word document) and e-mail it straight back to Mark at:

markdavidpowell@yahoo.com

On acceptance, you will be given an account number you can pay the
150 deposit into. The course will be confirmed on Jan 31, or before
if it fills early, at which time the balance of the course fee should be
paid. Please do not make travel or accommodation arrangements
before the course has been confirmed, as, in the unlikely event of
cancellation, we cannot refund any costs incurred.

Your deposit is fully returnable (minus bank charges) if for any reason
you are unable attend and you notify us on or before Jan 16.

We look forward to working with you in 2008!

Mark Powell Carl Dowse

WE AIM TO GIVE YOU NOT JUST A GREAT COURSE

BUT AN UNFORGETTABLE LEARNING EXPERIENCE

15