Higher Nationals

Internal verification of assessment decisions BTEC (RQF)

INTERNAL VERIFICATION ASSESSMENT DECISIONS
Programme title HND in Business Management

Assessor Internal Verifier

Unit 02: Marketing Essentials
Unit(s)
Role of marketing and its relationship with functional units of an organisation
Assignment title

Students name
List which assessment Pass Merit Distinction
criteria the Assessor has
awarded.
INTERNAL VERIFIER CHECKLIST

Do the assessment criteria awarded match

those shown in the assignment brief? Y/N

Is the Pass/Merit/Distinction grade awarded

justified by the assessors comments on the Y/N
student work?
Has the work been assessed
Y/N
accurately?
Is the feedback to the student:
Give details:

Constructive?
Y/N
Linked to relevant assessment
criteria? Y/N

Identifying opportunities for

improved performance? Y/N

Agreeing actions? Y/N

Does the assessment decision need

Y/N
amending?
Assessor signature Date

Internal Verifier signature Date

Programme Leader signature(if
Date
required)
 Confirm action completed
Remedial action taken

Give details:

Assessor signature Date

Internal Verifier
Date
signature
Programme Leader
Date
signature (if required)
 Higher Nationals - Summative Assignment Feedback Form

Student Name/ID
Unit Title Unit 02: Marketing Essentials

Assignment Number Assignment 01 Assessor

Date Received 1st
Submission Date
submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation

Pass Descripts P1 P2

Merit Descripts M1 M2

Distinction Descripts D1

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifiers Comments:

Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and
grades decisions have been agreed at the assessment board.
Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Date
signature

Student Date
signature
Pearson
Higher Nationals in
Business
Unit 02: Marketing Essentials
Assignment 01
Higher National Certificate/Diploma in Business
Assignment Brief

Student Name /ID Number

Unit Number and Title Unit 02: Marketing Essentials

Academic Year 2017/18

Unit Tutor

Assignment Title Role of marketing and its relationship with functional units
of an organisation.

Issue Date

Submission Date

IV Name & Date

Submission format

The submission of assignment 01 is in the form of a 15-minute individual PowerPoint presentation

inclusive of 05 minutes allocated for questions. The presentation slides and speaker notes should
be submitted as one copy.

You are required to make effective use of signposting (numbered PowerPoint headings, bullet
points and subsections) in- text referencing as appropriate. Your research should be referenced
using the Harvard referencing system. Please also provide a reference list using the Harvard
referencing system.

The learner should provide speaker notes along with presentation slides with recommended word
count 1500-2000, although you will not be penalised for exceeding the total word limit.
Unit Learning Outcomes:

LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation.
Address pass, merit and distinction criteria P1, P2, M1, M2 and D1

Assignment Brief and Guidance:

Task 01:(Covers LO 01 and P 1. P1.2)

The Maliban is well recognized company which has won the Sri Lankas prestigious National Quality
Award several times. The Maliban founded by Angulugaha Gamage Hinni Appuhamy in 1954, who
started his career by opening his own tea kiosk. The Maliban currently manufacture range of products
under categories of biscuits, milk powder, mineral water and baked snacks. The biscuits category further
divided as crackers, cookies and wafers which distributes among 100,000 of stores all over Sri Lanka.
Moreover, Maliban exports 25 million packs of biscuits over, more than 35 countries across 5 continents
every month.

You are the newly appointed Marketing Manager of Maliban and have noticed poor cross functional
communication and lack of marketing orientation throughout the organization. In order to resolve the
problem, you as the marketing manager decided to meet and present the top management, explaining
them about role of the marketing and the interrelationship with other functional areas of the
organization.

1.1. The leaner requires to prepare and deliver a 10 minutes presentation Explaining following areas;

1. Explain the key roles and responsibilities of the marketing functions at Maliban as the Marketing
Manager of Maliban.(P1)

2. Analyze the roles and responsibilities of the Marketing Team of the Maliban in performing
Marketing Activities (M1)

3. Explain how roles and responsibilities of marketing influence and interrelates with other
functional departments/divisions of Maliban.(P2)

4. Analyze the significance/importance of having effective interrelationships between different

functional departments and Marketing Team of Maliban.(M2)

5. Critically analyze and evaluate the key elements of the marketing function and how it
interrelates with other functional units of Maliban(D1)
Grading Rubric

Grading Criteria Achieved Feedback

P1 Explain the key roles and responsibilities of the

marketing function.

P2 Explain how roles and responsibilities of marketing

relate to the wider organisational context.

M1 Analyse the roles and responsibilities of marketing

in the context of the marketing environment.

M2 Analyse the significance of interrelationships

between marketing and other functional units of the
organisation

D1 Critically analyse and evaluate the key elements of

the marketing function and how they interrelate with
other functional units of an organisation.
 OBSERVATION RECORD

Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)

Unit 02: Role of marketing and its relationship with functional units of an
Unit number & title: organisation
Description of activity undertaken

Assessment criteria targeted

How the activity covers the requirements of the assessment criteria (this does not confirm
achievement of assessment criteria or confer an assessment decision)

Learner name:

Learner signature: Date:

Assessor name:
Assessor
signature:
 WITNESS STATEMENT

Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)

Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken (please be as specific as possible)

Assessment criteria (for which the activity provides evidence)

How the activity covers the requirements of the assessment criteria, including how and where the
activity took place (this does not confirm achievement of assessment criteria or confer an assessment
decision)

Witness name: Job role:

Witness
Date:
signature:
Learner name:
Learner
Date:
signature:
Assessor name:
Assessor
Date:
signature: