1

URATEX-CEBU

Company Profile

a. Business Information

Cebu Showroom
Plaridel St., BrgyUmapadMandaue City
Tel: (6332) 236-0222 (6332) 420 -3939
Fax: (6332) 236- 2039

Quezon City Showroom

32 Miller St. SFDM Quezon City
Tel: (632) 371- 0569 to 79
Fax: (632) 374- 5395

Facebook: Uratex Philippines

Email: sales@uratex.com.ph/info@uratex.com.ph

b. General Business Activities

Uratex comes from the clipping of Urethane and Latex in which is

the main component of the companys main product, the leading
manufacturer and company of foams and mattresses in the
Philippines. The company has founded by Robert G. Cheng and
currently managed by his wife Naty Cheng, CEO OF Uratex Foam.
Uratex have 21 factories nationwide, one of the plants of Uratex is
located at the Plaridel St., Brgy. Umapad, Mandaue City, Cebu.
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Uratex is a brand under RGC Foam Group which is a subsidiary of

RGC Group of Companies. The Groups thriving foam business began
in 1968 when Robert Cheng realized his dream of producing high-
quality foam. He founded Polyfoam Chemical Corporation and, later
on, expanded into related businesses to address the growing needs of
the automotive, furniture, bedding, footwear, garment, and food
industries.

c. Company Strategy

i. Purpose
To provide affordable, quality mattresses made of
polyurethane foam

ii. Mission

To be the customers choice, with products and services that

can be relied upon and depended on.
To be the employees choice, with a commitment to their
welfare and their growth.
To be able to contribute to the community we are in, and to
the Filipino society as whole
iii. Vision

To be the number one foam company in Southeast Asia in

terms of customer satisfaction quality, market share,
technological advancement, and commitment to world-
class excellence. We intend to attain this vision through
teamwork, innovation, and total quality management. We
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intend to satisfy customers through quality products that

competitively priced, delivered on time, and developed
through close coordination with our customers.

EVALUATION
Product design

The primary product offered by Uratex is the foam. The foam is

designed in accordance with the necessity of its customers. The types of
foam which the Uratex produced are classified as follows:
a. Spring Mattress

Pocket Spring Mattress

A pocket spring mattress is composed of individually wrapped

pocket coil springs that delicately isolates motion in an area for an
uninterrupted sleep. It provides a firm comfort feel that dynamically
shapes to the contours of the body, for exceptional pressure relief
and back support.

Double Layer Innerspring Mattress

It consists of two layers of individually pocketed coil springs that

immediately help spring back the comfort layers, for a medium soft
feel. It is specially designed to isolate motion in an area for an
uninterrupted sleep.

Bonnel Spring Mattress

One of the traditional types of mattresses, it typically uses hour glass

shaped springs knotted end rings at each side with a round helical
wire that connects the spring together.
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b. Foam Mattress
Foam Mattress

Foam mattresses may consist of one of more types of foam. It may

have different densities and attributes, with corresponding comfort
feel.

c. Specialty Foam Mattress

Latex Foam Mattress

Latex foam is considered as one of the most luxurious foam for

mattresses. Made from the juice of the tropical rubber tree (Hevea
Brasiliensis), it is naturally elastic. Its high resiliency adapts to the
movement of the body and corrects spine alignment. Built for
outstanding body support, it promotes good blood circulation and
provides pressure relief. It features an open cell structure that
promotes air circulation and moisture regulation. More importantly,
its formulation enables it to be durable, hypoallergenic.

Memory Foam Mattress

Engineered for superior comfort, a memory foam mattress is

composed of visco-elastic foam with low resiliency that intelligently
conforms to the shape of the body. Engineered for superior
comfort, it distributes weight evenly and alleviates pressure points.

In addition, sizes of the foam vary as follows:

Single (36 x 75)

Double (48 x 75)
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Full (54 x 75)

Queen (60 x 75)
Standard King (72 x 78)

Moreover, the companys sleep specialist is offering services for

customization of mattress. If the customer prefers a specific mattress size,
the company can have it customized.

Quality Management
The plant so-called QA Lab is responsible in testing and checking
the density of the produced foam. Through the equipment which tests
and checks the density of the foam, the foamer can perceive that when
the foams density is high the quality of the foam is high and when the
foams density is low, the foam is also of low quality.
Process Strategy
The production of this product involves only a meticulous manner of
mixing all the ingredients until there may be minimal bubbles in it. This means
that the company has different kinds of mixers and specialized cutters as well for
each intended product or usage. The company uses the intermittent production
process, specifically the batch production. The plant located in Mandaue City,
Cebuhas the capacity of ten 18-meter long each day, considering the limited
space of its warehouse.In totality, the plant operates at a capacity of producing
an average of 800 foam and mattresses a day.
Location Strategy
The location of the Uratex plant in Cebu is excellent since it is
located in Mandaue City which is known as Cebus industrial capital. The
plant in Cebu is part of the 21 plants located strategically countrywide
and is still continue to hone its potential for expansion, reaching the other
part of the Philippines especially the Mindanao area.
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Facility layout
The plant operation facility can be categorized as continuous
processing system since the production has the capacity of producing
high volumes of a few standardized products. Also, the plant has a layout
called process oriented or functional layout because its facilities and
equipmentare arranged according to its utilization as the materials or
work in process products passes through in them.
Human resource and job design
The workers are employed as contractual, regular or outsourced
employees. However, the plant workers comprise most of the contractual
employees whereas the few regular employees are assigned in the
research and development laboratory and administrative offices. The
manner of hiring is not that strict provided that each employee who will
be hired will be equipped of the necessary skills and knowledge in the
workplace.
Supply Chain Management
The Uratex plant in Cebu has different suppliers. The materials as
being mentioned by the plant speaker were coming from abroad since
the companys purpose is to provide quality product thus quality of
materials to be used are also assured through purchasing directly from the
companys trusted suppliers.
Inventory Management
There is a separate warehouse wherein the finished products are
being stored. In the said warehouse, FIFO method is being applied, which
means that the first finished products having been stored in the
warehouse should be the first to be distributed to its customers. The
number of finished products to be stored in the warehouse is being
determined through the companys forecast hence to avoid over- and
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under-stocking. Furthermore, the lead time being considered as the time

interval between ordering and receiving order is 1 month.
Scheduling
URATEX CEBU operates 24 hours having 2 shiftings per day. There is
no assured daily operation schedule since the production is in
accordance with the time and volume of orders from the customers. Even
so, there is still faster delivery and the customers order is being satisfied
since the plant maintained inventory in its warehouse.

Maintenance and Reliability

The plant undergoes both preventive and breakdown

maintenance. This is to insure that there will be no more complications in every
plant operation. Accordingly, the breakdown maintenance is being conducted
every week.
 8

ePerformax Contact Center and BPO

Company Profile
a. Business Information

100 Saddle Springs Blvd., Suite 100

Thompsons Station, TN 37179
3rd Floor, JY Square IT Center 1
Salinas Drive, Lahug,
Cebu City, Philippines 6000
ePerformax Contact Centers (PHILIPPINES)
Telephone Numbers:(632)490.2288

b. General Business Activities

As one of the first call centers in the Philippines in 2002 we have

grown steadily year after year, strategically adding clients, physical
space and expanding to new locations. Much of this growth is the
result of the high level of performance we have been able to provide
to our existing client base. To continue this growth, we plan to be
selective and strategic in our client relationships, choice of locations
and the additional management staff we hire. We form strategic
partnerships with shared values that include:

Performance versus price-only orientation

Customer focused

Sharing of best practices

Continuous learning and innovation

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Commitment to training and employee development

Brand enhancement

c. Company Strategy

iv. Purpose

ePerformax Contact Centers & BPO (Business Processing

Outsourcing) is passionate about performance and providing the best
service to their clients and customers of their clients.

v. Goal

The goal of the company is to be the best contact center for your
company, not the biggest contact center.

EVALUATION
Service design
ePerformax currently handles customer service interactions via phone,
email and chat for a select group of Fortune 500 companies. Each of the
clients is unique and has selected ePerformax as their outsourcing partner
because of the proven ability and continuous commitment to providing
superior customer service. The processes for program implementation,
recruitment, training development, training facilitation and performance
management, which are tailored to each program through a highly
collaborative effort with the client, are designed in a way to establish a
virtual extension of the client's customer service operation.
Further, ePerformax has primarily focused the operations in the areas of:
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inbound customer care

inbound sales and cross selling
website technical support
email and chat collection and verification
3rd party quality assurance

Quality Management

The quality of the service is being assured through tailoring

processes for program implementation, recruitment, training
development, training facilitation and performance management in
order to establish a highly collaborative effort in catering its clients, in
which are further designed in a way to establish a virtual extension of the
client's customer service operation.

Process Strategy
The company is customer-centered since it is much concerned with
its customer service. The company is known as one of the virtual
companies which have good communications in terms of dealing with its
clients through the use of internet since it advocates fluency in speaking
English through rating each of its employees with Alpha when the
employee is fluent enough, Beta when there is minimal mistakes, Charlie
when the employee is improving, Delta when the employee has a need
for improvement and Eco when the employee really needs much to
improve in speaking English. Along with the said program employees are
aided to achieve the best that they can possibly become.

Location Strategy
There might be lesser observance in terms of the business strategic
location since the main criteria to be considered will be good internet
connection, however, since the company promotes a balance work life,
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there might be a little consideration with its proximity particularly its

accessibility.

Facility layout
It can be observed that the pads are forming circles. Accordingly,
those circles represent infinity where there is no discrimination and they
work as a team for they can get incentives and can be able to achieve a
great performance when they work as one. Also, each of its agents is
given two computers in set in order for them to be able to have better
access in dealing with their respective clients.

Human resource and job design

The company employed those who are 18 and above with no strict
requirements regarding their educational attainment and qualifications.
The basis of hiring employees is that applicants should at least understand
and can able to speak English regardless also on one's fluency. However,
those employed individuals who are being categorized as Delta or Eco
are highly encourage through various activities that the company offers
such as its support on different clubs, trainings, sports and of course
making English as language for everybody's day-to-day interactions.
Moreover, the employees are provided with facilities that will serve as a
tool for their recreational activities such as clubbing, game station, a
television and also caf. Furthermore, trainees of the company are given
an allowance amounting to P600.00 per day and promotions are given to
those regular employees who deserve to be promoted.
Supply Chain Management
There might be no specified observance in the companys supply
chain management since the facilities the company have are fixed thus
those are for long term use and since the company is a service entity thus
human labor will be also involved to complete the operation.
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Inventory Management
Since the business is a service entity, there will be no inventory to
manage but instead the equipment and facilities the company owns
might serve as its inventory and those require proper maintenance for the
convenience of its daily transactions.
Scheduling
The time of the shifting among employees depend on the demand
of the each program. The management chose the time of the day-offs or
rest days of their workers along with some considerations, however, the
company relatively offer once a week day-off to each its employee.

Maintenance and Reliability

The company applies breakdown maintenance to its facilities and

equipment once in a week. This is to insure a sound flow of its day-to-day
operations.
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FABRICATION LABORATORY UP CEBU (NEGOSYO CENTER)

Company Profile

Business Information
University of The Philippines, Cebu City, Philippines
Tel: (032) 233 8202

Facebook: Fablab UP Cebu @fablabupcebu

Email: fablab.upcebu@up.edu.ph

a) General Business Activities

Fab Lab UP Cebu, Cebu's first Fab Lab and the second in the
Visayas, is a partnered venture between the Department of Trade and
Industry Cebu and University of the Philippines Cebu's Product Design
program. Created alongside a Negosyo Centre (gov't-funded business
incubator) and its co-working space, the Fab Lab aims to equip makers,
design students, professionals, MSMEs, and the public with democratic
access to advanced prototyping, printing, and related equipment, as well
as training/workshop facilities.

b) Company Strategy
Purpose

To help also the student of the Fablab UP Cebu to enhance their

skills and ability. They have a lot of Fine Arts and Engineering enrolling to
their school so in the help Fablab the student can enhance their skills and
creativity.

c) Mission and Vision

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INNOVATE

The ability to conceive, to create, to innovate is within us all; it is innate, God-

given. We all have a dream. And, we believe everyone should have a place
where that dream can be explored, cultivated and realized.

EDUCATE

We believe in learning. Inspiration comes from within, but the practical

application of that creativity comes through learning, not simply learning how to
use tools, but learning how ideas go from your head to your hands.

COLLABORATE

We believe that two heads are better than one, that four hands are better than
two. We believe in community, where encouragement and timely input from
another person can lead to your breakthrough.

EVALUATION

Product and Service Design

The Fabrication Laboratory (FabLab) use 3D printer, print and cut,

laser cutter and small cnc milling. These equipments are designed to
print professional quality 3D models, print and cut stickers in one run, to
cut and engrave materials using carbon laser to produce different
pattern, also it produced highly accurate prototypes with great precision
and excellent surface finish.

This industry has developed a pool of traditional artisans and makers

who have supplied skills, not just the furniture industry, but also for jewelry,
gifts, toys and house wares manufacturing sectors, especially for
miniature.
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Quality Management

Fablab UP Cebu, Cebu's first Fablab and the second in the Visayas,
is a partnered venture between the Department of Trade and Industry
Cebu and University of the Philippines Cebu's Product Design program as
a result quality of its products are rest assured.

Process Strategy

They use 3D printing, CNC-Milling, Circuit production, Laser printing,

Precision milling, Vinyl cutting. The FabLab aims to equip makers, design
students, professionals, MSMEs, and the public with democratic access to
advanced prototyping, printing, and related equipment, as well as
training and workshops facilities.

Facility Layout

The FabLab in UP Cebu consists of three separate offices: the 3D

Printing, Laser and the Vinyl Cutting. The equipment are given its
respective spaces enough for each workers to work conveniently. It has a
functional layout since materials are brought to the equipment whenever
there is an operation.

Location Strategy

Since Cebu is widely known as the furniture capital of the

Philippines, the location of the business is good enough. Additionally, the
institution which holds the business is also known as to providing excellent
performance thus reliance from the clients can easily be achieved.

Human resource and job design

The FabLab UP Cebu hired UP Cebus own faculty who have

capability in operating the machines. As possible, the Fab Lab provides a clean
and safe work environment. The workers are skilled enough and well-equipped
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with the necessary knowledge regarding the operations of the machines, thus,
the desired performances will be met.

Inventory Management

The Fab Lab does not maintain their inventory unless there are
orders coming from their customers. Accordingly, the raw materials will be
provided by the customer.

Scheduling

Fab Lab operates weekdays and there is an operation whenever

there is an order from a customer.

Supply Chain Management

Since the customers are the ones who will provide the raw
materials, there will be no certain sequence regarding its supply
management. However Fablab UP Cebu allows customization desired by
its customers rest assured the Fablab will give all the best to meet the
customers desire.

Maintenance and Reliability

The UP Fablab conducts preventive maintenance since the

machines are very expensive. Ideally, these machines are checked
before and after use.
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Gardenia Bakeries Philippines, Inc.

Company Profile

a. Business Information

Cebu Plant
Gardenia Lapu-lapu Centre, M.L. Quezon National Highway, Lapu-lapu
City

Tel: (02) 889-8889 to 90/(02) 845-0971/(02) 832-3100 to / (049) 533339-1136

to 40/ (SMART) 0920 911-4606 (GLOBE) 0917 894-2341

Email: customerservice@gardenia.com.ph

b. General Business Activities

The term Gardenia is the founders favorite flower. Its roots go back
to Singapore where, in 1978, it began as a humble in store bakery. Increasing
demand led to the opening of Gardenias first commercial bakery at Pandan
Loop in March 1983. For many years, Gardenia has been the market leader in
Singapore and has expanded its operations in Asia to such countries as Malaysia
and Thailand, with the latest in the Gardenia chain of bakeries to open being
here in the Philippines in 1997, particularly in Binan, Laguna. In 2011, Gardenia
has established its second plant in Lapu-Lapu City with a daily capacity of
50,000 loaves serving the needs of the entire province of Cebu and the Northern
Mindanao area.

c. Company Strategy

i. Purpose

We, at Gardenia Bakeries Philippines, are committed to

delight consumers by providing best quality bakery and food
products.
We aim for excellence through innovation and continuous
improvement of our processes, product and services, ensuring
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compliance with our customers and applicable statutory and

regulatory requirements.
We are steadfast in our commitment that quality begins with
each and every of us.

ii. Mission

To provide an assortment of best quality, great tasting, nutritious, and

enjoyable bakery and food products that are within sight, within reach,
and within the hearts of consumers; produced using world class
manufacturing facilities and processes utilizing quality and safe
ingredients, thereby creating values beneficial to stakeholders, including
employees, suppliers, trade partners, financial institutions, investors, and
the community.

iii. Vision

To be the premier company in the baking and food industry that

provides best quality products enjoyed, valued and loved by consumers.

iv. Core Values

Customer-driven
Innovation
Teamwork and Professionalism
Integrity
Excellence
Stewardship ( Malasakit )

EVALUTION

Product

Gardenia produces only one product which is bread. The bread is

classified into classic white bread, high fiber whole wheat bread, flavor
licious bread and pandesal in which customers can choose. The product
formation is simple because it only follows a specific process and need not to
have parts to complete the final product. Gardenia bread is baked with high
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protein wheat flour and enriched with essential vitamins and minerals like
vitamin A, B1, B2, B3, calcium and Iron to make it a nutritious and delicious
product. Gardenia breads are also enriched with foliate that is good for
pregnant women.

Process Strategy

Gardenia uses continuous production process which is also called

repetitive manufacturing systems. There are mass production facilities that
produce high volumes of the same products. The manufacturing of bread
happens in an automated and special purpose equipments.

Facility Layout

Gardenias facility is a product-oriented facility layout. It is used for systems

with high production volumes and a low variety of products. The facility is
organized according to the sequence and machinery and materials are placed
following the path of successive manufacturing operations of the product.

Quality Management

From the consumers perspective, they want bread that is always fresh.
Gardenia guarantees good tasting high quality bread that is baked daily.
Gardenia delivers freshly baked breads on the same day it was made and
replaces unsold breads with newly baked ones during every day of delivery.

The quality of Gardenia bread is build and measured during the step-by-
step production process. In every production area or line, there is a quality
control assigned to check the production process from time-to-time if it is in
accordance with the standards set.

The following are some of the standard-setting body that awarded

certificates for Gardenia Bakeries Philippines Incorporated for its quality
management:
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International Organization for Standardization (ISO)

Hazard Analysis Critical Control Point (HACCP)

Human Resource and Job Design

The workers in Gardenia must be a High School graduate. They dont

need to have a bachelors degree as long as they are willing to be trained.
There are 153 regular employees wearing color white polo shirt and they also
have contractual workers wearing color blue in which are hired through their
agencies. They have a flexible work week in which every employee works 8
hours a day.

Location

Since the first plant located in Binan, Laguna can only cater nearby
places in Luzon and some parts in Visayas, it would take longer time to transport
goods. Considering bread as perishable goods which needs to be delivered on
the same day it was made, Gardenia Bakeries Philippines Incorporated has
located its second plant in Lapu-Lapu City to serve the needs of Cebu, Bohol
and as well as the Northern part of Mindanao. The location is almost near to the
market, so the transportation cost is lower and the possibility of depletion or
perishability of bread before it reaches the retail outlets to customers is lesser.

Inventory Management

Gardenia Bakeries Philippines, Inc. maintains certain level of raw materials

before it places an order(reordering point) from other countries for ingredients
such as raisins, chocolates and as well as flour from the Philippines. The plant has
the capacity of producing 2,000 loaves per hour with a total of almost 50,000
loaves a day and straight from the production floor, the breads in the trays are
processed for loading onto trucks for delivery to retail outlets. To ensure that
freshness is sealed in every gardenia bag, color-coded G-locks imprinted with
the price, batch number for traceability, and expiry date complete the whole
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package. Those breads in the retail outlets are displayed for only two days, and
then it will be pulled out by the supplier which is the Gardenia Bakeries
Philippines, Inc. to process it into fish meat.

Supply Chain Management

The suppliers of Gardenia for raw materials are imported from other
countries and others are from Philippines. These goods are processed in a day,
and then directly from the production floor, the breads in the trays are loaded
onto trucks for delivery to retail outlets in Visayas and Mindanao down to
consumers.

Scheduling

Gardenias operation is every Monday to Saturday while Sunday is the

allotted time for cleaning. If there are no machine/facility troubles, the
operation is continuous. Their operation is 24 hours, workers has 3 shifts a day 8
hours per person.

Maintenance

Gardenia uses preventive maintenance wherein from time to time they

inspect their equipment and facilities. They regularly perform the maintenance
to prevent unexpected breakdown.
 22

International Pharmaceutical Inc.

Company Profile
a. Business Information

Go Lam Drive. Pope John Paul II

Ave.,Kasambagan, Cebu City 6000

Tel.no. 63-32-412-7772
inquiry@ipi-phil.com
www.ipi-phil.com

b. General Business Activities

International Pharmaceutical Incorporated is a manufacturing and

distributor company founded in May 1959 in Cebu, Philippines. It began
with the Wong brothers, their first product is Efficacent Oil and up to the
present their main product over 800 good quality products. Armed only
with persistence, salesmanship and resilience in door-to-door marketing,
IPI has grown steadily and is now the biggest Filipino-owned
pharmaceutical companies in the country. Aside from catering to the
domestic market, IPI also distributes products globally through its
numerous international partners such as Bahrain, Brunei, Cambodia, Hong
Kong, Japan, Kuwait, etc.

c. Company Strategy

Purpose

The Integral part of the company is the IPI Foundation, which is committed to
community service and focused on healthcare, environment, aid and
livelihood.

Mission
To assure customer satisfaction by providing quality products at
affordable prices.
To continuously strengthen relationships with dealers, distributors, retailers,
suppliers and government agencies.
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To enhance peoples lives through corporate social responsibility

programs.

To recruit the best talents and develop them into responsible employees.

Vision

To be the leader in the markets we serve.

EVALUTION

Product Design

International Pharmaceutical Incorporated is a manufacturing and

distributor company. The company is known to manufacture the Efficascent oil
as their main product. To cater the needs of the customers, they widen their
product lines and establish two production areas which are soap production
area. Dr. Wongs soap and Bioderm soap are some of the products
manufacture in soap production area. Efficascent, Omega and Manzanilla are
manufacture in Pharmaceutical Production Area. Unfortunately, we did not
have a chance to visit their Pharmaceutical Production area where their main
product efficascent oil is manufacture. FDA had set standards in that area. We
only had a chance to visit their soap production area where Bioderm soap is
being produced. The product formation is simple where ingredients are mixed in
an automated machine and no need of other parts to form the soap.

Process Strategy

IPIs process strategy is classified as continuous production process which is

mass production in particular. They produce high volumes of the same product
where the manufacturing happens in automated equipments.

Facility Layout

IPI has a product-oriented facility layout. They have high production volumes
in every variety of their products. Machinery is placed according to what they
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do and materials go to them. The processing rates are faster because the
facilities are organized according to the sequence of operations.

Quality Management

International Pharmaceutical Inc. is has been able to cater the needs of

the Filipino people for many years and they were able to expand worldwide.
This means that the quality product produced by the IPI is a world class product.

IPI also have quality control in terms of their wastes and production. During
the production process, when there are defects, IPI dont throw away such
defects but they rework it through refining and melting again, thus there are no
wastes in IPI. As to their water wastes, they have water treatment for that matter.

Human Resource and Job Design

In the production there are male and female workers. The workers in the
production are contractual while in the office the workers are regular. To be
qualified in the production, it must be high school graduate and willing to be
trained. Employees of IPI are given comprehensive benefit packages to improve
their way of living. The company conducts trainings and seminars to improve the
employees performance to ensure customers satisfaction.

Location

The company has established its main plant in Mandaue City, Cebu
because it allows easier distribution and availability of its products for their loyal
customers.

Inventory Management

IPI orders its raw materials from Malaysia, the company uses First-in, First-
out in managing their inventory. Those products that are manufactured first will
also be the one distributed first to sales offices and retail outlets.
 25

Supply Chain Management

IPIs supplier of raw materials such as the soap base is from Malaysia. The
company has its own cargo which they distribute it to their branches. Aside from
catering to the domestic market, they distribute their products globally through
its numerous partners all over the world.

Scheduling

The companys production is from Monday to Sunday. The operation is 24

hours, 2 to 3 shifting.

Maintenance

The production maintenance is at the end of the year. Thus, the company
checks their equipment annually.
 26

Profood International Inc.

Company Profile

a. Business Information

No.12 Pres. Roxas St., Mabolo, Cebu City

6000 Metro Cebu, Philippines
P.O Box 653, Cebu, Philippines

Factory Address:
Highway, Maguikay, Mandaue City
Metro Cebu, Philippines

Tel: (63) (32) 346-1228 (trunk line)

(63) (32) 346-7732 to 36

Fax: (63) (32) 346 7737 to 38

Email: sales@profoodcorp.com

b. General Business Activities

Profood International Inc. is the largest Philippine-based dried

mango producer and the standard-bearer of world-class processed
fruit products from the Philippine Islands. The corporation is 100%
Filipino owned and was conceptualized in 1980.

From the small company that once catered only to the local
market, Profood International Inc. has grown to become the
leading producer of various dried fruits, fruit preserves, purees,
concentrates and juices. Its products are available all over the
Philippines and exported to many countries in Asia, Europe,
Canada, and the United States.
 27

c. Company Strategy

i. Purpose

Enjoy world-class processed fruit products from the Philippines.

ii. Mission

To be the customers choice, with products and services that

can be relied upon and depended on. To be the employees
choice, with a commitment to their welfare and their growth. To be
able to contribute to the community we are in, and to the Filipino
society as a whole.

iii. Vision

To be the number one foam company in Southeast Asia in

terms of customer satisfaction, quality, market share, technological
advancement, and commitment to world-class excellence. We
intend to attain this vision through teamwork, innovation, and total
quality management. We intend to satisfy customers through
quality products that are competitively priced, delivered on time,
and developed through close coordination with our customers.

EVALUTION

Product Design

Profood International Incorporated is known to be the leading of various

dried fruit particularly mangoes. They use one particular variety of mangoes
which is the carabao mango. They also produce juice, purees and preserves.
Coconut, pineapple, banana, guava, papaya, guyabano and tamarind are
some of fruits they process and variety of products that customers can choose
of. Profood International Incrporated also customized products which they are
not the one who manufacture but only repacked for exports. Its packaging
depends on customers specification. Tampico juice is one of the products they
repacked. The product formation of their main product which is the dried
 28

mango is simple. From raw materials, they process it following to the sequence
and do not need bother parts to form final product. For customers who are fond
of eating dried mangoes, these products are high in vitamin C and mangoes
are full packed with minerals and anti-oxidants. It is a mineral packed chemical
free food that has amazing benefits for the health.

Process Strategy

Profood International Incorporated produce high volumes of the products

especially when peak season of mangoes as well as the increase of demands.
Profood uses continuous production system which is mass production in specific.
The main process of dried mangoes are fresh fruit receiving ripening, washing,
peeling, slicing, pasteurization, drying, coating and packing. Washing,
pasteurization and drying are fully automated, the rest are manually done. For
export products, Profood uses mass customization in which standardized goods
incorporate some degree of customization.

Facility Layout

Profood International Incorporated is process-oriented facility layout.

Profood produce high volumes of the products so that facilities are organized
according to the sequence of the production. The process must not be
interchange as the machinery and materials are placed following the product
path.

Quality Management

Profood have what it takes to provide products that meet international

standards. To ensure that their products bear the Paradise quality, high quality
products are manufactured in ISO 9001:2008, HACCP, GMP, and Kosher certified
facilities and the latest technological concepts in their production. The entire
processing, filling and packing lines are fully automated. Despite this, their
 29

production personnel do not rest content. They still keep a close watch at every
stage in the line process to guarantee strict compliance to quality standards.

Also, the corporation is HALAL and NSF certified company and has consistently
been one of the top 10 exporters of Cebu in the last ten years. Additionally, the
following are awards received by the Profood International Inc.:

2000 Grand Chamber Century Award

2007 Most Inspiring Cebuano Intrepreneur
2009 Entrepreneur of the Year
2009 Mayor Jonas C. Cortes Citation Award
2009 Pride of Cebu
2009 Manufacturing Entrepreneur of the Year Philippines
2010 Preferred Supplier Award
2010 Agora Award for Large-Scale Entrepreneur of the Year
2011 Vicente Buddy Lava Award for Entrepreneurship
2011 MVP Bossing Awardee
2011 Board Award Recognition

Human Resource and Job Design

Workers in Profood are regular and they also have contractual. If peak
season they outsource workers through the agency. After the contract of the
workers they can transfer to the other production area as long as they know the
work. Since peeling and slicing is manual, workers need to have skills such as
speed and agility to be more productive. To be qualified workers, it must be a
high school graduate and willing to be trained. They focused on job
specialization because every worker has their own job assigned.
 30

Location

The company's main headquarters and processing plant, strategically

located in the central region of the Philippines, specifically in Mandaue City,
Cebu. Its central location proves to be an advantage over other processed-fruit
exporters. This gives Profood easy access to a continuous supply of premium-
quality fruits from any part of the Philippines. The Plant site is just a few minutes
away from the seaports and international airport in Cebu.

Inventory Management

Profood International Inc. is 24-hour fresh fruit receiving and manufactures

950 tons of mangoes per day. Their suppliers of these fruits are farmers from
different parts of the Philippines wherein they order and receive half-green
mangoes and let it ripen on their warehouses for two days before it proceeds to
the manufacturing process. Directly from the production floor, packed dried
mangoes and other processed fruits are loaded to trucks ready for delivery
within Philippine retail outlets. While those customized products are exported to
forty different countries such as in Asia, the Middle East, Europe, North, Central,
and South America, the Caribbean, and Oceania, etc.

Supply Chain Management

Profoods raw materials are from the Philippines. They buy straight from the
mango grower. They checked the quality of the fresh fruits unripe. Using
advanced used of technology production process produces quality products. It
takes 7 days for the whole process.

Scheduling

Profoods operation is every Monday to Saturday, 8 hours a day and with

overtime if necessary. If peak season they have direct employees which they
get through the agency.
 31

Maintenance

To ensure the facilities are in good condition, Profood conducts annual

inspection. They use preventive maintenance to prevent unexpected
breakdown.
 32

SycipGorresVelayo and Co and EY Company

Company Profile

Unit 1003 & 1004, Insular Life Cebu Business Centre

Mindanao Avenue corner Biliran Road
Cebu Business Park, Cebu City
Tel.: (032) 266-2947 to 49,(032) 266-2821(032) 266-2951
Fax: (032) 266-2313

General Business Activities

Established in 1946 as W. SyCip & Co., the Firm changed its name
twice: first in 1947, to SyCipVelayo Jose & Co., and again in1953, to SyCip
Gorres Velayo & Co. (SGV & Co.).SGV & Co. is the Philippines largest
multidisciplinary professional services firm with eight offices across the
country. SGV & Co. became a member practice of Ernst & Young Global
Limited on June 2002.Ernst & Young (EY) is a global leader in assurance,
tax, transaction and advisory services. They develop outstanding leaders
who team to deliver their promises to all of their stakeholders. In so doing,
they play a critical role in building a better working world for the people,
for their clients and for the communities.
Company Strategy
Purpose

SyCip Gorres Velayo & Co. (branded as SGV & Co.) is

the Philippines' largest multidisciplinary professional services firm. As of
2014, the company has employed over 3,000 professionals from various
disciplines, including Certified Public Accountants, legal
professionals, economists, human resource
professionals, engineers, statisticians, financial analysts, and other business
and technical experts. SGV & Co. is a member practice of Ernst & Young,
a global leader in assurance, tax, transactions and advisory services.

Mission
 33

To spearhead social, moral and economic programs that will

inculcate the values of education, discipline, integrity and
excellence in Filipinos.
Vision

To leverage knowledge, learning and other social development

initiatives as catalysts for improving the quality of life of Filipino families and
communities.

EVALUTION

Service Design

SGV & Co. offers a variety of services for its different clients like external
audit, compilation and review services, accounting consultations,
international accounting standards conversions and advisory, regulatory
compliance, extended audit services, accounting advisory and consultation
services on deal structuring, due diligence work, and fraud and investigative
dispute services.

Process Strategy

SGV & Co. provide customized assurance services beyond the

traditional external audit scope, such as services on branch project
audit, audit of specific account, and fixed asset count. They provide
independent assurance on financial and nonfinancial information to meet
regulatory and other stakeholder requirements utilizing world-class business-
process-based methodologies and supporting tools.

Facility Layout
 34

SGV & Co. Philippines uses high technology equipment and a well-
ventilated production area. They expand their training rooms to
accommodate large assemblies. Theyre using 3D walls that give the facility a
distinct look. They also have work bars and unassigned workstations are also
part of the layout to allow flexibility among the employees.

Quality Management

SGV & Co. uphold the highest standards of quality. In fact, SGV & Co.
remains the only ISO 9001-certified professional services firm in the Philippines a
distinction we have maintained since 1996. The Philippine member firm of EY
Global, making it part of a network of 210,000 professionals operating in 728
offices located in 150 countries. Their track record has remained unmatched in
the region. They have accumulated invaluable resources in their 68 years of
operations - highly qualified and competent staff, state-of-the-art facilities and
an enviable international network.

Human Resource and Job Design

At present, the SGV team is composed of 6,000 professional staff, 190,000

people are united Worldwide by shared values and an unwavering
commitments to quality. About 150 of the top CPA placers in the last six
years joined SGV & Co. SGVs staff consists of CPAs, lawyers, economists, HR
experts, engineers, statisticians, financial analysts, and other business and
technical experts.

Location

The firm was founded in 1946 and is based in Makati City, Philippines with
additional offices in Bacolod City, Baguio City, Cagayan de Oro City, Cavite
City, Cebu City, Davao City, and General Santos City, Philippines.
 35

Inventory Management

Since SGV & Co. are providing services to business, hey have program
that includes provision of financial aid to underprivileged but deserving students.
It aims to put more academically excellent but poor students to school. They
also have foundation that gives a professional chair to faculty members who
have excelled in their fields. The nominees are considered on the basis of
recommendation of the school and they are required to write a study that gives
a meaningful contribution to the society and the country.

Scheduling

SGV & Co. have direct clients from different companies. They
provide services from Monday - Friday, 8 hours a day and with overtime if
necessary.

Supply Chain Management

Since SGV & Co. is a service industry, they focus on expended on

manipulating information and developing good relationships in order for the
client to be satisfied with the service they paid for.

Maintenance

SGV & Co. follow-u with regular preventive maintenance activities and
attend minor machine breakdowns. They want to ensure that all equipment,
materials and supplies are readily and continuously available to carry
production process to meet targets.
 36

Learning and Insights

It is not enough to understand the theories of operations management just
in a four-corner room. There are topics that need to be seen in actual for us to
get the theories being taught. The chance to have a tour in Cebu gave us the
opportunity to experience the operations of different manufacturing
companies. In the actual operation we are amazed by the innovation of
technology today. We are surprise with equipment and machines that they
used in their production.

As business students, exposure to the real business world gave us the idea
of what we would encounter in the future. It is a stepping stone for us who will
be engaging in those kinds of workplace.

Our educational tour in Cebu was fun. We had experienced so many

things we didnt expect. The hotel where we stayed in for 3 nights is very
accommodating, we experienced good quality service. We dine in a luscious
restaurant. We had a tour guide who effectively gave us more information to
know more about the historic City of Cebu. The learning and experiences we
had is worth the money that we paid for. Indeed, the tour was not a waste; its
full of fun and full of information that we could surely use in the near future.