;OMMUNICATION RESEARCH
L3 Tt P10 Credits:4
Course Objectives:
unit 1
unit 1
unit irr
unit 1v
unity
unit vi
‘This course ilustrates the basic concepts of communication research required for working
Inthe incustry anc as the basis for higher degree stucles.
The students willbe trained to collect, classify, Interpret, ané analyse data through
various qualtative and quantitative methods,
‘The students willbe introduced to the atest concepts an
evelopment on communication.
chnigues in research and
Research as a concept : Defining Research, Communication and Mass Media
Research, Areas of MCR, Research procedure and Process, Two sectors: Academic
‘and Private, Types and Signficance of Research, Objectve of Research.
Elements of Research : Concepts and constructs, Independent and Dependent
Varables
Hypothesis ; Definition and Concepts, Characteristics of Hypothesis, Need and
Research Design : Features and importance of Good Design, Synopsis Writing,
Developing a Research Plan, Need and Impartance of Research design
Research Problem : Defining the problem, Selecting the Problem, Necesshy of
Defining the Problem, Technique involved In Defining 3 Problem
Data collection & analysis : tabulation & classification: steps to collect, collate, and
analyse primary and secondary cata, methods of data collection: observation,
interview, questionnaire, content analysis, sampling fundamentals: random sampling,
census survey & sample survey, probability ron-probabily, dependent!
independent/ control variables in sampling., questionnaire preparation, conducting
interview, analysing case studies
Research methods and methodologies : difference between research method and
research methodology with examoles, qualitative research methods: textual analysis,
ethnographic study, sociological study, reception study, visual culture studies,
{quanttative research: using basic stat'stcal models for data analysis, apaliation of
central tendency and cispersion., case studies regarding qualitative anc quantitative
researches in media and communication studies
Research: topic, problem, hypothesis, design : selecting a research topic,
Identifying a research problem, formulating a research question, designing a
hypothesis, elements of research design
Writing for research : fundamentals of qualitative, quantitative, and mixed method
research, steps to wnting a research report, basics of research article: references,
Diblography, dscourse analysis, argument, writing research reports for industry anc
academies
Research in Mass Media : Public opinion surveys, TRP and Readership survey,
Election related survey ~ opinion pal and exit pall, Types of Public Relation Research
Communication studies in future : social mecia research, cgital cultures, new
mages and platforms for communication researen, emerging areas in communication
research
Poget/2 Prine Date 1/9/2016 2:85:21 PMText Books:
1, MASS MEDIA RESEARCH by ROGER D. WIMMER, JOSEPH R. DOMINICK,
CENGAGE LEARNING, 8th Edition, (2005)
2, RESEARCH METHODOLOGY: METHODS AND TECHNIQUES by C.R, KOTHARI,
NEW AGE INTERNATIONAL, 4th Ealtion, (2008)
References:
1. QUALITATIVE RESEARCH METHODS FOR COMMUNICATION by JASON S.
VIRENCH, OXFORD UNIVERSITY PRESS, 1st Edition, (2009)
Poge:2/2 Prine Date 1/9/2016 2:85:21 PM