SDN for the Service Provider

WAN Automation Engine

BRKSPM-2003

Arman Maghbouleh, Kishore Seshadri

Senior Directors, WAN Orchestration Group
 Contents
New Era in Telecommunications
Cloud Monetization,
Connectivity Optimization
Cisco WAN Automation Engine
Examples
Cloud Backup
Sweating High Cost Assets
Summary

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New Era in Telecommunications Services
Application
Centric
Data Centric Elastic Load Hosted
Voice Centric Balancing Collaboration
Triple
VOD Bandwidth
Play
ISDN
QAM On-Demand Disaster
Frame Streaming VOIP Recovery
Relay L2/L3 VPNs Cloud
PSTN T1, Video
DS3 Storage Security
Cellular IPTV
SMDS Data IP Transit AAS
ATM X.25

$ per Service
$ per mbs
$ per Call

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Four Waves of Business

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Challenges and Opportunities
Software as a Service
Applications, Collaboration, etc.
WebEx, Salesforce.com, OnDemand

Platform as a Service
Middleware, Directories, etc.
Traffic Traffic and
Revenue Google Apps, WebEx Connect
Voice Era Divergence
Infrastructure as a Service
Compute, Storage, Networking
Revenues Amazon EC2, Savvis, Terremark
Data Era
Data Centre as a Service
Time Data centre facilities, power, cooling

Profitability of Connectivity Services Cloud Services Creation

Forecast of Gross margin Per GB for Network Operators
Strategy Analytics 2012

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Customer Asks and API
Monetization Optimization
Cloud Backup Sweating Expensive Assets
VM placement Customer Profitability
Bandwidth on Demand Maintenance Automation
Security as a Service Design, Deploy & Maintain
Disaster Recovery Disjoint Paths (Mobile Backhaul)

When | Where | Who | Infrastructure & Service Visibility

How Much | How Long | Path Intelligence & Control

WAN Automation Engine (WAE)

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Monetization Application to API Mapping
When Where How Much How Long Who

Cloud Storage X X X

VM (or Cache)
X X
Placement

Bandwidth on
X X X X
Demand

Security AAS X X

Disaster
X X
Recovery

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Optimization Application to API Mapping
Infrastructure Services Path Path
Visibility Visibility Intelligence Control

Sweating
X X X
Expensive Assets

Customer
X X
Profitability

Maintenance
X X X
Automation

Design, Deploy &

Maintain Disjoint
X X X
Paths for Mobile
Backhaul

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WAN Automation Engine
Infrastructure Service Path Path
When Who Where How Much How Long
Visibility Visibility Intelligence Control

History Path Optimization

Services Predictive Models
Reservations
Traffic
Tunnels
Interfaces
Circuits Steer
Ports
WAE Set Path
Wavelengths Throttle
Fibers
PCEP, NETCONF/Yang,
SNMP, BGP-LS, Netflow, CLI,
Configlets, OpenFlow,

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WAE Components
Service, Network and Analytics REST APIs

Optimization &
Prediction

Analytics Current New Calendaring

Model
Plan Model

WAE
Collector Deployer

SNMP CLI NetFlow BGP-LS NMS/EMS PCeP Configlets OnePK OpenFlow I2RS
Collection Drivers Deployment Drivers

.........
Multivendor Network Devices

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Monetization Example:
Cloud Backup
The Network Advantage
Incremental network costs
can be negligible if traffic
demand can be shifted in
time (or place)
Create compelling value-
added services by close
interaction with the network

Time

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Scheduled Cloud Storage Transfer
Segregated Offering Integrated Offering

Consumer Consumer
Site Site

Two Contracts: Single Contract:

Connectivity $2100
Data Transfer and Storage $720 + $179 Connectivity + Storage $2400

Maintenance:
Troubleshoot two technologies Maintenance:
Cost effective but substandard SLA for BB Commercial Grade Connectivity @ BB prices
Expensive Commercial Grade connectivity

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 Cloud Storage with Bandwidth Calendaring
Network As-Is Network with storage
traffic

INCREMENTAL
REVENUE $N/A $60 M
(3 YEARS)

100% 100%
80% 80% Other VAS
Enterprise Monthly Existing
Open Traffic 60% 60%
Storage Size 6 TB
40% 40%
Selected Transfer 250 Elastic Backup
Traffic 20% 20%
Speed Mbps
0% 0%
SP Target Customer 1500 Remaining Capacity
7:00 AM
9:00 AM
11:00 AM
1:00 PM
3:00 PM
5:00 PM
7:00 PM
9:00 PM
11:00 PM
1:00 AM
3:00 AM
5:00 AM

7:00 AM
9:00 AM

1:00 PM
3:00 PM
5:00 PM
7:00 PM
9:00 PM

1:00 AM
3:00 AM
5:00 AM
11:00 AM

11:00 PM
Size 0
Service Adoption
Rate - Year 1 6%
Service Adoption
Rate - Year 3 13%

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Detailed Analysis Available at Booth
Value Prop
toSolution
An Integrated Enterprise/SMB
of Hybrid Cloud Solution Comparison
Storage and Bandwidth Calendaring beats (6 TB monthly Cloud Storage at 250 Mbps)
other market options Segregated Offering Integrated offering
Service Elements
with BW Calendaring
1. Lower Monthly Recurring Charges
More than 20% savings versus CONNECTIVITY $2100 $1200*
segregated offering
2. Higher Connectivity SLAs DATA TRANSFER +
$899 $1200
Five 9s vs less than Three 9s on Storage
Broadband Internet Monthly Recurring
Potential annual downtime financial Cost (MRC) $2999 $2400
*Could be lower based on data size
loss as high as $494,037
Solution Advantage $598
20%
*Sources: Cisco BTA, Cisco VNI, AWS website, AT&T Website, EMC, Primary Research/Customer Interviews & Engagements
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Optimization Example:
Sweating High Cost Assets
High Cost Assets

$ $ $
$ $ $ $

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Challenges With Long Distance Links
Multiple PoPs, multiple routers, many links, many many paths
Actual balance far from ideal
Fiber or node failures cause havoc

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 Optimization Opportunity
Present Mode of Operation Desired Mode
Upgrade at 40% peak per Push peak utilization to 71% (room
Interface to allow room for failure for failure response)
Rebalance automatically

100% 100%

80% 80%

60% 60%
55%
52% 40%
40% 45%
42% 42%
38% 39%
32% 34% 20%
20% 23%
0%
0% Link 1 Link 2 Link 3 Link 4 Link 5 Link 6 Link 7 Link 8 Link 9 Link 10
Link 1 Link 2 Link 3 Link 4 Link 5 Link 6 Link 7 Link 8 Link 9 Link 10
SAVINGS %

TCO $124 M 45% TCO $69 M

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 Gradual Adoption Path
Network As-Is Network with Network with
MATE WAE

INCREMENTAL
VALUE $$$ 32% 41%

TCO $124 M $85 M $69 M

SAVINGS % 0% 32% 45%

Manual Automation
management Visibility tracking
Inputs: Optimization Visibility and tracking
10G Wavelength $65K/mo. Spreadsheets Optimization
MRTG MATE Software
Number of 10G Links 22 Admission Control
Annual TCO per 10 G Port $5K
Number of Fiber Paths 4

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Adoption Path
Journey from Instrumentation to Control

Phase I Phase II Phase III

Design (Offline) Visibility WAE (Online)

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WAN Automation Engine: Foundation For Business Apps
Build, Automate, Scale, Secure and Visualize Your Network in New Ways

Online Visualization, Automated Tunnel Managing inventory,

Analytics and Business Creation & Traffic Load security & maintenance
Intelligence Management windows

Optimal Bandwidth
Additional Application & Offline Planning,
Placement between
Network optimization Apps Design & Analysis
Two or More Sites

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Summary
Visit World of Solutions
WAN Automation Engine Demonstrations available at SP booth
Public Page on CCO www.cisco.com/go/wae
Links
Collateral, Solution overviews, ROI Whitepaper
Video Datasheet
Flashdemos

ROI and Business Benefits white papers available at booth

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Continue Your Education
Demos in the Cisco Campus
Walk-in Self-Paced Labs
Table Topics
Meet the Engineer 1:1 meetings

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