CEOP Annual Review 09-10

Making every child matter ...
everywhere
Annual Review
2009-10
Child Exploitation and Online Protection Centre

ANNUAL REVIEW 2009-2010
Contents
A ministerial perspective 5
Chair’s statement 7
Chief Executive’s statement 9
Facts and figures 11
Information flows 13
Reporting
Developing knowledge
Research
Protecting children in the UK 21
Identifying and safeguarding children
Tackling offender networks
Tracing missing offenders
Increasing police effectiveness – specialist support
Increasing police effectiveness – professional development
Beyond the UK 29
Disrupting and preventing the activities of perpetrators
International liaison and coordination
Building capacity overseas
Reducing vulnerability 35
Crime prevention through education
Public information
Behind the scenes – corporate support 40
CEOP Board and organisation chart 42
Further information 43
Appendix A – Performance information 2009-2010
Appendix B – Resources
Appendix C – Source of funding
Appendix D – Survey details
Appendix E – Supporting the CEOP Centre
3
The Home Secretary’s perspective
Protecting our children will always be a top priority for this Government. It will be at the
heart of our considerations and policy decisions, and we will support the organisations
that protect children, both online and offline.
We will make sure that the UK is able to continue to protect children, even as the
threats change. This is never more apparent than when it comes to tackling child sexual
offenders in an age of global communications, a continuing revolution in technology, and
a shrinking world in terms of travel. That is why the work of the Child Exploitation and
Online Protection (CEOP) Centre is so vital when it comes to putting the interests of
children first and delivering real improvement in their protection.
It is a centre of excellence in protecting children online that the UK can be proud of. Just
as we need to prevent and detect crime in the real world, we need to do likewise in the
online world if we are to keep our children from harm and allow our communities and businesses to capitalise on the huge
societal and economic benefits that the internet brings: our online streets and highways need to be safe too.
My commitment is to ensure that this vital work continues and that we capitalise on the platform CEOP has built. I want to
support it as a key element of front line safeguarding and allow it to deliver new services such as missing children where
a national and international focus is often required. CEOP proves that we all benefit from an approach that is inclusive,
partnership driven and which brings authority whenever and wherever it is needed. Every child, parent and front line
professional needs that and I commend CEOP for its achievements to date and know it is in good shape to take on the
vision we have for its future.
Rt. Hon. Theresa May MP

Home Secretary
5
Chair’s statement
Throughout what has been another eventful year, the CEOP Board has worked
consistently to oversee the continued success of the Centre.
While the CEOP model continues to bring an economy of scale to law enforcement
and to the wider child protection community, time and resource has now been invested
to improve our internal processes, to reduce bureaucracy and to implement the
recommendations of the various reviews into CEOP business areas all of which have
contributed to strengthening the service provision of the Centre to its customers.
Furthermore, the Board has led a strategic shift in our performance regime. Aligned with
best practice in all UK police forces, CEOP will now concentrate on evaluating what those
in the front line of child protection feel about our service to them by measuring their
confidence and satisfaction. Using data from 2009-2010 as a baseline, CEOP expects to glean key insights in order
to make further improvements during the next reporting year and onwards.
During the year I believe the governance of the organisation has matured and the ground prepared for the Centre as it
moves forward in terms of responding to emerging issues and bringing its expertise to into new, related areas such as
‘missing children’.
In what is my final year as Chair of the CEOP Board, when my term of office as a Non-Executive Director of the Serious
Organised Crime Agency (SOCA) comes to an end, I would like to extend my thanks to all the staff at CEOP and to Jim
Gamble in particular. I have had the pleasure to get to know him and many of his team whose unwavering hard work and
dedication show keenly in the performance figures of this report.
I am similarly grateful for the hard work and commitment of colleagues on the Board, those organisations who partner
CEOP, the Association of Police Authorities, Association of Chief Police Officers and SOCA, with whose support over the
years CEOP has achieved a secure position from which it can grow in order to help protect more children from abuse,
wherever they may be.
Dame Janet Paraskeva DBE

Chair, Child Exploitation and Online Protection Centre Board
7
Chief Executive’s statement
The launch of CEOP just over four years ago represented a step-change in law
enforcement: never before had police officers, child protection specialists, educators,
representatives from industry, charity and government been brought together under
one roof with the single aim of protecting children.
Previous Annual Reviews have documented the subsequent success of this model,
reflected not only in the numbers of children safeguarded from harm and suspected
offenders arrested, but also in the efficiency of CEOP’s networks of Ambassadors,
police officers, partners and others, all of which deliver specialist expertise across
the law enforcement and child protection communities.
The new Government has complemented this model and I believe it stands us
in good stead to take on the challenges that come our way.
The evolution of the Centre is testament not only to the work of CEOP’s dedicated teams, who bring experience from
a diverse range of backgrounds, but also to the ongoing commitment of CEOP’s partners who enhance our work to
protect children. The value of these cross-sector partnerships is demonstrated in the numerous opportunities they
provide to safeguard children across an almost limitless geography. Supporting our work in initiatives such as the
PROTECT programme – where volunteers from our private sector partners deliver online safety messages in their
communities on CEOP’s behalf; by setting aside real estate on some of the world’s most popular websites; by
enabling their young users to have instant access to advice and support from CEOP; by the provision of NSPCC
social workers to front line CEOP teams; through the ongoing financial support from partners for critical initiatives
such as the European Financial Coalition and a new training programme for law enforcement in south east Europe –
CEOP’s partners have continued to demonstrate their determination to help us protect more children. We are pleased
that the UK’s leading anti-bullying charity, Beatbullying, has joined forces with us this year to offer further protection
to children at risk of abuse online.They join other valued partners from the third sector, such as the NSPCC, in setting
standards for how government and charities can work together to improve the safety of children online. I remain
grateful to the independent members of CEOP’s Partnerships Committee which oversees the governance of this
area of work and ensures that all our partnerships are transparent and ethical.
With over 278 children safeguarded from abuse and 417 suspected offenders arrested as a result of CEOP-inspired
activity this year, this Annual Review not only outlines the collective efforts of those professionals working at CEOP;
it also represents the achievements of the army of police officers, social workers, teachers, youth workers, health
care professionals and others who have worked to protect vulnerable children in their communities and hold
offenders to account.
This year, the UK Council for Child Internet Safety (UKCCIS) agreed to promote the ‘ClickCEOP’ website as the UK’s
authoritative ‘one stop shop’ for online safety, a decision which acknowledged the benefit of easily identifiable, one-
click access to help, support and advice. Delivery of CEOP’s Thinkuknow programme, which is continually improved
and updated, means that approximately six million children now recognise the ClickCEOP button. While some online
operators have sought to make their environments safer by adopting the button, we must continue to encourage
other businesses to prioritise the safety of their young customers over profit.
9
Chief Executive’s statement
In the last year we have worked with our colleagues across the police child protection community to develop the
ACPO Child Protection Delivery Plan which now focusses on our protective services approach. As the national centre
for child protection, CEOP will play a significant role in the implementation of this plan in support of the Association of
Chief Police Officers, including the delivery of professional development for front line officers working in this crime area;
intelligence development and dissemination; and the continued coordination of online child abuse investigations.
I would like to thank the CEOP Board and in particular its outgoing Chair, Dame Janet Paraskeva, whose insightful
leadership has enabled CEOP to meet so many challenges under her chairmanship.
Jim Gamble, QPM

Chief Executive, Child Exploitation and Online Protection Centre
10
Facts and figures1
278 children have been safeguarded or protected from sexual abuse either directly or indirectly as the result of CEOP
activity, 47 of whom have been identified through the victim identification process.
417 suspected child sexual offenders have been arrested – for offences ranging from possession of indecent images
to rape – as a result of intelligence reports from CEOP and/or through the deployment of CEOP resources.
96 high-risk child sexual offender networks have been disrupted or dismantled as a result of CEOP activity.
6,291 intelligence reports have been received by the CEOP Centre – a culmination of reports through the public
‘ClickCEOP’ reporting mechanism, from the online and mobile industries and law enforcement partners in the UK
and overseas2.
3,370 child protection professionals have attended CEOP’s specialist training courses.
Over 46,102 CEOP Ambassadors, teachers, trainers, police officers and youth leaders have registered to use the
Thinkuknow programme since 2006.
Nearly 5.7m children and young people have participated in the Thinkuknow programme delivered to them since 2006.
Over 600 requests to download and use the ClickCEOP button for use on child-facing websites between November
2009 and March 2010.
2006-2007 2007-2008 2008-2009 2009-2010 Total
The number of children subject to

safeguarding or protection activity
as a result of CEOP activity.
76 131 139 278 624
The number of arrests made by

another agency following the
dissemination of intelligence by
CEOP and/or supported by the
deployment of CEOP resources.
83 297 334 417 1,131
Number of child protection

professionals trained on CEOP
developed and delivered child
sexual abuse courses.
1,457 2,697 3,734 3,370 11,258
Number of high-risk sexual

offender networks disrupted and
dismantled.
29 55 82 96 262
1 Figures are taken from the collection period between 1 April 2009 and 31 March 2010 with exception to intelligence reports (see footnote 2).
2 This figure is taken from the CEOP Strategic Overview 2009-2010 and collection period between 1 March 2009 and 28 February 2010.
11
Information flows3
Reporting
Intelligence, received from reports and a range of other sources, is at the heart of the Child Exploitation and Online
Protection (CEOP) Centre. Whether about offender activity, the behaviour of children and young people online or new
emerging technologies, intelligence continues to increase our understanding of the threat posed by child sexual offenders
and, in turn, informs our strategic and tactical operational response to them.
Between 1 March 2009 and 28 February 2010, CEOP received 6,291 reports with over 38% coming directly from
the public and the remaining 62% of reports originating from a variety of sources including domestic and overseas law
enforcement agencies, non-governmental organisations (NGOs) and the commercial sector, including financial institutions,
technology and online providers. One suspected grooming report can and has led to the discovery of the multiple victims
of one particular offender; another report from a law enforcement agency can lead to the identification of hundreds,
sometimes thousands, of UK suspects. In a similar fashion, CEOP disseminates reports to foreign law enforcement
on non-British nationals identified during the course of our investigations.
Source of reports
Public 38% (2,391)

Industry, NGO and Partners 29% (1,851)
UK Law Enforcement Agencies 17% (858)
Overseas Law Enforcement Agencies 14% (878)
Other 2% (126)
The volume of the reports received has increased by over Front line practitioners work
880 from the 2008-09 reporting year leading to an increase
in an environment that is highly
in case load within CEOP overall. Of course, it should be
remembered that those public reports that come through pressured and where confidence
to CEOP make up a fraction of those young people and in the decision making process is
adults who arrive at the ClickCEOP landing page4, worried
about a myriad of non-grooming related issues and who
so key. CEOP helps deliver that
are then redirected to other sources of advice, help and confidence by reaching out and
support, for example, such as bullying concerns or
locking together agencies and
computer viruses.
services, sharing knowledge about
Each report received into CEOP is triaged and prioritised the risks that children face and
according to risk. CEOP is still processing, on average, four
cases a day that require urgent intervention by its officers in instilling a sense of shared
terms of mobilising and supporting local services in order endeavour that is so crucial
to protect a child from harm. It is particularly important to
recognise that reports do not only come through to CEOP
to front line delivery.
between the hours of 9am and 5pm. Given that reports Paul Clark, Director of Children’s Services,
London Borough of Harrow
Virgin Media CASE STUDY
Identifying suspected child sexual offenders from small pieces of communications data can be a resource-
intensive process for CEOP, in terms of investigators’ time and the costs associated with requesting data
from Internet Service Providers (ISPs) under the Regulation of Investigatory Powers Act (RIPA). In support
of this work, Virgin Media has become the first major ISP in the UK not to charge CEOP for communications
data about suspected child sexual offenders on its network. This considerable support has enabled CEOP
to put more resources into front-line child protection work and is a significant demonstration of Virgin
Media’s commitment to child protection. It is similarly testament to the partnerships model employed by
CEOP as this type of public / private partnership allows CEOP to operate above its core funding provision.
3 All figures relating to intelligence reports are taken from the CEOP Strategic Overview 2009-2010 with collection period between 1 March 2009 and
28 February 2010.
4 The ClickCEOP landing page received 184,225 visits between 1 April 2009 and 31 March 2010.
13
Information flows
come into the Centre from a range of people and organisations, both domestically and internationally, at any time of the
day or night, the 24/7 response to urgent enquiries ensures that appropriate safeguarding action may be taken.
CEOP’s partnerships with specialist organisations

including Beatbullying and the NSPCC ensure that children
needing their support are immediately signposted to them.
As a leading ISP, Virgin
A number of reports will result in a referral to Children’s Media is keen to support CEOP
Services and/or the dissemination of reports of allegations in whatever way we can
of a crime or intelligence packages to, in the main, local
police forces or to law enforcement colleagues overseas. and are delighted to be able
Without doubt, child protection teams in UK police forces to help by providing this
are increasingly in receipt of intelligence packages generated
by the CEOP Centre, disseminated via a ‘single point of
data without charge.
contact’ (SPOC) in each force. This SPOC network ensures Neil Berkett, Chief Executive Officer, Virgin Media
that each report is dealt with appropriately from the moment
of receipt. Indeed, following independent baseline surveys
to measure satisfaction levels from forces who have been
in receipt of tactical intelligence products, 83.3% of
respondents reported they were at least ‘fairly satisfied’
with 58.3% of these stating they were ‘very satisfied’.
The SPOC network has continued to go from strength to

strength. To develop this effective network further, during
the past year the Centre has been laying the foundations
Child protection is a multi
of the ‘CEOP Franchise Model’. This is essentially an faceted problem that no one
enhancement of the current SPOC police network,
particular organisation can tackle.
extending CEOP’s successful approach into police
forces in a low-cost high-impact way. This will improve That is why our partnership with
information flows from a national to a local level and back CEOP is so vital and why we
again to ensure that crucial child protection information
is passed efficiently from agency to agency. CEOP looks
embed our social work expertise
forward to rolling this out across six pilot police forces into the CEOP teams. I think it is
in the coming year.
remarkable to see how the synergy
Building on the success of the CEOP SPOC network in the works and to see how the need of
law enforcement community, CEOP has begun to develop children drives all that CEOP does.
a parallel network for the safeguarding community. The aim
It is a tremendous, reliable and
of this is to ensure that CEOP can make swift and effective
contact with individuals within Children’s Services trustworthy resource for every
departments who understand the work of the Centre and front line child protection
the nature of online child sexual abuse and who can help
progress cases. Critically, this network will link with local
practitioner to draw on and
police services in order to foster joint working at the to allow it to further grow with
local level.
full independence would I think
The continued presence of NSPCC social work staff bring even greater benefit
involved from the earliest stage of intelligence receipt for us all.
through to tactical deployment ensures that not only is child
Andrew Flanagan, Chief Executive, National Society
protection advice central to action taken by the Centre, but
for the Prevention of Cruelty to Children (NSPCC)
also that when local services need to take over, the
foundation is already laid for joint working at the front line.
14
Information flows
Public reporting
With 2,391 public reports into the Centre this year, nearly 70% of these have come into CEOP through our unique
reporting mechanism – the ‘ClickCEOP’ button. Understanding that children face a multitude of issues which affect them
both online and offline, the landing page for this reporting facility has been reconfigured this year, taking into account the
advice of young people and partner organisations. The button provides access to help and advice from a range of child
protection experts and organisations on cyberbullying, viruses, hacking, illegal content, mobile problems as well as sexual
abuse. Not only does this help children, young people and adults who report on their behalf to access the information they
are looking for but it ensures that CEOP only receive reports relating to our specific area of expertise in child protection.
With the start of a major new web development programme in January 2010, the public reporting system will continue
to be enhanced.
Public reporting is linked to a number of important factors including confidence in law enforcement’s response, the delivery
of CEOP’s Thinkuknow education programme into schools which improves children’s awareness of the mechanism for
reporting and the online prevalence of the ClickCEOP reporting button in online environments frequented by children and
young people. During February 2010, which incorporated Safer Internet Day (see page 36), CEOP received over 700
reports, the highest number since its launch in 2006.
Of all the 2,391 CEOP reports received by the public in the last year, the most common report related to grooming
allegations, comprising 64% of all the reports being made. The most frequent environments being reported on involve
social networking sites and instant message applications.
What is evident is that reporting directly to CEOP protects not only the child who has reported but also many other
children who may be being groomed or abused by that particular offender. In addition, a visible reporting button acts
as a clear deterrent to those offenders who are seeking to exploit children in that environment (see case study below).
Making reporting straightforward is therefore critical. To ensure that organisations can embed the button quickly and easily,
CEOP introduced an online Digital Assets Library (www.ceop.police.uk/digitallibrary) which has seen over 600 different
Making the environment safer CASE STUDY
This last year has seen some highly commendable actions by those who provide online environments for
children and who have adopted the use of the ClickCEOP reporting button.
In November 2009, AOL’s ‘Bebo’ became the first large social networking provider to install the ClickCEOP
button into the profile of every UK user – a key recommendation in the 2008 guidance for social networking
providers.
In January 2010, Becta announced that the ClickCEOP button would be pre-installed on the homepage of
every computer provided under the Home Access scheme, a ground-breaking scheme to give 270,000 low
income families a free computer and free broadband access.
In early 2010, CEOP created customised web browsers for Microsoft Internet Explorer 8, Google Chrome
and Mozilla Firefox. These free browsers provide members of the public with instant access to CEOP’s
internet safety information and reporting mechanism from within their browser toolbar. This means that,
no matter what website a child uses, if they have downloaded a customised browser then they will always
have the ability to instantly access services from CEOP from within their toolbar.
The ClickCEOP button and safety advice has also been adopted by major Internet Service Providers,
including BT Yahoo and Virgin Media.
In March 2010, a new internet search provider, Tibboh, launched with the ClickCEOP report embedded
in the browser as standard for all sites that are classified as suitable for children.
The Centre remains hopeful that Facebook will join the growing number of responsible social networking
providers and internet service providers who are making it easier for parents, carers and young people
to get the help and reassurance they need from CEOP.
15
Information flows
organisations downloading the reporting button and safety tools for free since its launch in November 2009 to March 2010.
School websites, nationwide youth organisations, social networking sites and gaming sites continue to use the Library to
download the free resources and embed the ClickCEOP button in their environment to ensure children are only one click
away from advice, help and the ability to report if they need it.
Non-Governmental Organisations
In addition to the reports on child sexual abuse, CEOP continues to receive, on average, 10-15 urgent reports per
week regarding children who are threatening to commit suicide, often as a result of cyberbullying, sexual abuse and / or
grooming. Some of these reports are received directly into CEOP through the ClickCEOP reporting button and others are
referred from the NSPCC’s Childline and Childline Online services. CEOP officers seek to resolve reports to a physical
location in order to mobilise local protective services as soon as possible.
Building on CEOP’s valuable relationship with the NSPCC, the Centre has engaged with
Childline Online in a number of areas, particularly around streamlining the reporting process
in order to save valuable time when a child’s life may be in danger.
Working with international partners, we have also seen an improvement in the quality of
reports coming from NGOs who work to protect children overseas. These often relate to
concerns about the activities of British nationals abroad who pose a threat to children.
In the United States, CEOP continues to work closely with colleagues from the National
Center for Missing and Exploited Children (NCMEC) in an operational capacity and to share
knowledge and understanding of abuse in the online environment.
Industry
CEOP received 47% of non-public reports direct from the commercial and online industry. These come from a variety
of sources ranging from online moderators within chat rooms and law enforcement liaison points of contact within
companies to specific representatives who champion online safety issues within their organisation. CEOP works
proactively to assist industry in developing efficient ways of reporting suspicious activity and will provide its advice
and expertise wherever possible.
Some socially responsible organisations are very proactive in addressing child protection concerns on their various
networks and platforms. However it is fair to say that almost all recognise the personal and corporate harm that abuse
within their environments can cause.
A number of important relationships with companies in the technology sectors have flourished during the past year. One
particular example has been O2’s continued proactive engagement with CEOP. O2 has worked very hard to put in place
an effective and efficient process for reporting suspicious activity to CEOP and is keen to look at other areas in which it
could prevent abuse taking place on its network. As such, this work has provided a best practice template for CEOP to
follow when it works with other technology companies in the future.
CEOP has provided bespoke training to staff at a number of companies to improve the
quality of reports we receive from their moderators and safety teams. As a result the quality
of the reporting system has increased significantly, ensuring our investigators can triage
reports and take appropriate action to safeguard children as quickly as possible. This work
has taken place with companies including O2, Sony Computer Entertainment Europe,
4D Interactive, ning.com and Noesischat.com (formerly Lycos chat).
16
Information flows
Visa Europe and Microsoft have continued to be critical partners to CEOP. In addition to the
day-to-day expertise which Visa Europe provides to CEOP’s financial investigators, it has also
provided funding to enable CEOP to deliver a training programme in south east Europe to build
the capacity of local law enforcement to tackle child abuse and child trafficking. In addition
to the development of a customised CEOP browser for Internet Explorer 8, Microsoft has
supported CEOP in many areas this year including holding workshops with CEOP’s Youth
Advisory Panel and assisting CEOP in disseminating a global viral message in support of
Madeleine McCann. CEOP remain grateful to all its partners for their ongoing support.
During 2009, the CEOP Intelligence Faculty has been laying the foundations for a new industry
reporting system, looking to a method which will not only improve the quality of intelligence
coming into the Centre but will also streamline the process internally. BT has provided pro-bono
consultancy towards developing this system and trials will begin later in 2010.
Developing knowledge
Developing the vast quantity of information received by CEOP about suspected child abuse
into intelligence products remains a core part of the work of the Centre. This ensures that all
information is acted upon and effectively passed to front line professionals to progress at a local
level. It also informs CEOP’s strategic priorities for the future.
The way in which the Centre is able to make sense of its

raw data is dependent on a number of factors. Firstly, the
I'm delighted that Detica
conversion of reports and operational intelligence into
continues to provide CEOP with
qualitative data which can be analysed has been supported such an important service and is
this year by significant, pro-bono support from the IT delivering such critical operational
solutions company, Detica. Secondly, the skills of trained
analysts to interpret this information means that as an
benefits. I know that through our
organisation CEOP can distill evidential trends and themes efforts we are helping to protect
of offending patterns and behaviours and share this children and improve how CEOP
knowledge with the child protection workforce.
detects and investigates crimes
The annual Strategic Overview, published in restricted and against the vulnerable. I am very
unclassified formats, remains the key document through proud of the contribution we are
which CEOP shares knowledge about the behavioural
activities of offenders and increases our understanding
making. Detica is fully committed
about the risks to young people as technology continues to to supporting CEOP and I am
converge. Whilst we are able to share the restricted content looking forward to developing
with our law enforcement colleagues, all efforts are made
to make the unclassified report relevant to the wider
our partnership further.
stakeholder community and the general public. Kenny McKenzie, Executive Manager, Detica
Detica CASE STUDY
Since Detica became a partner in November 2008, the pro-bono support it has provided to CEOP has
literally transformed areas of the business. Detica specialises in collecting, managing and exploiting
information into actionable intelligence and has used this capability to develop cutting-edge tools to
improve the efficiency of CEOP’s large scale child abuse investigations. These tools have already had
a significant impact on CEOP’s work and its ability to protect children. Detica’s expertise has proved
invaluable to CEOP in terms of reducing workload, freeing officers to spend more time undertaking
front line child protection work.
17
Information flows
This year online audio and visual content, including podcasts, help bring the intelligence picture alive in a way that is
meaningful to parents and carers so they can use the information to better protect children within their charge.
In addition, CEOP has built on its strategic lead for child trafficking over the year in a number of ways. The first ‘Strategic
Threat Assessment on Child Trafficking in the UK’, published in both restricted and unclassified formats, sets out the latest
strategic intelligence picture on this area of child exploitation. As a result of this Assessment, a number of intelligence gaps
were identified which have lead to the development of further analysis and reports.
For the coming year and moving forward, these two intelligence documents will be combined to bring the issues
of child trafficking within the wider understanding of child abuse and to provide an integrated strategic picture around
child exploitation.
The introduction of two new intelligence cells within CEOP – covering strategic and tactical intelligence gathering and
response – will be an important development in 2011 which will bring CEOP further in line with National Intelligence Model
(NIM) to ensure that our understanding of this crime area drives the operational response required to tackle it.
Research
Whilst quantitative information about the offending environments and trends of behaviour is important in understanding
the scale of the problem, gathering qualitative information about the motivation of offenders is an essential part of
supporting forces in child abuse investigations and understanding the nature of the crimes.
Debrief interviews with convicted child sexual offenders continues to inform the work of the Centre – notably through its
professional development courses, case consultancy and research projects.
CEOP’s Behavioural Analysis Unit (BAU), lead by Detective Chief Superintendent Graham Hill, conducted more than 20
interviews within prisons during the past year. Arranging, conducting and analysing interviews is painstaking work and
requires specialist expertise from an experienced team.
Qualitative data arising from these interviews is fed into

research projects designed to enhance our knowledge –
Selecting material to use
and that of our law enforcement and child protection in CEOP courses can be
colleagues – in specific areas of child sexual abuse.
a lengthy process. Each is
Three of the current research projects (female offenders,
adolescents who display sexually harmful behaviour and carefully selected in terms of
sexually motivated child abduction and murder) have the possible insights that can
delivered corresponding one-day conferences during the
be gained in terms of
last year in order to share the current thinking around these
areas. The conclusion of these projects remains on a three understanding the psychology
to five year time frame. of a particular type
Interview analysis is also used to inform CEOP’s
of offender and their specific
professional development courses for those working pattern of offending.
across the law enforcement, criminal justice, child
Dr Joe Sullivan, Principal Psychologist in the BAU
protection and NGO communities.
18
Information flows
Qualitative data also provide opportunities to share current thinking with academia. Using debrief interviews with offenders
conducted in 2009, a recent BAU study in relation to producers of indecent images of children found that most offenders
were primarily motivated by the sharing of their images and it also examined the specific differences between sharers
and non sharers:
‘The ‘sharing producers’ in this study appear to have aspects of their behaviour and personality which appear distinct from
the ‘non-sharing producers’. Their levels of access to the victim are higher, the nature of their abuse is more serious and
their grooming and manipulation more sophisticated and appears to be focussed on manipulating the victims to
collaborate with the abuse 5 .’
5 Sheehan and Sullivan 2010; The Journal of Sexual Aggression.
19
Protecting Children in the UK
Identifying and safeguarding victims
The principle aim of all investigations that are inspired, led or supported by CEOP is to protect children at risk and to
apprehend offenders. As a direct result of all CEOP activity, 278 children have been safeguarded or protected from abuse
in this reporting year, bringing the four-year cumulative total to 624.
The role of the NSPCC child protection advisors within CEOP is crucial in that they advise all faculties within CEOP,
supporting operational decision-making, identifying children at risk and influencing the process and planning around how
children are removed from immediate harm as well as how they are safeguarded and supported in the longer term.
In terms of CEOP’s current work, child sexual abuse victims fall into two broad categories – those who have been targeted
in the online environment specifically to groom and abuse; and those who are abused, either online or offline and whose
images are shared online. The continued convergence of technologies means that the online and offline boundaries are
increasingly blurred.
The Image Analysis and Victim Identification Team

investigates still and moving images of abuse in order to
An independent national
identify and locate the children in those images. Through centre focused on protecting
this process alone, 47 new victims have been identified this children is so vital for the wider
year through CEOP investigations.
safeguarding community. We need
Investigators work closely with manufacturing organisations a central repository that can
and industries to obtain information which could assist in concentrate on understanding the
detective work to establish the date and location of abuse.
very dynamic nature of the threats
In addition to directly safeguarding abused children, image and then distil that knowledge into
analysis can hold the key to investigations in other ways.
delivering specialist services and
During one particular case in the past year, for example,
CEOP investigators identified a child within an image who expertise in a way that is relevant
had previously made allegations to the police regarding to front line services. And we need
a serious, sustained sexual assault by a male relative.
Due to the lack of evidence, charges were unable to be
a national focus that can represent
brought at the time. New evidence provided by the Image our interests on the wider
Analysis and Victim Identification Team allowed local
international stage as we play our
police to re-open the case and prosecute the offender
for historical contact offences. part in tackling the global nature
of this crime. CEOP has that
In terms of housing the national database of child abuse
expertise, it has that drive and
images – which is primarily to prevent duplication of
investigative effort around identifying victims and uncovering energy, it has that status and
new material which indicates contemporary abuse – CEOP respect and it is building those
continues to receive images seized from domestic and
international operations. These in turn result in contemporary
networks and now needs that
victim identification cases. CEOP also provides the UK independence to grow and
link to the International Child Sexual Exploitation Image
Database housed at INTERPOL, uploading images seized
flourish even further.
in domestic operations and reducing duplication of effort Sir Roger Singleton, Chairman of Independent
for investigators across the globe. Safeguarding Authority
21
While the volume of images remains challenging, software introduced in 2009 – which supports moving image analysis in
particular – helps investigators trawl through evidential material of abuse. Information and technology solutions company,
Detica has worked with the Image Analysis and Victim Identification Team to develop a tool to classify an image of child
abuse without exposing every image to investigators, protecting them from unnecessary viewing of abuse images.
In terms of the types of levels of images seen by this unit over the year, a notable increase is that of abuse images – still
and moving – that are captured via webcam. These can by ‘self-taken’ as a result of online grooming, for example, inciting
a child to commit a sexual act and then using video capture software to record the video streams for later viewing and
trading and/or use as blackmail to ensure further compliance by the child. Similarly, there is also a marked trend
of the use of webcam streaming chat sites, enabling
offenders to interact either through instant messages
and/or webcam to share previously captured footage
The threat to our children
or live-time images of abuse of children in their care. is changing ever more quickly,
and CEOP delivers services,
The secondment of two officers from Nottinghamshire
and Kent Police into the Image Analysis and Victim knowledge and the types of
Identification Team during the year has brought additional specialisms that work upstream,
experience to support the work of the unit. As a result
of these secondments, officers return to force with an
thus allowing UK policing to keep
increased knowledge and confidence to investigate up with the risks by drawing on
images of abuse within their own force areas.
a resource that would be
Tackling offender networks impossible to replicate in
every single force.
The nature of child sexual abuse in the online environment
Commander Allan Gibson, Metropolitan Police Service
is that offender networks are invariably international in
with specific responsibility for child protection
their composition, comprising a membership brought
in London
together by a shared deviant interest in children and
often a commonality of language.
The size of these offender networks is, of course, no indication of the degree of risk posed by each person within it.
CEOP’s Specialist Operational Support investigators remain at the forefront of understanding the nature of these networks,
how offender behaviour manifests and how offenders exploit technology to target children. A growing number of cases this
year have uncovered serious sexual contact offences only once online offending had been discovered (see Operation
Nestegg case study).
Operation Nestegg CASE STUDY
Following a joint investigation between CEOP, the US Department of Justice, US Immigration and Customs
Enforcement Agency and US Postal Inspection Service, a 35 year-old man from Lancashire was identified
as a key administrator in an online paedophile bulletin board which allowed hundreds of members
worldwide to share indecent images of children.
In September 2008 coordinated arrests were made in the United States and the UK. During a routine DNA
swab on arrest, Delwyn Savigar was conclusively identified as the perpetrator of two stranger sex attacks
on young girls in the Lancashire area dating back over ten years. He pleaded guilty to rape, attempted rape,
indecent assault and the possession and distribution of child abuse images and in 2010 was sentenced to
14 years imprisonment. As a result, 20 other UK suspects were identified during the course of this operation
and a number of children safeguarded.
The investigation team at Lancashire Constabulary were recognised in the CEOP 2009 Awards for their
‘Outstanding Contribution to Online Investigation and Child Protection’.
22
In addition to supporting forces in specific investigations, CEOP’s Specialist Operational Support Faculty continues to
undertake a number of long-term investigations that focus on networks and hierarchies of individuals online which, more
often than not, span international borders. A number of these investigations are likely to come to fruition in the coming year.
There is no one blueprint or template for these investigations: every case is unique and brings new challenges for
investigators, improving our knowledge of the offending environment as offenders adapt their activities according to
technology and the law enforcement response.
Operating covertly online can be critical in building intelligence on a particular network and has been vital time and again in
identifying children who are at immediate risk. CEOP continues to support and coordinate all covert internet investigations
for UK police in this crime area, as well as providing the national coordination role for similar investigations that cross
international jurisdictions.
With 96 offender networks disrupted or dismantled in the last year, CEOP’s overall response to proactive operations in
this regard remains focused on not just identifying and targeting specific offenders from specific networks, but also on
undermining and dismantling networks entirely. Due to the recidivist nature of child sexual offenders, measuring the impact
of network disruption can be challenging; however we remain able to employ innovative tactics to better understand how
offenders adapt to law enforcement activities.
Financial investigators assist in all aspects of domestic and international enquiries, supporting the tracking of missing
offenders, risk assessments and operations relating to commercial access to child abuse images. The renewed
commitment of Visa Europe, PayPal and World-Check in this regard continues to empower this team to extend their
reach into financial systems around the globe.
Tracking missing offenders
Managing the risk that convicted offenders pose to children once they are back living in the community remains with each
police force Public Protection Unit and the Multi-Agency Public Protection Arrangements (MAPPA) put in place for each
offender on release.
It is the role of CEOP’s UK Tracker Team to support this work by focusing on those high-risk
child sexual offenders who have gone missing from their police management – an offence
carrying a maximum sentence of five years imprisonment. During the year this team was
MOSTNTED
instrumental in the arrest of nine missing offenders and has encouraged and facilitated police WA
Most Wanted CASE STUDY
A convicted child sexual offender extradited from Mexico was sentenced to a further 16 months in prison
for absconding from the UK whilst on the Sex Offenders Register. He was traced to Mexico after a tip-off
from a member of the public who saw his details on CEOP’s ‘Most Wanted’ website.
Andrew Jeremy Eden was ordered to serve the remainder of his licence and a further 16 months for failing
to notify police of his intention to travel abroad under the Sexual Offences Act 2003.
Eden was convicted of indecently assaulting a seven year-old child in June 2001. He was sentenced
to four years in prison, with a further three years to be served on licence and forced to sign the Sex
Offenders Register. In February 2005, he was recalled to prison after breaking the conditions of his
registration under the Sexual Offences Act. Officers went to his address in Rochdale to arrest him but he
was not there and could not be traced.
CEOP, which was already assisting Greater Manchester Police in this investigation, posted Eden onto
the ‘Most Wanted’ website. This led to information from the public which, once developed, pointed towards
a possible location in Mexico. Officers contacted the Mexican authorities and Eden was arrested in
September 2008. Extradition proceedings were initiated and he was eventually returned to the UK
in June 2009.
23
action in relation to offenders who are located overseas. As a result of regular communications, input to public protection
conferences and in-force training events, UK forces are now routinely tasking this national resource.
The ‘Most Wanted’ website (www.ceop.police.uk/wanted) is now in its fourth year of operation
and continues to provide the option of asking for the public’s help to locate a missing offender
when all other lines of enquiry have been exhausted. Run in conjunction with our partner
‘Crimestoppers’, the site has an 80% success rate in locating missing registered sexual offenders
(RSOs) who appear on the site: 16 of the 20 offenders posted on the site since 2006 have been
missing for a combined total of 37 years and four months.
Whilst the success of the site is notable in itself, it has had As a Senior Investigating
additional benefits. Anecdotal feedback to CEOP from
Public Protection Officers indicates that the mere threat
Officer running a recent
of being posted on the site has at times been sufficient high-profile, large-scale
motivation to keep many RSOs in police management. investigation into a prolific online
One recent case resulted in a missing RSO handing himself
in to the local police station to face charges for failing to groomer, having the support of
notify on the Sex Offenders Register. He had been missing CEOP behind you is particularly
from his police management for six months.
reassuring. Ranging from advice
Whilst child protection concerns – rather than punitive on child protection strategy on the
measures against an offender – are always the principal end of a phone, behavioural
focus of their work tracking missing RSOs, a continued
issue for the UK Tracker Team is the difficultly of achieving
insights into the suspect, to the
an extradition from some countries where an offender is practical support in terms of
wanted for the charge of ‘failure to notify’ alone. This can
education presentations for
be as a result of cross-jurisdiction issues which often require
this charge to be a ‘like offence’ in the country to where the children and parents in the
offender has fled. Whilst the UK Tracker Team will always affected community, the support
seek to achieve extradition, if that is ultimately not possible,
the team pushes the boundaries to explore all possible
we received from CEOP was
means of bringing offenders to justice. It makes intelligence not just useful – it was
disseminations to law enforcement agencies in-country and essential to many aspects

provides advice on effective child protection measures for
the authorities to consider in order to best manage the risk of the investigation.
to children in their jurisdictions. Detective Inspector Simon Snell,
Devon and Cornwall Police
Increasing police effectiveness: specialist support
CEOP’s operational activity and its role as the UK’s national liaison on child abuse cases with overseas law
enforcement agencies means that the Centre has undoubtedly placed increased demands on child protection
teams within UK forces. Disseminated through the ‘single point of contact’ (SPOC) network in force, intelligence
packages from CEOP can often make up the majority of work for specialist police units.
Indeed, this year and as result of time and experience, we have seen the confidence of front line officers in specialist
units improve in terms of investigating child sexual abuse cases, particularly those with an online element. In saying this,
the provision of specialist support remains a cornerstone of CEOP’s operational activity across the three main faculties,
particularly involving cases which are large in scale (involving multiple victims and perpetrators or both), unusual
and/or are complex in nature.
24
An important aspect of CEOP’s work is providing support to all forces and investigation teams, particularly those from
forces with a more limited capacity. In acting as tactical and technical advisor, CEOP acts as a sounding board and critical
friend, advising on strategy and inspiring the confidence of senior investigating officers. A baseline survey of police forces
within the past year, has shown that 93.9% of respondents were at least ‘fairly satisfied’ with the services and support
provided by CEOP of which 78.8% of respondents said they were at least ‘very satisfied’.
Whether new or experienced, CEOP specialist and technical support provides a level of service and reassurance to
investigating teams who can call on expertise and established networks when needed. Unusual cases can provide
new challenges for CEOP officers who can then apply the learning to future requests for technical support and advice
(see Operation Tahoe case study).
Providing support and reassurance to investigation teams brings specialist units in CEOP face-to-face with the latest
offender tactics, provides avenues for intelligence development and can feed into research programmes operated by the
Behavioural Analysis Unit. As a consequence, we are able to feed back research findings into professional development
courses, which in turn helps to improve the confidence of front line professionals.
Case consultancy Research Professional development
Confident front line professionals
Requests for tactical and strategic support are all filtered through the CEOP Tasking and Coordination process and
are fulfilled by the various teams within the three main faculties – Specialist Operational Support, Harm Reduction and
Intelligence and broadly cover the following areas:
strategic and tactical case development;
interview strategy;
child protection and safeguarding strategy;
image analysis and victim identification;
covert internet investigations;
forensics;
offender tracking – specifically, missing and travelling child sexual offenders;
risk assessments for convicted sexual offenders on release; and
community impact reassurance plans post investigations (e.g. educational presentations to children and parents).
Operation Tahoe CASE EXAMPLE
Michael Thomas, a police officer, was identified as a suspect in a Gwent Police/Independent Police
Complaints Commission investigation into the possession and distribution of child abuse images.
In an attempt to cover his tracks, Thomas had forensically deleted the images from his laptop. Following
specialist support and advice from CEOP – which included intelligence development, behavioural analysis,
identification of expert opinion for the prosecution, the coordination of image enquiries, the development of
interviewing skills for the investigating officers and an independent review of safeguarding strategies and
procedures – Gwent Police were able to construct a successful case whereby they were able to prove the
distribution of child abuse images, despite no images being found at the address of the offender.
Following a week-long trial, Thomas was given a 12 month custodial sentence and placed on the Sex
Offenders Register.
25
As a Centre of subject experts, the different teams within CEOP are able to offer support, advice and guidance – or deploy
dedicated sources – for particular cases and/or particular offenders. In managing demand from forces, all requests are
evaluated through an internal tactical Tasking and Coordination process. Whilst we continue to receive a high demand for
dedicated, practical support, as a minimum all teams provide some form of telephone consultation and, where they are
able, in-depth case advice and support is given where particular cases met the criteria for the team – often linking into
one of the five research projects.
The nature of operational support requests varies. During Operation Algebra

In addition to assisting forces with CEOP intelligence – a large-scale investigation into
packages and helping them to deal with their own
domestic investigations, CEOP is seeing a trend in requests
a paedophile network – I was able
for forensic support in relation to offenders’ attempts to use to rely on CEOP in a number of
encryption and other technological methods. ways, particularly in accessing
specialist forensic support to
CEOP’s contemporary expertise in this crime area and its
continually updated intelligence on how online offenders identify one of the main and very
operate means that the organisation is well placed to advise dangerous offenders in this
on tactical counter-measures and on the use of legislation
network. We tapped into CEOP as
to tackle those offenders who attempt to hinder law
enforcement efforts to track them down. a sounding board, to access the
right experts when we needed
Increasing police effectiveness – professional development them and to help us disseminate
In terms of supporting the critical work undertaken by
intelligence packages that were
front line child protection professionals and Thinkuknow developed as a result of this
Ambassadors, our academic programme and professional investigation – all amazing support
development courses and conferences remain
that was done willingly and

a cornerstone of CEOP’s work and one of the main
ways in which the organisation shares its knowledge with good humour.
and understanding of child sexual offenders. Detective Inspector Stuart Hood, Lothian and Borders
Training not only provides valuable skills and information for those working in this area but also increases the confidence
of practitioners in their own abilities and judgement.
Since its launch in 2008, CEOP has enrolled 215 professionals on to its Academy Programme which
is provided in association with the University of Central Lancashire (UCLan) and has been designed
specifically to enhance the skills and knowledge base of those professionals who deal with child
sexual offenders and child abuse – whether that is in police investigations, child protection cases
or offender management. During 2009, the Centre celebrated the first tranche of 30 students who
graduated from the CEOP Academy, with another 32 students set to graduate in 2010. In-depth
training, immersion in the material and enhanced interview skills enable students to return as assets
to their organisations, providing guidance and support internally on child abuse investigations.
Within the last year, 3,370 people have undertaken our professional development programme which is made up or
a number of established courses covering the psychology of child sexual offenders, specialist interview skills and
investigative strategies. They have also participated in a range of topical one-day conferences which have included
the following titles:
Child sexual abuse: the female offender
Online moderators’ conference: protecting children online; reducing the risks offline
26
Child sexual abuse: an analytical approach
Child sexual abuse: professionals who offend
Children and the role of technology in sexualisation, addiction and bullying: a practical guide to protecting young people
At what cost? The psychological impact of working in child sexual abuse investigations
Taken: sexually-motivated child abductions
Young people with sexually harmful behaviour
In 2009, CEOP attained a greater diversity of delegates than previous years. Whilst police officers still make up
the majority of students, the number coming from health, social services, prison and probation service backgrounds
has increased.
A number of courses have been refreshed and informed by contemporary feedback from the Behavioural Analysis Unit,
the Intelligence Faculty and our Children and Young People’s Team. This work will continue into the coming year and will
remain a rolling programme of activity for the Centre.
New professional development courses are also being

developed for the coming year on themes including
I would like to praise the
Missing Children, Child Trafficking and Travelling Sexual supporting professionals working
Offenders – three areas in which CEOP either has at the CEOP Centre and those who
specific national responsibilities or a bespoke team
provide such innovative,
undertaking analysis.
expansive courses... these
In line with the latest methods of evaluating the service courses go to the heart of policing
of law enforcement agencies, the Centre has changed
its approach to monitoring the effectiveness of professional
and what the public see as our
development courses into a more qualitative structure. core responsibility – protecting
New evaluation measures have been implemented during
them and their children from
the past year and seek to gauge responses from delegates
three to six months after training in order to ascertain how such offenders.
the knowledge and skills have benefitted them within their
professional role. When surveyed, the level of satisfaction
Those at CEOP have already and
with courses overall measured six months after the course will continue to save children from
showed that at least 96.7% of respondents were ‘fairly
prolonged misery at the hands
satisfied’ with 83.7% of respondents being at least
‘very satisfied’. of manipulative predators and
I cannot commend the courses
As part of ACPO’s Child Protection Delivery Plan, training
has specifically been highlighted as a key emerging area for
highly enough to all senior
the development of all front line officers. Indeed, a number managers involved
of UK police forces insist that officers undertake CEOP’s
academic and professional development courses as
in this area of work.
a minimum training requirement for child abuse Supt John Darcy, Divisional Commander, Northern
investigation teams and specialist units. Constabulary
27
Beyond the UK
Disrupting and preventing the activities of perpetrators
Child sexual abuse does not respect international borders and tackling British nationals who exploit social and economic
conditions overseas in order to access and groom children for abuse remains an issue for UK law enforcement.
CEOP undertakes two key activities to combat travelling sexual offenders: firstly in tracking and disrupting the activities
of offenders who are suspected of travelling overseas and secondly in supporting other countries in their response to
travelling sexual offenders, helping them build their own capabilities and support in-country prosecutions where possible.
The work of CEOP’s Overseas Tracker team – which works

to disrupt and deter individuals suspected of travelling What CEOP brings to front
overseas to abuse children – has seen a significant shift in
line policing is the combination
focus over the past year in that its activities have become
far more operational and proactive than ever before. Whilst of expertise, real knowledge and
making considered intelligence disseminations to law key services that not only deliver
enforcement agencies overseas remains a core activity,
investigators are now using a far broader range of tools
clear economy of scale right
to track offenders and have upgraded their capabilities in across UK forces but also acts as
terms of tactical intelligence gathering. This approach has
the vital link between local and
resulted in 58 positive outcomes6 in relation to cases that
this team have worked on and as a result more offenders international police intervention
have been identified as a result and more children that is so key to protecting
safeguarded. As an additional result, our intelligence
picture of travelling offenders continues to improve at pace.
our children today.
Brian Moore, Chief Constable Wiltshire Police and
Understanding the scale and nature of those UK nationals ACPO Lead on Violence and Public Protection
who travel to abuse children is a key deliverable for the
ACPO Travelling Sex Offender Working Group. This Group
has, in the last year, come under the strategic direction of Chief Constable Paul West, who leads on Sexual and Violent
Offenders on behalf of ACPO. A baseline assessment and best practice guidance for police Public Protection Units will
build on another strand of activity that has taken place in 2009-10; this has encouraged the use of particular tactics, such
as INTERPOL Green Notices against travelling sexual offenders.
Tackling suspected travelling sexual offenders or identifying known offenders in foreign jurisdictions is understandably more
complicated than dealing with similar offences in the UK. Diplomacy, continual liaison and support and an appreciation
Overseas Tracker CASE STUDY
A 72 year-old British man, Roderick Robinson, arrived in Australia on Sunday 6 June 2010 following his
extradition from Portugal. He had been on the run since 2001 for alleged sexual offences against a child
in Australia. He was tracked down and arrested in Portugal as a direct result of the activities of CEOP’s
Overseas Tracker Team.
Robinson was first arrested in 2001 in Australia for the alleged assault of a young girl and was bailed
pending court hearings. He failed to appear to answer the charges in 2001. Fleeing Australia, he entered
New Zealand where he was arrested for child sexual offences allegedly committed there. He was granted
bail with the requirement he surrender his passport. In November 2009 using a stolen passport, Robinson
left New Zealand bound for the UK.
Piecing together intelligence on his transient movements in the UK, CEOP investigators worked with local
police and the UK Borders Agency and located him in Portugal. The Overseas Tracker Team disseminated
intelligence on Robinson to Portugal, via INTERPOL, to advise them of the threat he posed to children in
their country. In response to Australia’s request for Robinson’s urgent provisional arrest, Portuguese police
arrested Robinson in March 2010 and he was extradited to New South Wales, Australia to face justice.
6 A ‘positive outcome’ can include a deportation, an arrest overseas, an investigation initiated by an agency overseas, a warrant executed or civil order obtained to
limit the behaviour and travel of a suspect.
29
Beyond the UK
of cultural and legislative differences are all required to be as effective as possible in terms of protecting children from
the risk that an individual poses. For example, where intelligence is strong but evidence is weak – and where in-country
prosecutions are not possible – CEOP investigators have had to think creatively in terms of how to best deal with
a suspect and/or mitigate their risk to children wherever they are. In a number of cases, certain measures can and
have been employed to encourage individuals back to the UK to be managed accordingly.
Domestically, the Overseas Tracker team has made good progress in terms of encouraging the ‘ownership’ of suspected
offenders – particularly those who have perhaps not lived in the UK for some time – by UK police forces. This has seen
some demonstrable consequences in terms of locating offenders and encouraging action to be taken by overseas law
enforcement and child protection services. CEOP officers have also provided practical support to UK forces, particularly
in relation to using extra-territorial legislation where an in-country prosecution has not been possible, and assisting in
tactical interview strategies on returning offenders.
Building and maintaining relationships with embassies internationally have played an important part this year as CEOP
continues to develop its diplomatic liaison overseas. Working alongside the Serious Organised Crime Agency’s (SOCA)
Liaison Officers’ (SLO) network, investigators can utilise existing in-country networks which enable fast-time access to
local law enforcement agencies and judiciary in relation to specific cases where this is necessary. The Overseas Tracker
team now provides quarterly training to the SLOs about the work of the Centre and the ways in which they can support
child protection efforts in their host countries.
The development of relationships with non-governmental organisations (NGOs) is also important in extending CEOP’s
operational reach overseas. Not only do overseas NGOs provide vital intelligence to CEOP on the activities of suspected
offenders but they can provide a crucial service in some countries of monitoring and disrupting their activity and
safeguarding children directly.
During the past year, CEOP has made more intelligence disclosures about offenders to NGOs than ever before. In some
countries, it is these NGOs that can take action to reduce the threat from the suspect and help protect children to whom
they have access. The decision to disclose information to non-law enforcement agencies is always risk-assessed and
authorised at the highest level within CEOP.
As part of our commitment to strengthen ties with the NGO communities at home and abroad, CEOP ran an event in
London in March 2010 – free for all NGOs working in this area – which sought to give them a better understanding of what
CEOP is doing to tackle travelling offenders and how they can work more effectively with UK law enforcement. With an
overwhelmingly positive response from attendees, similar events are planned for the future.
International liaison and coordination
Building and developing networks internationally is an essential part of tackling offenders who seek to evade
UK law enforcement and reflects the fact that this is a global issue.
Strengthening international law enforcement networks not only helps CEOP to develop
a common understanding of safeguarding and tactical approaches across jurisdictions but
– as relationships are developed and reinforced – also improves the flow of information
between agencies.
Working with partners in the CEOP-inspired Virtual Global Taskforce (VGT) – an international
alliance of law enforcement agencies set up to tackle child sexual abuse and exploitation –
remains a cornerstone of CEOP’s operational engagement outside of UK borders. Officers
30
Beyond the UK
regularly contribute to joint training sessions as part of the VGT Training and Education workgroup. In the past year, this
involved working with the Indonesian Police Academy alongside delegates representing nine different countries in the
region including for the first time, officers from India and Pakistan.
During the year, membership has expanded to include the United Arab Emirates, the first and largest Arabic speaking
country to join the VGT. Further expansion of the VGT is expected in 2010.
In December 2009, the Chair of the VGT was handed to the Australian Federal Police after the first three successful years
under CEOP leadership.
Work through the G8 countries has concluded in a number of areas in the past year under the Roma/Lyon sub-group
on Child Protection. The CEOP-authored report into Sexually Motivated Child Abduction was published to all
G8 countries and delivered as a major project for the sub-group. The G8 Wanted Child Sex Offender website
(www.interpol.int/G8WCSO.asp), initiated under the UK presidency of the G8 in 2007 and taken forward by CEOP
in cooperation with INTERPOL, was launched in March 2010. This joins law enforcement agencies around the world
on a platform where they can engage the public’s help globally to gain intelligence on the whereabouts of their
wanted/missing child sexual offenders and report sightings directly to the investigating agency.
The CEOP-led European Financial Coalition (EFC), set up in 2009 and funded by the EC, has made significant steps
forward in bringing together law enforcement, payment providers and the online industry to provide a strategic and tactical
focus to tackling commercial child abuse websites which persistently reappear on the internet, albeit in smaller, more
concentrated numbers. Support for the work of the EFC this year has been particularly strong: the Coalition now boasts
a membership of 28 cross-sector organisations, a significant increase from the original 11.
Among the EFC’s notable achievements this year are the first EFC-led targeted investigation and the initiation of the
Flagging and Coordinating System (a database of known commercial websites from which child abuse themes and
patterns can be drawn to provide a clear global picture of the scale and nature of these websites).
Across the Atlantic, CEOP’s relationship with the Federal Bureau of Investigation (FBI) has flourished this year and will
strengthen an already productive relationship with the United States through the Immigration and Customs Enforcement
(ICE) agency. Participation in joint training programmes mean that we have been able to develop common operational
standards and principles of child abuse investigations, the fruits of which come to bear in collective operational activities.
During the past year CEOP has built on new and existing relationships with a wide number of countries and agencies
across the globe including those in France, Italy, India, Morocco, the Netherlands, New Zealand, Ukraine, Russia and
Romania and with Europol and the European Commission. As a result, CEOP is firmly established as an international
leader and commentator in the sphere of child protection and is able to influence child protection and law enforcement
responses to child sexual abuse at an international level. This has been evident this year through our participation in,
and contribution to, the UK delegation to the UN Declaration on Crime with reference to child abuse.
‘Mac’ Tracking CASE STUDY
It was during an investigation by the US authorities into the activities of an American child sexual offender
in Cambodia, Michael Pepe, that suspicious correspondence was uncovered between Pepe and a British
man, known only as ‘Mac’. Information was passed from the Immigration and Customs Enforcement (ICE)
Agency in the United States to CEOP who began work to identify this individual.
CEOP investigations linked the online ‘Mac’ to a British national who had been working and living in
Cambodia for over ten years – Graham McCallum. Working with the Cambodian National Police,
McCallum’s activities were investigated and he was arrested and found guilty for the possession of
indecent images of children. He was sentenced in 2009 to serve five years in a Cambodian jail – the
maximum penalty for these offences.
31
Beyond the UK
This Declaration will, in time, provide a common agreement in how to combat this crime, deliver a greater understanding
of child abuse and involve common principles of cooperation between UN countries.
Building capacity overseas
It is CEOP’s view that the most effective way of protecting children from British offenders who travel overseas is to support
relevant in-country organisations and work with them to develop their own capacity to tackle this problem. CEOP continues
to do this through the International Child Protection Network (ICPN) which encompasses all strands of activity.
International Child Protection Network (ICPN)
Advisory panels VGT and G8 programmes Managing links with

of work international businesses
Cambodia Delivering training British Chamber of
overseas Commerce Thailand
Thailand
Contributing to training
Vietnam
programmes
Romania
Building on the success of the first CEOP Advisory Panel in

Cambodia in 2008, the past year has seen the continued BCCT is honored that it is
expansion of these panels in Thailand, Vietnam and the first Chamber of Commerce
Romania. The panels bring senior representatives from law
enforcement, judiciary, embassies, UN agencies, industry
anywhere in the world with whom
bodies and the NGO community together, not only to CEOP has formed a strategic
support and develop those relationships between agencies partnership in order to bring
but also to improve intelligence flows between the UK (via
CEOP) and the organisations represented on the panels. businesses into the process of
This brings operational benefits. For example, as a direct raising awareness and educating
result of the CEOP Advisory Panel in Thailand, at least four
communities. As part of this, we
British suspected child sexual offenders were arrested
between January and March 2010. In addition, are rolling out an International
CEOP now has a much-improved operational Charter to BCCT members that
relationship with the Royal Thai Police with an
established single point of contact working on
will, hopefully, form the template
a tactical level with CEOP officers, and a Thai for future activity not just in
social worker to ensure safeguarding provision
Thailand but elsewhere in the
for young people identified during the course of
operational activity in the region. world. BCCT believes that this
is not only the right thing to do
CEOP have similarly empowered each advisory group
by helping them share information with the public via
but that businesses have the
a bespoke international child protection network resources and contacts to
web presence. make a real, lasting difference
The panels perform another vital role in underwriting to the safety of children
CEOP activity in those regions. In this way CEOP does wherever they are.
not ‘second-guess’ what is needed, but provides capacity
Greg Watkins, Executive Director of the British
and capability building programmes which are intelligence-
Chamber of Commerce Thailand
led, informed by local people and fit for purpose.
32
Beyond the UK
In December 2009 and as part of this work, CEOP officers delivered scenario-based, operational training in Thailand,
Cambodia and Vietnam to law enforcement agencies, judiciary and non-governmental organisations (NGOs). Furthermore,
the second phase of training on Forensic Medical Examination took place in Cambodia in January 2010. This included
evaluating the knowledge gained from the 2008 event and this enabled feedback and recommendations to be provided
to the Cambodian Ministry of Health.
Work in the last year in south east Asia culminated in the hosting of a two-day regional event in March 2010 which
included participation in four workshops: law enforcement, international businesses, awareness and education and
an advisory panel workshop – the outcomes of which will lay the foundations for CEOP’s future work in the region.
It was at this event that a significant step forward was taken in terms of harnessing the power of the business community
in Thailand to help protect children in the countries in which they operate: a Memorandum of Understanding between
CEOP and the British Chamber of Commerce Thailand (BCCT), was signed. Working in partnership with the BCCT will
assist CEOP to work more strategically and ethically with industry in Thailand and it is hoped that in the future this
arrangement can be replicated in other countries with similar circumstances.
CEOP’s International Child Protection Network has reached into south east Europe this year. Romania, a country where
socio-economic conditions leave some children vulnerable to sexual exploitation for profit, has been identified as a source
country for children to be trafficked into the UK. Supported by Visa Europe, a capacity-building programme has begun
and, following successful regional scoping events in Poland and Bulgaria, CEOP is now in the process of organising
a series of bespoke training events on Covert Internet Investigation to be delivered within these countries and Romania.
33
Reducing vulnerability
Crime prevention through education
Empowering children to keep themselves safe has been a fundamental part of CEOP’s crime prevention work since its
launch in 2006. CEOP’s Thinkuknow online safety programme has achieved its target for 2008 – 2010 in delivering safety
messages to 3.5 million children, bringing the overall total since 2006 to nearly 5.7 million children to date.
Reaching this number of children and young people

continues to be dependent on the extended network of
trained professionals and CEOP Ambassadors who make CEOP Thinkuknow materials
up the core of CEOP’s cascade model. In 2009-2010, the
provide common ground across
Children and Young People’s Team delivered over 24
half-day courses and full-day Ambassador courses for the country and they support
teachers, social workers, schools liaison officers, police a common message. They save me
community support officers and youth workers so they
could not only access the free materials from CEOP but
creating resources myself and
also deliver them to young people with confidence. they allow me to adapt activities
to suit different age groups. They
This last year has seen the launch of CEOP’s PROTECT
volunteering programme for some of its private sector keep me informed. They provoke
partners. Microsoft, O2 and Visa Europe have joined discussion. They are pitched at the
together to fund a volunteering programme for their staff to
right level without being

enable them to be trained to deliver CEOP’s Thinkuknow
education programme in schools, helping to reach tens overbearing or patronising.
of thousands of children with important online safety
Terry Gundill, Head of ICT at Tadcaster Grammar
messages. This excellent demonstration of the public
School
and private sectors working together has enabled these
companies to directly support child protection in their
local communities.
A significant change of focus this year in terms of evaluating training programmes has placed greater emphasis on
qualitative achievement in terms of the satisfaction of professional users with CEOP training provision and materials. Whilst
securing a broad reach in terms of large numbers of children, the Thinkuknow programme has also routinely achieved
qualitative success, reflecting the high standard of delivery by Ambassadors and strength in the way that key messages
have been absorbed by young people.
During an internal evaluation of over 3,000 professionals trained in CEOP’s Thinkuknow programme:
an overwhelming majority of trainers were either very (72%) or fairly (24%) satisfied with CEOP Thinkuknow materials
for children;
67% of trainers were very satisfied and 28% fairly satisfied with the quality of training they received to deliver CEOP
Thinkuknow training to children; and
41% of children who had participated in CEOP Thinkuknow training stated that they had learned a lot from training,
with 46% reporting a moderate amount suggesting that the CEOP Thinkuknow products have been well-received and
have proved informative for young people.
Keeping up to date with changing technologies and trends in young people’s online behaviour is a constant requirement
for an education programme such as Thinkuknow and a considerable effort this year has been spent bringing resources
and presentations up-to-date to ensure that they are contemporary and relevant for trainers, parents and children.
35
Offline materials such as posters and leaflets have been refreshed for the 11-16 age group along with the update of both
the 11-16 presentation and the corresponding areas on the CEOP Thinkuknow website. Indeed, as part of the match
funding requirements under the European Commission’s Safer Internet Plus Programme, CEOP Thinkuknow has evolved
to cover all issues that children and young people may face online such as viruses and hacking, sexting, pro-anorexia and
pro-bulimia websites, and cyberbullying. CEOP has performed the role of the UK node for the past two years and will do
until January 2011.
The ‘ClickCEOP’ button
In January 2010, the UK Council for Child Internet Safety (UKCCIS) agreed to CLICK CEOP
promote the www.clickceop.net portal as the UK’s ‘one stop shop’ for advice, help
and support.
Behind the ClickCEOP button lie ten different organisations and services to which
children are signposted according to their specific need; they are also able to report
directly to CEOP.
The button brings three main benefits:
it helps to safeguard children, enabling easy access to help, advice and the ability
to report a problem;
it deters offenders, undermining their confidence to exploit that environment to

abuse children as the child they target may be reporting them to the police; and
it reassures parents, who know that there is somewhere their children can go to
get support if they encounter problems in that particular environment.
In March 2010, Beatbullying – the UK’s leading anti-bullying charity – became partners
with CEOP, greatly enhancing CEOP’s response to cyberbullying and ensuring that its
resources meet the needs of children suffering cyberbullying. It will also increase
efficiency through the production of joint education materials.
As a member of UKCCIS, CEOP also supported the ‘Click Clever, Click Safe’ campaign, launched by the Department for
Children, Schools and Families (DCSF)7 which encourages internet users to remember simple safety messages.
EU Safer Internet Day 2010 CASE STUDY
On 9 February and to coincide with European Safer Internet Day, CEOP helped to coordinate workshops,
school assemblies, seminars and parents’ evenings across the UK to raise awareness of online safety
issues affecting children and young people.
CEOP also launched a number of initiatives including:
new resources for children as young as five, including a new interactive cartoon, ‘The Adventures of
Lee and Kim’, which teaches very young children about trustworthiness and the importance of keeping
personal information private;
the ‘ClickCEOP’ browser in partnership with Microsoft, which enables users of all ages to access
CEOP's internet safety advice and guidance via Internet Explorer 8; and
the PROTECT programme in which volunteers from Microsoft, O2 and Visa Europe joined forces with
CEOP to deliver online safety into hundreds of schools.
Targeting local, national and online media was key to raising awareness and the initiatives received
extensive coverage. The activities led to a 600% increase in visitors to www.ceop.police.uk on Safer
Internet Day itself. Between February and March 2010, Lee and Kim resources were downloaded 3,517
times and there have been thousands of downloads of the IE8 ClickCEOP browser.
7 Now called the Department for Education.
36
Lee and Kim
It has become more evident that to change the behaviour of young people in order to
make them safer, awareness messages need to reach a young age group to coincide with
their earliest experiences of the internet. At this point, attitudes to the online environment
can be more easily influenced, helping to shape appropriate safety behaviours from the
start of children’s life online. It is also at this younger age that parents have a greater
opportunity to affect their attitudes and activities. Recognising this need, CEOP developed
new resources to teach 4-7 year-olds about how to stay safe online. Using contemporary
cartoon animation with age-appropriate messaging, ‘Lee and Kim’s Adventures’ was
launched in February across the UK to coincide with Safer Internet Day 2010 (see case
study on opposite page), dominating the news headlines for the day and leading to
significant demand for the resources.
Youth Advisory Panel (YAP)
CEOP’s Education Advisory Board, CEOP’s Youth Advisory Panel (YAP) and the
passionate community of online safety champions in schools and youth groups, Grids for
Learning and Local Safeguarding Boards, amongst others, share responsibility for the
success of the Thinkuknow materials. Whilst all CEOP resources are tracked to the
curriculum, it is the peer review from education specialists and the ‘road-testing’ by
the young people within the YAP which ensure that CEOP materials are relevant to their
young audience and fit for purpose.
The input from 80-strong members of YAP does not end at evaluating and advising on materials and messaging for the
Centre. During the past year, this group of 11-17 year-olds have re-worked parts of the reporting abuse mechanism via
the ClickCEOP button, provided advice regarding the latest trends affecting young people online and acted as young
spokespeople when interviewed by the media. In addition, a five-day team building camp held in July 2009 saw the YAP
members participating in workgroups hosted by various organisations with whom CEOP works closely, including Becta,
Cybermentors (Beatbullying), Habbo Hotel, Microsoft, Nickelodeon, and the UK Council for Child Internet Safety (UKCCIS)
with workshops designed to help these agencies better understand where children want online safety to go.
Public information
Over the past four years, the driving force behind CEOP’s public information activity has been two-fold: to increase
the confidence of communities in the way in which UK law enforcement deals with child abuse; and to reinforce strong
deterrent messages to offenders that they cannot abuse children with impunity.
On this basis, CEOP has sought to raise awareness through a range of existing networks, public information programmes
using both traditional and new media channels that are often delivered at low or zero cost. CEOP’s website, its networks
of CEOP Ambassadors, SPOCs, PROTECT volunteers, trainers and partners have all played a key role in supporting CEOP
in the dissemination of information and advice.
The landing page for the ClickCEOP button has been reconfigured during the past year so that it provides access to
a ‘one stop shop’ of help and advice on cyberbullying, viruses, hacking, illegal content, mobile problems and sexual abuse.
CEOP’s gateway, www.ceop.police.uk, has been enhanced through a number of programmes of work, including
a refreshed Most Wanted website and the development of customised ‘ClickCEOP’ browsers for Microsoft Internet
Explorer 8, Google Chrome and Mozilla Firefox which gives users direct access to CEOP’s advice and reporting pages.
37
CEOP’s website has now entered a period of redevelopment which will enable the public and all CEOP’s stakeholders
(and children in particular) to more easily access and benefit from the full range of services.
Child sexual abuse remains an emotive issue and one which galvanizes strong public opinion. CEOP has continued to
work over the last year to help the public understand the nature of child sexual abuse and to deliver meaningful advice that
can help them protect children in their care and communities.
Whilst CEOP’s expertise in tackling child sexual abuse and exploitation is already well established, it is increasingly
approached as a commentator about all areas of child protection, reflecting its developing remit. In that context, CEOP
is able to help the media to reflect these issues accurately and to reduce the fear of crime.
Breaking down stereotypes of offenders remains an

important part of achieving this. Last year, for example,
saw a particular public focus on female sexual offenders
The UK needs one centre,
(following the conviction of nursery worker Vanessa George
one focus, that recognises the
in Plymouth) and on those offenders who have occupied different needs of children
positions of trust in the community. Work undertaken by
to adults and that delivers
experts in the Behavioural Analysis Unit enabled media and
other stakeholders to be briefed to improve understanding a comprehensive approach to
of this type of offending, increasing the confidence of tackling the problems of missing,
victims and witnesses but always delivering a factual and
measured response.
exploited and abducted children.
One cannot separate these risks.
Advising and working with the media to reinforce online CEOP is the trusted name that
safety messaging and to reduce risk-taking behaviours
among children and young people is a regular facet of needs to play that role and through
CEOP’s work. For example in August 2009 and alongside its passionate, informed and
partner Beatbullying, CEOP worked with BBC Radio 1 on
proactive approach I believe that
a feature which raised awareness of the growing trend of
‘sexting’ among young people (the taking of indecent or CEOP like no other in the UK is the
inappropriate images of themselves on mobile phones and one place where professionals,
then distributing them to their peers), helping young people
to understand the risks and consequences of this kind of
children and parents alike will get
activity. Regular work with ITV’s ‘GMTV’ has also enabled the all inclusive, reassuring
CEOP to advise a mass audience of parents about how
to keep their children safe online. In addition, CEOP
service they all deserve.
supported the public campaign developed by UKCCIS Lady Catherine Meyer, Parents and
(‘Click Clever Click Safe’) which aims to give parents Abducted Children Together (PACT)
a code to help them help their children to keep safe online.
In terms of deterring offenders, publicising successful prosecutions and investigations and demonstrating the effectiveness
of domestic and international law enforcement collaboration remains key. Working in partnership with individual UK police
forces ensures that public reassurance as a result of police action is always delivered at the local level.
Of course, public awareness also serves key operational requirements. Publicity around high-risk missing offenders and
work with local and international media, including the BBC’s ‘Crimewatch’ programme, engages the public in helping to
trace individuals, particularly those who feature on CEOP’s Most Wanted website. On a similar note, a teenage girl from
Devon who had been reported missing after being groomed on the internet was located in Scotland as a result of the
national coverage solicited by CEOP.
38
Galvanising public action and support was particularly evident in November 2009 when CEOP led the law enforcement
community and other organisations in an appeal to elicit information about the disappearance of Madeleine McCann in
May 2007. This particular appeal, involving the launch of a special message in six different languages, combined CEOP’s
existing partnership networks with high-profile media coverage to launch a viral campaign that used the power of the
internet to share the film around the globe. As well as major news outlets and websites, social networking sites such
as Twitter and Facebook were animated with the story and the CEOP network of Ambassadors, Youth Panel members
and supporters all delivered extensive support. A large number of partners, including AOL, BT, Bebo, Churches Child
Protection Advisory Service (CCPAS), the Football Association, Microsoft, MSN, MySpace, Virgin Media, Visa Europe,
Vodafone and Yahoo, provided considerable support in the form of free real estate on their websites on the day of the
launch in addition to other advertising space across their platforms throughout the following week.
Developing CEOP’s profile within the law enforcement and social care community has also been an important part of
public awareness activity in the last year. Conferences, exhibitions and editorial work with trade press all targeted this
important stakeholder group to increase understanding of CEOP’s role in relation to case referrals.
39
Behind the scenes: corporate support
CEOP’s support services have continued to enhance front line activities in a flexible and efficient manner during
2009-2010. Where possible, these functions are delivered directly by SOCA, although in some cases CEOP has its
own bespoke teams. The provision of service from SOCA is governed by a series of Service Level Agreements, which
cover discrete areas of business.
SOCA services:
Finance
Financial management is well-established, with regular monitoring reports prepared for management and budgets
devolved to each faculty. CEOP’s budget is a complicated one, with its mix of funding streams and significant reliance on
income from professional development. Notwithstanding this, the budget has come in on target for the fourth consecutive
year. As CEOP is an affiliate of SOCA, this Review does not contain financial management accounts. This can be found
in the SOCA Annual Report 2009-2010.
Human Resources
CEOP’s different staffing model generates a level of complexity. Some staff are seconded from other organisations,
some are recruited directly to CEOP, some are embedded from partner organisations and some work on an agency basis.
The nature of CEOP’s work means that it is essential that it has systems and structures in place to ensure the health and
welfare of its staff. This includes a thorough system of psychological screening, designed both to protect the business
and to ensure staff wellbeing.
Information and Communications Technology (ICT)
A small, in-house team delivers CEOP’s information management and technical infrastructure needs. This team overseas
both the day-to-day management of the technical infrastructure and supports the development activity across the Centre.
In-house services:
CEOP’s mix of direct and indirect support provision has been a crucial ingredient in allowing the business to punch above
its weight over the past year. As the CEOP Centre develops a longer-term vision, it will be important to ensure that the
‘tooth to tail’ ratio remains an effective one.
Partnerships
The CEOP Centre is built upon a cross-sector, multi-agency partnership framework. CEOP has active partnerships
with industry, children’s charities and other related public sector organisations, to enable a truly holistic approach
to child protection.
CEOP’s partners undertake to provide financial or ‘in kind’ support to enhance the work of the Centre and each
partnership is based upon identified ethical, mutual benefits.
Intrinsic to CEOP’s partnership process is our responsibility to only embark on partnerships with organisations that in
no way risk the integrity or professional reputation of the Centre. It is essential that CEOP seeks independent, external
assurance to its partnerships to ensure transparency and appropriateness. This is primarily enabled through CEOP’s
Partnership Committee. Reporting to the CEOP Board, the Partnership Committee is chaired by a Board member and
includes experienced independent members who work on a voluntary basis. It is responsible for vetting all partnership
proposals, the development of partnership strategy and dispute resolution.
CEOP also has a very large number of stakeholder relationships which are distinct from our formal partnerships.
40
Behind the scenes: corporate support
Corporate Communications
Talking and listening to our stakeholders is a central part of CEOP’s inclusive approach and this year the Corporate
Communications Team has worked to continually raise understanding and engagement with all areas of CEOP services
detailed in this Review. Public-facing communications seek to deliver two central messages in a balanced and
proportionate manner: information and reassurance to empower the public to better protect children; and a deterrent
message which continues to reinforce the very severe consequences of offending.
One important aspect is to continually raise understanding among child protection practitioners so that they can draw
on CEOP’s services in order to support delivery at the front line of child protection.
Governance and Legal Services
CEOP maintains a small governance and legal team. Areas of responsibility include audit, risk and compliance, internal
machinery of governance, internal policies, advice and research into child protection law and related areas.
Business Development
The Business Development team has coordinated a broad-ranging portfolio of projects and programmes as well as
preparing the Business Plan, Strategic Plan and performance information.
41
CEOP Board and organisation chart
CEOP Board
Janet Paraskeva (Non-executive Board Member, SOCA) – Chairman

Matthew Bishop (Business and Marketing Officer, Microsoft)
Malcolm Cornberg (Director of Corporate Services, SOCA)
Wes Cuell (Director of Services for Children and Young People, NSPCC)
Jim Gamble (Chief Executive, CEOP)
Paul Minton, (Chief of Staff, ACPO)
Bill Hughes (Director General, SOCA)
Ken Jarrold (Non-executive Board Member and Chair, CEOP Partnerships Committee)
Trevor Pearce (Executive Director Enforcement – SOCA)
Brian Greenslade (Association of Police Authorities)
Christopher Blairs (Head of Organised and Financial Crime Unit, Home Office)
CEOP Partnerships Committee
Ken Jarrold (Chair and CEOP Board Member)

Paul Clark (Volunteer independent member)
Andrew Coller (Deputy Director of Commercial, SOCA)
Andrew Mulholland (Head of Governance, CEOP)
Ian Pendlington (Volunteer independent member)
Jim Rai (Volunteer independent member, Winkworth Sherwood)
CEOP Senior Management
Chief
Executive
Deputy Chief Chief

Executive Operating
(unfunded) Officer
Head of Head of
Head of Head of Head of Corporate
Specialist Corporate
Intelligence Harm Partnerships Services
Operational Communications
Reduction
Support & Public Affairs
Head of Head of Head of

Governance Business Safeguarding &
Development Child Protection
42
Further information
Appendix A – Performance information 2009-2010
Appendix B – Resources
Appendix C – Source of funding
Appendix D – Survey details
Appendix E – Supporting the CEOP Centre

Appendix A
Performance information 2009-10
OBJECTIVE 1
To identify, locate and protect, children and young people from sexual exploitation and online abuse – both in the UK
and globally.
Ref 1 Type of indicator Strategic Performance Indicator
Indicator Level of satisfaction in stakeholders with CEOP’s tactical and strategic intelligence products.
Data set used Survey(s) of stakeholders including police forces, industry representatives, children’s
charities in UK only. Annually for strategic products – included CEOP Strategic Overview and
Child Trafficking Overview.
Target where relevant Establish baseline.
Achievement Delays in the production of the Strategic Overview have meant we have been unable to test
satisfaction levels with this product.
However a survey of police forces in relation to the level of satisfaction with tactical
intelligence products has found: at least 83.3% of respondents were fairly satisfied and
at least 58.3% were very satisfied.
Results of this survey can be found at Appendix D.
Ref 1a Type of indicator Key Diagnostic Indicator
Indicator The number of children and young people subject to safeguarding activity as a result
of CEOP activity.
Data set used Information received from police forces following the dissemination of intelligence and / or the
Target where relevant No target.
Achievement 157
Ref 1b Type of indicator Key Diagnostic Indicator.
Indicator The number of specific child protection interventions resulting from CEOP initiated activity.
Data set used Information received from police forces following the dissemination of intelligence and / or the
Achievement 121
45
ANNUAL REVIEW 2009–2010
Appendix A
OBJECTIVE 2
To engage and empower children, young people, parents and the community through the provision of information
and education.
Indicator Children and young people have confidence to be safe online including how to recognise and
deal with risks online, as well as to appropriately report problems, concerns or issues.
Data set used Survey of a representative sample of children and young people who have received
CEOP Thinkuknow training during the last academic year.
Achievement 24% of children who received Thinkuknow training self-reported that the training had made
them significantly more careful online; and 45% self-reported that the training had made
them moderately more careful online. Overall, 69% of children who had received Thinkuknow
training reported that the training had made them more careful online.
Indicator Level of satisfaction of users with CEOP Thinkuknow products.
Data set used Survey of a representative sample of children and young people who have received
CEOP Thinkuknow training during the last academic year; Ambassadors and trainers who are
accredited to deliver CEOP Thinkuknow products; and parents who have accessed products.
Achievement Children and Young People

41% of children who had participated in CEOP Thinkuknow stated that they had learned
a lot from training, with 46% reporting a moderate amount. This self-reporting of learning
suggests CEOP Thinkuknow products have been well received.
In an open-ended question, 29% of participants who had attended training stated that it was
“very good/good/fun”; 24% stated it “helps you be safer/makes you aware of dangers/makes
you think”; with only 7% reporting it was “boring/waste of time”. Overall, this suggests
a reasonable level of satisfaction, with almost a third of pupils openly enthusiastic about
Thinkuknow training, and a very low proportion who report being dissatisfied or unaffected
by the training.
Trainers and Ambassadors

Thinkuknow ambassadors and trainers showed high levels of satisfaction with the programme:
– An overwhelming majority of trainers were either very (72%) or fairly (24%) satisfied with
CEOP Thinkuknow materials for children; and – 67% of trainers were very satisfied and 28%
fairly satisfied with the quality of training they received to deliver CEOP Thinkuknow training
to children.
46
Appendix A
OBJECTIVE 3
To provide specialist information and support to child protection professionals and industry.
Indicator Overall level of satisfaction in students with CEOP’s training courses.
Data set used A composite analysis of survey(s) of students immediately after training event and follow up
with focus groups to understand levels of satisfaction six months after event.
Achievement Overall levels of those at least fairly satisfied immediately after the training event was 97.5%
as an average throughout the year.
Overall levels of those at least fairly satisfied measured six months after the event was 96.7%.
This gives a cumulative level of 97.1% of students who are at least fairly satisfied with CEOP
training products both immediately after the event and when measured six months later.
Ref 3a Type of indicator Key Diagnostic Indicator.
Indicator Level of satisfaction with CEOP training courses immediately after event.
Data set used Measured through feedback sheets used at the conclusion of each training event.
Target where relevant 90%
Achievement 97.5%
Indicator Level of satisfaction with CEOP training courses six months after event.
Data set used Measured through satisfaction focused surveys, interviews and analysis at post training
event re conventions.
Achievement The level of satisfaction with courses overall measured six months after the course showed
that at least 96.7% of respondents were fairly satisfied with 83.7% of respondents being at
least very satisfied.
The level of satisfaction with the programme of training provided by CEOP showed at least
93.3% of respondents were fairly satisfied and at least 86.7% of respondents were very
satisfied.
47
Appendix A
OBJECTIVE 4
To provide specialist support and services that enables offenders to be brought to justice and deters future offending.
Indicator Level of satisfaction with CEOP specialist support and services.
Data set used Survey of a representative sample of police forces and overseas law enforcement agencies
who have received support or specialist services from CEOP.
Achievement A survey of police forces has shown that 93.9% of respondents were at least fairly satisfied
with the services and support provided by CEOP. 78.8% of respondents were at least
very satisfied.
Indicator The number of arrests made by another agency following the dissemination of intelligence
by CEOP.
Data set used Information sought and received from police forces following the dissemination of intelligence.
Recorded monthly – audited quarterly.
Achievement 86
Indicator The number of arrests made by another agency following the dissemination of intelligence
by CEOP and supported by the deployment of CEOP resources.
Data set used Information sought and received from police forces following the dissemination of intelligence.
Recorded monthly – audited quarterly.
Achievement 331
Ref 4c Type of indicator Key Diagnostic Indicator.
Indicator Number of arrests (defined at 4b) above which lead to offenders being brought to justice.
Data set used Data derived from CEOP systems and following feedback from police forces and overseas
law enforcement on the outcome of investigations following CEOP deployments.
Achievement 95
48
Appendix A
OBJECTIVE 5
To protect children and young people from the misuse of technology by those who would seek to harm them, through
supporting the development of a safer online environment for them to inhabit.
Indicator To demonstrate through the production of case studies and analysis CEOP’s contribution to
protecting children and young people from the misuse of technology by those who would see
to harm them, through supporting the development of a safer online environment for them
to inhabit.
Data set used Case studies and examples of CEOP’s work and its impact.
Case Studies and Activity towards this indicator

This last year has seen some highly commendable actions by those who provide the online
environment to improve child safety in their sites by adopting the use of the ClickCEOP
reporting button. In November 2009, AOL’s ‘Bebo’ became the first large social networking
provider to adhere to the UK Government’s best practice guidance published in 2008 by
installing the ClickCEOP button into the profile of every UK user. In January 2010, it was
announced that the ClickCEOP button would be pre-installed on the homepage of every
computer provided under the Home Access scheme, a ground-breaking scheme to give
270,000 low income families a free computer and free broadband access.
In February 2010, Microsoft launched a customised version of its ‘Internet Explorer 8’

browser, providing members of the public with an option to download a free CEOP internet
safety information and reporting mechanism. CEOP is actively engaged with other browser
providers to encourage them to adopt the same approach.
The ClickCEOP button and safety advice has also been adopted into the Virgin Media
online environment and BT Yahoo. A new internet search provider, Tibboh, launched
with the ClickCEOP report embedded as standard for all sites that are classified as suitable
for children.
Close work with the Home Office on the Stockholm programme which set priorities for the
EU for the next five years resulted in Child Protection being one of the seven main priorities,
the three main strands within have been agreed as exchange of information between EU
countries on sex offenders, European Financial Coalition and the Child Rescue Alert System.
Over Christmas CEOP ran a three week pay per click campaign on a well known search
engine to get crime prevention messages to the searcher. Our adverts were shown over
31,000 times and generated click through to bespoke website landing pages of 2.3% – well
above the industry average.
Active involvement in the new UK Council for Child Internet Safety (UKCCIS) working towards
the publication of a strategy for a summit in early December hosted by the Prime Minister.
.
49
Appendix A
CORPORATE HEALTH OBJECTIVE

To ensure an effective and efficient organisation through the development, maintenance and assurance of systems and
controls which meet recognised standards.
Ref A Type of indicator Key Diagnostic Indicator
Indicator Budget outturn is within agreed limits.
Target Budget within agreed limits.
Achievement On budget.
Ref B Type of indicator Key Diagnostic Indicator.
Indicator Delivery of strategic reports which demonstrates the achievement of objectives and the
mutual benefits for CEOP and individual partners.
Target No target.
Achievement New arrangements under a new Chair of the CEOP Partnership Committee. The Chair is
a member of the CEOP Board and that Board receives regular reports from the Partnership
Committee which demonstrate the achievement of objectives and mutual benefits by CEOP
and partners. A full list of CEOP partners is shown at Appendix E.
Ref C Type of indicator Key Diagnostic Indicator.
Indicator To maintain risk structures throughout the organisation which include appropriate reporting
and escalation.
Target No target.
Achievement Risk reporting structures are operating properly and the CEOP Board has received formal
reports on the management of risk at CEOP at its meetings in July, October and January.
The Board also discussed and reviewed risks at its Away Day in February.
Ref D Type of indicator Key Diagnostic Indicator
Indicator To demonstrate the provision of systems and structures which ensure staff welfare, and
health and safety.
Target No target.
Achievement Systematic arrangements are in place for monitoring and ensuring health and safety. These
include a staff consultative group and formal reporting to the CEOP Board. In particular
CEOP has bespoke arrangements in place for ensuring the psychological welfare its own
staff bearing in mind the nature of work it undertakes. These have been the subject of
a positive audit report during the past year.
50
Appendix B
Resources
Funding source for staff
SOCA funded and embedded

full time at CEOP
3% (4)
Project
12% (15)
CEOP Grant in Aid
73% (90)
Partner
12% (14)
Funding breakdown by faculty or business area
Communications
3% Support and Development
Specialist Operational Support 15%
23%
CEOs Office
2%
ICT / Information Management

9%
Intelligence
28% Harm Reduction
20%
51
Appendix C
Sources of funding
Sources of Funding
£'000
Core Operating Budget 6,416

Value of Partnership resources (Cash) 167
Value of Partnership Resources (Non-Cash) 2,525
Self Generated Resources (Net Income from Professional Training) 565
Additional Funding Streams (Cash) 981
Total 10,654
Sources of funding
Additional funding stream

Self generated resources 9%
(net income from professional training)
5%
Core operating budget
60%
Value of partnership resources
(non-cash)
24%
Value of partnership resources

(cash)
2%
Notes
1. These accounts are provisional and unaudited as final published accounts for 2009-10 for SOCA are not due
until July 2010.
2. The protocol setting out our affiliation with SOCA and the Home Office results in a range of corporate and
support services being delivered by SOCA at no cost to CEOP. These amounts are not included above.
52
Appendix D
Survey details
OBJECTIVE 1
To identify, locate and protect, children and young people from sexual exploitation and online abuse – both in the UK
and globally.
1. Level of satisfaction in stakeholders with CEOP’s tactical and strategic intelligence products.
How satisfied are you with the intelligence packages or allegations of crime provided by CEOP?
Number of police forces per cent

Completely satisfied 4 8.3
Very satisfied 24 50.0
Fairly satisfied 12 25.0
Neither 7 14.6
Fairly dissatisfied 1 2.1
Very dissatisfied 0 0.0
Completely dissatisfied 0 0.0
At least…

Percentages out of 48 respondents who answered this question.
Data derived from a telephone survey of police forces in England, Wales, Scotland and Northern Ireland conducted
in April and May 2010.
OBJECTIVE 2 8
To engage and empower children, young people, parents and the community through the provision of information
and education.
2. Children and young people have confidence to be safe online including how to recognise and deal with risks online,
as well as to appropriately report problems, concerns or issues.
Kingston University evaluated CEOP Thinkuknow in May and June 2009. Originally, the Kingston researchers aimed to
take a robust sample of 1,000 children from schools in the UK, half of which had received CEOP Thinkuknow training
and half of which had not. This would allow the Kingston researchers to measure the impact of the CEOP Thinkuknow
programme by directly comparing the reported behaviours of each group. However, the Kingston researchers were unable
to construct this sample owing to time constraints. The evaluation therefore comprised an online survey administered
to 1,718 children and a series of focus groups; 1,028 children were recruited through schools and 690 children were
recruited through an online research agency. The Kingston University evaluation of the CEOP Thinkuknow programme
highlights the impact of CEOP Thinkuknow on the confidence of participants and their satisfaction with CEOP Thinkuknow
products. It is an informative and instructive one-off evaluation, which will guide CEOP’s evaluation strategy.
Recognising and reducing risks
It is evident that CEOP Thinkuknow training and internet safety messages play a significant role in the reduction of
risk taking behaviour. Children who have received internet safety training are less likely to share personal details with
a stranger online. This demonstrates that they are aware of the risks posed by sharing data with strangers.
8 Davidson, J, Grove-Hills, J and Lorenz, M 2009, CEOP & NAO Evaluation of Thinkuknow Programme and Young People’s Internet Safety Research Report One –
Survey Findings, Kingston University.
53
Appendix D
Survey details
For example, only 13% of children who have received internet safety training/advice in the past 2 years state that
they would share their mobile number with a stranger online, compared with 21% of children who have not received
advice/training.
Similarly, only 9% of children who have received training/advice in the past two years state that they would tell
a stranger online where they planned to go after school, compared with 14% of children who have not received
advice/training.
Overall, 39% of children who have received internet safety training in the past two years state that they would not
share any personal information online, compared with 31% of children who have not received internet safety training.
24% of children who received CEOP Thinkuknow training self-reported that the training had made them significantly
more careful online; and 45% self-reported that the training had made them moderately more careful online. Overall,
69% of children who had received Thinkuknow training reported that the training had made them more careful online.
Overall, it is evident that those who receive CEOP Thinkuknow training are more likely to identify and avoid risky
behaviour online.
Reporting problems, concerns or issues
Children who have received CEOP Thinkuknow training or have visited the CEOP Thinkuknow website are more likely
to have an appropriate response to an online experience which makes them feel uncomfortable or threatened.
Children who have neither received CEOP Thinkuknow training nor accessed the CEOP Thinkuknow website are over
twice as likely to do nothing when they have an online experience which makes them feel uncomfortable or threatened.
23% of children who have received CEOP Thinkuknow training and 25% of children who have accessed the CEOP
Thinkuknow website would report an uncomfortable experience online (using the CEOP Report button, for example),
compared with only 14% of children who have received no internet safety advice.
49% of children who have received CEOP Thinkuknow training and 53% of children who have accessed the CEOP
Thinkuknow website would report a threatening experience online (using the CEOP Report button, for example),
compared with only 30% of children who have received no internet safety advice.
Overall,
36% of children who received CEOP Thinkuknow training self-reported a significant impact on their behaviour,
and 45% self-reported a moderate impact on their behaviour. This is a total of 81% of children who report either
a significant or moderate impact on their behaviour.
2a. Level of satisfaction of users with CEOP Thinkuknow products
Children and Young People
The below data is again derived from the evaluation carried out by Kingston University as referenced above.
41% of CEOP Thinkuknow participants stated that they had learnt a significant amount, and 46% reported
having learnt a moderate amount. Overall, 87% of CEOP Thinkuknow participants reported having learnt
a moderate/significant amount. This self-reporting of learning evidences a high level of satisfaction with CEOP
Thinkuknow products. Participants who were dissatisfied with the Thinkuknow products are unlikely to have self-
reported significant/moderate learning.
In an open-ended question, 29% of CEOP Thinkuknow participants stated that CEOP Thinkuknow was
“very good/good/fun”; 24% stated that it “helps you be safer/makes you aware of dangers/makes you think”;
and only 7% said it was “boring/waste of time”. Only 1% said “it won’t change my behaviour”. Overall, this points
to a reasonable level of satisfaction, with almost a third of pupils openly enthusiastic about CEOP Thinkuknow
and a very low proportion who report being dissatisfied or unaffected by the training.
54
Appendix D
Survey details
Website
Overall, 44% of children who had accessed the CEOP Thinkuknow website stated that they had learnt a significant
amount, and 43% reported having learnt a moderate amount. This self-reporting of significant learning evidences
a high level of satisfaction with the CEOP Thinkuknow website.
In an open-ended question, 20% of children who had accessed the CEOP Thinkuknow website stated that it was
“very good/good/fun”; 16% stated that it is “informative/helpful”; and only 6% said it was “boring/a waste of time”.
Overall, this points to a reasonable level of satisfaction with the CEOP Thinkuknow website.
Qualitative data
“I thought it was really good, especially like when you have Bebo and you see the training and then it’s just like, and
then go on to sites you don’t know and you think that can happen to that wee girl so it can happen to me.”
“It shows you know if you were talking to someone you didn’t know and you didn’t tell anybody what the
consequences would be.”
“Because sometimes when you go onto a web page it has got a picture of an eye so you click on it. Like the big
brother eye type of it; then you click on it and report what’s happened. I didn't know that before.”
Trainers and Ambassadors
A sample of 3,500 ‘active’ trainers and ambassadors were selected by CEOP (i.e. they had submitted figures on the
Thinkuknow website showing that they had trained children with Thinkuknow materials) to complete an online survey.
The survey was conducted between 1 March and 12 March 2010. Of the 3,500, 412 completed the survey. Therefore,
the response rate was 13%.
Of those surveyed:
54.6% had attended the CEOP Thinkuknow Ambassador full day training course;
46.4% of those who responded have been trainers for between one to two years. With one in five (21.1%) trainers
for under one year and 32.5% more than two years; and
the majority of trainers have delivered Thinkuknow to 11 to 16 year-olds (87.4%), with 42.7% having trained eight
to ten year-olds. One in five (21.4%) have delivered Thinkuknow materials to the six to eight age group.
CEOP Thinkuknow trainers showed high levels of satisfaction with the programme:
an overwhelming majority of trainers were either very (72%) or fairly (24%) satisfied with CEOP Thinkuknow materials
for children;
67% of trainers were very satisfied and 28% fairly satisfied with the quality of training they received to deliver CEOP
Thinkuknow training to children.
Trainers felt that CEOP Thinkuknow materials are ‘high quality’ (97% strongly or tend to agree), ‘suitable for the needs
of children’ (98%), ‘suited to their needs’ (96%), ‘practical’ (95%) and ‘comprehensive’ (95%).
55
Appendix D
Survey details
OBJECTIVE 3
To provide specialist information and support to child protection professionals and industry.
3b. Level of satisfaction with CEOP training courses six months after event.
How satisfied are you with the course(s) overall?

Neither 5 2.7
At least…

Percentages out of 184 respondents who gave a valid response.
OBJECTIVE 4
To provide specialist support and services that enables offenders to be brought to justice and deters future offending.
4. Level of satisfaction with CEOP specialist support and services.
How satisfied are you overall with the operational support provided by CEOP?

Neither 2 6.1
At least…

Percentages out of 33 respondents who answered this question.
Data derived from a telephone survey of police forces in England, Wales, Scotland and Northern Ireland conducted
in April and May 2010. It should be noted that not all forces will have required or sought these services from CEOP.
56
Appendix E
Supporting the CEOP Centre
The CEOP Centre would like to thank its numerous partners and stakeholders that have supported
us in so many different and creative ways throughout 2008/2009:
Partners
ACS International Schools
Beatbullying
Becta
British Chamber of Commerce Thailand
BT
Churches’ Child Protection Advisory Service
Crimestoppers
Detica
The Foundation for Social Improvement
GCHQ
Google
Hector’s World
HM Revenue and Customs
Intuitive Media
Microsoft
Miss Dorothy
National Society for the Prevention of Cruelty to Children (NSPCC)
O2
PayPal
Serco
UK Border Agency
Virgin Media
Visa Europe
Vodafone UK
World-Check
Supporters
Association of Chief Police Officers
Association of Police Authorities
Australian Federal Police
Dell
Deloitte
Department of Homeland Security – Immigration and Customs Enforcement
Entertainment and Leisure Software Publishers Association (ELSPA)
Federal Bureau of Investigation
The Football Association
Foreign and Commonwealth Office
Holiday Inn, Silom, Thailand
Home Office
Internet Watch Foundation
McGrory Communications
Missing People
MySpace
National Center for Missing and Exploited Children
PACT
Nickelodeon UK Ltd
QCC Information Security Ltd
SAFEchild
Serious Organised Crime Agency
Sol Melia Hotel, Hanoi, Vietnam
Sony Computer Entertainment Europe
Straker Films
Sulake Corporation
Symantec
UNICEF
University of Central Lancashire
Winckworth Sherwood
58
Child Exploitation and Online Protection Centre
33 Vauxhall Bridge Road, London, SW1V 2WG
www.ceop.police.uk

CEOP Annual Review 09-10

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CEOP Annual Review 09-10

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Making every child matter ...

Child Exploitation and Online Protection Centre

Chief Executive’s statement 9

Facts and figures 11

Protecting children in the UK 21

Identifying and safeguarding children

Tackling offender networks

Tracing missing offenders

Increasing police effectiveness – specialist support

Increasing police effectiveness – professional development

Disrupting and preventing the activities of perpetrators

International liaison and coordination

Building capacity overseas

Crime prevention through education

Behind the scenes – corporate support 40

CEOP Board and organisation chart 42

Appendix A – Performance information 2009-2010

Appendix C – Source of funding

Appendix D – Survey details

Appendix E – Supporting the CEOP Centre

The Home Secretary’s perspective

Rt. Hon. Theresa May MP

Dame Janet Paraskeva DBE

Chief Executive’s statement

Chief Executive’s statement

Jim Gamble, QPM

Facts and figures1

2006-2007 2007-2008 2008-2009 2009-2010 Total

The number of children subject to

The number of arrests made by

Number of child protection

Number of high-risk sexual

Public 38% (2,391)

Virgin Media CASE STUDY

CEOP’s partnerships with specialist organisations

The SPOC network has continued to go from strength to

Making the environment safer CASE STUDY

The way in which the Centre is able to make sense of its

Detica CASE STUDY

Qualitative data arising from these interviews is fed into

5 Sheehan and Sullivan 2010; The Journal of Sexual Aggression.

Protecting Children in the UK

Identifying and safeguarding victims

The Image Analysis and Victim Identification Team

Protecting Children in the UK

Operation Nestegg CASE STUDY

Protecting Children in the UK

Tracking missing offenders

Protecting Children in the UK

Protecting Children in the UK

Case consultancy Research Professional development

Confident front line professionals

strategic and tactical case development;

child protection and safeguarding strategy;

image analysis and victim identification;

covert internet investigations;

offender tracking – specifically, missing and travelling child sexual offenders;

risk assessments for convicted sexual offenders on release; and

Operation Tahoe CASE EXAMPLE

Protecting Children in the UK

The nature of operational support requests varies. During Operation Algebra

Child sexual abuse: the female offender

Protecting Children in the UK

Child sexual abuse: an analytical approach