Shortlist (Health and Wellness Lions)

Cat. No Entry No Title Client Product Medium Entrant Company Entrant Country Idea Creation Production Media PR Additional

A01 (OTC Oral Medicines)

A01/13002 00406 SHIT CAMPAIGN METAMUCIL MEDICIN Integrated HAVAS LEMZ THE HAVAS LEMZ JOZE RIKKEN JCDECAUX
Campaign Amsterdam NETHERLANDS Amsterdam Amsterdam Amsterdam
A01/22001 00347 HEADACHES LIOMONT ANALGEN FORTE Print & Outdoor PUBLICIS MEXICO MEXICO PUBLICIS MEXICO UN MARIACHI So
Craft: Art Mexico City Mexico City Paulo
Direction
A01/23001 01209 SNOWMAN GUI LING YUAN HERBAL TEA Print & Outdoor Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
FANG Craft: Cape Town Cape Town
Copywriting
A01/24004 00348 IPAIN LIOMONT ANALGEN FORTE Print & Outdoor PUBLICIS MEXICO MEXICO PUBLICIS MEXICO UN MARIACHI So
Craft: Illustration Mexico City Mexico City Paulo
A01/24005 00351 HIGH SCHOOL LIOMONT ANALGEN FORTE Print & Outdoor PUBLICIS MEXICO MEXICO PUBLICIS MEXICO UN MARIACHI So
Craft: Illustration Mexico City Mexico City Paulo
A01/28002 01354 THE DEBATE GSK CONSUMER EXCEDRIN Branded Content WEBER SHANDWICK USA WEBER SHANDWICK WEBER PHD New York WEBER
HEADACHE HEALTHCARE, EXTRA & Entertainment: New York New York SHANDWICK New SHANDWICK
EXCEDRIN STRENGTH Digital & Social York New York
A01/29005 30574 ONE BREATH J & J NICORETTE Branded Content AMVBBDO London UNITED KINGDOM AMVBBDO London RSA FILMS London
& Entertainment:
Film, TV and
Online Film
Content
A01/35001 01355 THE DEBATE GSK CONSUMER EXCEDRIN Digital: Social WEBER SHANDWICK USA WEBER SHANDWICK WEBER PHD New York WEBER
HEADACHE HEALTHCARE, EXTRA New York New York SHANDWICK New SHANDWICK
EXCEDRIN STRENGTH York New York
A01/35002 00793 ASPIRIN BAYER ASPIRIN Digital: Social ENERGY BBDO Chicago USA ENERGY BBDO FLARE BBDO MEDIACOM iCROSSING
"HEROSMITHS" CONSUMER MEDICATION Chicago Chicago / Chicago Chicago
A01/35003 01521 YASMIN'S SEX-ED BAYER YASMIN Digital: Social PHD Shanghai CHINA PHD Shanghai PHD Shanghai / PHD Shanghai SUPER
REVOLUTION WEZEIT MEDIA CURRICULUM
Beijing Guangzhou
A01/37001 00794 ASPIRIN BAYER ASPIRIN Integrated Digital ENERGY BBDO Chicago USA ENERGY BBDO FLARE BBDO MEDIACOM iCROSSING
"HEROSMITHS" CONSUMER MEDICATION Campaign Chicago Chicago / Chicago Chicago
A01/40004 00349 JUDGMENT LIOMONT ANALGEN FORTE Standard PUBLICIS MEXICO MEXICO PUBLICIS MEXICO UN MARIACHI So
Outdoor Mexico City Mexico City Paulo
A01/43005 02103 ONE BREATH J & J NICORETTE Digital: Online AMVBBDO London UNITED KINGDOM AMVBBDO London RSA FILMS London
Video
A01/8001 00795 ASPIRIN BAYER ASPIRIN Direct and Promo ENERGY BBDO Chicago USA ENERGY BBDO FLARE BBDO MEDIACOM iCROSSING
"HEROSMITHS" CONSUMER MEDICATION & Activation Chicago Chicago / Chicago Chicago

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Shortlist (Health and Wellness Lions)
A01/9002 01356 THE DEBATE GSK CONSUMER EXCEDRIN PR WEBER SHANDWICK USA WEBER SHANDWICK WEBER PHD New York WEBER
HEADACHE HEALTHCARE, EXTRA New York New York SHANDWICK New SHANDWICK
EXCEDRIN STRENGTH York New York

A02 (OTC Applications)

A02/1006 01658 BRIDEZILLA UNILEVER (CLEAR) CLEAR ANTI- Film: Cinema, TV MULLENLOWE SINGAPORE MULLENLOWE BULLET Bangkok /
DANDRUFF and Digital Film SINGAPORE SINGAPORE OMG! Bangkok /
SHAMPOO Content THE POST
BANGKOK Bangkok
/ YESSIAN New
A02/1007 01657 BULLISH BOSS UNILEVER (CLEAR) CLEAR ANTI- Film: Cinema, TV MULLENLOWE SINGAPORE MULLENLOWE BULLET Bangkok /
DANDRUFF and Digital Film SINGAPORE SINGAPORE OMG! Bangkok /
SHAMPOO Content THE POST
BANGKOK Bangkok
/ YESSIAN New
A02/38003 02298 DETTOL RECKITT DETTOL Ambient Outdoor McCANN INDIA McCANN McCANN
GERMBURSTERS BENCKISER HANDWASH WORLDGROUP INDIA WORLDGROUP WORLDGROUP
Mumbai INDIA Mumbai INDIA Mumbai
A02/40004 00874 STOP THE PAIN - COLGATE- COLGATE- Standard RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
MASKED GOTHIC PALMOLIVE PALMOLIVE - Outdoor COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
GIRLS SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala
A02/40006 00882 STOP THE PAIN - COLGATE- COLGATE- Standard RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
EVIL MANGA GIRLS PALMOLIVE PALMOLIVE - Outdoor COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala
A02/40007 00886 STOP THE PAIN - COLGATE COLGATE Standard RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
VOODOO GIRLS PALMOLIVE PALMOLIVE Outdoor COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
SENSITIVE SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala
A02/40009 01393 POOSTER BAYER BEPANTOL BABY Standard J. WALTER THOMPSON BRAZIL J. WALTER ESTUDIO PUM So J. WALTER J. WALTER
Outdoor BRAZIL So Paulo THOMPSON BRAZIL Paulo / LANDIA So THOMPSON THOMPSON
So Paulo Paulo / PUNCH BRAZIL So BRAZIL So
AUDIO So Paulo Paulo Paulo
A02/42004 00875 STOP THE PAIN - COLGATE- COLGATE- Standard Print RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
MASKED GOTHIC PALMOLIVE PALMOLIVE - COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
GIRLS SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala
A02/42005 00883 STOP THE PAIN - COLGATE- COLGATE- Standard Print RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
EVIL MANGA GIRLS PALMOLIVE PALMOLIVE - COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala

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Shortlist (Health and Wellness Lions)
A02/42006 00887 STOP THE PAIN - COLGATE COLGATE Standard Print RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
VOODOO GIRLS PALMOLIVE PALMOLIVE COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATI PALMOLIVE
SENSITIVE SENSITIVE Hong Kong Hong Kong Hong Kong ONS Hong Kong (LATAM)
Guatemala
A02/49002 02117 HELP STOP THE EGO AQIUM HAND Events / OGILVY AUSTRAILIA AUSTRALIA GEOMETRY GLOBAL OGILVY
GERM SWAP PHARMACEUTICAL SANITISER Experiential Sydney AUSTRALIA Sydney / AUSTRAILIA Sydney
S OGILVY AUSTRAILIA / OGILVY X Sydney
Sydney
A02/49005 02290 DETTOL RECKITT DETTOL Events / McCANN INDIA McCANN McCANN
GERMBURSTERS BENCKISER HANDWASH Experiential WORLDGROUP INDIA WORLDGROUP WORLDGROUP
Mumbai INDIA Mumbai INDIA Mumbai
A02/8003 02041 COPPERTONE BAYER COPPERTONE Direct and Promo DDB Guaynabo PUERTO RICO DDB Guaynabo DDB Guaynabo DDB Guaynabo DDB Guaynabo
OCCASION PACKS SUNSCREEN & Activation
LOTIONS
A02/8005 02289 DETTOL RECKITT DETTOL Direct and Promo McCANN INDIA McCANN McCANN
GERMBURSTERS BENCKISER HANDWASH & Activation WORLDGROUP INDIA WORLDGROUP WORLDGROUP
Mumbai INDIA Mumbai INDIA Mumbai
A02/8008 01298 BACTERIADS UNILEVER LIFEBUOY Direct and Promo THE ELECTRIC URUGUAY MULLENLOWE ABSOLUT STUDIOS TRUST New
& Activation FACTORY Montevideo GROUP London / THE Montevideo / NIKO York
ELECTRIC FACTORY FILMS Montevideo /
Montevideo THE ELECTRIC
FACTORY

A03 (OTC Products/Devices)

A03/1003 01030 HANDLE WITH PROCTER & GILLETTE Film: Cinema, TV GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE and Digital Film PROCTER & POSSIBLE York
Content GAMBLE Boston CINCINNATI / THE
MILL New York /
TOWNHOUSE New
York
A03/1004 01728 LITTLE FIGHTERS P&G PAMPERS Film: Cinema, TV SAATCHI & SAATCHI UNITED KINGDOM SAATCHI & SAATCHI MOXIE PICTURES STARCOM MSLGROUP
PREEMIE and Digital Film London London London London London
PROTECTION Content
A03/1007 00622 CLEAN TALK KOPELCO S.A TULIPN Film: Cinema, TV BBDO ARGENTINA ARGENTINA BBDO ARGENTINA PHD
and Digital Film Buenos Aires Buenos Aires ARGENTINA
Content Buenos Aires
A03/12003 00542 HEARING RESCUE THAI HEALTH HEARING Use of BBDO BANGKOK THAILAND BBDO BANGKOK
PROMOTION RESCUE Technology
FOUNDATION
A03/20001 01119 DISCLAIMER BEIERSDORF HARMONY Radio Craft: FCB Lisbon PORTUGAL FCB Lisbon JAMUTE AUDIO O MENINO
PORTUGAL CONDOMS Script Curitiba GRAVA Lisbon

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Shortlist (Health and Wellness Lions)
A03/29001 01023 HANDLE WITH PROCTER & GILLETTE Branded Content GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE & Entertainment: PROCTER & POSSIBLE York
Film, TV and GAMBLE Boston CINCINNATI / THE
Online Film MILL New York /
Content TOWNHOUSE New
York
A03/3008 02180 THE BIGGEST TEST +VISION MEDICAL Radio: Digital THE SPAIN THE ENRENOW RAC 1 RCD
SERVICES and Analogue CYRANOS//McCANN CYRANOS//McCANN Barcelona / IDEA Barcelona / THE ESPANYOL
Audio Streaming Barcelona Barcelona SONORA Barcelona CYRANOS//McC Barcelona / THE
/ THE ANN Barcelona CYRANOS//McC
CYRANOS//McCAN ANN Barcelona
A03/43004 01029 HANDLE WITH PROCTER & GILLETTE Digital: Online GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE Video PROCTER & POSSIBLE York
GAMBLE Boston CINCINNATI / THE
MILL New York /
TOWNHOUSE New
York
A03/9002 02198 AMAZON ANANSE BOOK PR LITTLE GEORGE BRAZIL LITTLE GEORGE PHOSPRO FILMS LITTLE
WARRIORS SAFE COLLECTION (KETCHUM) So Paulo (KETCHUM) So So Paulo GEORGE
COLLECTION Paulo (KETCHUM) So

A04 (Nutraceuticals)
A04/18001 00275 MILK SLAMS FONTERRA ANCHOR Film Craft: COLENSO BBDO NEW ZEALAND COLENSO BBDO ASSEMBLY MEDIACOM
Animation / Auckland Auckland Auckland / NEW ZEALAND
Visual Effects HARMONIC Auckland
STUDIO Auckland /
A04/18002 02135 THE POWER OF AMWAY NUTRILITE Film Craft: McCANN HEALTH CHINA McCANN HEALTH
NATURE Animation / Shanghai Shanghai
Visual Effects
A04/20003 00093 BLANK CANVAS FONTERRA ANCHOR Radio Craft: COLENSO BBDO NEW ZEALAND COLENSO BBDO ASSEMBLY MEDIACOM
Script Auckland Auckland Auckland / NEW ZEALAND
HARMONIC Auckland
STUDIO Auckland /
A04/20004 01223 ASSORTMENT OF GUI LING YUAN HERBAL TEA Radio Craft: Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
POOPHEMISIMS FANG Script Cape Town Cape Town
A04/20005 01225 COLLECTION OF GUI LING YUAN HERBAL TEA Radio Craft: Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
POOPHEMISIMS FANG Script Cape Town Cape Town
A04/23002 01212 TROLL GUI LING YUAN HERBAL TEA Print & Outdoor Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
FANG Craft: Cape Town Cape Town
A04/23005 01221 MERMAN GUI LING YUAN HERBAL TEA Print & Outdoor Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
FANG Craft: Cape Town Cape Town

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Shortlist (Health and Wellness Lions)
A04/29001 00012 CAPTURE VERENA SURE Branded Content McCANN THAILAND McCANN
INTERNATIONAL & Entertainment: WORLDGROUP WORLDGROUP
CO., LTD. Film, TV and Bangkok Bangkok
Online Film
Content
A04/3002 01224 COLLECTION OF GUI LING YUAN HERBAL TEA Radio: Digital Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
POOPHEMISIMS FANG and Analogue Cape Town Cape Town
Audio Streaming
A04/3003 01226 SELECTION OF GUI LING YUAN HERBAL TEA Radio: Digital Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA Y&R Hong Kong
POOPHEMISIMS FANG and Analogue Cape Town Cape Town
Audio Streaming
A04/8001 01419 DELICIOUS EAST JAPAN DELICIOUS Direct and Promo BEACON/LEO JAPAN BEACON/LEO
SUPPLEMENT RAILWAY SUPPLEMENT & Activation BURNETT Tokyo BURNETT Tokyo
COMPANY

A05 (Health & Wellness Tech)

A05/11006 00294 POCKET PATROL SAMSUNG SAMSUNG Mobile LEO BURNETT AUSTRALIA LEO BURNETT RAPID FILMS STARCOM EDELMAN
AUSTRALIA POCKET PATROL SYDNEY SYDNEY Sydney / SONAR Sydney Sydney
MUSIC Sydney /
A05/11008 01553 GET THE FLOW VODAFONE VODAFONE Mobile DDB & TRIBAL THE DDB & TRIBAL AWFUL MEN MEC HET PR
WORLDWIDE NETHERLANDS WORLDWIDE Hilversum / WEFILM NETHERLANDS BUREAU
AMSTERDAM AMSTERDAM Amsterdam Amsterdam Amsterdam
A05/12009 00543 HEARING RESCUE THAI HEALTH HEARING Use of BBDO BANGKOK THAILAND BBDO BANGKOK
PROMOTION RESCUE Technology
FOUNDATION
A05/12017 01478 GRAVITY LIGHT SHELL SHELL Use of J. WALTER THOMPSON UNITED KINGDOM J. WALTER JWT LIVE / MEDIACOM EDELMAN
Technology London THOMPSON London STARSTRUCK London London / J.
MEDIA London WALTER
A05/12023 01723 CHAT YOURSELF ITALIA LONGEVA - CHAT YOURSELF Use of Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / BURSON-
ITALIAN NETWORK Technology SEDICI:9 Milan / MARSTELLER
DEDICATED TO THE BIGMAMA Milan
AGING, CREATED Milan
BY THE MINISTRY
OF

A05/12024 01924 TALK TO ME PANASONIC PANASONIC Use of MARURI GREY ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
COMMA Technology Guayaquil Guayaquil Guayaquil Guayaquil Guayaquil
A05/28001 01852 HUMAN BY DESIGN SQUARE ENIX DEUS EX: Branded Content TURNER USA COURAGEOUS New COURAGEOUS LIQUID San TURNER SQUARE ENIX
MANKIND & Entertainment: INTERNATIONAL York New York Jos INTERNATIONA El Segundo
DIVIDED VIDEO Digital & Social Atlanta L Atlanta

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Shortlist (Health and Wellness Lions)
A05/32001 00699 VR POWER POWERCHAIR VR POWER Digital Craft: R/GA BUENOS AIRES ARGENTINA R/GA BUENOS AIRES BOMBA CINE
TRAINER FOOTBALL TRAINER User Experience Buenos Aires /
ARGENTINA (UX) CASA KIEV Buenos
Aires / R/GA
A05/32002 00382 THE MAGIC CASTORAMA STORE TOOLS Digital Craft: TBWA\PARIS Paris FRANCE DAN PARIS Boulogne-
WALLPAPER User Experience Billancourt /
(UX) TBWA\PARIS Paris
A05/34005 02013 LOVE AT SECOND ESIGHT ESIGHT Digital: Other KBS New York USA KBS New York EGGPLANT MUSIC ESIGHT
SIGHT GLASSES Digital Platforms & SOUND Toronto / CORPORATION
ROOSTER POST Toronto
PRODUCTION
Toronto / UNTITLED
FILMS Toronto
A05/35002 02095 MAN OF THE SPECIAL SPECIAL Digital: Social LEO BURNETT COLOMBIA LEO BURNETT STARCOM STARCOM
MATCH OLYMPICS OLYMPICS COLOMBIA Bogot COLOMBIA Bogot / COLOMBIA COLOMBIA
PUBLICIS COLOMBIA Bogot Bogot
Bogot
A05/46002 00493 THE FAMILY WAY RECRUIT SEEM Creative Data: DENTSU Y&R Tokyo JAPAN DENTSU Y&R Tokyo DENTSU Y&R Tokyo DENTSU Y&R DENTSU Y&R DENTSU
LIFESTYLE CO., Use of Real-Time / TOKYO Tokyo Tokyo Tokyo PUBLIC
LTD. Data RELATIONS
Tokyo /
RECRUIT
A05/46003 00292 POCKET PATROL SAMSUNG SAMSUNG Creative Data: LEO BURNETT AUSTRALIA LEO BURNETT RAPID FILMS STARCOM EDELMAN
AUSTRALIA POCKET PATROL Use of Real-Time SYDNEY SYDNEY Sydney / SONAR Sydney Sydney
Data MUSIC Sydney /
A05/48001 02118 OUTTHINK IBM COGNITIVE Creative Data: OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA GEORGE P. OGILVY TEXT 100
MELANOMA TECHNOLOGY Creative Data Sydney Sydney JOHNSON AUSTRAILIA Sydney
Collection & AUSTRALIA Sydney Sydney
Research / MYCELIUM
STUDIOS Melbourne
/ OGILVY
A05/48003 02154 I'M ADA, I CAN ADA HEALTH INC. ADA Creative Data: KBS ALBION London UNITED KINGDOM KBS ALBION London KBS New York ADA HEALTH
HELP. Creative Data INC. Berlin
Collection &
Research
A05/49004 01923 TALK TO ME PANASONIC PANASONIC Events / MARURI GREY ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
COMMA Experiential Guayaquil Guayaquil Guayaquil Guayaquil Guayaquil
A05/49005 01064 CONNECTED ROOM NORTHWELL NORTHWELL Events / J. WALTER THOMPSON USA J. WALTER J. WALTER
HEALTH HOSPITAL Experiential New York THOMPSON New THOMPSON New

B01 (Brand led Education & Awareness)

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Shortlist (Health and Wellness Lions)
B01/1008 00289 THE HEARING TEST COCHLEAR COCHLEAR Film: Cinema, TV CHE PROXIMITY AUSTRALIA CHE PROXIMITY NOISE CHE CHE
IN DISGUISE HEARING and Digital Film Sydney Sydney INTERNATIONAL PROXIMITY PROXIMITY
IMPLANT Content Sydney / Sydney Sydney
REVOLVER/WILL
O'ROURKE Sydney
B01/1019 01230 EVERYBODY WESTERN CAPE ROAD SAFETY Film: Cinema, TV Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA 7FILMS Cape Town
KNOWS GOVERNMENT and Digital Film Cape Town Cape Town
Content
B01/12005 00361 NOMAD MICROSOFT WINDOWS Use of VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid VCCP SPAIN Madrid
ECOGRAPHIES Technology
B01/12009 01989 SMART BELL AXA INSURANCE SMARTBIKE Use of FCB WARSAW POLAND FCB WARSAW
INSURANCE Technology
B01/13004 00562 MEET GRAHAM TRANSPORT TRANSPORT Integrated CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT Campaign MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
B01/15001 00210 THIS GIRL CAN - SPORT ENGLAND THIS GIRL CAN Film Craft: SOMESUCH London UNITED KINGDOM FCB INFERNO SOMESUCH London
PHENOMENAL Direction London
WOMEN
B01/15002 00470 THE HEARING TEST COCHLEAR COCHLEAR Film Craft: REVOLVER/WILL AUSTRALIA CHE PROXIMITY REVOLVER/WILL CHE CHE
IN DISGUISE HEARING Direction O'ROURKE Sydney Sydney O'ROURKE Sydney PROXIMITY PROXIMITY
B01/15005 00723 THE WORLD'S DONATE LIFE NON-PROFIT Film Craft: FURLINED Los Angeles USA THE MARTIN FURLINED Los
BIGGEST ASSHOLE ORGAN Direction AGENCY Richmond Angeles
DONATION PSA
B01/15006 02204 BLOOD SCA LIBRESSE/BODY Film Craft: AMVBBDO London UNITED KINGDOM AMVBBDO London STINK London
FORM Direction
B01/15008 01231 EVERYBODY WESTERN CAPE ROAD SAFETY Film Craft: Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA 7FILMS Cape Town
KNOWS GOVERNMENT Direction Cape Town Cape Town
B01/16003 00029 ADIDAS ODDS ADIDAS ADIDAS SHOE Film Craft: Script TAPROOT DENTSU INDIA TAPROOT DENTSU TAPROOT DENTSU TAPROOT
Mumbai Mumbai Mumbai DENTSU
B01/17002 00290 THE HEARING TEST COCHLEAR COCHLEAR Film Craft: Use of CHE PROXIMITY AUSTRALIA CHE PROXIMITY NOISE CHE CHE
IN DISGUISE HEARING Music / Sound Sydney Sydney INTERNATIONAL PROXIMITY PROXIMITY
IMPLANT Design Sydney / Sydney Sydney
REVOLVER/WILL
O'ROURKE Sydney
B01/17003 01324 THIS GIRL CAN - SPORT ENGLAND SPORT Film Craft: Use of FCB INFERNO London UNITED KINGDOM FCB INFERNO FRAMESTORE MEDIACOM
PHENOMENAL ENGLAND Music / Sound London London / London
WOMEN Design SOMESUCH London
/ SOUNDTREE
MUSIC London

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Shortlist (Health and Wellness Lions)
B01/17006 02205 BLOOD SCA LIBRESSE/BODY Film Craft: Use of AMVBBDO London UNITED KINGDOM AMVBBDO London STINK London
FORM Music / Sound
Design
B01/19002 02203 BLOOD SCA LIBRESSE/BODY Film Craft: AMVBBDO London UNITED KINGDOM AMVBBDO London STINK London
FORM Cinematography
B01/26002 00318 DOG SYDLEXIA DYSLEXIA Print & Outdoor IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Craft: EMIRATES
FACILITY Typography
B01/26003 00333 FOX SYDLEXIA DYSLEXIA Print & Outdoor IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Craft: EMIRATES
FACILITY Typography
B01/26004 00328 DINOSAUR SYDLEXIA DYSLEXIA Print & Outdoor IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Craft: EMIRATES
FACILITY Typography
B01/26005 00323 RABBIT SYDLEXIA DYSLEXIA Print & Outdoor IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Craft: EMIRATES
FACILITY Typography
B01/28007 00800 ASPIRIN BAYER ASPIRIN Branded Content ENERGY BBDO Chicago USA ENERGY BBDO FLARE BBDO MEDIACOM iCROSSING
"HEROSMITHS" CONSUMER MEDICATION & Entertainment: Chicago Chicago / Chicago Chicago
HEALTH Digital & Social MAVERICK New
B01/29003 00288 THE HEARING TEST COCHLEAR COCHLEAR Branded Content CHE PROXIMITY AUSTRALIA CHE PROXIMITY NOISE CHE CHE
IN DISGUISE HEARING & Entertainment: Sydney Sydney INTERNATIONAL PROXIMITY PROXIMITY
IMPLANT Film, TV and Sydney / Sydney Sydney
Online Film REVOLVER/WILL
Content O'ROURKE Sydney
B01/30002 00564 MEET GRAHAM TRANSPORT TRANSPORT Branded Content CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT & Entertainment: MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Live Experience Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
B01/30004 01423 YMCA PLAYNASIUM YMCA PLAYNASIUM Branded Content McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
& Entertainment: MELBOURNE STUDIOS Melbourne
Live Experience
B01/3011 01948 SLEEP RADIO SANOFI MEDLEY UNBRANDED Radio: Digital HAVAS LIFE So Paulo BRAZIL HAVAS LIFE So MOVIE MACHINE
and Analogue Paulo Rio De Janeiro
Audio Streaming
B01/33001 00088 THE ANNOYING THE NEW MAMMOGRAM Digital: Online Ad COLENSO BBDO NEW ZEALAND COLENSO BBDO STARCOM NZ
LUMP ZEALAND BREAST AWARENESS Auckland Auckland Auckland
CANCER
FOUNDATION

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Shortlist (Health and Wellness Lions)
B01/35005 01146 GO BALLS OUT TESTICULAR TESTICULAR Digital: Social FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND FCB NEW FCB NEW FCB NEW
CANCER NEW CANCER Auckland Auckland ZEALAND Auckland ZEALAND ZEALAND
ZEALAND AWARENESS Auckland Auckland
B01/38005 30504 BREASTFEEDING Amigos de la Amigos de la Ambient Outdoor J. WALTER THOMPSON COLOMBIA J. WALTER
MANNINQUIES Lactancia and Lactancia COLOMBIA Bogot THOMPSON
Coalition brands COLOMBIA Bogot
B01/38009 01130 FOOTNOTE FOR MEDCARE HEALTHCARE Ambient Outdoor THE CLASSIC UNITED ARAB THE CLASSIC
THE BREAST WOMEN & PARTNERSHIP EMIRATES PARTNERSHIP
CHILDREN ADVERTISING Dubai ADVERTISING Dubai
B01/38011 01437 YMCA PLAYNASIUM YMCA PLAYNASIUM Ambient Outdoor McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
MELBOURNE STUDIOS Melbourne
B01/40002 00329 DINOSAUR SYDLEXIA DYSLEXIA Standard IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Outdoor EMIRATES
FACILITY
B01/40003 00335 FOX SYDLEXIA DYSLEXIA Standard IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Outdoor EMIRATES
FACILITY
B01/40004 00325 RABBIT SYDLEXIA DYSLEXIA Standard IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
CORRECTING Outdoor EMIRATES
FACILITY
B01/43007 00291 THE HEARING TEST COCHLEAR COCHLEAR Digital: Online CHE PROXIMITY AUSTRALIA CHE PROXIMITY NOISE CHE CHE
IN DISGUISE HEARING Video Sydney Sydney INTERNATIONAL PROXIMITY PROXIMITY
IMPLANT Sydney / Sydney Sydney
REVOLVER/WILL
O'ROURKE Sydney
B01/43009 01322 THIS GIRL CAN - SPORT ENGLAND SPORT Digital: Online FCB INFERNO London UNITED KINGDOM FCB INFERNO FRAMESTORE MEDIACOM
PHENOMENAL ENGLAND Video London London / London
WOMEN SOMESUCH London
/ SOUNDTREE
MUSIC London
B01/47002 00544 MISHEARD FONT PANASONIC HEARING AID Creative Data: HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. AID-DCC Osaka / HAKUHODO MATERIAL
Data Tokyo AOI PRO. Tokyo / INC. Tokyo Tokyo
Visualisation CREATORS
GROUP MAC Tokyo
B01/47005 02291 IMMUNITY CHARM MINISTRY OF .. Creative Data: McCANN HEALTH New INDIA McCANN HEALTH McCANN HEALTH McCANN GLOBAL
PUBLIC HEALTH, Data Delhi New Delhi / McCANN New Delhi HEALTH New HEALTH
ISLAMIC REPUBLIC Visualisation WORLDGROUP Delhi CONSULTING
OF AFGHANISTAN INDIA Mumbai Washington

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Shortlist (Health and Wellness Lions)
B01/49004 00563 MEET GRAHAM TRANSPORT TRANSPORT Events / CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT Experiential MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
B01/49016 01425 YMCA PLAYNASIUM YMCA PLAYNASIUM Events / McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
Experiential MELBOURNE STUDIOS Melbourne
B01/8009 00561 MEET GRAHAM TRANSPORT TRANSPORT Direct and Promo CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT & Activation MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
B01/8032 01036 FOOTNOTE FOR MEDCARE HEALTHCARE Direct and Promo THE CLASSIC UNITED ARAB THE CLASSIC
THE BREAST WOMEN & & Activation PARTNERSHIP EMIRATES PARTNERSHIP
CHILDREN ADVERTISING Dubai ADVERTISING Dubai
B01/8037 01424 YMCA PLAYNASIUM YMCA PLAYNASIUM Direct and Promo McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
& Activation MELBOURNE STUDIOS Melbourne
B01/8038 01476 AMAZON ANANSE BOOK Direct and Promo LITTLE GEORGE BRAZIL LITTLE GEORGE PHOSPRO FILMS LITTLE
WARRIORS SAFE COLLECTION & Activation (KETCHUM) So Paulo (KETCHUM) So So Paulo GEORGE
COLLECTION Paulo (KETCHUM) So
B01/9004 00028 ADIDAS ODDS ADIDAS ADIDAS SHOE PR TAPROOT DENTSU INDIA TAPROOT DENTSU TAPROOT DENTSU TAPROOT
Mumbai Mumbai Mumbai DENTSU
B01/9017 00818 THE PARTY SAFE TOSTITOS TOSTITOS PR GOODBY SILVERSTEIN USA GOODBY ANONYMOUS OMD USA New KETCHUM Los LASER
BAG & PARTNERS San SILVERSTEIN & CONTENT Culver York Angeles CUSTOM
Francisco PARTNERS San City / BACON FX DESIGN, LLC
Francisco Santa Monica / LIME Hayward / THE
STUDIOS Santa COLORBAR
Monica / STITCH San Francisco
EDITING Los
B01/9019 30491 YMCA PLAYNASIUM YMCA PLAYNASIUM PR McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
MELBOURNE STUDIOS Melbourne
B01/9021 30357 FOOTNOTE FOR MEDCARE HEALTHCARE PR THE CLASSIC UNITED ARAB THE CLASSIC
THE BREAST WOMEN & PARTNERSHIP EMIRATES PARTNERSHIP
CHILDREN ADVERTISING Dubai ADVERTISING Dubai

B02 (Pro-Bono led Education & Awareness)

B02/1003 00167 EVAN SANDY HOOK SANDY HOOK Film: Cinema, TV BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE and Digital Film York MUEFFLING New York /
Content COMMUNICATI HEARD CITY
ONS New York New York / NO6

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B02/1008 01234 CHASING THE SURFSHACK SURFSHACK Film: Cinema, TV Y&R SOUTH AFRICA SOUTH AFRICA Y&R SOUTH AFRICA 7FILMS Cape Town
DRAGON SURFING and Digital Film Cape Town Cape Town
SCHOOL/OUTRE Content
ACH
PROGRAMME
B02/12002 01972 POTATOES ON CIP - THE POTATOES ON Use of MEMAC OGILVY & UNITED ARAB MEMAC OGILVY & GREAT GUNS OGILVYONE
MARS INTERNATIONAL MARS Technology MATHER Dubai EMIRATES MATHER Dubai London / Dubai
POTATO CENTER OGILVYONE Dubai
B02/12009 01755 THE TRAFFICKING POLARIS THE ANTI- Use of AREA 23 New York USA AREA 23 New York AREA 23 New York AREA 23 New
EXAM TRAFFICKING Technology York
EXAM &
OTOSCOPE
B02/15001 00172 BEAUTY OF THE DOCTORS OF THE SOLICITATION Film Craft: DDB PARIS FRANCE DDB PARIS SOLAB Paris /
WORLD WORLD FOR DONATIONS Direction STUDIO 5 Paris
B02/15004 00168 EVAN SANDY HOOK SANDY HOOK Film Craft: BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE Direction York MUEFFLING New York /
COMMUNICATI HEARD CITY
ONS New York New York / NO6
B02/16003 00169 EVAN SANDY HOOK SANDY HOOK Film Craft: Script BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE York MUEFFLING New York /
COMMUNICATI HEARD CITY
ONS New York New York / NO6
B02/19001 00171 BEAUTY OF THE DOCTORS OF THE SOLICITATION
Film Craft: DDB PARIS FRANCE DDB PARIS SOLAB Paris /
WORLD WORLD FOR DONATIONS
Cinematography STUDIO 5 Paris
B02/28003 01236 DOWN SYNDROME CANADIAN DOWN HEALTH Branded Content FCB Toronto CANADA FCB Toronto REPRISE
ANSWERS SYNDROME AWARENESS& Entertainment: MEDIA Toronto
SOCIETY Digital & Social
B02/29001 00165 EVAN SANDY HOOK SANDY HOOK Branded Content BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE & Entertainment: York MUEFFLING New York /
Film, TV and COMMUNICATI HEARD CITY
Online Film ONS New York New York / NO6
Content New York
B02/29004 01237 DOWN SYNDROME CANADIAN DOWN HEALTH Branded Content FCB Toronto CANADA FCB Toronto REPRISE
ANSWERS SYNDROME AWARENESS & Entertainment: MEDIA Toronto
SOCIETY Film, TV and
Online Film
Content
B02/3001 00069 DARWIN AUTISM NEW WORLD AUTISM Radio: Digital DDB GROUP NEW NEW ZEALAND DDB GROUP NEW DDB GROUP NEW OMD NEW AUTISM NEW
ZEALAND AWARENESS and Analogue ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland ZEALAND ZEALAND
MONTH Audio Streaming Auckland Wellington

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B02/3002 00071 EINSTEIN AUTISM NEW WORLD AUTISM Radio: Digital DDB GROUP NEW NEW ZEALAND DDB GROUP NEW DDB GROUP NEW OMD NEW AUTISM NEW
ZEALAND AWARENESS and Analogue ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland ZEALAND ZEALAND
MONTH Audio Streaming Auckland Wellington
B02/3003 00073 MOZART AUTISM NEW WORLD AUTISM Radio: Digital DDB GROUP NEW NEW ZEALAND DDB GROUP NEW DDB GROUP NEW OMD NEW AUTISM NEW
ZEALAND AWARENESS and Analogue ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland ZEALAND ZEALAND
MONTH Audio Streaming Auckland Wellington
B02/33001 00166 EVAN SANDY HOOK SANDY HOOK Digital: Online Ad BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE York MUEFFLING New York /
COMMUNICATI HEARD CITY
ONS New York New York / NO6
B02/35011 01240 DOWN SYNDROME CANADIAN DOWN HEALTH Digital: Social FCB Toronto CANADA FCB Toronto REPRISE
ANSWERS SYNDROME AWARENESS MEDIA Toronto
SOCIETY
B02/41002 00398 WELCOME TO MY YOUTH NON-PROFIT Print Collateral VML Kansas City USA VML Kansas City REALFAKE Kansas MEDIAHEAD
NEIGHBORHOOD AMBASSADORS ORGANIZATION City / RW2 Kansas PRINTING CO.
City Kansas City
B02/42001 00197 PIANO AIDES AIDS Standard Print TBWA\PARIS Paris FRANCE TBWA\PARIS Paris
PREVENTION
B02/42004 00200 DANCE AIDES AIDS Standard Print TBWA\PARIS Paris FRANCE TBWA\PARIS Paris
PREVENTION
B02/42026 01579 OPEN YOUR EYES - TERRE DES FGM Standard Print GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
ISATOU FEMMES Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B02/42027 01583 OPEN YOUR EYES - TERRE DES FGM Standard Print GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
BINTA FEMMES Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B02/42028 01567 OPEN YOUR EYES - TERRE DES FGM Standard Print GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
MAI FEMMES Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B02/42029 01571 OPEN YOUR EYES - TERRE DES FGM Standard Print GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FATOU FEMMES Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE

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B02/42030 01575 OPEN YOUR EYES - TERRE DES FGM Standard Print GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FADHUMO FEMMES Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B02/43014 00841 TAKE DOWN GUN CONCERNED TAKE DOWN Digital: Online SAATCHI & SAATCHI USA SAATCHI & SAATCHI
VIOLENCE VIDEO CITIZENS TO TAKE GUN VIOLENCE Video WELLNESS New York WELLNESS New York
DOWN GUN EDUCATIONAL
VIOLENCE RESOURCES
B02/46001 01293 THE CALL THAT DRUG FREE KIDS PUBLIC SERVICE Creative Data: FCB/SIX Toronto CANADA FCB/SIX Toronto CIRCLE UM CANADA DRUG FREE
COMES AFTER CANADA Use of Real-Time PRODUCTIONS Toronto KIDS CANADA
Data Toronto / JIGSAW Toronto
CASTING Toronto /
RED LAB Toronto /
SCHOOL EDITING
Toronto / VAPOR
RMW Toronto
B02/49006 01103 STILL LIFE THE END ALS END ALS Events / McCANN TOKYO JAPAN McCANN TOKYO AOI PRO. Tokyo / VECTOR CRAFT
ASSOCIATION Experiential McCANN TOKYO / GROUP Tokyo WORLDWIDE
OFFICE SAKU Tokyo / DENTSU
Tokyo INC. Tokyo /
HAKUHODO
INC. Tokyo /
ROBOT
COMMUNICATI
ONS Tokyo /
B02/49009 01125 CANSA MELANOMA CANSA CANSA Events / FCB CAPE TOWN SOUTH AFRICA FCB CAPE TOWN BUTTERFLY FILMS
Experiential Cape Town /
UPSTAIRS LUDUS
Cape Town
B02/8011 01970 POTATOES ON CIP - THE POTATOES ON Direct and Promo MEMAC OGILVY & UNITED ARAB MEMAC OGILVY & GREAT GUNS OGILVYONE
MARS INTERNATIONAL MARS & Activation MATHER Dubai EMIRATES MATHER Dubai London / Dubai
POTATO CENTER OGILVYONE Dubai
B02/8013 01266 PRICE OF THE BRAVE FOUNDATION Direct and Promo McCANN SANTO DOMINICAN McCANN SANTO McCANN SANTO McCANN
VIOLENCE WOMAN FOR THE & Activation DOMINGO REPUBLIC DOMINGO DOMINGO SANTO
ASSOCIATION DEFENSE OF DOMINGO
B02/8014 01011 SECOND LIFE TOYS GREEN RIBBON ORGAN Direct and Promo DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU
PROJECT TRANSPLANT & Activation CLIVER Tokyo / PUBLIC
COMMITTEE TAKI RELATIONS
CORPORATION Tokyo

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B02/8017 01241 DOWN SYNDROME CANADIAN DOWN HEALTH Direct and Promo FCB Toronto CANADA FCB Toronto REPRISE
ANSWERS SYNDROME AWARENESS & Activation MEDIA Toronto
SOCIETY
B02/8023 01754 THE TRAFFICKING POLARIS THE ANTI- Direct and Promo AREA 23 New York USA AREA 23 New York AREA 23 New York AREA 23 New
EXAM TRAFFICKING & Activation York
EXAM &
OTOSCOPE
B02/9004 01971 POTATOES ON CIP - THE POTATOES ON PR MEMAC OGILVY & UNITED ARAB MEMAC OGILVY & GREAT GUNS OGILVYONE
MARS INTERNATIONAL MARS MATHER Dubai EMIRATES MATHER Dubai London / Dubai
POTATO CENTER OGILVYONE Dubai
B02/9007 01068 CALENDAR OF PAIN SALUD SIN FILAS HEALTH NON - PR PUBLIMARK LOWE San COSTA RICA PUBLIMARK LOWE PUBLIMARK LOWE PUBLIMARK PUBLIMARK
PROFIT Jos San Jos San Jos LOWE San Jos LOWE San Jos
ORGANIZATION
B02/9010 01932 LEARNING PERIOD SAVE THE CHILDREN PR GREY MXICO Mexico MEXICO GREY MXICO CINETIC ARTS COHN & WOLFE
CHILDREN EDUCATION D.F Mexico D.F / SAVE Mexico City / CNK MEXICO Mexico
THE CHILDREN POST Mexico City / D.F
MEXICO Mexico City MCO STUDIOS
Mexico City /
SANTOS FILMS

B03 (Fundraising & Advocacy)

B03/1006 00685 SICKKIDS VS - SICKKIDS SICKKIDS Film: Cinema, TV COSSETTE Toronto CANADA COSSETTE Toronto / A52 Santa Monica /
UNDENIABLE FOUNDATION FOUNDATION and Digital Film SICKKIDS SKIN & BONES
Content FOUNDATION Toronto / THE MILL
Toronto New York / THE
VANITY Toronto
B03/1007 00686 SICKKIDS VS - SICKKIDS SICKKIDS Film: Cinema, TV COSSETTE Toronto CANADA COSSETTE Toronto / SKIN & BONES
MOMSTRONG FOUNDATION FOUNDATION and Digital Film SICKKIDS Toronto / THE MILL
Content FOUNDATION New York / THE
B03/1008 01050 HALLOWEEN BURNS & SMILES BURN VICTIMS Film: Cinema, TV TBWA\PARIS Paris FRANCE TBWA\PARIS Paris TBWA\ELSE
ORGANIZATION and Digital Film Boulogne-Billancourt
Content
B03/1018 00367 THE WORLD'S DONATE LIFE ORGAN Film: Cinema, TV THE MARTIN AGENCY USA THE MARTIN CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE DONATION and Digital Film Richmond AGENCY Richmond Monica / DUOTONE AGENCY AGENCY AMERICA
Content AUDIO GROUP New Richmond Richmond Richmond
York / FURLINED
Los Angeles / LIME
STUDIOS Santa
Monica / THE MILL
Los Angeles

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B03/1023 01983 SOUNDS OF DAVID LYNCH DAVID LYNCH Film: Cinema, TV HEREZIE Paris FRANCE HEREZIE Paris APOLLO STUDIOS
TRAUMA FOUNDATION FOUNDATION and Digital Film Toronto /
Content MORRISON FILMS
B03/13004 00682 SICKKIDS VS SICKKIDS SICKKIDS Integrated COSSETTE Toronto CANADA COSSETTE Toronto / JAM3 Toronto / SKIN OMD CANADA COSSETTE
FOUNDATION FOUNDATION Campaign SICKKIDS & BONES Toronto / Toronto Toronto
FOUNDATION THE MILL New York
Toronto / THE VANITY
Toronto /
WESTSIDE STUDIO
B03/13009 01367 BLOOD EQUALITY GMHC BLOOD Integrated FCB HEALTH New York USA FCB HEALTH New FCB HEALTH New FCB HEALTH FCB HEALTH
EQUALITY: Campaign York York New York New York
PUBLIC
AWARENESS
INITIATIVE
B03/15003 01051 HALLOWEEN BURNS & SMILES BURN VICTIMS Film Craft: TBWA\PARIS Paris FRANCE TBWA\PARIS Paris TBWA\ELSE
ORGANIZATION Direction Boulogne-Billancourt
B03/16003 00368 THE WORLD'S DONATE LIFE ORGAN Film Craft: Script THE MARTIN AGENCY USA THE MARTIN CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE DONATION Richmond AGENCY Richmond Monica / DUOTONE AGENCY AGENCY AMERICA
AUDIO GROUP New Richmond Richmond Richmond
York / FURLINED
Los Angeles / LIME
STUDIOS Santa
Monica / THE MILL
Los Angeles
B03/22012 01570 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
MAI FEMMES Craft: Art Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Direction Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/22013 01581 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
ISATOU FEMMES Craft: Art Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Direction Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/22014 01584 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
BINTA FEMMES Craft: Art Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Direction Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE

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B03/22015 01573 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FATOU FEMMES Craft: Art Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Direction Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/22016 01576 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FADHUMO FEMMES Craft: Art Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Direction Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/25003 01747 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
ISATOU FEMMES Craft: Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Photography Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/25004 01744 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
MAI FEMMES Craft: Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Photography Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/25005 01748 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
BINTA FEMMES Craft: Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Photography Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/25006 01745 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FATOU FEMMES Craft: Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Photography Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/25007 01746 OPEN YOUR EYES - TERRE DES FGM Print & Outdoor GREY GERMANY GERMANY GREY GERMANY NUBORN GREY MEDIA KINETIC
FADHUMO FEMMES Craft: Dsseldorf Dsseldorf PICTURES Berlin GERMANY WORLDWIDE
Photography Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B03/29002 01048 HALLOWEEN BURNS & SMILES BURN VICTIMS Branded Content TBWA\PARIS Paris FRANCE TBWA\PARIS Paris TBWA\ELSE
ORGANIZATION & Entertainment: Boulogne-Billancourt
Film, TV and
Online Film
Content

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B03/29005 00365 THE WORLD'S DONATE LIFE ORGAN Branded Content THE MARTIN AGENCY USA THE MARTIN CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE DONATION & Entertainment: Richmond AGENCY Richmond Monica / DUOTONE AGENCY AGENCY AMERICA
Film, TV and AUDIO GROUP New Richmond Richmond Richmond
Online Film York / FURLINED
Content Los Angeles / LIME
STUDIOS Santa
Monica / THE MILL
Los Angeles
B03/30001 00455 THE RIDERLESS THE STEVE THE STEVE Branded Content HAVAS AUSTRALIA AUSTRALIA HAVAS AUSTRALIA FINCH Sydney HAVAS MEDIA RED AGENCY
BIKE WAUGH WAUGH & Entertainment: Sydney Sydney AUSTRALIA Sydney
FOUNDATION FOUNDATION Live Experience Sydney
B03/30002 01427 MADE POSSIBLE BY UNIVERSITY OF The University of Branded Content McCANN MELBOURNE AUSTRALIA McCANN AIRBAG
MELBOURNE MELBOURNE Melbourne & Entertainment: MELBOURNE PRODUCTIONS
Live Experience Melbourne
B03/35013 01785 I'M MOVING TO DOCTORS OF THE CHARITY Digital: Social PUBLICIS New York USA PUBLICIS New York
CANADA WORLD
B03/36003 00643 LAST CALL CORPORACIN INSTITUCIONAL Digital: Web RAYA Santiago CHILE RAYA Santiago RAYA Santiago RAYA Santiago
DEL Platforms
B03/37004 01788 THE REAL STORY DOCTORS OF THE HUMANITARIAN Integrated Digital PUBLICIS New York USA PUBLICIS New York
WORLD AID Campaign
B03/38003 00457 THE RIDERLESS THE STEVE THE STEVE Ambient Outdoor HAVAS AUSTRALIA AUSTRALIA HAVAS AUSTRALIA FINCH Sydney HAVAS MEDIA RED AGENCY
BIKE WAUGH WAUGH Sydney Sydney AUSTRALIA Sydney
FOUNDATION FOUNDATION Sydney
B03/39001 01439 MADE POSSIBLE BY UNIVERSITY OF The University of Integrated McCANN MELBOURNE AUSTRALIA McCANN AIRBAG
MELBOURNE MELBOURNE Melbourne Outdoor MELBOURNE PRODUCTIONS
Campaign Melbourne
B03/40031 01796 OUT OF SIGHT. DOCTORS OF THE DOCTORS OF Standard PUBLICIS New York USA PUBLICIS New York PRODIGIOUS New MEDIAVEST|SP OUTFRONT
OUT OF MIND. WORLD THE WORLD Outdoor York ARK New York MEDIA Orlando,
CHARITY FL
B03/43012 00366 THE WORLD'S DONATE LIFE ORGAN Digital: Online THE MARTIN AGENCY USA THE MARTIN CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE DONATION Video Richmond AGENCY Richmond Monica / DUOTONE AGENCY AGENCY AMERICA
AUDIO GROUP New Richmond Richmond Richmond
York / FURLINED
Los Angeles / LIME
STUDIOS Santa
Monica / THE MILL
Los Angeles
B03/43013 01985 SOUNDS OF DAVID LYNCH DAVID LYNCH Digital: Online HEREZIE Paris FRANCE HEREZIE Paris APOLLO STUDIOS
TRAUMA FOUNDATION FOUNDATION Video Toronto /
MORRISON FILMS

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B03/45001 00219 THE HARDEST ALZHEIMERS INSTITUTIONAL Creative Data: AREA 23 New York USA AREA 23 New York AREA 23 New York AREA 23 New
CROSSWORD FOUNDATION OF Creative Data York
AMERICA Enhancement
B03/8005 00456 THE RIDERLESS THE STEVE THE STEVE Direct and Promo HAVAS AUSTRALIA AUSTRALIA HAVAS AUSTRALIA FINCH Sydney HAVAS MEDIA RED AGENCY
BIKE WAUGH WAUGH & Activation Sydney Sydney AUSTRALIA Sydney
FOUNDATION FOUNDATION Sydney
B03/8011 01504 SICKKIDS VS SICKKIDS SICKKIDS Direct and Promo COSSETTE Toronto CANADA COSSETTE Toronto / SKIN & BONES OMD CANADA COSSETTE
FOUNDATION FOUNDATION & Activation SICKKIDS Toronto / THE MILL Toronto Toronto
FOUNDATION New York
B03/9005 00683 SICKKIDS VS SICKKIDS SICKKIDS PR COSSETTE Toronto CANADA COSSETTE Toronto / SKIN & BONES OMD CANADA COSSETTE
FOUNDATION FOUNDATION SICKKIDS Toronto / THE MILL Toronto Toronto
FOUNDATION New York
B03/9006 01784 NOT SPECIAL COORDOWN CHARITY FOR PR PUBLICIS New York USA PUBLICIS New York BEACON STREET JANICE & LEGACY
NEEDS PEOPLE WITH STUDIOS Los ASSOCIATES EFFECTS San
DOWN Angeles / HUNGRY Hillsborough Francisco
SYNDROME MAN New York /
ROCK PAPER
SCISSORS New
York / SHED Santa
B03/9007 01105 STILL LIFE THE END ALS END ALS PR McCANN TOKYO JAPAN McCANN TOKYO AOI PRO. Tokyo / VECTOR CRAFT
ASSOCIATION McCANN TOKYO / GROUP Tokyo WORLDWIDE
OFFICE SAKU Tokyo / DENTSU
Tokyo INC. Tokyo /
HAKUHODO
INC. Tokyo /
ROBOT
COMMUNICATI
ONS Tokyo /
B03/9010 01013 SECOND LIFE TOYS GREEN RIBBON ORGAN PR DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU
PROJECT TRANSPLANT CLIVER Tokyo / PUBLIC
COMMITTEE TAKI RELATIONS
CORPORATION Tokyo
B03/9013 02189 THE TRUTH IPRAS IPRAS PR SERVICEPLAN GERMANY SERVICEPLAN NEVEREST NEWSX Noida INSTANT
UNVEILED WOMENFORWOME WOMENFORWO Mnchen HEALTH & LIFE Mnchen RECORDS
N MEN Mnchen / Munich /
SERVICEPLAN INDIA ISARMUSIK
Gurgaon Munich
B03/9014 02261 MORE TO GIVE FORTIS ORGAN PR LEO BURNETT INDIA INDIA LEO BURNETT INDIA
HEALTHCARE DONATION Mumbai Mumbai

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B03/9016 01366 BLOOD EQUALITY GMHC BLOOD PR FCB HEALTH New York USA FCB HEALTH New FCB HEALTH New FCB HEALTH FCB HEALTH
EQUALITY: York York New York New York
PUBLIC
AWARENESS
INITIATIVE

C01 (Corporate Image & Communication)

C01/1012 01031 HANDLE WITH PROCTER & GILLETTE Film: Cinema, TV GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE and Digital Film PROCTER & POSSIBLE York
Content GAMBLE Boston CINCINNATI / THE
MILL New York /
TOWNHOUSE New
York
C01/1015 00518 VICKS "TOUCH OF VICKS VICKS VAPORUB Film: Cinema, TV PUBLICIS SINGAPORE SINGAPORE PUBLICIS PUBLICIS PUBLICIS
CARE" and Digital Film SINGAPORE SINGAPORE SINGAPORE
Content
C01/1020 01168 SPIDER-MAN PHILIPS PHILIPS Film: Cinema, TV OGILVY & MATHER UNITED KINGDOM OGILVY & MATHER SONNY London HUMAN New
HEALTHCARE and Digital Film London London York / JUNGLE
Content STUDIOS
London /
MARSHALL
STREET
EDITORS
C01/15001 00519 VICKS "TOUCH OF VICKS VICKS VAPORUB Film Craft: PUBLICIS SINGAPORE SINGAPORE PUBLICIS PUBLICIS PUBLICIS
CARE" Direction SINGAPORE SINGAPORE SINGAPORE
C01/18001 02310 PROTECT LIKE A RECKITT LYSOL Film Craft: McCANN NEW YORK USA McCANN NEW YORK AUDIO ENGINE
MOTHER BENCKISER Animation / New York /
Visual Effects CUT+RUN New York
/ FRAMESTORE
New York /
HENRYBOY
SOUND DESIGN
New York / SCORE
C01/23001 00921 SANITIZER RETHINK BREAST RETHINK Print & Outdoor LG2 TORONTO CANADA LG2 TORONTO
CANCER BREAST Craft:
C01/23002 00919 HAND CREAM RETHINK BREAST RETHINK Print & Outdoor LG2 TORONTO CANADA LG2 TORONTO
CANCER BREAST Craft:
C01/23003 00917 TEA RETHINK BREAST RETHINK Print & Outdoor LG2 TORONTO CANADA LG2 TORONTO
CANCER BREAST Craft:

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Shortlist (Health and Wellness Lions)
C01/29001 01027 HANDLE WITH PROCTER & GILLETTE Branded Content GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE & Entertainment: PROCTER & POSSIBLE York
Film, TV and GAMBLE Boston CINCINNATI / THE
Online Film MILL New York /
Content TOWNHOUSE New
York
C01/29003 01165 SPIDER-MAN PHILIPS PHILIPS Branded Content OGILVY & MATHER UNITED KINGDOM OGILVY & MATHER SONNY London HUMAN New
HEALTHCARE & Entertainment: London London York / JUNGLE
Film, TV and STUDIOS
Online Film London /
Content MARSHALL
STREET
EDITORS
C01/38004 01441 YMCA PLAYNASIUM YMCA PLAYNASIUM Ambient Outdoor McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
MELBOURNE STUDIOS Melbourne
C01/43005 01032 HANDLE WITH PROCTER & GILLETTE Digital: Online GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE Video PROCTER & POSSIBLE York
GAMBLE Boston CINCINNATI / THE
MILL New York /
TOWNHOUSE New
York
C01/49004 01433 YMCA PLAYNASIUM YMCA PLAYNASIUM Events / McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
Experiential MELBOURNE STUDIOS Melbourne
C01/8001 00051 EMOTI SOUNDS TIM TIM LIVE Direct and Promo ARTPLAN Rio De BRAZIL ARTPLAN Rio De HADRONS.IO Rio INSTITUTO
& Activation Janeiro Janeiro De Janeiro / BENJAMIN
SONIDO Rio De CONSTANT Rio
Janeiro / TRATOR de Janeiro
C01/8011 02112 PORCELAIN BONES AMGEN AWARENESS Direct and Promo LES GAULOIS Paris FRANCE LES GAULOIS Paris WANDA
MESSAGE & Activation PRODUCTIONS
C01/8012 02240 SAVLON HEALTHY ITC SAVLON SAVLON Direct and Promo OGILVY & MATHER INDIA OGILVY & MATHER GOOD MORNING PR PUNDIT
HANDS CHALK HEALTHY HANDS & Activation MUMBAI MUMBAI Mumbai Mumbai
STICKS CHALK STICKS

C01/8021 00914 GIVE-A-CARE RETHINK BREAST RETHINK Direct and Promo LG2 TORONTO CANADA LG2 TORONTO
CANCER BREAST & Activation

C02 (Health Services & Facilities)

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Shortlist (Health and Wellness Lions)
C02/11004 02237 MY VOICE FONDAZIONE MY VOICE APP Mobile McCANN ITALY McCANN (H)FILMS Milan / MRM/McCANN
NEMO WORLDGROUP Milan WORLDGROUP Milan ECCETERA Milan / Milan / The
NOHUP San Giorgio NEMO Clinical
Di Nogaro / SDM Center Milan
INTERACTIVE
PASSION Milan
C02/13003 01054 FIND YOUR WORDS KAISER HEALTH AND Integrated CAMPBELL EWALD USA CAMPBELL EWALD
- CASE FILM - PERMANENTE WELLNESS Campaign Detroit Detroit
HEALTH AND
SERVICES
C02/20003 00134 MALL BLOOMS BLOOMS Radio Craft: FCB CAPE TOWN SOUTH AFRICA FCB CAPE TOWN WE LOVE JAM
PHARMACY PHARMACY Script Cape Town
C02/30001 01434 YMCA PLAYNASIUM YMCA PLAYNASIUM Branded Content McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
& Entertainment: MELBOURNE STUDIOS Melbourne
Live Experience
C02/30002 02181 THE BIGGEST TEST +VISION MEDICAL Branded Content THE SPAIN THE ENRENOW RAC 1 RCD
SERVICES & Entertainment: CYRANOS//McCANN CYRANOS//McCANN Barcelona / IDEA Barcelona / THE ESPANYOL
Live Experience Barcelona Barcelona SONORA Barcelona CYRANOS//McC Barcelona / THE
/ THE ANN Barcelona CYRANOS//McC
CYRANOS//McCAN ANN Barcelona
C02/38006 30338 ALMOST PERFECT A.C.CAMARGO A.C.CAMARGO Ambient Outdoor J. WALTER THOMPSON BRAZIL J. WALTER PARANOID BR So J. WALTER J. WALTER
HANDS CANCER CENTER CANCER BRAZIL So Paulo THOMPSON BRAZIL Paulo / SOUP! So THOMPSON THOMPSON
CENTER So Paulo Paulo BRAZIL So BRAZIL So
C02/43004 01988 SOUNDS OF DAVID LYNCH DAVID LYNCH Digital: Online HEREZIE Paris FRANCE HEREZIE Paris APOLLO STUDIOS
TRAUMA FOUNDATION FOUNDATION Video Toronto /
MORRISON FILMS
C02/49005 01189 FOOTNOTE FOR MEDCARE HEALTHCARE Events / THE CLASSIC UNITED ARAB THE CLASSIC
THE BREAST WOMEN & Experiential PARTNERSHIP EMIRATES PARTNERSHIP
CHILDREN ADVERTISING Dubai ADVERTISING Dubai
C02/49008 02182 THE BIGGEST TEST +VISION MEDICAL Events / THE SPAIN THE ENRENOW RAC 1 RCD
SERVICES Experiential CYRANOS//McCANN CYRANOS//McCANN Barcelona / IDEA Barcelona / THE ESPANYOL
Barcelona Barcelona SONORA Barcelona CYRANOS//McC Barcelona / THE
/ THE ANN Barcelona CYRANOS//McC
CYRANOS//McCAN ANN Barcelona

C03 (Insurance)
C03/12001 01992 SMART BELL AXA INSURANCE SMARTBIKE Use of FCB WARSAW POLAND FCB WARSAW
INSURANCE Technology

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Shortlist (Health and Wellness Lions)
C03/13001 00568 MEET GRAHAM TRANSPORT TRANSPORT Integrated CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT Campaign MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
C03/13003 02271 TV DOCTORS OF CIGNA HEALTH Integrated McCANN NEW YORK USA McCANN NEW YORK MRM//McCANN New OMD USA New EDELMAN New
AMERICA INSURANCE Campaign York / UNTITLED York York
Santa Monica
C03/15001 01842 LUNCH VS CHUCK UNITED UHC Film Craft: MJZ Los Angeles USA LEO BURNETT MJZ Los Angeles
NORRIS HEALTHCARE Direction CHICAGO / MJZ Los
Angeles
C03/28001 02269 TV DOCTORS OF CIGNA HEALTH Branded Content McCANN NEW YORK USA McCANN NEW YORK MRM//McCANN New OMD USA New EDELMAN New
AMERICA INSURANCE & Entertainment: York / UNTITLED York York
Digital & Social Santa Monica
C03/29005 02270 TV DOCTORS OF CIGNA HEALTH Branded Content McCANN NEW YORK USA McCANN NEW YORK MRM//McCANN New OMD USA New EDELMAN New
AMERICA INSURANCE & Entertainment: York / UNTITLED York York
Film, TV and Santa Monica
Online Film
Content
C03/30001 00565 MEET GRAHAM TRANSPORT TRANSPORT Branded Content CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT & Entertainment: MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Live Experience Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
C03/47001 00566 MEET GRAHAM TRANSPORT TRANSPORT Creative Data: CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT Data MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Visualisation Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
C03/8001 00567 MEET GRAHAM TRANSPORT TRANSPORT Direct and Promo CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT & Activation MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
BBDO Melbourne
C03/9003 02268 TV DOCTORS OF CIGNA HEALTH PR McCANN NEW YORK USA McCANN NEW YORK MRM//McCANN New OMD USA New EDELMAN New
AMERICA INSURANCE York / UNTITLED York York
Santa Monica

D01 (Animal Health)

D01/15001 00501 EVERYONE NEEDS ANIMALIFE ANIMALIFE Film Craft: PLAYGROUND FILMS PORTUGAL HAVAS PORTUGAL PLAYGROUND
A LITTLE HELP Direction Lisbon Lisbon FILMS Lisbon
SOMETIMES

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Shortlist (Health and Wellness Lions)
D01/15002 02230 IRIS & THULA MARS PET WHISKAS Film Craft: ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So ALMAPBBDO So ALMAPBBDO AMVBBDO
Direction Paulo Paulo / KILLERS So Paulo London
So Paulo /
SATELITE AUDIO
D01/18002 01109 BRING YOUR PET HILL'S PET SCIENCE DIET Film Craft: RED FUSE HONG KONG RED FUSE MORI WORKSHOP RED FUSE HILLS PET
BACK - OTV NUTRITION PERFECT Animation / COMMUNICATIONS COMMUNICATIONS Hong Kong / RED COMMUNICATI NUTRITION
LIMITED WEIGHT Visual Effects Hong Kong Hong Kong FUSE ONS Hong Kong ASIA LIMITED
COMMUNICATIONS Hong Kong
Hong Kong
D01/22006 01616 BEAR MEDICINE PETA ASIA ETHICAL Print & Outdoor Y&R SHANGHAI CHINA Y&R SHANGHAI Y&R SHANGHAI Y&R SHANGHAI Y&R SHANGHAI
TREATMENT OF Craft: Art
ANIMALS Direction
D01/22007 01617 CIRCUS TIGER PETA ASIA ETHICAL Print & Outdoor Y&R SHANGHAI CHINA Y&R SHANGHAI Y&R SHANGHAI Y&R SHANGHAI Y&R SHANGHAI
TREATMENT OF Craft: Art
ANIMALS Direction
D01/34001 01059 FIND A HOME GET A PROTECCIN Y PROTECCIN Y Digital: Other J. WALTER THOMPSON COLOMBIA J. WALTER
DOG BIENESTAR BIENESTAR Digital Platforms COLOMBIA Bogot THOMPSON
ANIMAL DE ANIMAL DE COLOMBIA Bogot
BOGOTA BOGOTA
D01/35001 01957 THE LUCKY BLACK ADOTE UM INSTITUTIONAL Digital: Social LEO BURNETT TAILOR BRAZIL LEO BURNETT FAT BASTARDS
CAT GATINHO MADE So Paulo TAILOR MADE So
So Paulo
D01/40004 00806 HIPPO HILL'S PET SCIENCE DIET Standard RED FUSE HONG KONG RED FUSE ILLUSION Bangkok / ASIARAY HILLS PET
NUTRITION PERFECT Outdoor COMMUNICATIONS COMMUNICATIONS RED FUSE ADVERTISING NUTRITION
LIMITED WEIGHT Hong Kong Hong Kong COMMUNICATIONS MEDIA LTD ASIA LIMITED
Hong Kong Hong Kong / Hong Kong
MEC TAIWAN
Taipei City /
RED FUSE
COMMUNICATI
D01/40005 00809 WALRUS HILL'S PET SCIENCE DIET Standard RED FUSE HONG KONG RED FUSE ILLUSION Bangkok / ASIARAY HILLS PET
NUTRITION PERFECT Outdoor COMMUNICATIONS COMMUNICATIONS RED FUSE ADVERTISING NUTRITION
LIMITED WEIGHT Hong Kong Hong Kong COMMUNICATIONS MEDIA LTD ASIA LIMITED
Hong Kong Hong Kong / Hong Kong
MEC TAIWAN
Taipei City /
RED FUSE
COMMUNICATI

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Shortlist (Health and Wellness Lions)
D01/42002 00807 HIPPO HILL'S PET SCIENCE DIET Standard Print RED FUSE HONG KONG RED FUSE ILLUSION Bangkok / ASIARAY HILLS PET
NUTRITION PERFECT COMMUNICATIONS COMMUNICATIONS RED FUSE ADVERTISING NUTRITION
LIMITED WEIGHT Hong Kong Hong Kong COMMUNICATIONS MEDIA LTD ASIA LIMITED
Hong Kong Hong Kong / Hong Kong
MEC TAIWAN
Taipei City /
RED FUSE
COMMUNICATI
D01/43001 00078 18-YEAR-OLD MARS JAPAN KAL KAN Digital: Online BBDO JAPAN Tokyo JAPAN BBDO JAPAN Tokyo
GRANDPA WHISKAS Video
D01/43004 00521 EVERYONE NEEDS ANIMALIFE ANIMALIFE Digital: Online HAVAS PORTUGAL PORTUGAL HAVAS PORTUGAL PLAYGROUND
A LITTLE HELP Video Lisbon Lisbon FILMS Lisbon
SOMETIMES
D01/45001 00272 FAITHFUL SECOND SECOND Creative Data: SANCHO BBDO Bogot COLOMBIA SANCHO BBDO SANCHO BBDO SANCHO BBDO
FOREVER CHANCES CHANCES Creative Data Bogot Bogot Bogot
FOUNDATION Enhancement
D01/45002 01727 IMMORTAL THAI DOG HOUSE DOG ADOPTION Creative Data: BBDO BANGKOK THAILAND BBDO BANGKOK 1MOBY Bangkok /
ADOPTION Creative Data KLACK FILMS
Enhancement Bangkok
D01/49002 01990 THE FURMACY CO VIVER/ROYAL ANIMAL Events / FCB Lisbon PORTUGAL FCB Lisbon FCB Lisbon
CANIN SHELTER Experiential
D01/49003 01479 PUPS IFAW IFAW Events / J. WALTER THOMPSON UNITED KINGDOM J. WALTER NICE AND POLITE J. WALTER J. WALTER
Experiential London THOMPSON London London THOMPSON THOMPSON
London London
D01/9001 01705 MOST ELIGIBLE OL PEJETA WILDLIFE PR OGILVY & MATHER KENYA OGILVY & MATHER BLACK BEAN OGILVY & OGILVY &
BACHELOR CONSERVANCY CONSERVATION AFRICA Nairobi AFRICA Nairobi PRODUCTIONS MATHER MATHER
Cape Town / AFRICA Nairobi AFRICA Nairobi
OGILVY & MATHER / TINDER Los
AFRICA Nairobi / Angeles
SUPERSONIC
AFRICA Nairobi /
TINDER Los

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