SIVA SIVANI INSTITUTE OF MANAGEMENT

International Business

Course Code : T246 Credit: 03

Batch : XVIII Term : 1V
Instructor : Dr. Shahaida P Section: A and B
shahida_74@yahoo.co.in
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Course Description:
This course introduces students to the world of international business and the
complexities affecting the same. The course deals with the impact of globalization,
environmental factors shaping global businesses, an overview of international trade and
investment, market entry strategies and international business strategies.
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Course Objectives:
1. To introduce students to the contemporary issues in International Business that
illustrates the unique challenges faced by managers in the international business
environment.
2. To cover a broad range of international business issues from an interdisciplinary
viewpoint and emphasizing the key concerns of the multinational and global
corporation.
3. To assist students to develop a truly global perspective rather than just an Indian
viewpoint for the development of attributes to "grow" global managers.
4. To develop knowledge and skills to analyze cross cultural variables and their
impact on international business

SYLLABUS 25 Sessions (75 Mins.)

Unit I 5
Introduction, Globalization and its impact on the world, Environment of global
business: Economic, Political, Legal and Cultural and Country differences.

Unit II 5
Role of WTO in world trade, International Trade Theories and Balance of
Payments

Unit III 5
International Financial Market (Forex market and IMF), Regional Economic
Integration
Unit IV 5
Modes of entry, strategy and organization of international business
Unit V 5
Business operations: Global production, International Logistics and SCM, global
marketing and International Human Resource Management
Lesson plan
Text
Session Topics to be covered Readings

Case studies (will be informed one week prior

to class discussion)

1,2 Unit 1: Introduction, Chapter 1-IB by Hill and Jain

Globalization Article: Firm’s Strategy in a Changing Global
Competitive Landscape- Micheal A. Hitt &
Xiaoming He, Science Direct, 2008

3,4,5 Unit 1: Environment: Chapter 2,3,6- IB by Hill and Jain

Cultural, political and
economical
Article: The Hidden Challenge of Cross
Border Negotiations- HBR, James K Sebenus,
March 2002.
Article: China’s changing culture and etiquette
By Suzanne Fox

6,7,8 Introduction Case Sodacious goes International

Unit II: Trade Theories Chapter 5- IB by Hill and Jain

9,10 Unit II: BOP Chapter 6-Czinkota et al

Article: Reading BOP- HBR, June 2005

11 Unit III: WTO WTO trade statistics report 2009

Case Study: WTO in the Doha Round, IBS,
2008

12, 13 Unit III: Financial Markets Chapter 10,11- IB by Hill and Jain

14,15 Unit III: Economic Chapter 9- IB by Hill and Jain

Integration
16,17 Unit IV : Modes of entry in Chapter 14,12: IB by Hill and Jain
international Article: Partnership or self-reliance entry
business modes: Large and small technology-based
enterprises’ strategies in overseas markets by
Lee Li & Gongming Qian
18,19 Unit IV: Strategy of Chapter 12- IB by Hill and Jain
International business
20 Unit IV: Organization of Chapter 13- IB by Hill and Jain
International Business

21,22 Unit V: Business Chapter 16- IB by Hill and Jain

Operations- Global
production, outsourcing
and logistics
23,24,25 International Marketing Chapter 17,18- IB by Hill and Jain
and HRM
International Business- Charles W L Hill and Arun K Jain, 6th edition, The Mc
Graw-Hill Co.

Reference: International Business - Michael R. Czinkota, 7th Edition –Cengage –India

Edition

Magazines and Newspapers

Business India, Business World, Business Today, The Economic Times and Business
Line
Class Policies and Rules

Attendance: Roll call will be taken for every class. Students arriving 05 minutes past the
appointed class time will not be allowed to sit in the classroom.
Obligations of Students

Class sessions will be devoted to probing, extending and applying the material in the
readings and the cases. It is the student’s responsibility to be prepared with the readings
as specified in the course outline. Students are expected to contribute to class discussions
by making cogent, well supported comments about the concepts being presented in the
class.
Mobile phones, Laptops, MP3 players or other entertainment devices must be
switched off during class periods.

The mode of teaching would be very student driven, considering the interest and abilities
of 4th term students. I would facilitate learning through videos, case studies and
discussions.

Evaluation
Final grade in the course is based on following activities.

Internal Evaluation Marks Submission due on

Two quizzes 10 x 2 20 Random
1 Group Project 10 Session 18
Case Study Reports (2) 10 Session when case is discussed
Class room participation 05 Cold calling during sessions
Viva 10 Dates will be announced
Attendance 05
External Examination 40

Total Marks 100

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Individual Case Analysis: Case analysis should begin with a SWOT analysis of the
organization/s involved in the case. Highlight the Key issues facing the organization/s
and provide suitable alternative solutions. The report should be typed in MS word, single
space and submitted in a print form not exceeding 4 pages.
Group project: Choose a product/service manufactured/provided by a Foreign Company
and prepare a launch plan for introducing the product in another foreign country or India.
The report should cover the following:
1. Country risk analysis: including information on demographics, demand conditions
and external environment
2. Competition
3. The marketing mix
4. STP

A group should consist of 4 members only. The project report should be typed in MS
word, single space, not exceed 6 pages. Current and relevant information should be
included. Logic should be drawn from international business concepts with practical
implications.