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Tailor Made We are a community of passionate management students with a very diverse set of
experience. We undertake industrial projects and aid clients in improving their
Solutions performance. We have an arsenal of resources at our disposal.

Campus We provide your firm a visibility in IIM Ahmedabad. You can form relationships and
Visibility brand image.

You get an opportunity to evaluate our performance in your business domain. You are
Recruitment more informed while taking hiring decisions. At the same time students can better
Decisions understand your business and be a better professionals in their career.
 We had a great experience with FII over last few years.
Contents The student added real value to our exotic option pricing model
development initiatives as well as did some excellent market
analysis for business opportunities in newer regions for our
treasury and structured products platform. I wish FII all the best.

1. About Us Milind Kulkarni

Managing Director
2. Why Us? FinIQ
3. Methodology

4. Case Studies Please thank each of the team member on my behalf for their time,
efforts, passion, energy and commitment in each of the project.
They have added value to us.. Also our big thanks to FII for
connecting with us regularly and ensuring
a smooth process.

Sivakumar
Amazon
About Us
About Us
Market study, market entry strategy, Product
Marketing
FII is a student consulting body of IIM positioning, competitor analysis
Ahmedabad. We offer services in most
business domains.
Supply chain optimization, line balancing, service
We provide you an access to a large Operations
quality analysis, quantitative studies
community of students with work
experience across major industries.

We execute 50+ industrial projects every

Financial modeling, risk management for SMEs,
year in domains like business strategy, Finance Financial technologies, portfolio analysis
operational efficiency, market exploration,
quantitative analyses and technology
adoption.
Industry analyses, growth strategies,
By use of well established tools and Business Strategy
diversification opportunities, crisis management
structured reports we help our clients in
communicating their strategy within their
organization and beyond it.
Online presence management, data mining
Technology services, technology integration for SMEs
Why Us?
 6000+ months of cumulative
Why Us?
400+ work experience
Students have worked with major
students
consultancies, industrial houses,
banks and government.

The best management faculty in the country

100+ A strong team of research scholars, associates and alumni base.
faculty Students can reach out to any of the faculty member for consultancy guidance.
Every recommendation made by FII consultant is critically reviewed by the faculty members.

Subscriptions to renowned
Industry industry reports and database.
Reports An technology enabled
repository of market studies and
research reports

Licensed Licenses for the most advanced

Tools tools to enable precise analysis .
Methodology
 Methodology
You demand our Student teams
services on a project We float the project submit you their
and give us a brief to our student pitch for the floated
outline community. project

Signing of terms of You select one of the Teams of student

agreement and multiple pitches you submit you their
non disclosure received for the pitch for the floated
agreement. project project

The team works on

the project for 16 The work is reviewed by faculty and a recommendation is provided to you
weeks with mid term
assessment.
Case Study #1
 Case Study #1
Objective:
Consumer behaviour research for
checking the viability of a value added Strategy Analysis Output
feature in an e-commerce application.

Background research Identifying consumer Recommendations on 7

In brief: followed by Primary preferences across different attributes of
research and geography, work profiles the feature.
Research conducted across 13 states quantitative analysis of and income profiles
Analysed 10 different variants of the the gathered data A qualitative forecast of
feature Analysing the the feature from two
4 months Incorporation of performance of the different perspectives.
100% client satisfaction and more internationally closest competitor
projects from the same client acclaimed and Final proposal in line
industrially accepted A comprehensive and with long term client
frameworks to drive the exhaustive survey as a expectations.
conclusion tool for primary
research.

Resources utilized: Software packages like R and Tableau

Customer behavior studies from international publishers like Science Direct, Journal of marketing
Interviews with alumni and research scholars with relevant information.
Case Study #2
 Case Study #2
Objective:
Study of chocolate market and buying
pattern to find opportunities for one of What should be the strategy to increase sales/share of the chocolate segment?
the top five companies in the food and
beverage industry in India

In brief: Relative Position

Factors Driving Possible
Identification of Major Customer of client with
Chocolate Recommendatio
Segments respect to its
Reached 250+ consumer to Purchase
competitors
ns
understand their requirements
Monitored buying behaviour of What
customer within a store What do the
Where do they What is the modifications
Who are the customers look
Focussed group interviews and blind usually buy
for in
brand perception can be done to
buyers?
tasting to decide the preferred form from? of clients brand? current offerings
chocolates?
factor by client?
Statistical data analysis to present the
findings in a nutshell What are the What is the How do clients
What new
major occasions relative chocolate fare as
segments can
of buying importance of all compared to
client enter into?
chocolates? parameters? market leaders?
 Case Study #2
Chi-Square Test on Consumption Frequency and Chocolate
Perception (P-value < 0.0001)
Rarely At least once At least once a At least once in a
a day week month
Junk food 124% -70% -45% 7%
Craving -85% 38% 33% 2%
Gifting option 87% -26% -36% 1%
Childhood 49% 5% -17% -17%

Chi-Square Test on Purchase Size and Chocolate

Perception (P-value = 0.094)
Less than 10 10 - 40 40 - 75 75- 100
Junk food 97% 0% -40% 20%
Craving -82% 12% -13% 8%
Gifting option 37% -15% 26% 12%
Childhood 141% -21% 48% -63%

Resources utilized: Euromonitor reports

Software packages like R and SPSS
Professor and student thesis available from Vikram Sarabhai Library
Case Study #3
 Case Study #3
Objective:
Improving customer satisfaction
performance of a caf chain through
forecasting techniques and SERVQUAL
analysis.

In brief:
Identification of
Establishment of Monitoring the
Seasonality analysis of customer variables which
process which help feedback loop and
control customer
visits. control the improvement of the
satisfaction through
Customer feedback analysis and regression
identified variables model and processes
quantification of data
Service quality analysis through gap
assessment and analysis

Resources utilized: QuestionPro, SPSS, Tracxn

Faculty expertise on SERVQUAL analysis
Case-studies from Vikram Sarabhai Library
Case Study #4
 Case Study #4
Objective:
Study of implementation challenges in PPP model for Study of past
Identification of
cleanliness drives
Swach Bharat Abhiyan in the region and
relevant Primary
indicators of
successful
models across
subject Research
Need gap identification, campaign diagnosis, stakeholder selection
the world
identification and characterization.

In brief: Identification of
Development of a
Gap deficiencies in
ladder for project
roll out and
Identification of a set of four representative Analysis the existing
capability
model
villages for study creation
Interview design
In-depth interviews with key players.
Socio-cultural study of the region.
Incentive Feedback and
structure for PPP monitoring
model and system for
bottom up target efficient
Results
setting and implementation
mapping

Resources utilized: SPSS

Expert faculty on grass root innovation and socio-cultural impact
Case-studies from Vikram Sarabhai Library
Networks across business schools and graduation institutes
Few of our prized clients:

Our network:
 Thank you!

Contact us:

Aditya Kukkala
Forum for Industry Interaction(FII)
IIM Ahmedabad
fii@iima.ac.in | 16adityakukkala@iima.ac.in
+91 7259466060