Summary: Aproach to diagnostics of marketing complex of industrial enterprise

The text is written by Tatiana Maksimova and Elena Shapran Volodymyr, they are members the Dal
East-Ukrainian National University in Ukraine. First, they show the importance about the diagnostic in
economic activities of diferents enterprise in their country. Next, they explain the diagnostics basic
content, for example, the study of economic subjects and the process, the perspectives and
decisionmaking of them. Hence, the enterprice must analyze the information produce in its context for
plan and execute respective formalities administrative.
Moreover, the authors expose that in Ukraine dont have many research concernig the differents
approach to diagnostic activity enterprise, as, the main interest in scientific works is determine the
current status of economic subjets for give to administrative staff a package. This contain
recomendations and process that aim to improve the organizations results.
Even so, exist an approach that propose the diagnostics of marketing complex of enterprise , that
know the complexity of the economic activities of enterprise and analyze the marketings state and
properties. So, this approach identify basci factors and study their causes, changes, influence and
consequences for formulate improvements and recomendations for the enterprise.

Taken From:
https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Contenido/DocArtic/Approach
%20to%20diagnostics%20of%20marketing%20complex%20of%20industrial%20enterprise.pdf

Student: Lina Marcela Gonzlez Gonzlez

Institution: SENA