Professional Documents
Culture Documents
S Y B M S ALPHA
Marketing management Project
Topic-Biscuits
Pinnacle Pvt. LTD
History Of Biscuits
Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves
munching on biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the
Roman chef Apicius, in which "a thick paste of fine wheat flour was
boiled and spread out on a plate. When it had dried and hardened it
was cut up and then fried until crisp, then served with honey and
pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning
'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is
also the generic term for cookies in Italian. Back then, biscuits were
unleavened, hard and thin wafers which, because of their low water
content, were ideal food to store.
INTRODUCTION
Pinnacle is a research-driven, fully integrated and new company. We
value achievement of objectives and consistently strive towards
providing innovative solutions. We value knowledge such that it
empowers our people to find innovative solutions to manage change.
MISION&VISION
We Desire to be in the top of the list, paying a firm attention, to the
growth of the conglomerate. The value for life should always
commemorate the path of growth. Our target is to attain the aspiration
with global approach. Pinnacle delivers the best returns to the
society, consumers, employees and stakeholders. There is a
spontaneous upgrade of standard for the associates. Leveraging the
asset to enhance the Group synergy and becoming globally cutthroat
is the chosen route to sustain growth and long-term attainment.
BRAND SHOWCASE
Pinnacle offers its customers a wide variety of biscuits in various
tempting flavours suiting all tastes. The consumers can take their pick
from Glucose Biscuits, Coconut Biscuits, Butter Biscuits, Cream
Biscuits, and Tea Biscuits etc.
QUALITY COMMITMENT
Hygiene is a primary concern in Pinnacle. To maintain a germ free,
harmless, quality food product, Pinnacle initiates lots of innovations
and experiments.
Team
At Pinnacle we believe in creating growth opportunities by
encouraging “idea leadership” and taking responsibility for decision
making.
We call upon those who dare to stray away from the ordinary and
create a niche for themselves. We are the best and we expect
nothing less from you…We lead therefore we are… Come be a
Pinnaclian …if you dare!!!
Marketing Mix
4 P’s
Product and pricing
Pinnacle offers its customers a wide variety of biscuits in various
tempting flavors to suit all tastes. The consumers can take their pick
from :-
Glucose Biscuits :
Price : Rs. 5
Chocolate Biscuits :
Price : Rs. 20
Tea Biscuits :
Price: Rs. 7
Cream Biscuits:
Orange Flavor
Price : Rs. 15
Promotions
Promotion is the one of the major aspects in marketing strategies. By
adopting various promotional activities the company create strong
brand image. It also helps in increasing the brand awareness. It
includes advertising, sales promotions and public relations etc.
Our strategy:
Sales Promotion:
• Contests
• Will highlight the point of purchase.
• Free gifts.
Place
This plays a major role in the entire marketing system. The company
emphasis on it’s distribution network. Proper distribution network
gives proper availability of the product
Warehouse:
Located in Mumbai.
Will supply entire intermediaries.
ENVIRONMENT
• Suppliers
• Marketing Intermediaries
• Customers
Market Segmentation
Consumers
Residences
10
30 Schools
15
Office
Transport
Centers
Hospitals
20
25
Competition
Competitors
15
30
Britanni
a
Parle
Sunfeas
20
t
others
35
Parle has the major stake over the market, followed by Britannia,
Sunfeast, etc.
SWOT ANALYSIS
Capital
Production – 5,00,00,000.
Strength Weakness
Future Plans