Professional Documents
Culture Documents
(2005)
(Cummings&Huse1989)
(Lippit1968Nelisen1984)
(Albrecht1998)
Hamel (1995)
IBM
IBM
(future intent)(sources
of advantage)
(Michael
de Kare-Silver1998)
1. 2.
3. (Prahalad & Hamel1990)
(Porter1996)
90
Adams (1984) :
Shaheen (1994) :
Davenport (1994) :
(1994) :
Daft (2004) :
Vollmann (1996)
(2003) :
(1) : ;
(2) : ;
(3) :
(4) : ;
(5) :
Robbins (1990)
(1)
(2)
(3)
(4)
(5)
(6)
(1993)
(1) : ;
(2) : ;
(3) : ;
(4) :
Lunberg (1984)
(A) :
(B) :
(C) :
(D) :
(A)
(B)
(C)
(D)
(A)
(B)
(C)
(D)
(E)
Lewin (1958) :
(Unfreezing)(Changing or Moving)(Refreezing)
:
90
Henderson & Venkatraman (1994)
Dessler (1992:1995) :
Kotter (2000) :
Burke(1992):
(incremental change)
(strategic change)
(anticipatory change)
(reactive change)
2-1-1 :
2-1-1
: Nadler, D.A. & Tushman, M.L.(1995) Types of Organizational Change:
From Incremental Improvement to Discontinuous Transformation in Discontinuous
Change, Jossey-Bass Publishers.
(1) (Tuning):
(2) (Adaptation):
(3) (Reorientation):
(4) (Re-creation):
Vollmann(1996) :
Applegate & Zawacki (1997)
: (incremental change)
(rapid change)(random change)
1. (Developmental Change)
2. (Transitional Change)
3. (Transformational Change)
(DAveni
1994Hamel & Prahalad1995)Senge (1990)
(1996)
(empowerment)
(2000)
(2000)
(1)
(2)
(3)
(4)
(5)
(6)
Judd (2003)
(people)4P(the 5th P) -
Judd
(1) (2)
(people-power)
Porter (1985)
Judd (2003)
: (2005)
80
Ohmae (1988)
Ohmae
2-1-1
2-2-1
Porter (1985)
:
Porter (1985)
(value web)
(1999)
(demand pull)
(push driven)
()
()(
)(
)(
) (Bovet et al.2001)
2-1-3
2-2-3
Levitt (1960)
Drucker(1973) Management: Tasks,
Responsibilities, Practices
Albrecht(1998)
(customer value package)
(Boulding et al.2005)
:
(2)
(3)
(4)
(5)
:
(1)
(2)
(3)
(4)
(5)
Prahalad & Ramaswamy (2004)
(1) :
(2) :
(3) :
(4) :
(5) :
20
21
Abraham (2004)
Leavy (2004)
(experience environment)
Starbucks
Starbucks
Starbucks
(experience network)
Leavy (2004)
(legitimacy)
(2005)
(2005)