Professional Documents
Culture Documents
QUESTIONARE
Generic Supermarket/Retailer
Organic / Health Store
Online
Producer / farm
Other
*For the Respondent - The different possible answer choices are presented in random order.
Food/Drink
Cosmetics
Clothing/Fabric
Cleaning products
Home ware
Other, please specify:
Q4.In what way has the economic downturn affected your organic purchases?
Increased spend
Stayed the same
Reduced spend
Q5.Why do you choose organic products?
Please rank your answers from 1 to 3: 1 being the first reason
*For the Respondent - The different possible answer choices are presented in random order.
Ethical reasons
1
2
3
Protect the environment (sustainability)
1
2
3
Prefer the taste/texture/feeling etc
1
2
3
Quality of product
1
2
3
Peace of mind
1
2
3
Q6.Which of these food products do you buy the most?
Please rank your answers from 1 to 3: 1 being the the main product you buy
*For the Respondent - The different possible answer choices are presented in random order.
Fruits
1
2
3
Vegetables
1
2
3
Dairy products
1
2
3
Coffee
1
2
3
Chocolate
1
2
3
Meat
1
2
3
Other, please specify:
1
2
3
Yes
No
Q8.If the price of organic products continued to rise, would you continue to purchase organic products?
Yes
No
Not sure
Q9.In other aspects of your life do you consider yourself to be environmentally friendly?
Yes
No
Q10.With an increase in products claiming to be green, are you sceptical about products which are said to
be organic?
Yes
No
Q11.What would help increase your level trust towards products which claim to be organic?
(Several answers possible)
*For the Respondent - The different possible answer choices are presented in random order.
Yes
No
Some
Q13.Would you also be interested in purchasing non-organic products which are enriched in (added
nutritional value like vitamins, calcium, etc.)?
Yes
No
Q14. Are you concerned about the effects that non-organic farming has on the
environment?
Yes
No
Q16.Do you think there is a difference in taste between organic and non-organic food?
Organic food tastes better
Non-organic food tastes better
No difference
Depends on the product
Other (please specify)
Q20.Do you prefer organically grown produce, and other organic foods, over non-organic foods?
Yes
No
Unimportant to me
Q21.Where do you do the majority of your food shopping? (please check only one)
Specialty food stores
Supermarket
Internet
Q22.How many times have you purchased organic food in the last month?
0-1
2-4
5+
Q23.What type of products do you purchase (multiple answers):
Please select all that apply.
Q24.What are the 2 most important reasons for buying organic food in a webased shop?
Please select all that apply.
High Quality
Free deliveries
Low price
Dietician Counselling Service
Large variety of products
Q25.How likely do you think it is that you will buy organic produce in the future?
Very likely
Fairly likely
Q26.What are the main reasons that you choose to buy organic products?
Q27.And if you were choosing between two similar products but one was organic and the other was a
locally produced, which one would you choose or would it make no difference to you?
Make no difference to me
Q28.REPEAT FOR:
Im not really that concerned about pesticides and fertilisers used by farmers
Im much more interested in where produce has come from than whether its organic or not
Q31. How important is each attribute to you when purchasing dairy products?
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
Milk Fat % Milk Fat % Milk Fat % Milk Fat % Milk Fat % Milk Fat %
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Organicall Organicall Organicall Organicall Organicall Organicall
y y y y y y
Produced Produced Produced Produced Produced Produced
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Low Price Low Price Low Price Low Price Low Price Low Price
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Brand Brand Brand Brand Brand Brand
Name Name Not Name Name Name Name
At All Slightly Quite Very Extremely
Important Important Important Important Important
Freshness Freshness Freshness Freshness Freshness Freshness
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Packaging Packaging Packaging Packaging Packaging Packaging
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Lactose- Lactose- Lactose- Lactose- Lactose- Lactose-
Free Free Not Free Free Quite Free Very Free
At All Slightly Important Important Extremely
Important Important Important
Other Other Not Other Other Other Other
At All Slightly Quite Very Extremely
Important Important Important Important Important
Other (please specify)
Q32.Generally speaking, do you purchase organic dairy products more than non-organic
dairy products?
Yes
No
Q33.How often do you purchase each of the following organic dairy products?
Never Rarely (once Sometimes Often (3-4 Regularly
or twice per (once per times per (more than
year) month) month) once per
week)
Organic Milk Organic Organic Organic Organic Organic
Milk Milk Milk Milk Milk
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Organic Organic Organic Organic Organic Organic
Butter Butter Butter Butter Butter Butter
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Organic Organic Organic Organic Organic Organic
Cheese Cheese Cheese Cheese Cheese Cheese
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Organic Organic Organic Organic Organic Organic
Cream Cream Cream Cream Cream Cream
Never Rarely Sometimes Often (3- Regularly
(once or 4 times (more
twice per (once per per than
year) month) month) once per
week)
Organic Sour Organic Organic Organic Organic Organic
Cream Sour Sour Sour Sour Sour
Cream Cream Cream Cream Cream
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Organic Organic Organic Organic Organic Organic
Yogurt Yogurt Yogurt Yogurt Yogurt Yogurt
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Organic Ice Organic Organic Organic Organic Organic
Cream Ice Ice Ice Cream Ice Ice
Cream Cream Sometimes Cream Cream
Never Rarely (once per Often (3- Regularly
(once or month) 4 times (more
twice per per than
year) month) once per
week)
Organic Eggs
Q34. Please indicate how much you agree with the following statements:
Strongly Somewhat Neither Somewhat Strongly Agree
Disagree Disagree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
means I means I means I means I means I means I
am am am am am am
providing providing providing providing providing providing
healthier healthier healthier healthier healthier healthier
food for food for food for food for food for food for
me and my me and me and me and me and me and
family. my family. my family. my family. my family. my family.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Organic Organic Organic Organic Organic Organic
food tastes food food food food food
better than tastes tastes tastes tastes tastes
non- better better better better better
than non- than non- than non- than non- than non-
organic organic organic organic organic organic
food. food. food. food. food. food.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
products products products products products products
means I means I means I means I means I means I
support support support support support support
local local local local local local
farmers farmers farmers farmers farmers farmers
and and and and and and
agriculture agricultur agricultur agricultur agricultur agricultur
. e. e. e. Neither e. e.
Strongly Somewha Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
food food food food food food
shows that shows shows shows shows shows
I care that I care that I care that I care that I care that I care
about about about about about about
what I put what I put what I put what I put what I put what I put
into my into my into my into my into my into my
body. body. body. body. body. body.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
food food food food food food
shows that shows shows shows shows shows
I care that I care that I care that I care that I care that I care
about the about the about the about the about the about the
environme environm environm environm environm environm
nt. ent. ent. ent. ent. ent.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
food is a food is a food is a food is a food is a food is a
waste of waste of waste of waste of waste of waste of
money it money it money it money it money it money it
all tastes all tastes all tastes all tastes all tastes all tastes
the same the same the same the same the same the same
anyways. anyways. anyways. anyways. anyways. anyways.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
food food food food food food
means that means means means means means
I care more that I care that I care that I care that I care that I care
about more more more more more
value than about about about about about
price. value than value than value than value than value than
price. price. price. price. price.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
means that means means means means means
my food is that my that my that my that my that my
pesticide- food is food is food is food is food is
free. pesticide- pesticide- pesticide- pesticide- pesticide-
free. free. free. free. free.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
There is There is There is There is There is There is
little little little little little little
difference difference difference difference difference difference
between between between between between between
buying buying buying buying buying buying
organic organic organic organic organic organic
food or food or food or food or food or food or
non- non- non- non- non- non-
organic organic organic organic organic organic
food. food. food. food. food. food.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
Buying
organic
food
means that
I believe in
the fair
treatment
of animals.
Q35.Please indicate the importance of each of the following attributes when you buy groceries.
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
The The The The The The
product is product is product is product is product is product is
locally locally locally locally locally locally
grown. grown. grown. grown. grown. grown.
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
The The The The The The
product is product is product is product is product is product is
pesticide- pesticide- pesticide- pesticide- pesticide- pesticide-
free. free. Not free. free. free. Very free.
At All Slightly Quite Important Extremely
Important Important Important Important
The The The The The The
product is product is product is product is product is product is
low cost. low cost. low cost. low cost. low cost. low cost.
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
The The The The The The
product is product is product is product is product is product is
on sale. on sale. on sale. on sale. on sale. on sale.
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
The The The The The The
product is product is product is product is product is product is
produced produced produced produced produced produced
by a major by a major by a major by a major by a major by a major
brand brand brand brand brand brand
name. name. Not name. name. name. name.
At All Slightly Quite Very Extremely
Important Important Important Important Important
The The The The The The
product is product is product is product is product is product is
fresh. fresh. Not fresh. fresh. fresh. fresh.
At All Slightly Quite Very Extremely
Important Important Important Important Important
The The The The The The
product is product is product is product is product is product is
organicall organicall organicall organicall organicall organicall
y grown. y grown. y grown. y grown. y grown. y grown.
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
The
product is
the best
value for
my
money.
Q36. Whether you presently buy organic food or not, please indicate how important each of
the following factors would be to make you more likely to buy organic:
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
Lower price Lower Lower Lower Lower Lower
for organic price for price for price for price for price for
food. organic organic organic organic organic
food. Not food. food. food. Very food.
At All Slightly Quite Important Extremely
Important Important Important Important
More More More More More More
knowledge knowledg knowledg knowledg knowledg knowledg
about e about e about e about e about e about
organic organic organic organic organic organic
food. food. Not food. food. food. Very food.
At All Slightly Quite Important Extremely
Important Important Important Important
Greater Greater Greater Greater Greater Greater
availability availabilit availabilit availabilit availabilit availabilit
of organic y of y of y of y of y of
food. organic organic organic organic organic
food. Not food. food. food. Very food.
At All Slightly Quite Important Extremely
Important Important Important Important
More More More More More More
advertisem advertise advertise advertise advertise advertise
ents for ments for ments for ments for ments for ments for
organic organic organic organic organic organic
food. food. Not food. food. food. Very food.
At All Slightly Quite Important Extremely
Important Important Important Important
Wider Wider Wider Wider Wider Wider
product product product product product product
selection selection selection selection selection selection
for organic for for for for for
food. organic organic organic organic organic
food. Not food. food. food. Very food.
At All Slightly Quite Important Extremely
Important Important Important Important
Strong Strong Strong Strong Strong Strong
influence influence influence influence influence influence
from from from from from from
friends/fa friends/fa friends/fa friends/fa friends/fa friends/fa
mily. mily. Not mily. mily. mily. Very mily.
Important
At All Slightly Quite Extremely
Important Important Important Important
Scientific
evidence
organic
foods are
healthier.
Q37.How much would you expect to pay for the organic products?
Q38.Please indicate if you know of or purchase any of the following brands of milk for your
home.
Never Heard of It Heard of It, Never Heard of it, Regular
Bought Bought Household Brand
Occasionally
SIPAHH
AMUL
D LECTA
EUROPAEA
DANONE
HERSHEYS
REAL THAI
Dairyland
Harmony Organic
Olympic
Q39.How important are the following factors when purchasing food products?
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
Brands I Brands I Brands I Brands I Brands I Brands I
Trust Trust Not Trust Trust Trust Very Trust
At All Slightly Quite Important Extremely
Important Important Important Important
Lowest Lowest Lowest Lowest Lowest Lowest
Price Price Not Price Price Price Very Price
At All Slightly Quite Important Extremely
Important Important Important Important
Item on Item on Item on Item on Item on Item on
Sale Sale Not Sale Sale Quite Sale Very Sale
At All Slightly Important Important Extremely
Important Important Important
Informatio Informati Informati Informati Informati Informati
n I Found on I on I on I on I on I
Online Found Found Found Found Found
Online Online Online Online Online
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
TV/Radio TV/Radio TV/Radio TV/Radio TV/Radio TV/Radio
Advertisem Advertise Advertise Advertise Advertise Advertise
ents ments Not ments ments ments ments
At All Slightly Quite Very Extremely
Important Important Important Important Important
Suggestion Suggestio Suggestio Suggestio Suggestio Suggestio
from n from n from n from n from n from
Family/Frie Family/Fri Family/Fri Family/Fri Family/Fri Family/Fri
nds ends Not ends ends ends Very ends
At All Slightly Quite Important Extremely
Important Important Important Important
I Have a I Have a I Have a I Have a I Have a I Have a
Coupon Coupon Coupon Coupon Coupon Coupon
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Other Other Not Other Other Other Other
At All Slightly Quite Very Extremely
Important Important Important Important Important
Other (please specify)
Q40. When shopping for groceries, please indicate the importance of the following methods
for identifying information about food products.
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
Browsing in Browsing Browsing Browsing Browsing Browsing
Store in Store in Store in Store in Store in Store
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Store Store Store Store Store Store
Employee Employee Employee Employee Employee Employee
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Food Food Food Food Food Food
Labels Labels Not Labels Labels Labels Labels
At All Slightly Quite Very Extremely
Important Important Important Important Important
Mobile Mobile Mobile Mobile Mobile Mobile
Devices Devices Devices Devices Devices Devices
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Family/Frie Family/Fri Family/Fri Family/Fri Family/Fri Family/Fri
nds ends Not ends ends ends Very ends
Important
At All Slightly Quite Extremely
Important Important Important Important
Past Past Past Past Past Past
Purchase Purchase Purchase Purchase Purchase Purchase
Experience Experienc Experienc Experienc Experienc Experienc
e Not At e Slightly e Quite e Very e
All Important Important Important Extremely
Important Important
Other Other Not Other Other Other Other
At All Slightly Quite Very Extremely
Important Important Important Important Important
Other (please specify)
Q41. Please indicate the highest level of education you have achieved.
Some High School
High School Diploma
College Certificate
Bachelors Degree
Masters Degree
Doctorate Degree
Decline to answer
Root Vegetables
Exotic Vegetables
Asparagus & Artichokes
Edible Flowers
Heirloom Tomatoes
Mushrooms
Others
Baby-Tender Vegetable
Others
Fruits
Seasonal
Berries
Citrus Fruits
Grapes
Mangoes
Melons
Pears
Organic
Vegetables
Fruits
Exotic Fruits
Berries
Tropical Fruits
Others
Canned Vegetables
Antipasti
Olives, Capers & Tapenades
Smoked Cheese
Chicken Sausages
Middle-Eastern
Couscous & Sauces
Condiments
Dried Herbs
Flours
Mexican
Tortillas, Tacos & Others
Baked Beans
Salad Dressing
French, Italian & Greek Dressings
Other Vinegars
Mustards
Pan-Asian
Noodles & Rice
Japanese Essentials
Baking Ingredients
Baking Flours & Sugars
Oils
Seed & Nut Oils
Vegetable Oils
Cold-Pressed Oils
Infused Oils
Oil Sprays
Soups
Continental Soups
Oriental Soups
Q46. HEALTH
Weight Management Foods
Butters & Oils
Seafood
Supplements
Heart-Healthy Foods
Amaranth, Couscous & Quinoa
Teas
Diabetic-Friendly Foods
Amaranth, Couscous & Quinoa
Gluten-Free Foods
Others
Organic
Additives & Preservatives
Beverages
Staples
Snacks
Health Enrichers
Rice
Pulses
Indian Breakfast Favourites
Whole Spices
Blended Masalas
Oils
Vegetable & Seed Oils
Ghee
Cold-Pressed Oils
Cookies
Crackers
Digestives
Straws
Frozen Snacks
Nuggets & Fingers
Vegetarian
Non-Vegetarian
Mock Meats
Antipasti
Olives, Capers & Tapenades
Dry Snacks
Chips , Nachos & Crisps
Dry Seeds
Carbonated Drinks
Colas & Carbonated Drinks
Sparkling Juices
Teas
Black Teas
Iced Tea
Selection Packs
Concentrate
Juice
Fresh Cold-Pressed Juices
Sparkling Juice
Coffee
Instant Coffee & Espresso Powder
Filter Coffee
Ready To Drink
Dairy Drinks
Milk & Flavoured Milk
Water
Mineral Water
Coconut Water
Q49.What type of community did you grow up in for the majority of your childhood (ages 1-
18)?
a. Urban
b. Rural
c. Suburb
Q50. Where do you get your food safety and nutritional updates from?
a. Local TV News
b. National News Sources
Q51. When a product is organic, can you tell me what you think organic means or
represents?
Q52. In the future, do you think that you will buy more, the same amount or less organic
produce than you are currently buying?
More
Same amount
Less
Q53. I am now going to read out a number of statements that other people have said and I
would like you to tell me how much you agree or disagree with each one. There are no right
or wrong answers, its just your personal opinion we are interested in. So firstly.. READ
OUT EACH STATEMENT IN TURN (ORDER RANDOMISED BETWEEN RESPONDENTS)
I think that organic food tastes better - Agree strongly - Tend to agree - Neither agree nor disagree -
Tend to disagree - Disagree strongly REPEAT FOR:
Organic produce is healthier for you
Putting an organic label on food is just an excuse to charge more for it
Organic food represents good value for money
Im not really that concerned about pesticides and fertilizers used by farmers
Producing food organically helps to reduce our carbon footprint
Organic farming means better standards of animal welfare
Organic produce tends to be better quality
Im much more interested in where produce has come from than whether its organic or not
I regularly cook meals from scratch
I dont particularly try to avoid GM (Genetically Modified) products
I dont really know enough about organic produce to justify paying for it
Q55.When buying items in each of these categories, I would like you to tell me whether or not
you buy any organic produce. So please answer either..
..Fresh fruit and vegetables
..Eggs
..Milk and other dairy products
..Pork / chicken / bacon
..Flour, cereals and bakery products
..Chilled convenience foods (such as ready meals, pate, coleslaw, dips)
..Alcoholic drinks
..Soft drinks (including tea and coffee)
..Food products for children over three (such as lunchbox items)
..Beef
..Lamb
..Clothes and other textiles
..Beauty and personal care products
Good
Average
Q57. What is your family income? (monthly)
Up to 20000
Q58. Can you tell us the no of stores in your locality selling organic products?
Q59. Have you ever visited Godrej nature basket, which is India's largest retail organic food retail
chain outlet.
Q60. Finally if you get a chance to explore organic food, would you be interested in exploring it?
Yes
No
Q61. Is there any kind of fear in consuming organic products? If yes than what?
Q62. What health benefits you felt after you first consumed the organic food?
Hygiene
Nutrition value
Immune system
Digestive system
Nervous system