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Four Ways Supply Chain
Limited,
P.O Box 915,
Kakamega,
Kenya.
Company Summary
Our Mission
Products and Services
Sales and Marketing Strategy
Supply Chain Management
Contacts
Our portfolio ranges from nutritionally We produce world-leading brands including Lipton,
balanced foods to indulgent ice creams, Knorr, Vaseline, Dove, Axe, Hellmanns and Omo,
affordable soaps, luxurious shampoos and alongside trusted local names such as Blue Band,
everyday household care products. Pureit and Suave.
Our Mission
Our mission is to spot developing niche markets and take advantage of these opportunities by working closely with our suppliers
and our customers. We strive to provide an excellent marketing service that is supported by an experienced sales team.
Our continued success is based on our experience of the Kenyan market and our ability to add value to leading brands. We
continue to facilitate the management of existing brands and to accommodate potential strategic acquisitions.
We would like to think that our customers see us as adding value and that our suppliers view us as genuine partners.
lifebuoy, Knorr cube, croma, vim, fair & lovely, pepsodents, vim,
axe sprays, ladygay, closeup, Barilla pasta, Borges olive oil,
Ortalli balsamic vinegar,Melita coffee, Dilmah Tea, Gundelsheim,
Tate and Lyle, Pataks, , Amoy, Schwartau and Maldon Salt.
lux Our supplier base is extensive and consequently deal with
suppliers from uniliver Kenya limited(ukl) PRODUCTS
We also offer perishable warehousing & distribution and represent the following local and imported cheese brands in our
market Carlsberg, Bergader, Cheezly, Sheese, Chevington, , Fattoria Gaia, Indezi.
We also have dedicated chocolate and sugar confectionary warehousing & distribution and represent the following local and imported
brands in our market Willies cacao, The Jelly Bean Company and Windel
Four ways supply Chain Limited is for gender balance and to We strive to build awareness of the brand firstly through distribution
create an environment where individual feels uniquely and listings in the retail trade and
valued. making use of strong below-the-line in-store activities such as in-store
In order to achieve this four ways partnered with Unilever promotions, sampling, gondola and price deals for select periods of
for a successful outreach to customers so as to understand the year.
the categories and brands we sell
distribution models and its benefits. Depending on the profile of the product range we will also conduct
Unilever creates integrated brand/category solutions and with support from Unilever above-the-line advertising,
activities: think strategically about pricing, promotion promotions so as to capture the attentions of our products towards
,merchandising and growth our products
of which it has a fundamental goal of increasing sales and achieving a
sustainable competitive advantage.
Under Supply Chain Management, Fourways has been The organtation that make up the supply chain are linked together
able maximize customer values and achieves a through physical flows and information flows. physical flows
sustainable competitive advantage. involves transformation, movement
It represent a conscious effort and storage of goods
that has enable four ways to develop and run supply and materials such as receiving goods from the main store Unilever
chain in the most efficient and effective way possible. to our key distributor point and supplying to our potential
supply chain activities covers everything from product customers-
development, sourcing, production, logistic as well as
information needed to co-ordinate this activities.