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Listening and speaking 3

Consolidation
Week 07
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The following set of questions is part of questions that will be asked during the interview,
week 15. Another part will be given during week 12.
LECTURE LANGUAGE FOCUS:
1) How many types of lecture language have you learnt so far? Write them out.
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2) For each type of lecture language, write one or two examples.
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3) What is a rhetorical question? How can this type of question be used?
GENERAL KNOWLEDGE FOCUS:
1) What is a Target market? Focus groups? Neuromarketing? Free offer? Observation?
In-store surveys?
2) What are the pros and cons of focus groups?
3) What are the pros and cons of neuromarketing?
4) Why do companies have to do marketing research?
5) What factors, in your opinion, do you consider when purchasing a product?
6) Why are open-ended questions better than Yes/No questions in marketing
research?
7) What is the Enron scandal? Ponzi scheme?
8) What is business ethics? Why is it important in business?
9) What can companies do to promote ethics?
10) What are some differences between todays children and the past generations in
terms of variety/access/use of media?
11) How much time, on average, may children use for media?
12) Is multitasking good or bad, in your opinion?
13) What is Property? Intellectual property? Copyright? Copyright infringement?
14) Why are copyright laws unclear?
15) What is your attitude to (music) downloading and file-sharing?
16) What groups of people back file-sharing? Why? What groups of people dispute with
file-sharing? Why?

Compiled by Lu Van Tuan