Jai - Art Director Portfolio

PORTFOLIO
Jayakumar Swaminathan
Graphic Designer / Art Director
Jayakumar Swaminathan / /Art
Art Director
Director / Dubai // consciousspace@gmail.com
Dubai / 0529814755 // 0529814755
I
Dream, Create, Inspire
Im dedicated to timeless creativity and the love for art and design is something that has never waned..
I like to explore the possibilities of visual expressions through any process of visual communication be it digital or traditional.
Art Director
Dubai / 0529814755 // 0529814755
EXECUTIVE SUMMARY
A dynamic professional with an integrated experience count of over 17 years.
Significant experience in working with clients, project managers and technical teams; the roles ranging from project conception to fruitful execution.
An effective communicator with relationship building and interpersonal skills to match
Firm analytical and problem solving capabilities
Years of business practice with international clients from varied industry verticals gives me an edge to understand industry shifts
Known to be an extremely strong team player who gets along well across disciplines.
Adept at marketing and new business proposal presentations.
COMPETENCE
Art Direction
Graphic Design
Visualisation & Illustration
3D Rendering
Photography
Art Director
Dubai / 0529814755 // 0529814755
LATERALIZED COGNITIVE PROCESS MY IDEATION PROCESS
Gather:
- Design the problem
- Get to know the client and requirements
- Ask questions
- Define communication mediums
Analyse:
- Ideation/ Brainstorming sessions
- Detailed research on the problem
- Refine requirements
- Create mind maps and charts
- Intensive planning
- Create final structure
- Client review and input
Synthesise:
- Gather the analyzed content
- Execute the creative process
- Finalise design details
- Complete design/artwork
Art Director
Dubai / 0529814755 // 0529814755
A concept-driven, creatively-motivated, thoughtful, experienced Graphic Designer/Art Director, I encapsulate an integrated experience count of over 17 years in the
Design and Creative Arts industry. It brings me joy to explore the possibilities of visual expressions through various processes of visual communication, be them
digital or traditional.
RESUME Delving through the fibres of the design industry, both in the Middle East and in India, I possess an experiential set of knowledge encompassing areas of print, out-
door, film, digital, social media, 3D rendering and brand activation.
WORK EXPERIENCE
Art Director -The Banyan Advertising, Dubai
2016 May - Present
Cuttenly spearheading the creative team and working for Emirates NBD, Emirates Islamic Bank and Reddington.
Name: Jayakumar Swaminathan
Nationality: Indian
Art Director - Icon Advertisng LLC, Dubai
Relationship: Single
2014 Feb - 2016 Apr
Date of Birth: 10-05-1980
Role: Art Direction, Ideation, Presentations, Project/ Team management, Retouching, 3D Lighting and rendering.
Channels: Digital, Print.
Sectors: Automotive, Tyre, FMCG, Retail, IT, Construction.
CONTACT Clients: Hyundai Motors, KIA Motors, Goodyear MEA, Bridgestone, MG, AWRostamani Holding, Al Ain municipality, National Contracting.

052 9814755 In the capacity of Art Director, my responsibilities were to work closely with the Creative Director, attend client meetings, present the creatives to the clients,
briefing the creative team, illustrate concepts, provide the master artwork and overlook final creatives.
consciousspace@gmail.com In addition to handling existing clients, I have also pitched for new business and to name a few; Mercedes Benz, Mleiha, Shurooq, Heart of Sharjah, MAN Trucks,
Musanada, Zabeel ladies club, Evian and Almarai. I am also responsible for commissioning freelancers, writers, and photographers.
Dubai
2012 2009 2006 2004 2001 1999 1998
Art Director Sr. Art Director Art Director Center Manager / Sr. Instructor Sr. Instructor Graphic Designer
Creatus FZLLC, Dubai ID8 Solutions, India Fabrica Creative, India Mentor MAAC, India IMAGE, India Gene Maacron Infotain-
Nov 2012 - Jan 2014 Jul 2009 - Sep 2012 Oct 2006 - Jul 2009 MAAC, India Aug 2001 - Oct 2002 Jun 1999 - Apr 2001 ment, India
SOFTWARE Mar 2004 - Jun 2005 Jun 1998 - Apr 2001
EDUCATION
DEE 3 year Diploma in Electrical and Electronics Engineering, SNGIT, India.
DCGA 1 year Diploma in computer graphics and animation at IMAGE, India.
DIM 1 year Diploma in multimedia at Arena Multimedia, India.
DFA, 6 months Diploma in fine arts at Swathi school, India.
BSC Visual Communication, Bharatiar University (discontinued)
Jayakumar
Swaminathan Art
/ Art Director /Director
Director
Dubai/ Dubai // consciousspace@gmail.com
Dubai / 0529814755////0529814755
/ consciousspace@gmail.com 0529814755
CASE
STUDIES
HYUNDAI DSF
Art Director
Dubai / 0529814755 // 0529814755
HYUNDAI DSF CAMPAIGN 2015
MASTER CREATIVE
BRIEF
Display of Hyundai Model Range with one Hero car Tucson
with DSF Festivity theme, An activation idea that can run in all
showrooms and be integrated with the design.
OBJECTIVE
To increase walk in Customers for all our showrooms
To Enhance Sales
To stand out of the other DSF message clutter
IDEA
This was a last minute brief from the client as they had to make-
up their mind on the final offer. We were called up for a brief
meeting on thursday and the final creative to be presented on
Sunday morning.
The deadline was very short so we were to work day and night
to meet the deadline, not just to meet the deadline but to come
up with an outstanding campaign. Consdidering this we used
photoshop and illustrator and created the key visual with a car-
nival theme, we created a mnemonic and called it The Grand
Hyundai Savings Fest, with the DSF bag and a carnival atmos-
phere, this became the main motif for the entire campaign.
The results were outstanding, the print ads were clearly eye-
catchy and encouraged the customers to visit the showroom
and the activation idea was also big hit, especially the givea-
ways, the Hyundai Deira showroom recived an overwhelming
footfall during the entire campaign,yes they sold a lot of cars
that season.
Art Director
Dubai / 0529814755 // 0529814755
HYUNDAI DSF CAMPAIGN
MOCKUPS
Art Director
Dubai / 0529814755 // 0529814755
CASE
STUDIES
MLEIHA SHUROOQ TOURISM
Art Director
Dubai / 0529814755 // 0529814755
MLEIHA TOURISM CAMPAIGN
SHUROOQ - SHARJAH
BRIEF
To propel the idea of tourism in Mleiha area, what is Mleiha?
Where is Mleiha? What is special about this area? When should
I visit this area?
What to do in Mleiha? An activity based campaign, What are
the activities?
OBJECTIVE
What is Mleiha?
Where is Mleiha?
What is special about this area?
When should I visit this area?
General introduction to Mleiha
IDEA
We came up with the concept of a third party experience in Mlei-
ha, Visitors from different parts of the world share their unique
experiences at Mleiha, which we used as the main theme for the
campagn, we were limtied in terms of the asses to be used in the
creatives as the there was no photoshoot done. We used stock
photos to visually express the experiences at Mleiha. I headed
the creative team from initial briefing to conceptualisng the
series of artworks, retouching the final artworks and preparing
the final presentation and presented to the board members at
Mleiha .
The results The client loved the visuals and the concept we
were credited especially for capturing the true experience of the
activities in Mleiha without any photoshooting, The project is
still work in progress we are waiting for an approval for photo-
shooting and other formalities.
Art Director
Dubai / 0529814755 // 0529814755
MLEIHA TOURISM CAMPAIGN
ADAPTATIONS / MOCKUPS
Art Director
Dubai / 0529814755 // 0529814755
MLEIHA
MLEIHA TOURISM CAMPAIGN A Call for Relaxation
ROUTE 2 / MOCKUPS
2016 ICON Advertising LLC. All Creative Concepts, visuals and graphic element and information represented in this document are the Copyright & Intellectual Property of ICON Advertising LLC. Use of these aspects is prohibited without prior written permission or consent from the copyright holder.
Art Director
Dubai / 0529814755 // 0529814755
CASE
STUDIES
MAN TRUCKS
Art Director
Dubai / 0529814755 // 0529814755
MAN TRUCKS MIDDLE EAST
SERVICE CAMPAIGN - TACTICAL
BRIEF
Focus the Service Contracts of MAN Trucks Middle east.
Creative visuals expressing the key benefits of MAN service con-
tracts and extended warranty
OBJECTIVE
Encourage clients to get their service done at MAN workshops in
UAE and to maintain/ Build customer loyalty.
IDEA
The main deciding factor for the decision maker to choose be-
tween a third party service station to man service and not to
upgrade the extend warranty is the cost factor.
Hence we decided to showcase this campaign from the end us-

ers point of view, how the fleet manager can save cost if he de-
cides to choose MAN service contracts and extended warranty.
Also hilighting cheap, fast and cheerful is really not the way to
go. I headed the creative team from initial briefing to conceptu-
alisng the series of artworks, retouching the final artworks and
preparing the final presentation to present to the client.
The results This was a winning campaign, the marketing di-

rector at MAN Middle east appreciated our efforts for delivering
the creatives with very limited inputs from the client side. This is
work in progress our account team is working on the next steps.
Art Director
Dubai / 0529814755 // 0529814755
MAN TRUCKS MIDDLE EAST
ADAPTATIONS
Art Director
Dubai / 0529814755 // 0529814755
portfolio
// Recent Works
Art Director
Dubai / 0529814755 // 0529814755
HYUNDAI SONATA CAMPAIGN
// GRAPHIC DESIGN
Art Director
Dubai / 0529814755 // 0529814755
ALMARAI FRUIT YOUGURT
// ART DIRECTION + RETOUCHING
Art Director
Dubai / 0529814755 // 0529814755
BARAKAT FRESH SQUEEZED JUICE
Art Director
Dubai / 0529814755 // 0529814755
EVIAN NATURAL WATER
Art Director
Dubai / 0529814755 // 0529814755
HYUNDAI GENESIS LAUNCH CAMPAIGN
// ART DIRECTION + 3D LIGHTING AND RENDERING
Art Director
Dubai / 0529814755 // 0529814755
ZNA BUY BACK OFFER CAMPAIGN
// GRAPHIC DESIGN + 3D RENDERING
Art Director
Dubai / 0529814755 // 0529814755
GOODYEAR TURKEY CAMPAIGN
Art Director
Dubai / 0529814755 // 0529814755
GOODYEAR TACTICAL CAMPAIGN
// GRAPHIC DESIGN + 3D RENDERING
Guranteed Gold with Goodyear
On a purchase of 4 Goodyear tires, receive 2 grams of Gold GURANTEED!
*Terms & Conditions apply.

On a purchase of 2 Goodyear tires, receive 1 gram of Gold GURANTEED!
Hurry! Visit your nearest Autopro outlet today and drive away with Gold!
Call 800autopro
M A D E T O F E E L G O O D.
Art Director
Dubai / 0529814755 // 0529814755
ZABEEL LADIES CLUB
// ART DIRECTION + PRESENTATION
Art Director
Dubai / 0529814755 // 0529814755
KIA PICANTO TRUSTED PARTNER CAMPAIGN
// GRAPHIC DESIGN
Art Director
Dubai / 0529814755 // 0529814755
KIA DSF SPARKLING OFFER
// GRAPHIC DESIGN
Art Director
Dubai / 0529814755 // 0529814755
BRAUN BEAUTY WITH CONFIDENCE
// IMAGE MANIPULATION AND RETOUCHING
Art Director
Dubai / 0529814755 // 0529814755
FORMULA ONE CREATIVE
// IMAGE MANIPULATION AND RETOUCHING
Art Director
Dubai / 0529814755 // 0529814755
MERCEDES BENZ S CLASS COUPE LAUNCH
// 3D LIGHTING AND RENDERING
Art Director
Dubai / 0529814755 // 0529814755
IMAGE MANIPULATION SERIES
// PUBLISHED AND UNPUBLISHED
THE OFFICE Expressions of feeling stuck and haunted by the pressures in the corporate rat race, but the work has to be done
no escape or excuses, you can check in anytime you like but you can never leave.
Published in Imagine the imagination by negoist Poland based
publishing company - a limited edition surreal art collective book
features selective 100 artworks by surreal artists from all around
the world.
Art Director
Dubai / 0529814755 // 0529814755
THE PORTRAIT Fear and ego represents ones self, when the darkness and suck you inside the
void, a bit of hope can bring in the light. Crow is the dark sided ego, Dove as
the light, hope+love.
wishing to break free, emotional struggles in the head, darkness and sorrow overflowing making the mind
THE SECRET stuck, mouth is shut, the secrets well kept, your ego is your keeper, but remember the key is never far behind,
its always close by.
Art Director
Dubai / 0529814755 // 0529814755
Art Director
Dubai / 0529814755 // 0529814755
SKETCHES
// RANDOM STUFF
Art Director
Dubai / 0529814755 // 0529814755
3D
// RANDOM STUFF
Art Director
Dubai / 0529814755 // 0529814755
.References available upon request
THANK YOU
/ Art Director / Dubai / consciousspace@gmail.com // 0529814755
*References available upon request.

Art Director
Dubai / 0529814755 // 0529814755

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PORTFOLIO

2012 2009 2006 2004 2001 1999 1998

Hence we decided to showcase this campaign from the end us-

The results This was a winning campaign, the marketing di-

Guranteed Gold with Goodyear

On a purchase of 4 Goodyear tires, receive 2 grams of Gold GURANTEED!

*Terms & Conditions apply.

*References available upon request.

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