A

STUDY ON CURRENT TRENDS IN

PROMOTIONAL STRATEGY OF INDIAN FILM
INDUSTRY.

RESEARCH PROJECT REPORT

Submitted to

Veer Bahadur Singh Purvanchal University, Jaunpur

In partial fulfillment of the requirement for the degree of

BACHELR OF BUSINESS ADMINISTRATION

Submitted by Under the supervision of:

Saba Parveen Mrs.Neetu Singh
BBA 6th Semester Senior lecturer,
Roll No.9015 Dept. of Business Administration

2016
Technical Education & Research Institute,
Declaration
Post-Graduate College, Ravindrapuri
Declaration
Ghazipur - 233001
 Certificate
This is to certify that Saba Parveen pursuing BBA 6th Semester from this Institute

has prepared the research project report entitled A STUDY ON CURRENT

TRENDS IN PROMOTIONAL STRATEGY OF INDIAN FILM INDUSTRY

in partial fulfillment of the requirements of the degree of Bachelor of Business

Administration from Veer Bahadur Singh Purvanchal University, Jaunpur

during the session of 2015-16.

This report is based on research project undertaken by Saba Parveen under my

supervision during the course of sixth semester and fulfills the requirements of

regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal

University.

I recommend that this project report may be sent for evaluation.

Rahul Anand Singh Mrs.Netu Singh

Associate Professor & Head Senior Lecturer

Dept. of Business Administration Dept. of Business Administration

 Declaration

I Saba Parveen hereby declare that this research project report entitled A STUDY ON

CURRENT TRENDS IN PROMOTIONAL STRATEGY OF INDIAN FILM

INDUSTRY has been prepared by me on the basis of survey done during the course of my

fourth semester BBA programme under the supervision of Mrs. Neetu Singh Senior

Lecturer, Department of Business Administration, TERI P.G. College, Ghazipur.

This research project is my bona fide work and has not been submitted in any

University of Institute for the award of any degree or diploma prior to the under mentioned

date. I bear the entire responsibility of submission of this project.

1stjune 2016

Saba Parveen

BBA 6th semester

Department of Business Administration

Technical Education & Research Institute

P.G. College ,Ghazipur

 Index of content

Preface.........................................................................................................................1-2

Acknowledgement......................................................................................................3-4

Chapter-1
Introduction.........................................................................................................................5-36

Objectives....................................................................................................................37

Importance...................................................................................................................38

Scope............................................................................................................................39

Chapter-2 Research Methodology......................................................................................40-44

Chapter-3 Data Analysis & Interpretation..........................................................................45-53

Chapter-4 Finding and Recommendations.........................................................................54-61

Chapter-5 Conclusion & Limitation to study.....................................................................62-64

Bibliography.................................................................................................................65