Silvana, of Italian and Swiss origin, moved to England as a child and later married Pierre, who was also Swiss. They opened a successful French-style restaurant in Oxford but Silvana struggled to find high quality chocolates in England. She learned chocolate making in Switzerland and began producing chocolates for their restaurant. Their chocolates became so popular that they sold their restaurant and started Silvana Chocolates business full time. Within five years, Silvana Chocolates became a flourishing business producing a wide range of chocolates. Now they want to expand the brand into Europe but know they need a stronger brand image and marketing plan first.
Silvana, of Italian and Swiss origin, moved to England as a child and later married Pierre, who was also Swiss. They opened a successful French-style restaurant in Oxford but Silvana struggled to find high quality chocolates in England. She learned chocolate making in Switzerland and began producing chocolates for their restaurant. Their chocolates became so popular that they sold their restaurant and started Silvana Chocolates business full time. Within five years, Silvana Chocolates became a flourishing business producing a wide range of chocolates. Now they want to expand the brand into Europe but know they need a stronger brand image and marketing plan first.
Silvana, of Italian and Swiss origin, moved to England as a child and later married Pierre, who was also Swiss. They opened a successful French-style restaurant in Oxford but Silvana struggled to find high quality chocolates in England. She learned chocolate making in Switzerland and began producing chocolates for their restaurant. Their chocolates became so popular that they sold their restaurant and started Silvana Chocolates business full time. Within five years, Silvana Chocolates became a flourishing business producing a wide range of chocolates. Now they want to expand the brand into Europe but know they need a stronger brand image and marketing plan first.
of Italian origin' silv;rnaenrigratedto Englandfrorn
Lugano,srvitzerland,with 6er family
when she \\'as ten years olcl. Later, she marrieclpierre, iurlo *n, ,tro srviss, ancl worked in his designerclothing br.rsiness in London. In 19g0,they nroved to Oxford and openecl a Frencl'r-istyle restatrrant
The restaurant\\:as!'ery srrccessful,
but silvana found it difficult to ger high qualiry after- clinnerchocolatesin England.she was so disappointed about this thar she decided to retLrrnto Lugano and learn horv to make thern herself. A friend of hers owned a large chocolatefactory-there,and happily shorveclher how.ho.olut., ,.rere manufactrlred. Back in England,she starteclproducing hand-rnacle chocolatesio, r,". restaurant clienteleand friends-she used top-qurlity ingredients, and the chocorateswere greatry praisedby all nho tastedtltem.
The idea of establishinga hancl-rnacle confectionerybusinesscame al'rost by
one day, on an imptrrse,they contacreda famous chance. chain of quality food storesbased in London' The firm's chief buyer expressedinteresr in their produ.ts, a'd the following rveek they $/enr to London witl'r their.samples. To their asionishmenr, they reft the buyer's office n'irh an order for 30 kilos!
seeing the potentialin silvana's'hobby', the couple
sold their restarnlnt and useclthe proceeds to set tlp sil'ana chocolates- vithin a year, they s'ere unable to cope with tSe demand and had to take on additionallabour. Five years later, Silvanachocolates was a flourishing business,producing a rvide range of trufhes, protin., liqueur chocolates. "n.r Today, the chocolatesare selling well in the uK, but Silvanaand pierre are ambitious: they want trre businessto be much bigger.They wourd tit to expand into Europe as soon as possible' To do so successfully,they "tro " know they must create a stronger brand irnage - the chocolates don't really have a 'personality' at the nlomer.rt- ancl de'ise a marketing plan to increase brand awaren"ri - their procrrrc,, not widely known by the generalpublic. ^r.r,iit
To discr'rsssuitable $/a)rsof irnproving brand image
and increasing consuffler a*,areness, pierre ancl sil'ana ha'e set up a meetingwith a s'all actverrising?gency in London.
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