Enhanced VisualGraphicsDesign NC3 - COC 3 - POLO

CURRICULUM
POLO On-site Training for OFWs
Developing Designs for Product

Packaging (COC3) Leading to Visual
Graphic Design NC III
TECHNICAL EDUCATION AND SKILLS DEVELOPMENT AUTHORITY
East Service Road, South Luzon Expressway, Taguig City, Metro Manila, Philippines
CURRICULUM DESIGN FOR
DEVELOPING DESIGNS FOR PRODUCT PACKAGING

LEADING TO VISUAL GRAPHIC DESIGN NC III
DEVELOPING DESIGNS FOR PRODUCT PACKAGING (COC 3)
The COC 3 consists of competencies that a person must achieve to develop design
studies, develop designs for product packaging, design booth and product/window display.
A person who has achieved this Cluster of Competencies is competent in Visual Graphic
Design and shall be awarded Certificates of Competency in Visual Graphic Design NC III.
The Units of Competency comprising ths Cluster include the following:
ICT213301 Develop design studies

ICT213306 Develop designs for product packaging
A person who has achieved this Qualification is competent to be employed in any of the
following positions:
Visual graphic artist

Creative/Art director
Layout artist
Graphic designer
Individuals aspiring to be awarded the qualification of VISUAL GRAPHIC DESIGN NC III

must acquire the remaining three Certificates of Competency as follows
COC 1: Print Media Graphic Design Development

ICT213302 Create vector graphics using a graphics application
ICT213303 Create raster graphics using a graphics application
ICT213304 Develop designs for print media
COC 2: Electronic Media Graphic Design Development

ICT213302 Create vector graphics using a graphics application
ICT213303 Create raster graphics using a graphics application
ICT213305 Develop designs for electronic media
COC 4: Booth and Product/Display Windows Display Designing

ICT213307 Design booth and product/window display
Technical Education and Skills Development Authority Page 1 of 23

ENHANCED COURSE DESIGN
Duration*Nominal
Enhanced Course Outline
Suggested
based on TESDA Training Regulations CERTIFICATION
Training Methods
for Visual Graphic Design NC III
Develop design studies (ICT213301) 45 Lecture COC 3 Developing

LO1. Receive and interpret design brief hours Discussion designs for product
LO2. Generate and assess ideas packaging
Practical
LO3. Conduct research Develop design
LO4. Select media materials exercises
studies
LO5. Apply visual design and
communication techniques Develop designs
LO6. Evaluate design for product
packaging
Develop designs for product 45 Lecture
packaging (ICT213306) hours Discussion
LO1.Receive and interpret the brief
Practical
LO2.Develop prototype
LO3.Prepare design for mass/ volume exercises
production
90
hours
* Nominal Duration: is the suggested duration of the training which approximates the time that an average learner can acquire the
competency.
TRAINING DELIVERY
The delivery of training should adhere to the design of the curriculum. Delivery should
be guided by the principles of competency-based training.
a) Course outline is based on competency standards/training regulations;
b) Training delivery is learner-centered and should accommodate individualized and
self-paced learning strategies;
c) Training can be done on an actual workplace setting or on a simulated workplace;
d) Assessment is based in the collection of evidence of the performance of work;
e) Assessment of competency takes the trainees knowledge and attitude into account
but requires evidence of actual performance of the competency as the primary
source of evidence;
f) Training program allows for recognition of prior learning (RPL) or current
competencies; and
g) Training completion is based on satisfactory performance of all specified
competencies indicated in the progress chart.
TRAINEE ENTRY REQUIREMENTS
Trainees or students should possess the following requirements:

Can communicate in Basic English either oral or written; and
Can perform basic mathematical computation.

LIST OF TOOLS, EQUIPMENT AND MATERIALS
Recommended list of tools, equipment and materials are as follows:
TOOLS EQUIPMENT MATERIALS

Description Description Description
Computer with at least 17
Operating system Reference Book
monitor
Ergonomic computer tables and
Adobe PDF documents
Internet Browsers (Netscape chairs
Navigator, Internet Explorer, LCD Projector Hand-outs
Mozilla, Opera) CDs
Printer, color (DeskJet or laser)
CD ROMs
Relevant or equivalent Scanner Practice materials
graphic software applications Digital Camera Various printing media
such as: Monitor calibrator (optional) (e.g. photo-paper, tarpaulin,
- Adobe Photoshop etc.)
- Adobe Illustrator
- Adobe In-design Print media
- Adobe After Effects Internet
- Adobe PageMaker Printed materials
- Adobe FrameMaker - Books and magazines
- Adobe Image Ready - Newspapers
- CorelDraw - Brochures and flyers
- QuarkXpress - Billboards and tarpaulins
- Microsoft PowerPoint - Prototype materials
- Corel Ventura papers/cardboards
- Macromedia Flash / - plastic
Flashlite - textiles
- 3D software application - styrofoam
- Auto CAD - corrugated boxes
- wood
- ceramics
- metallic materials
The quantity of tools and equipment to be used for the conduct of training for this
qualification shall depend on the number of students, size of the class, and/or modality of
training. The most important consideration is to make sure that tools and equipment are
adequately provided to all trainees when needed. The actual list of tools, equipment,
machines, supplies and other materials to be used shall be identified and detailed in the
Competency Based Curriculum (CBC) to be submitted by the TVET provider when
registering a course or training program with TESDA.
Due to the fast-changing nature of the Information and Communications Technology (ICT)
sector, TVET providers are reminded to use and provide their trainees with the latest
technology tools, equipment and materials where appropriate and applicable.
In cases where there are specialized tools, equipment and facilities that are not generally
considered standard requirements or not absolute requisites for training, the industry
working group or TESDA may provide guidelines or specific advice on such matters.

TRAINING FACILITIES
The Visual Graphic Design Workshop must be of concrete structure. Based on class size
of 25 student/trainees the space requirements for the teaching/learning and circulation
areas are as follows:
TEACHING/LEARNING AREAS SIZE IN AREA IN SQ. QTY TOTAL AREA
METERS METERS IN SQ. METERS
Lecture Area 5x8 40 1 40
Computer laboratory 6x8 48 1 48
Learning Resource Area 4x5 20 1 20
Wash ,Toilet & Locker Room 2x5 10 2 20
Total 128
Facilities / Equipment / 37
Circulation**
Total Area 165
** Area requirement is equivalent to 30% of the total teaching/learning areas
TRAINERS QUALIFICATIONS
Trainers shall be required to be certified to the National Certificate for which qualification they
will train. TESDA shall provide an online training on Plan Training Session and Facilitate
Learning Sessions to the potential trainers.1
Minimum requirements:
Holder of a National Certificate in the Qualification s/he will teach; and
Has completed the following units of Trainers Methodology Level I:
i. Plan Training Sessions;
Identifying learners training requirements
Prepare session plan
Prepare instructional materials
Prepare assessment instruments (Institutional)
Organize learning and teaching resources ;and
ii. Facilitate Learning Sessions
Prepare training facilities /resources
Conduct pre-assessment
Facilitate training session
Conduct competency assessment
Review delivery of training session
*(The training modules corresponding to the above units of Trainers Methodology
can be requested through email from nitesd.oed@tesda.gov.ph or
ctadd.nitesd@gmail.com).
MEASUREMENT OF ACHIEVEMENT OF COMPETENCY

Practical demonstration with oral questioning
RECOMMENDATIONS FOR ASSESSMENT AND CERTIFICATION

1. Prior to competency assessment for Computer Systems Servicing, please
accomplish the Self-Assessment Guide (SAG) to determine readiness for
assessment.
2. Submit accomplished SAG to POLO staff in- charge for advice
1
(The training modules corresponding to the above units of Trainers Methodology can be accessed through the
TESDA-NITESD website.)

COMPETENCY-BASED
CURRICULUM
COC 3
DEVELOPING DESIGNS FOR PRODUCT

PACKAGING
LEADING TO
VISUAL GRAPHIC DESIGN NC III

ICT213306 Develop designs for product packaging

UNIT OF COMPETENCY : DEVELOP DESIGN STUDIES
UNIT CODE : ICT213301
MODULE TITLE : DEVELOPING DESIGN STUDIES
MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge in reception
and interpretation of design brief, generate and assess ideas,
conduct research, select media materials, apply visual design and
techniques and evaluate design
NOMINAL DURATION : 45 hours
QUALIFICATION LEVEL : NC III
SUMMARY OF LEARNING OUTCOMES:
Upon completion of this module, the trained student must be able to:
LO1. Receive and interpret design brief
LO2. Generate and assess ideas
LO3. Conduct research
LO4. Select media materials
LO5. Apply visual design and communication techniques
LO6. Evaluate design

LO1. RECEIVE AND INTERPRET DESIGN BRIEF
ASSESSMENT CRITERIA:
1. Liaise with the relevant personnel to interpret and identify the objective and outcomes
of the media, considering the application of visual design and communication techniques
to ensure the creative, technical and production requirements can be met
2. All relevant factors which may determine and affect visual design and communication
concepts and application are identified through the breakdown and interpretation of the
brief and liaison with relevant personnel
CONTENTS:
Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
- Relevant intellectual property right provisions
- Dealing with external and internal managers and teams with reference to print media
requirements.
Principles of graphic and visual/ communication design
Characteristics of digital and traditional graphics
Color theory
Familiarity in media elements
Knowledge and application of a range of computer design software
Knowledge of the limiting factors of computer hardware and software
Interpretation of creative information, scripts and images
Copyright laws, regulations and copyright clearance procedures
Familiarity with the capability of a range of tools and techniques for producing and
manipulating images
Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
Interpersonal skills
- analysis of client specifications
- analysis and decision making
- Comprehension skills to interpret work instructions
- Listening skills to effectively address clients concern;
- Communication skills to efficiently deliver messages, feedback and instruction

CONDITIONS:
Students/trainees must be provided with the following.
Industry standard computer type and current software application should be used.
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES:
Lecture/ discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Practical demonstration
Oral questioning
Portfolio of compiled activities/practices

LO2. GENERATE AND ASSESS IDEAS
1. Range of visual design and communication ideas are responded based on the design
brief and creative solutions to all design issues are generated
2. Visual design and communication ideas are discussed and collaborated, as required, with
relevant personnel to ensure contribution of a range of ideas and creative solutions to
the initial concept
3. Creative ideas and solutions are continuously reflected on and assessed for implications
on budget, timeline, technical feasibility and suitability to meet the brief
CONTENTS:
Knowledge of:
Color theory
manipulating images
- graphic design

CONDITIONS:
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES
Lecture/ discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO3. CONDUCT RESEARCH
1. Techniques and tools for visual design and communication for use in the creation of the
identified media are researched and selected based on the design brief
2. Characteristics and differences of digital imaging and traditional imaging are explored
and compared for appropriate selections and used
3. The range of delivery platforms for the identified media are researched and compared
based on the design brief
4. Range of typographical and visual elements to be used in the development of the media
are explored and selected
5. Relationship between the visual components and the hardware required is identified and
applied
6. Organized research media and findings for use by all relevant personnel throughout the
design development process are updated as required
7. Initial discussions and design brief against the findings are evaluated and discussed with
relevant personnel
CONTENTS:
Knowledge of:
requirements.
Color theory
manipulating images
- graphic design
Technical skills
- computer operation
- Using range of tools and techniques for producing and manipulating images
- ability to review decisions in term of user characteristics and requirements
Project management skills
- Tasking management skills to provide quality service in less time.
- planning and research
- understanding the capabilities of other collaborative personnel
CONDITIONS:
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES:
Lecture/ discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO4. SELECT MEDIA MATERIALS
1. Range of visual design and communication techniques available are identified and
presented to the relevant personnel for the consideration of their ability to meet the
creative, technical and production brief
2. Appropriate visual design and communication techniques are selected to fulfill the
creative, technical, and production requirements of the brief
3. Relevant materials and media are gathered based on their compatibility to the creative
and technical specifications of the selected media
4. Relevant personnel is consulted to ensure that all required media is identified and
sourced and ensuring that selection is based on the understanding of the user
characteristics and capabilities
CONTENTS:
Knowledge of:
Color theory
- graphic design
- understanding the capabilities of other collaborative personnel
CONDITIONS: Students/trainees must be provided with the following.
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES:
Lecture/discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO5. APPLY VISUAL DESIGN AND COMMUNICATION TECHNIQUES
1. Selected design techniques are used to develop the structure of the product, ensuring
that all elements are fully documented for future use
2. Relevant media elements required to achieve the desired outcome are considered
3. Technical parameters and planning are discussed with relevant personnel to achieve
the most appropriate format
4. Range of appropriate design parameters is determined, obtained and used to build the
brief,
CONTENTS:
Knowledge of:
requirements.
principles of graphic and visual/ communication design
characteristics of digital and traditional graphics
Color theory
knowledge and application of a range of computer design software
knowledge of the limiting factors of computer hardware and software
interpretation of creative information, scripts and images
copyright laws, regulations and copyright clearance procedures
familiarity with the capability of a range of tools and techniques for producing and
manipulating images
- graphic design
- Communication skills to efficiently deliver messages, feedback and instruction; and
Technical skills
- computer operation
- Using range of tools and techniques for producing and manipulating images
- ability to review decisions in term of user characteristics and requirements

CONDITIONS:
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES:
Lecture/ discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO6. EVALUATE DESIGN
1. Design brief appropriateness to the user/audience and technical feasibility are reviewed
and creative solutions are employed
2. Additional requirements, modifications and necessary amendments are discussed with
the concerned parties and confirmations are applied to the overall design
CONTENTS:
Knowledge of:
Color theory
manipulating images
- graphic design
Design briefs
- Timeline
- Design objectives
- Design message
- Target audience
METHODOLOGIES:
Lecture/discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning
UNIT OF COMPETENCY : DEVELOP DESIGNS FOR PRODUCT PACKAGING

UNIT CODE : ICT213306
MODULE TITLE : DEVELOPING DESIGNS FOR PRODUCT PACKAGING
MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge in receiving
and interpreting the designed brief, developing prototype and
preparing design for mass/ volume production
NOMINAL DURATION : 45 hours
QUALIFICATION LEVEL : NC III
SUMMARY OF LEARNING OUTCOMES:
Upon completion of this module, the trained student must be able to:
LO1. Receive and interpret the designed brief
LO2. Develop prototype
LO3. Prepare design for mass/ volume production

LO1. RECEIVE AND INTERPRET THE DESIGN BRIEF
1. Liaise with the relevant personnel to interpret and identify the objective and desired
outcomes of the electronic media, considering the application of visual design and
communication techniques to ensure the creative, technical and production
requirements can be met
2. All relevant factors which may determine and affect visual design and communication
concepts and application are identified through the breakdown and interpretation of the
brief and liaison with relevant personnel
3. Target user/audience is identified to determine the format and delivery platform of the
electronic materials through discussion with relevant personnel
CONTENTS:
color theory
familiarity in electronic media elements
copyright laws, regulations and copyright clearance procedures.
manipulating images
ability to review decisions in term of user characteristics and requirements
planning and research
effective visual communication skills
interpreting creative information, scripts and images
understanding the capabilities of other collaborative personnel
design and drawing skills
ability to maintain design integrity
Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player) and software
application should be used.
Design briefs
METHODOLOGIES:
Lecture/discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO2. DEVELOP PROTOTYPE
1. Visual elements, techniques, tools, materials and forms of packaging needed for the
development of product packaging are researched and compared
2. Relationship between the visual elements and materials required is identified
3. Organize research media and findings for use by all relevant personnel throughout the
design development process, updating as required
4. Initial discussions and design brief against the findings are evaluated and discussed with
relevant personnel
5. Design prototype is produced according to the creative and printing/technical
requirements, and ensuring that selection is based on solid understanding of the
characteristics and capabilities of intended buyers/customers
6. Product lines are branded, expanded and kept consistent based on visual style created
7. Design prototype is evaluated on whether it is able to meet the creative and technical
requirements set for the project
8. Additional requirements or modifications to the design are identified and implemented
CONTENTS:

color theory
manipulating images
CONDITIONS:
Design briefs

METHODOLOGIES
Lecture/discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

LO3. PREPARE DESIGN FOR MASS/ VOLUME PRODUCTION
1. Final design files and prototype-guide are prepared for mass/volume production
2. Appropriate format for saving the graphic is identified given the various elements in the
graphic
3. Document is checked to ensure correct layout file and that there are no non-printable
elements
CONTENTS:

color theory
manipulating images
Design briefs
METHODOLOGIES:
Lecture/discussion
Practical exercises
Simulation
Demonstration
ASSESSMENT METHODS:
Observation
Oral questioning

Enhanced VisualGraphicsDesign NC3 - COC 3 - POLO

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CURRICULUM

POLO On-site Training for OFWs

Developing Designs for Product

DEVELOPING DESIGNS FOR PRODUCT PACKAGING

DEVELOPING DESIGNS FOR PRODUCT PACKAGING (COC 3)

ICT213301 Develop design studies

Visual graphic artist

Individuals aspiring to be awarded the qualification of VISUAL GRAPHIC DESIGN NC III

COC 1: Print Media Graphic Design Development

ICT213301 Develop design studies

COC 2: Electronic Media Graphic Design Development

ICT213301 Develop design studies

COC 4: Booth and Product/Display Windows Display Designing

ICT213301 Develop design studies

Technical Education and Skills Development Authority Page 1 of 23

Develop design studies (ICT213301) 45 Lecture COC 3 Developing

TRAINEE ENTRY REQUIREMENTS

Trainees or students should possess the following requirements:

Technical Education and Skills Development Authority Page 2 of 23

TOOLS EQUIPMENT MATERIALS

Technical Education and Skills Development Authority Page 3 of 23

MEASUREMENT OF ACHIEVEMENT OF COMPETENCY

RECOMMENDATIONS FOR ASSESSMENT AND CERTIFICATION

Technical Education and Skills Development Authority Page 4 of 23

DEVELOPING DESIGNS FOR PRODUCT

VISUAL GRAPHIC DESIGN NC III

ICT213301 Develop design studies

Technical Education and Skills Development Authority Page 5 of 23

UNIT CODE : ICT213301

MODULE TITLE : DEVELOPING DESIGN STUDIES

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

LO1. Receive and interpret design brief

LO2. Generate and assess ideas

LO3. Conduct research

LO4. Select media materials

LO5. Apply visual design and communication techniques

LO6. Evaluate design

Technical Education and Skills Development Authority Page 6 of 23

Technical Education and Skills Development Authority Page 7 of 23

Students/trainees must be provided with the following.

Technical Education and Skills Development Authority Page 8 of 23

Technical Education and Skills Development Authority Page 9 of 23

Students/trainees must be provided with the following.

Technical Education and Skills Development Authority Page 10 of 23

Students/trainees must be provided with the following.

Technical Education and Skills Development Authority Page 12 of 23

Technical Education and Skills Development Authority Page 13 of 23

Technical Education and Skills Development Authority Page 14 of 23

Students/trainees must be provided with the following.

Technical Education and Skills Development Authority Page 15 of 23

Technical Education and Skills Development Authority Page 16 of 23

MODULE TITLE : DEVELOPING DESIGNS FOR PRODUCT PACKAGING

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

LO1. Receive and interpret the designed brief

LO2. Develop prototype

LO3. Prepare design for mass/ volume production

Technical Education and Skills Development Authority Page 17 of 23

Technical Education and Skills Development Authority Page 18 of 23

principles of graphic and visual/ communication design