MARKET ACTION REPORT July 2010

Stephanie Hofman, SFR

City: Highland Park Realtor
847-652-1902
Stephanie.Hofman@cbexchange.com
www.StephanieHofmanHomes.com
Price Range: Below to 99,999,999 | Properties: Single Family
Trending versus*: Trending versus*:
Market Profile & Trends Overview Month LM L3M PYM LY YTD Prior YTD Prior Year
Median List Price of all Current Listings $639,900
Average List Price of all Current Listings $1,071,946
July Median Sales Price $500,000 $470,000
July Average Sales Price $503,308 $614,275
Total Properties Currently for Sale (Inventory) 319
July Number of Properties Sold 13 184
July Average Days on Market (Solds) 139 143
July Month's Supply of Inventory 24.5 14.9
July Sale Price vs List Price Ratio 92.0% 81.3%
* LM=Last Month / L3M=Last 3 Months / PYM=Same Month Prior Year / LY=Last Year (2009) / YTD = Year-to-date | Arrows indicate if Month / YTD values are higher (up), lower (down) or unchanged (flat)

Number of Properties Sold 3 Mo Avg

50
Property Sales 45
July Property sales were 13, down 51.9% from 27 in

43
40

41
July of 2009 and 68.3% lower than the 41 sales last 35
34

month. July 2010 sales were at their lowest level 30

30
28

28
28

28
compared to July of 2009 and 2008. July YTD sales 25

27

26
25

25
24

24

24

24
of 184 are running 62.8% ahead of last year's year-to- 20
22

21
20

19
18

18

18
15

17
date sales of 113.
16

16

15

15
14

13

13
10
11

11

8
5

6
4
0
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10

Median Sales Price and Average Sales Price

(000's)
Median means Middle (the same # of properties sold above and below the Median) 3 Mo Avg
Prices 1,000
The Median Sales Price in July was $500,000, down 900
27.2% from $687,000 in July of 2009 and down
800
1.6% from $508,000 last month. The Average Sales
Price in July was $503,308, down 22.7% from 700
$651,303 in July of 2009 and down 24.7% from 600
$668,182 last month. July 2010 ASP was at the 500
lowest level compared to July of 2009 and 2008. 400
300
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10

Total Inventory & Month's Supply of Inventory (MSI)

Inventory & MSI MSI is the # of month's needed to sell all of the Inventory at the monthly Sales Pace
450 90
The Total Inventory of Properties available for sale as of
400 80
421

July was 319, down 2.7% from 328 last month and down
393
390

390

389
387

387
386

386
383

350 70
374
370

370

18.8% from 393 in July of last year. July 2010 Inventory

364
363

361
358

358
347

347
346

346
336
330

329

329
328
326

300 60
325

was at its lowest level compared with July of 2009 and

321

319
314
312

310
309
300

2008. 250 50
200 40
150 30
A comparatively lower MSI is more beneficial for sellers
100 20
while a higher MSI is better for buyers. The July 2010
MSI of 24.5 months was at its highest level compared 50 10
with July of 2009 and 2008. 0 0
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10
Copyright © Coldwell Banker Residential Brokerage | Price Range: Below to 99,999,999 | Property Types: Single Family
Data is provided courtesy of Midwest Real Estate Data, LLC, MetroMLS and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee
the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.
MARKET ACTION REPORT July 2010
Stephanie Hofman, SFR
City: Highland Park Realtor
847-652-1902
Stephanie.Hofman@cbexchange.com
www.StephanieHofmanHomes.com
Price Range: Below to 99,999,999 | Properties: Single Family

Days On Market for Sold Properties

Market Time Average Days on Market (Listing to Contract) for properties sold during the month 3 Mo Avg
The average Days On Market (DOM) shows how many 190
days the average Property is on the market before it 170
sells. An upward trend in DOM tends to indicate a move 139
150
towards more of a Buyer's market, a downward trend a
move towards more of a Seller's market. The DOM for 130 115 116
July was 139, down 16.3% from 166 days last month and 110
up 19.8% from 116 days in July of last year. The July 90
2010 DOM was at a mid level compared with July of
70
2009 and 2008.
50
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10

Selling Price versus Listing Price Ratio

Avg Selling Price divided by Avg Listing Price for sold properties during the month 3 Mo Avg
95%
92.0%
Selling Price vs Original Listing Price
The Selling Price vs Original Listing Price reveals the 88.6%
90%
average amount that Sellers are agreeing to come down
from their original list price. The lower the ratio is
below 100% the more of a Buyer's market exists, a ratio
85% 82.8%
at or above 100% indicates more of a Seller's market.
The July 2010 Selling Price vs Original List Price of
92.0% was up from 83.6% last month and up from 80%
82.8% in July of last year.

75%
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10

Inventory / New Listings / Sales

Inventory / New Listings / Sales 450 Inventory New Listings Sales
400
421

This last view of the market combines monthly

393
390

390

389
387

387
386

386
383
350
374
370

370

inventory of Properties for sale along with New Listings

364
363

361
358

358
347

347
346

346
336
330

329

329
328
326
300
325

and Sales. The graph shows the basic annual

321

319
314
312

310
309
300

seasonality of the market as well as the relationship 250

between these items. The number of New Listings in 200
July 2010 was 52, down 27.8% from 72 last month and 150
down 17.5% from 63 in July of last year. 100
50
0
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10
Copyright © Coldwell Banker Residential Brokerage | Price Range: Below to 99,999,999 | Property Types: Single Family
Data is provided courtesy of Midwest Real Estate Data, LLC, MetroMLS and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee
the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.
Inventory / Listings / Sales July 2010
Stephanie Hofman, SFR
City: Highland Park Realtor
847-652-1902
Stephanie.Hofman@cbexchange.com
www.StephanieHofmanHomes.com
Price Range: Below to 99,999,999 | Properties: Single Family

Inventory / New Listings / Sales

This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basic
annual seasonality of the market as well as the relationship between these items. The number of New Listings in July 2010 was 52, down
27.8% from 72 last month and down 17.5% from 63 in July of last year.

450 Inventory New Listings Sales

421

400

393
390

390

389
387

387
386

386
383
374
370

370
364
363

350

361
358

358
347

347
346

346
336
330

329

329
328
326
325

321

319
314
300

312

310
309
300
250

200

150

100
85

83
82
80

79

77
76
74
72

72
70
68

68

68
66
65

63
50

61
59

58
56

54
53

53
52

52

52
51
45

44

43
42

41
40

40
34

30
28

28

28

28
27

27
18

24

14

16

11

20

25

22

24

21

16

11
26
18

15

25

24

15

19

17
22
24

18

13

26

13
4

0
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
07 08 09 10

Copyright © Coldwell Banker Residential Brokerage | Price Range: Below to 99,999,999 | Property Types: Single Family
Data is provided courtesy of Midwest Real Estate Data, LLC, MetroMLS and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee
the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.