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using copper and magnet as its power source. The company aims to introduce a product that will
be readily available to the user at any point in time without the need to purchase batteries or
recharge the product itself to operate. The researchers aimed to market its product in NCR
specifically in Makati City, Mandaluyong City, and Pasay City due to the abundance of its target
The companys goal is to become known as a main product rather than an alternative when
it comes to flashlights. According to the respondents, their main problem encountered with
flashlights is the draining of battery. With Lightshaker, the consumer does not have to worry about
Flashlight was the chosen product by the researchers because of the numerous natural
disasters that occur in the Philippines. National Disaster Risk Reduction and Management
Council (NDRRMC) has been conducting drills to prepare Filipinos for disasters. Studies show
that the Philippines is very prone to earthquakes and it has been noticeable this 2017. Because of
this, the company wants to show that the Philippines must be able to make products that will
The product will be sold in hardware stores, supermarkets, and department stores. In this
manner, the people would easily see and access the product making it widespread throughout the
companys distribution channels. Lightshaker will provide ease and comfort for its consumers at
a reasonable price.