Professional Documents
Culture Documents
Score Criteria Excellent (15-14) Good (13-12) Fair (11) Poor (10-0)
15 Originality & Original and Original and Original concept Not an original
Simplicity exceptionally interesting concept concept
exciting concept
Simple, yet Conceptually good, Fair, but some Lines are not clean;
powerful; will look but some aspect aspect may need will not be suitable
good in a variety of may need adaptation for use in other contexts
contexts and in adaptation for use in other contexts (or in color or b/w)
color or b/w in other contexts or in color or b/w
or in color or b/w
15 Company Image Excellent choice of Good choice of Fair choice of Choice of colors,
(Peers colors, graphics colors, graphics colors, graphics graphics and
Personality) and design; and design; and design; design elements do
exceptional accurately accurately not accurately
representation of represents the represent the represent the
the company company image company image company image
image
0 Use of 2 Used 2 treatments Used 1 treatment Did not use Typography Treatments in
Typography to enhance designs to enhance design designs.
Treatments
(from booklet)
Total 71/90
Ms. Molitors comments: Your graphics only design is very original and while it is complex you have kept the overall
design simple with your use of color and value. Your text only design does include graphics. You did not include any
changes made from the Typography Treatments booklet.