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Completed Rubric with comments

PEER LOGO DESIGN GRADING RUBRIC DESIGNERS NAME: KH

Score Criteria Excellent (15-14) Good (13-12) Fair (11) Poor (10-0)

15 Format/Use of Exceptional Good thought Acceptable Poor use or no


Design Principles planning & thought given to the thought given to thought given to
given to the elements and the elements and the elements and
elements and design principles design principles design principles
design principles

15 Originality & Original and Original and Original concept Not an original
Simplicity exceptionally interesting concept concept
exciting concept

Simple, yet Conceptually good, Fair, but some Lines are not clean;
powerful; will look but some aspect aspect may need will not be suitable
good in a variety of may need adaptation for use in other contexts
contexts and in adaptation for use in other contexts (or in color or b/w)
color or b/w in other contexts or in color or b/w
or in color or b/w

15 Company Image Excellent choice of Good choice of Fair choice of Choice of colors,
(Peers colors, graphics colors, graphics colors, graphics graphics and
Personality) and design; and design; and design; design elements do
exceptional accurately accurately not accurately
representation of represents the represent the represent the
the company company image company image company image
image

15 Time Handed in early Handed in on time Handed in late.


Management On task nearly On task 60% of each class period. On task less than
And Work Ethic every class period. 60% of each class
period.

11 Overall Flawless, Good job; Fair; Completed Needs work;


Impression exceptional work! Completed task, task, with some appears
Completed task, developed with thought (two incomplete, or
well-developed some thought errors noted) underdeveloped
and thought out (only one error *Text only (three or more
noted) includes graphics* errors noted)

0 Use of 2 Used 2 treatments Used 1 treatment Did not use Typography Treatments in
Typography to enhance designs to enhance design designs.
Treatments
(from booklet)

Total 71/90

Ms. Molitors comments: Your graphics only design is very original and while it is complex you have kept the overall
design simple with your use of color and value. Your text only design does include graphics. You did not include any
changes made from the Typography Treatments booklet.

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