CapitaLand Vietnam

Retail Tenants
 Disclaimer

This presentation may contain forward-looking statements that involve risks and uncertainties. Actual
future performance, outcomes and results may differ materially from those expressed in forward-
looking statements as a result of a number of risks, uncertainties and assumptions. Representative
examples of these factors include (without limitation) general industry and economic conditions,
interest rate trends, cost of capital and capital availability, availability of real estate properties,
competition from other companies and venues for the sale/distribution of goods and services, shifts
in customer demands, customers and partners, changes in operating expenses, including employee
wages, benefits and training, governmental and public policy changes and the continued availability
of financing in the amounts and the terms necessary to support future business. You are cautioned
not to place undue reliance on these forward looking statements, which are based on current view of
management on future events.
We have used reasonable care in preparing this material. Please note, however, that neither our
agents nor we will be held responsible for any inaccuracy in the contents of this material. Whilst we
believe the contents of this material to be current, correct and accurate at the time of going to print,
they are not to be regarded as statements or representations of fact. All information, specifications
and plans herein contained may be subjected to change from time to time by us and/or the
competent authorities as may be required and do not form part of an offer or contract. Rendering,
depictions, and illustrations are artistic impressions. Photographs do not necessarily represent as-
built standard specifications.

2
 Analysis on The Oxygen

3
3
By Mong-Glai Consulting
By Mong-Glai Consulting
The Vista Project Overview
Vista Residence Vista Tower
(Tower 1 5) 750 units

Serviced
Residence
(100 units)

Office
(5 floors)

Commercial,
The Childcare,
Oxygen Clinic
(5 floors)
(Retail
Podium)
 The Vista is the largest mix-used development in
District 2, Ho Chi Minh City.

T1 ~ T5: RESIDENTIAL TOWERS

(750 units)

VISTA TOWER
1.Restaurant
2.Childcare
11,000 sqm
3.Clinic
4.Office

THE OXYGEN: 3 Level Podium 5.Somerset Vista (100 serviced

connecting the front of T1, T2: apartment units)
Podium Retail (10,000 sqm)
 The Oxygen

B Vincom A Gateway
D Pearl Plaza C Thao Dien Pearl

The Oxygen
5 km. to CBD via Saigon Bridge
E Surrounded by 5 International School
F Convenient connections in city -District 1: 10 minutes
District 7: 20 minutes
Tan Son Nhut airport: 20 minutes
Metro An Phu station: 10 minutes

By Mong-Glai Consulting 7
 Population breakdown

By Mong-Glai Consulting 8
 Expats within Vista Resident Tower 1-5
VIETNAMESE 51.09%
KOREAN 6.64%
Genuine Partner BOH 9 Thien Duc USA 5.18%
CapitaLand 8 CapitaLand FRENCH 5.09%
Mekong Flour 7 Ueno Hansoll TAIWANESE 4.73%
Haskoning DHV 6 Haskoning DHV SINGAPOREAN 3.55%
Ho Tram 5 Haskoning DHV JAPANESE 3.45%
CapitaLand 3A CapitaLand
BRITISH 3.00%
FILIPINO 2.55%
Genuine Partner Clinic 3 Clinic
AUSTRALIAN 2.45%
Eton House Eton House
2 INDIAN 1.55%
(Childcare) (Childcare)
MALAYSIAN 1.36%
Superbrain
1 World Auto CHINESE 1.36%
Goodkids
CANADIAN 1.27%
Somerset
G CLV World Auto
THAI 1.27%
Lobby GERMAN 0.91%
OTHERS 4.55%
Office Tenants (full)
Total 100.00%
By Mong-Glai Consulting
The Vistas population data
2014 2015 2016
VIETNAM 582 55.9% 855 52.4% 855 51.9%
USA & CANADA 74 7.1% 81 5.0% 81 6.45%
KOREA 62 6.0% 58 3.6% 78 6.64%
SINGAPORE 21 2.0% 40 2.5% 40 3.55%
FRANCE &
22 2.1% 34 2.1% 40 5.09%
GERMANI
AUSTRALIA 28 2.7% 34 2.1% 34 2.1%
ENGLAND 9 0.9% 28 1.7% 28 3%
PHILIPPINES &
27 2.6% 28 1.7% 28 1.7%
MALAYSIA
JAPAN 30 2.9% 27 1.7% 27 1.6%
CHINA 10 1.0% 23 1.4% 20 4.73%
INDIA 16 1.5% 16 1.0% 16 1.0%
OTHERS 161 15.5% 408 25.0% 400 24.3%
TOTAL POPULATION 1042 1632 1647
Estimated No. of
390 612 618
kids (*)

(*) Assuming that 4 people = 1.5 kids

Somersets population data
121 mid-term & long-term
households moved in by Jul 2016.

Arrival Guest No. 01Jul2016 30Aug2016

KOREA 137 17.8%
VIETNAM 116 15.1%
SINGAPORE 76 9.9%
AUSTRALIA 73 9.5%
THAILAND 51 6.6%
CHINA 49 6.4%
FINLAND 21 2.7%
JAPAN 20 2.6%
NEW ZEALAND 19 2.5%
OTHERS 208 27.01%
TOTAL POPULATION 770
Estimated No. of kids (*) 289

(*) Assuming that 4 people = 1.5 kids

The Vistas neighborhood population data

Thao Dien Ward

6714 ppl
1678 households

An Phu Ward
6724 ppl
1681 households

An Khanh Ward
12,865 ppl
3,216 households
 Our Survey of Catchment Area

By Mong-Glai Consulting 13
 QUESTIONNAIRE RESULT : NATIONALITY

New Zealand South African

Australian 1% 1% Japanese
Mexican 4%
1%
10% From 101 people who participate the
Canadian
questionnaire. It mainly come from
N/A Korean
1% 6% 5% VISTAS RESIDENTS 80.2 %.
American Singaporean And the rests are Expats from
7% 4%
Portugal THAO DIEN COMMUNITY 19.8%
Malaysian and we have
1%
6%
Dutch
NATIONALITY FACE TO FACE interview
6%
German
with 15 persons
3%

French
6% 56.4% ASIAN
Vietnamese 22.8% EUROPEAN
British 25%
5% Russian
14.9% Other Continents
2% Indian Thai Filipino 5.9% N/A
4% 2% 1%

By Mong-Glai Consulting 14
 QUESTIONNAIRE RESULT : MARRITAL STATUS &CHILDREN

Have children 83 %

Other
2%
No children 17 % Single less than
11% 13-18 4 years
years 20%
24%
MARRITAL
STATUS CHILDREN AGE

Married 4-11
87% years
56%

-Most of them are 30 50 years old, -56% of the children they have are in Primary School and Kindergarten School.
which are in working age, married and have children. And 24% of them are in Secondary School and High School.
By Mong-Glai Consulting 15
 QUESTIONNAIRE RESULT : MONTHLY INCOME

<20,000,000
VND
6%
20,000,000-
40,000,000
VND
22% Most of them are in very high income.
67% of them have income more than
MONTHLY
60 Million VND per month.
INCOME And there are 6% of them that have income
40,000,001- less than 20 Million VND per month
>80,000,000 60,000,000
VND VND
57% 5%
60,000,001-
80,000,000
VND
10%

By Mong-Glai Consulting 16
 QUESTIONNAIRE RESULT : ARCHITECTURE STYLE

Modern Fantasy European Influence

Euro Oriental Mix Garden Futurism

By Mong-Glai Consulting 17
 QUESTIONNAIRE RESULT : ARCHITECUTURE STYLE

Modern Fantasy European Influence

23% 8% 12%

Euro Oriental Mix Garden Futurism

20% 29% 8%

By Mong-Glai Consulting 18
 Our Target Customer

By Mong-Glai Consulting 19
 TARGET CUSTOMER : EXPAT FAMILY

Prefer to shop in cosy mall. Dont like crowded and noisy place

Expat Familiy with kid(s) Enjoy living outdoor

High quality Product. Not just its brand. Quiet place to live. Native Western food. Improve children talent and creativity

By Mong-Glai Consulting 20
 TARGET CUSTOMER : VISTAS RESIDENT

High-Income Single Family with kid(s) Good service

Convenience Delivery service Variety of good food choice

By Mong-Glai Consulting 21
 Project Concept &
Market Positioning

By Mong-Glai Consulting 22
 PROJECT CONCEPT

The Backyard

A place where expat families come to meet, chitchat, and hanging

out with their neighbors while letting their kids play in a safe
environment. This is a community where relationships are warmly
built by being together, enjoying small activities among neighbors
like garage sale, Sunday market, birthday party or charity events.

By Mong-Glai Consulting 23
MAIN CONCEPT DESIGN
 FAADE and LANDSCAPE design

Zoning idea of plaza from branding consultant

 FAADE and LANDSCAPE design
Landscape concept
Garden and Anchor shop
(Propose FLOWER SHOP)
P1 FLOOR PLAN

Bike
entrance

Bicycle
park

Green walkway and Giant sculpture /

Event Plaza Jumping Fountain Main Drop off
seating Photo point
Motorbike lane Settlement turf grass
FAADE and LANDSCAPE design
Faade concept Station concept/
Arch brick wall Giant sculpture above to attract
the customers

MRT line

Anchor outdoor tenant Draft perspective

(propose Flower shop) Tree / to be selected
To attract customers
FAADE and LANDSCAPE design
Creepers on canopy

Overall Draft perspective

FAADE and LANDSCAPE design

Draft perspective
FAADE and LANDSCAPE design

Draft perspective
FAADE and LANDSCAPE design

Draft perspective
FAADE and LANDSCAPE design

Draft perspective
FAADE and LANDSCAPE design

Draft perspective
Feature shop
Feature shop
 Tenant Mix

By Mong-Glai Consulting 36
 TENANT MIX PROPOSAL
Fashion
1% VISTA WALK: TENANT MIX
Health Total Leasable Area 7070 sq.m.
7% Sales Total area average area/shop Number of shops
Specialty Food 35% 2495 178 14
8%
Beverage & Dessert 4% 280 93 3
Food
Service Grocery 11% 780 780 1
36%
6% School & Kid 28% 1945 216 9
Service 6% 420 105 4
Specialty 8% 580 193 3
Health 7% 510 510 1
Fashion 1% 60 60 1
School & Total 7070 36
Beverage &
Kid
Dessert
27%
Grocery 4% School & Kid
3F
11%
2F Service F&B Health School
Fas
1F F&B Specialty
hion Supermarket Specialty

40 % Food and Beverage BUILDING SECTION

By Mong-Glai Consulting 37
 TENANT SELECTION CRITERIA: RESTAURANT

REFINEMENT RESTAURANT/ UNIQUE EXPERIENCE

Simple & Delicious or ones with a little twist with refined cooking, presentation, with good quality ingredients
Different consumption experience: i.e. open kitchen or food demonstration
Comfortable space & Good atmosphere: places to sit properly and comfortably
Good Value: Worth the price

By Mong-Glai Consulting 38
 TENANT SELECTION CRITERIA: COFFEE, BAKERY, BEVERAGE AND DESSERT

GOOD TASTE WITH SOPHISTICATED PRESENTATION

Sophisticated presentation: nicely decorated dessert with gimmick, different serving style
Comfort and relax space
Privacy: sufficient space between tables to talk and chat

By Mong-Glai Consulting 39
 TENANT SELECTION CRITERIA : SUPERMARKET

EVERYDAY NECESSITIES WITH QUALITY FAMILIAR PRODUCTS

Imported food: Specializing in sophisticated items and imported products

Good quality products: offer high standard products i.e. western standard brands, premium quality meats
Freshness and healthiness: availability of fresh and heathy produce i.e. organic eggs, fruits and vegetables
Wide range of products: from necessities to luxuries
Sophisticated shopping environment
By Mong-Glai Consulting
 TENANT SELECTION CRITERIA : KIDS SCHOOL, CLUB

PLAY AND LEARN

Classes: Play & Learn to help children to develop skills in a particular instrument or visual form of expression i.e., arts, music classes
Activities: Creative and sports-themed activities to improve childrens talents, creativities and physical health

By Mong-Glai Consulting 41
 Theme of the mall

By Mong-Glai Consulting 42
MODERN + GREEN Architecture with EURO ORIENTAL MIX STYLE
43
 THEME OF THE MALL

Green Modern Leisure Space

By Mong-Glai Consulting 44
 THEME OF THE MALL

Green Modern Enjoyable Space

By Mong-Glai Consulting 45
 THEME OF THE MALL
Lets Play
Add play and creation space at
outdoor plaza

By Mong-Glai Consulting 46
 INTERIOR
Common area P1
 INTERIOR
Common area P2
 INTERIOR
Common area P3
INTERIOR Common area P3
 SERVICE & FACILITY

CONVENIENCE & SAFETY

Convenient facilities: Delivery service, handicap facilities, short-time parking facilities
Family & Kid friendly: Safe environment with facilities that facilitate parents that bringing baby and children along i.e. free rent baby
strollers, child seat in toilet

By Mong-Glai Consulting 51
 EVENTS

SOCIALIZE AND CONTRIBUTION

Simple & Real: Simple themes shared by people with real passion and value
Socialize: Stimulate and encourage social interactions between individuals, such as food festival, live music, gallery
Contribute: Sharing and contributing the same interests within community, i.e. charity event
Participateable events: events that allow attendees to fully participates i.e. ride a bike, sport exercise that allows people to interact
developing into a community
Outdoor activity: water park, sand pits, climbing frames, live music in the garden

By Mong-Glai Consulting 52
 Layout & Design

By Mong-Glai Consulting 53
 Chicken rice
SHS Clean&Clear
Beauty & Drug Store

Trendy All
Day Dining
Pub&Restaurant

Ca STARBUCKS

Fresh
Specialty Corner

Food & Beverage Specialty

Fashion Health

Service School
 Western
- Steak
Western
- Steak
Camelia spa Beauty /Face
- Spaghetti - Spaghetti Japanese Nail Treatment
- Fish & Ship - Fish & Ship Vietnam
Salon

Yoga/Spa/Massage
Inter Food Court
- Malaysia
- Chinese
- Western
- Indian
- Thai
Handicraft

Salad Sandwich Snack/ Burger

Dessert Japanese

Food & Beverage Specialty

Fashion Health

Service School
 Martial Art Cooking School Music

Co-working space

Co-working space

Dance

Food & Beverage Specialty

Fashion Health

Service School
 Marketing Plan

By Mong-Glai Consulting 57
THE OXYGEN EVENT PLAN
Overall plan: Teaser & Soft launch
Event & activation Event & activation Social Media

Facebook Ads Page - 2,500 likes & 6.500

clicks & 500 location based ad
Life size art installation attract 1.000 people in 2 Ribbon cutting 1 day event
weeks Mini activities Facebook promoted posts 3 posts/ 3weeks
Deliver 10,000 flyer to announce on teaser & soft Tenant promotions Posts on Facebook groups 5 groups
launch Online articles 2 articles
Tie in exhibition with Tenant Promotion
THE OXYGEN EVENT PLAN
THE OXYGEN EVENT PLAN

FLYERING ACTIVITY
PGs in branded t-shirts and
bear caps

10,000 flyers in key areas

(schools, marts,
supermarket, cinemas)

Announcement of teaser &

soft launch

2 weekends/ 3 activation
days (2 for teaser and 1 for
soft launch)
THE OXYGEN EVENT PLAN
SOFT LAUNCH - RIBBON CUTTING
The ribbon cutting will be the
key activity of Soft launch
including:
Speech and ribbon cutting
Lion dance to bring luck to
the Oxygen and all
participants
Opening performance
singing or traditional drum
performance.
THE OXYGEN EVENT PLAN

SOFT LAUNCH - MINI ACTIVITIES

Beside that, there are some
activities to excite visitors:

Portrait sketch free

Magician he will go around

the area to entertain visitors.
He can randomly pick some
visitors to give gifts like key
rings

Henna tattoo - free

Thank you