FHBM1114 MANAGEMENT (201610)

FHBM1114 MANAGEMENT
GROUP REPORT ASSIGNMENT
October 2016 Trimester (Session 201610)

Objective:
Students will develop analytical skills through the comprehensive assessment of
the organization and foster team work collaboration in accomplishing the
assignment.

Question:
Each group is required to select ONE (1) company (either local or foreign) to
conduct the given research. With the chosen company, act as an analyzer to
assess the organizations SWOT, uncertainties faced and the way in which the
organization responds to these uncertainties. Students are required to assess
the competitive strategies of the company and support with real-life
examples.

Note: Actual references to companys strategies are required.

Instructions:
-Form a group of 4 to 5 persons.
-Comprehend the given assignment.
-Accomplish the assignment in accordance to the given marking scheme and
format requirements.

Marking Scheme

COMPONENTS MARKS
1. Introduction

Company background 5
Competitive advantages 5

2. Planning and Strategic Management

Analyze the factors of SWOT of the company. 20

(Chapter 6)
Perform an analysis on the uncertainties faced
by the company. (Chapter 5) 15

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Assess the response to these uncertainties by 10

the company.
(Chapter 5)
Assess the competitive strategies (as proposed 20
by Michael Porter) used by the company.
(Chapter 6)

3. Conclusion
Assess the overall achievement of the company.
(How the planning and strategic management of the 10
company help the company to reach the current
achievement: what is their current achievement,
how they reach this stage.)

4. References and Appendices 5

5. Grammar/ Presentation of assignment / Language 5

6. Peer Evaluation (Contribution) 5

TOTAL 100

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Format of Assignment

The written assignment should be in the following format:

Font Name and Size: Times New Roman, 12
Double spacing on white A4 size paper
Justified (Alignment)
Insert page numbers
Should NOT exceed 15 pages (references and appendices are not
included in the page count)
Include a content page (Table of content)
Include standard cover page
Attach the Marking Scheme at the back of the assignment
The report must be stapled neatly for submission. DO NOT BIND your
reports.

* If any of the above criteria is not met, one mark (1m) for each criteria
missed will be deducted from the total marks of the group assignment.

Late Submission Penalty Clause

The deadline for the submission of the group assignment:

Friday 25th November 2016 by 12.00pm (Week 9).
No extension of time will be allowed except in circumstances such as:
medical reasons.
Late submission of assignments will result in a penalty: 10% deduction
for each day it is delayed.

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FHBM1114 Management

Marking Scheme for Group Report Assignment (October 2016 Trimester)

COMPONENTS Marks Allocation Deserved

Marks
1. Introduction
Company background 5
Competitive advantages 5

2. Planning and Strategic Management

SWOT Analysis 20
Types of uncertainties faced 15
Methods used to respond to uncertainties 10
Competitive strategies used 20

3. Conclusion
Overall achievement of the company 10

References and Appendices 5

Grammar/ Presentation/ Language 5

Peer Evaluation (Contribution up to 5 points) * 5

TOTAL 100

*Effort Contribution Table

Student 1 Student 2 Student 3 Student 4 Student 5 Student 6

Student 1
Student 2
Student 3
Student 4
Student 5
Student 5

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Marking Allocation Guideline

Very good Good Average Poor

High level of
High standard of
understanding,
work which Failure to satisfy
presentation and Satisfied minimum
General demonstrates minimum
degree of requirements
originality and requirements
originality and
insight
insight

Evidence of Thorough Evidence of

No relation to
Reading reading beyond understanding of reading main texts
main texts
main texts main texts and materials

Evidence of
awareness and
Sound knowledge Basic knowledge of
Knowledge understanding of No relation to the
of principles and the principles and
of topic deeper and more main topic
concepts concepts
subtle aspects of
the topic.

Evidence of
imagination, Well-reasoned No evidence to
Sound argument
Argument originality and argument based construct coherent
based on evidence
independent on broad evidence argument
thought

Strong evidence of Evidence of Little evidence on

Analytical No evidence on
analytical and analytical and analytical and
and data/case analysis
evaluative evaluative evaluative
evaluation and evaluation
information information information

Ability to solve Ability to use and Adequate No problem

Problem
non-routine apply fundamental problem-solving solving skills
solving
problems concepts and skills skills demonstrated

Well developed Inadequate

Expressive
Expression skills in expression Adequate skills in presentation skills,
presentation skills;
and and presentation. expression and inconsistency and
consistency in
presentation Confident and presentation inaccuracy of topic
presentation
convincing presentation.

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 FHBM1114 MANAGEMENT (201610)

FHBM1114 MANAGEMENT

SESSION 201610 (October 2016 Trimester)

GROUP REPORT ASSIGNMENT

Company Name :

Tutorial Group :

Tutor Name :

NAME STUDENT ID

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