RICHARD CLAYTON

HI-TECH MARKETING

054 393 3373 poley7@gmail.com Tel Aviv

SUMMARY

An open-minded story-teller by nature who thinks creatively to communicate effectively.

Aself-motivated, analytical and innovative team player who enjoys helping others.
A sharp and accomplished marketer who adapts quickly to new technology.

EXPERIENCE

Freelance MARKETING COMMUNICATIONS

Current

Creating marketing content and strategy forthe Cybersecurity and Hi-Tech sector.
Researching and translating technical concepts into digestible stories.
Proficient in Hubspot, Canva, Wordpress, Wix, writing eBooks, infographicsand articles.
Completed courses in CyberSecurity and Technical Writing.
Currently writing an eBook on B2B Marketing Fundamentals.

William Hill Plc UK ONLINE MEDIA TEAM LEAD

2015 - 2017

Motivated the team to increase new customer acquisition within a 5m online media portfolio
Ensured optimum campaign ROI through weekly/monthly budgeting and reporting.
Optimized conversion funnels + landing pages using tracking links across Desktop and Mobile.
Maintained and developed B2B relationships through regular visits at home and abroad.
Presented plans for entering the African Market to senior management.

Hectyc (start-up) PRODUCT MARKETING MANAGER

2014 - 2015

Part of a 10-man team to create a bold and revolutionary online communication platform.
Wrote all marketing materials, including product guides for the sales and support team.
Worked with web-developers and designers to build the brand concept and interactive website.
Built the entire CRM program using Optimoves automated CRM tool.
 EE XD PUECRAI T
E INOCNE

BwinParty Plc AFFILIATE MARKETING TEAM MANAGER

2008 - 2014

Promoted to manage the Affiliate Teamto generate and grow new leads and partnerships.
Worked across departments to create marketing content for both online and at trade shows.
Optimized the conversion funnel through A/B Testing.
Responsible for liaising on BI stats and budget reporting across the group worldwide.
Worked directly with the CEO to transform the office into a marketing agency for the group.
Wrote articles for the industry press and was interviewed at industry trade shows.

CryptoLogic ONLINE MEDIA MANAGER

2006 - 2007

Managed a$3m online media portfolio and leveraged relationships to achieve desired ROI.
Hunted new media partners to work with and optimized campaigns for multiple onlinebrands.

WMC Ltd PRODUCT MARKETING MANAGER

2005 - 2006

Built, launched and grew a challenger online gaming brand from $0 to $2.5m.
Created and managed all website content, marketing brochures, PR and sponsored
E X Pevents.
ERIENCE
Worked with third party software providers to configure the product.

ZenithOptimedia MEDIA PLANNER

2003 - 2005

Developed and executed strategic press media planning and buying for a $25m budget.
Accounts: Hewlett-Packard / Allied Domecq

EDUCATION

University College, London IDC, Herzliya

1998 - 01 2007- 08
BA Philosophy MA Government and Diplomacy

FUN STUFF

Journalist / English Teacher - Courses in Cybersecurity / B2B Marketing

2001 - 03 ACTIVITIES
JAPAN - Travel Photography
- Google AdWords Certified
- Event Organiser for Alumni Network