Media Advertising of F.M.C.

G Products

An Insight

What are F.M.C.G companies?

F.M.C.G companies or fast moving consumer goods companies are those which
are engaged in the production and selling of goods which are required by a
person in his daily course of life. It can be defined as products that are used at
least once in a month, sold under brand names in consumer packages through a
widespread distribution network and consumed directly by the consumer. After
the liberalization of the Indian economy many companies opened their
subsidiaries in India. India is emerging as one of the largest markets after china
in terms of percentage of earnings for the companies. Strong demand for a
variety of products and an increase in the purchasing power of the people has
led to many companies making India count among their list of high end markets.
The companies which fall under the F.M.C.G category usually have a large
number of product lines under one umbrella.

F.M.C.G companies cater to the masses and provide a diverse range of products
like chocolates, biscuits, soap, tooth paste, pan masala, cigarettes, milk products
and the list is endless.

The turnover of F.M.C.G companies is usually very large, (Hindustan Lever Ltd.
Had a turnover of more than 12000 crores in the previous year) and they occupy
a significant position in the market of any country. In India the F.M.C.G
companies are mostly the ones who are on a global or international level and can
be termed as MULTINATIONALS. These companies include famous names
like P&G, HULL, COLGATE PALMOLIVE, NESTLE, COCA COLA, PEPSI and
many more. The advertising done by F.M.C.G companies differs from those done

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Media Advertising of F.M.C.G Products

by other segments. F.M.C.G. companies have to pay more heed towards

advertising of their products because they have to create a demand for their
products even before they enter the market and another reason is that each
company has a diverse range of products which it needs to sell to the consumer,
so the consumer needs to be aware of such a product available in the market.
world in terms of ad-spend to GDP ratio.

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Media Advertising of F.M.C.G Products