In The video for Fool for Love by Lord Huron, the music

video shows the story that is being told through the

song; in the style of an old-western film, emphasised by
the use of the intertextual end credits. The music video
is based on the protagonist and antagonist fighting over
a girl; and as it is in an Old-Western film style, it heavily
relies on Levi Strauss binary opposites. We see this
through the costume of the protagonist as he wears
smart, neutral-coloured clothing and the close up of his face before he enters the bar to
show his fear; contrasting with the antagonists stereotypically rough appearance as he is
unshaven with distressed clothing and evidently much larger and more powerful than the
other characters, as shown through the over-the-shoulder shot which shows a low-angle on
the other to exaggerate his height. Towards the end,
we are shown a long shot of the antagonists
silhouette, surrounded by fog, in the low lit alley to
demonstrate his aggression and contrast with the
evident fear of the protagonist as we are shown
multiple shots of him running from the others before
this.

The story of the song is shown very clearly, first

through the juxtaposition of the evidently peaceful protagonist and the rough bar. The
outside of the bar is low-lit but red, representing the danger (of the antagonist) inside. Once
inside, we see a wide shot of people dancing which creates a busy atmosphere which then
cuts to the protagonist at the bar, which has skulls behind it as decoration for its bare-brick
walls, emphasising how dangerous this location is, and furthermore how the protagonist
does not fit in there. We then see the pan from the protagonist to the antagonist, both of
which have the same tattoo of their shared love interests name.

The music video as a whole is meant to show a western film and so, the producer has
decided to add some comedic
value to lead to the climax. It is
edited so that the fight scene,
which is clearly dramatic as we see
glass smashing everywhere, is
edited to be shown in slow
motion. This builds tension, which
is then broken by the protagonist
pulling a wire, thus stopping the
music. It then leads to a slow pan across the bar of everyone staring at him, frozen in place
of their fight. This is followed by the climax of everyone chasing the protagonist, until he has
to face the antagonist in the alley.
As Lord Huron is an indie folk band, they use these
cinematic and comedic videos to gain popularity. As
well as this, they are not the main focus of the video,
but are shown in passing as the band playing in the
bar. This technique is used in many indie folk bands,
such as the Lumineers, in their music video for
Stubborn Love. The use of briefly showing the band in passing is a typical convention of indie folk
music, as suggested by Goodwin. This means that the audience pays more attention to the song and
the story of the video than the band.