A Multimedia Celebration of Downtown Greenville

August 2010
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Fête
Welcome to Fête, a multimedia celebration of
downtown Greenville. Its art. Its entertainment.
Its personality. From its theaters and galleries
to its shops and restaurants to its green spaces
and public squares, downtown Greenville
embodies a unique spirit that can be glimpsed
through every window and sensed on every
evening stroll.
To attend a show, to dine in a restaurant, to
discover a festival in downtown Greenville– these
are not mere activities, they are true experiences.
And should be celebrated. Challenge is: the once
simple offering of downtown has exploded in
FÊTE IS PRODUCED & DISTRIBUTED MONTHLY PUBLISHER:
607 Parkins Mill Road Jay Spivey
Jay@FeteGreenville.com
Greenville, SC 29607
864/263-3575 office www.FeteGreenville.com
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Nantucket
recent years into a cornucopia of culture,
cuisine and curiosities. It’s not enough to know
where to go and what to do, but to know where
else to go and what’s next. Questions that can
be answered all, through Fête.
Flip through the electronic pages of this monthly
periodical to discover the sights and sounds from Corner of Main & Broad, Heart of Downtown Greenville
this enchanting place. Insight from those who 864.546.3535 | NantucketSeafoodGrill.com | Live Lobster Daily
know. And the information you require to be in Greenville’s Freshest Seafood Experience.
the know. Show schedules. Event dates. Dining
menus. Web links. Video. Audio. More and more.
Everything you need to be in the right place at
Join us for Brunch on Sundays!
the right time and to join in the celebration.
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Rick Erwin’s
“Welcome
to Fête”
Jay Spivey,
Fête Publisher
648 S. Main Street, Greenville’s Historic West End
864.232.8999 | RickErwins.com | Complimentary Valet
Greenville’s Finest Dining Tradition & Open Table’s Top 50 Best in the Nation.
If you would like to learn more about this unique marketing/
Enjoy & theatre menus nightly!
$26 $38
advertising opportunity – contact FÊTE via email to set up
an appointment.
 “Kate & Brock Talk - Greenville Forward Nets It”
Kate and Brock, Greenville Forward
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Carolina Ballet Greenville
Theatre Forward

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QUESTIONS Horizon Records

? ? ? with

“Gene’s Horizons”
Gene Berger,
Horizon Records

Avery Smith Communcations • Bannister & Wyatt, LLC • BB&T • Benefit Source, Inc.
• Bradshaw, Gordon & Clinkscales • Coldwell Banker Caine • Corporate Benefits, Inc
Dr. Matthew L. Miller, Greenville Dermatology • E. Perry Edwards, Attorney at Law
Ever-Green Recycling • Flourish Integrated Communications • Godwin & Associates, CPA
Guardian Building Products • Human Technologies Inc. • Jamie & Henry Horowitz
Lisa & Peter Larocque • Nancy & Heyward McDaniel • Nantucket Seafood Grill
Ogletree Deakins • Rosenfeld-Einstein & Associates, Inc. • SavVy • The Hayes Agency
The Law Office of Susan Covington • Virginia Hayes Realtor, Prudential C. Dan Joyner CO.
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Metropolitan Saffron’s
Arts Council Westend Cafe

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Trey Pennington
Greenville is a community made resilient
by people who care to help each other

If you need help to grow your business, you can
find it in Greenville.
Earlier this year, John Warner and Aaron von
Frank heard Google was looking for a town just
like Greenville. Google wants to experiment with
super high speed Internet and they’re on the
hunt for the town that wants them the most.
John and Aaron put together a plan designed
to get Google’s attention. They only had 13
days to accomplish their grand plan called
Google on Main.
You probably already know the story: on March
20, 2010, 5,000 gathered in Falls Park to light
up the night with LED glow sticks creating a huge
Google logo along the Reedy River. (Okay, Aaron
figures there were about 2,000 with the glow
sticks and I figured there were about 3,000 on
Liberty Bridge and all throughout the park
watching; we both figure the figure will be about
10,000 when we tell the story next year.)
What you may not know is what it took to make
the event happen. What happened behind the
scenes is the secret sauce of our community:
individuals and groups worked together to
coordinate all the logistics, administration,
permitting, licensing, insuring, financing and
promoting necessary to make Google on Main a
reality. NEXT and Greenville Forward stepped up
to cover insurance requirements, the Peace
Center gave access to their amphitheater, and
folks at the City worked their magic, too. In the
thick of all the planning and red tape, Mayor
White even said, “We’ve got your back.”
The GSA Technology Council (GSATC) provides
networking, education, business development, and
community service opportunities to career minded
technology professionals and high tech entrepreneurs
through its newsletter, meetings, job fair, and
community training programs.
Social Media Club provides regular meetings and
educational opportunities so those intrigued by
social media can get connected and help each other
use it effectively.
The American Advertising Federation of Greenville
(AAF Greenville) is comprised of professionals who
work in advertising, marketing, public relations and all
other related industry businesses throughout the region.
As a chapter of the American Advertising Federation
(AAF), the AAF Greenville encourages professional
development through seminars, award presentations,
networking and industry leader recognition.
Public Relations Society, SC Chapter (SCPRSA)
serves public relations practitioners all over South
Carolina with a variety of regional meetings and events.
SCPRSA hosts monthly professional development
luncheons in Charleston, Columbia and Greenville.
The luncheons feature dynamic speakers, opportunities
to learn about the profession, increased knowledge
about topics relevant to the practitioner and valuable
networking time with colleagues.
These are only four groups. You probably know of many
more. Would you please visit the Facebook Page for Fête
and let others know about them, too?

It’s that spirit of community—purposefully

cooperating to help each other succeed—woven
through the warp and woof of our region, which
makes us strong. To keep us strong, we’ll need to
not only take advantage of Google on Main
opportunities, but also keep on doing the ordinary
weaving of community by seeking out and helping
groups already connecting to cooperate.

Here are four groups who connect to help

businesses address technology or marketing
challenges and opportunities:

Trey Pennington is a story prospector and professional

speaker. He founded the 747-member Social Media
Club Greenville and started clubs in Spartanburg and
Columbia. You’ll find his blog on marketing at
treypennington.com and hear him each week on
the radio program Open for Business.
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 21 East Coffee Street (One block off Main Street)
Downtown Greenville SC
www.CornerPocketTaproom.com

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Warehouse Corner Pocket
Theater Taproom
We were downtown before
downtown was cool.

The Corner Pocket is back to its old self again under new management. We’re
here to bring you the great food and games that have made the Corner Pocket
a reliable source of fun and entertainment in Downtown Greenville for over 40 years!
Come in and join us for great food on our new menu and old games that we all
know and love. Book us for all your FUN parties! 864-235-5297
Mon - Fri 11am til 2 am Sat 12 noon til 2am

essential shows
Saturday, August 21
The Zataban
http://www.myspace.com/zataban

Saturday, August 28
Spencer Rush
http://www.myspace.com/spencerrush

Saturday, September 4
Green Vegas
http://www.myspace.com/greenvegas1

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Upstate History Peace Center
Museum

Photo by JOAN MARCUS

Believe and Participate!
Fete asks you to support our precious downtown by involving yourself in the
social marketing of the non-profits and businesses in this issue.

Make Reservations, Buy Tickets, Donate and Get Involved!

Look for social marketing buttons and web links throughout Fête.
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 Lynn Greer
A Greenvillian since the age of eight, and Fine Arts Center student, Lynn
is a 1979 UGA graduate with a BFA in Graphic Design. After eight years
as an Art Director, she left to join the ranks of “poor starving artists.”
For the last twenty-two years she has made a living as a working artist;
painting commissioned works, participating in solo and group exhibitions,
taking part in outdoor arts festivals and entering juried competitions.

Lynn is a member with excellence of the South Carolina Watercolor

Society, a signature member of the GA Watercolor Society, and a board
member of the Metropolitan Arts Council (Greenville, SC). She has
recently been included in AMERICAN ARTIST WATERCOLOR MAGAZINE,
as one of twenty emerging artists across the US. She lives in downtown
Greenville with her husband Henk VanDyk.

“I love the watercolor medium. The fluidity, and unlimited ability to

surprise, both add to the enjoyment of painting. I am exhilarated by
the process as well as the product, whether I am painting a floral,
a portrait or a cityscape. And I feel fortunate when I am able to
communicate my joy to others.”

Lynn Greer 118 West Montclair Avenue, Greenville, SC 29609 • (864) 370-9519 • mechart @AOL.com

Reach tens of thousands of the target market everyone wants!

Actionable results that you can’t get with regular print ads!
Link your whole page to your website and social media!
Grow your attendance, raise your numbers and increase sales!

For more information email jay@fetegreenville.com

or visit our website.
 Take a few minutes
and fill out a survey on
your participation in
Downtown Greenville.

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