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4.2 Q1.

The questionnaire response rate


The overall questionnaire response rate was 46%, (7 1/153), of which 44% (67/153) were valid
responses and 3% (4/153) were regrets.

Table 1:
Questionnaires received per respondent category
category E-Marketing Sales Volume No. of responses Response Rate
General Public 90 Strongly Agree
Agree
Not Sure
Disagree
Strongly Disagree
Staff 10 Strongly Agree
Agree
Not Sure
Disagree
Strongly Disagree
Total 100
The response rate for General Public and the Staff of GOTV was 63% (10/16) and 56% (5/9)
respectively;) for E-marketing and Sales Volume.

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