Value Chain Risk Management Program

Converting Demand, Supply and Financial Uncertainty

into a Strategic Opportunity for Business Advantage and Growth
Dates To Be Determined
Overview
In response to increasing pressure to grow revenues, take advantage of new technologies, increase value from the supply base,
reduce costs, improve working capital and streamline operational procedures, many organizations have established strategies which
increase risk exposure and may even amplify the impact of risk on business performance. Unfortunately, for many organizations, this
increased risk exposure is masked by immediate cost and operational performance improvements. For senior executives entrusted
with the long-term success of a business, this is a dangerous situation.
The objective of this program is to provide an intensive review of the nature and source of risk as well as a framework for initiating
and building an enterprise-wide risk management philosophy and processes. The program is designed for senior executives, who
must understand the critical questions to ask and capabilities to employ concerning risk and tradeoffs when reviewing financial,
supply and market strategies.

Program Structure
The program will be led by world class instructors from Michigan State University and the seasoned “value chain risk management”
consultants from AMR Research and Protiviti as well as experienced practitioners from Unilever. The program will be highly interactive
with extensive use of exercises, case studies and small group discussions. Among the key topics are the following:

Enterprise Business Planning Supply and Demand-Based Uncertainty

and Uncertainty Management Operations Planning • Market Uncertainty
• Six Elements of Capability • Business Strategy • Competitive Risk
• Executive-Level Overview • Outsourcing and Off-Shoring • Customer Risk
• Understanding the Tradeoffs • Outsourcing Philosophy • Service Risk
• Sales & Operations Planning — • Managing the Risks • Product Design and Introduction
Senior Executive-Led Value Chain of Outsourcing • Portfolio
Risk Management • Managing Global Supply Chains • Development
• Targeting Risk • Information Technology • Stage Gate Process
• Cultural and Management Uncertainty • Intellectual Property • Design
• Sources of Uncertainty • Extended Value Chain • Process Technology
• Demand Relationship Governance • Product Technology
• Supply • Supply • Regulatory
• Technology • Strategic Sourcing/ • Project Risk
• Financial Supplier Selection Management Overview
• Key Issues/Applications • Contract Management • Launch
• Supplier Management • Sales Planning and Forecasting
Sources and Impacts • Manufacturing • Agility to Respond
of Uncertainty • Capability • Life-Cycle Risk Management
• Basics of Risk • Capacity Orchestrating Success
• Variability • Flexibility • Managing Demand, Supply and
• Predictability • Postponement/ Financial Uncertainty and Plans
• Control Demand-Driven Supply • Uncertainty Management
• Sources • Logistics Core Competencies
• Appetite • Transportation • Development of Uncertainty
• Managing Risk • Capacity Management Human Resources/Skills
• Degree of Control • Availability • External Benchmarking
• Insight • Security • Developing the Business Case
• Consistency with Strategy • Lead Time • Overcoming the Barriers
• Cost of Mitigation • Inventory • Exercise: Developing the
• Likelihood of Occurrence • Policies Business Case
• Return on Investment — • Ownership
Know Risk, Know Reward • Visibility Value Chain Risk Management
• Obsolescence — Implementation
Value Chain Risk Management • Supply Risk Management • Implementation Planning
Study Results and Discussion Capabilities Framework • Risks and Failures
• Review of VCRM Quantitative • Exercise: Implementation Planning
Study Results Financial Planning Risk
• Financial Planning/Risk Management • Exercise Report-Out: Implementation
• Maturity, Adoption and Spending Planning Review
Intentions for Technologies to • Investment Strategy
Support VCRM • Tax Issues
• Landscape of Technologies used by • Expatriation of Funds
Companies to Address VCRM
• Case Study Examples of Technology
and Process to Deal with VCRM
 Faculty Presenters
David J. Closs, Ph.D. is The John H.
McConnell Chaired Professor in the
Department of Marketing and Supply
Chain Management.
Steven A. Melnyk, Ph.D. is Professor
of Operations and Supply
Chain Management in the
Department of Marketing and Supply
Chain Management.
Glenn Omura, Ph.D. is Associate
Professor of Marketing in the
Department of Marketing and Supply
Chain Management.
Morgan L. Swink, Ph.D. is Associate
Professor of Operations Management
in the Department of Marketing and
Supply Chain Management.
Jeff Tew, Ph.D. is Associate Professor of
Logistics and Supply Chain Management
in the Department of Marketing and
Supply Chain Management.
Gary L. Ragatz, Ph.D. is Associate
Professor of Operations and Supply
Chain Management in the Department
of Marketing and Supply Chain
Management.
George A. Zsidisin, Ph.D. is Assistant
Professor of Supply Management in the
Department of Marketing and Supply
Chain Management.
Daniel F. Lynch, Ph.D. is Assistant
Professor of Logistics and Supply
Chain Management in the
Department of Marketing and Supply
Chain Management.
Michael A. Mazzeo, Ph.D. is Associate
Professor of Finance and Associate
Dean of Undergraduate Programs for
the Eli Broad College of Business.
Cheri Speier, Ph.D. is Professor
of Accounting and Information
Systems and Associate Dean for Masters
Programs for the Eli Broad Graduate
School of Management.
Mark Hillman is Research Director
in AMR Research’s Supply Chain
Management practice.
Philip O’Keeffe is co-leader of Protiviti’s
supply chain risk consulting service line.
Martin Jarvis is the leader of Unilever’s
Global S&OP Program.

Click on name to read complete biographical information.

Location
The program will be held at
The James B. Henry Center
for Executive Development
on the campus of Michigan
State University (Lansing,
Michigan). This world
class executive education
and corporate learning
center has been specifically
designed to complement
the learning objectives of
this program (http://www.
msuhenrycenter.org).
Registration
The program fee will be
$5,350.00 per person, which
includes lodging, meals/
breaks and all educational
materials. To register
or for more information,
please contact:
David J. Frayer, Ph.D.
Director, Executive
Development Programs
The Eli Broad Graduate
School of Management
Michigan State University
The James B. Henry Center
for Executive Development
3535 Forest Road
Lansing, MI 48910-3831
Phone: (517) 353-8711
Fax: (517) 353-0796
E-Mail: frayerda@msu.edu
This program is being offered through a unique partnership between Michigan State University, AMR Research, Protiviti and
Unilever, each of whom brings complementary knowledge and experience in the areas of value chain risk management.
Michigan State University
(http://www.bus.msu.edu)
The Broad School at Michigan State University is consistently
among the top-ranked business schools in the country, with
more than 5,500 students currently enrolled in undergraduate,
MBA, masters, doctoral and executive development programs.
The faculty in its Department of Marketing and Supply
Chain Management are internationally recognized leaders in
integrated supply chain management, including enterprise risk
management and supply chain security. The Broad School
offers a number of executive development programs in supply
chain management through facilities in Grand Rapids, Lansing
and Troy, Michigan.
AMR Research, Inc.
(http://www.amrresearch.com)
AMR Research is the leading advisory firm focused on
supply chain, enterprise applications and next-generation
infrastructure. Founded in 1986, AMR Research provides
advisory services and peer networking opportunities to
supply chain and technology executives in the consumer,
life sciences, manufacturing and retail sectors. Our analysts
focus on delivering independent, leading-edge research on
both established and emerging technologies. This analysis
is supported by daily interaction with the most extensive
network of market contacts and the best quantitative data
in the industry.
Protiviti Inc.
(http://www.protiviti.com)
Protiviti is a leading international provider of independent
risk consulting services. As thought-leaders in value chain
risk management, Protiviti helps clients to identify, measure
and manage operational and technology-related risks within
their industries and throughout their systems and processes.
Protiviti also offers a full spectrum of business and technology
risk management services, including transformation of risk
management capabilities and functions. Protiviti, a wholly
owned subsidiary of Robert Half International Inc., employs
more than 2,200 professionals and operates in more than 50
locations in North America, Europe, Asia and Australia.
Unilever plc
(http://www.unilever.com)
Unilever’s mission is to add vitality to life. Unilever meets
everyday needs for nutrition, hygiene, and personal care with
brands that help people feel good, look good and get more
out of life. The company has made a significant commitment
to managing value chain risk management and will share some
insights gained from that experience.