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Syllabus details

DBME21: MACRO ECONOMICS

Macroeconomics Nature and importance:

1. National income Analysis: Concepts of Gross National product (GNP), Net National product
(NNP), National Income (NI), personal Income (PI), and personal Disposable Income (PDI)-
Relationship between GNP, NNP, NI and other related concepts Measurement of National
income Problems in the measurement of National income.
2. Classical Theory of output and Employment: Says Law of Markets Quantity theory of money
determination of output and employment Criticism of the Classical theory.
3. Keynesian theory of income and output: Consumption function concepts of Marginal
propensity to consume and save- Multipler Investment Demand Function Factors governing
investment concept of Marginal Efficiency of Capital principle of Accelerator - Determination
of interest rate Principle of liquidity preference Is & LM curve analysis of simultaneous
determination of rate of interest and level of income.
4. Banking: Evolution of Banking Origin and growth of Banking different kinds of banks :
functions of commercial banks- Central bank its functions Central bank as the controller of
credit Open Market operations-bank rate policy selective credit controls variations of
reserve ratior rationing of credit- moral persuation direct action methods. Reserve Bank of
India its objectives, functions Management of credit and currency. Recent trends in the
Indian Banking system Deposit Insurance Corporation financing of priority sectors.
5. Business Cycles: Phases of business cycles Theories of business cycles : Haw try, Keyens and
Hicks analysis.

Recommended Books:

1. M. C. Vaish : Macro Economic Theory

2. R .D. Gupta : Keyens, Post Keynesian Economics

3. Dedley Dillard : The Economics of Jahn Mayard Keynes.

4. K.C. Shefihar : Banking Theory and practice.

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Syllabus details

DBBS21: BUSINESS STATISTICS

The objective of this course is to provide the basic knowledge of the various statistical techniques useful
to managers in their decision-Making

(Proofs and derivations are excluded)

1. Introduction- Need for Information in decision making- Data sources Primary Vs Secondary
data Research procedure.

2. Data collection methods- observation Questionnaire Interviews Experiments.

3. Data analysis techniques percentages rations Averages Mean Mode Median Quartiles
range Standard deviation Index numbers.

4. Data representation Tables Graphs Diagrams.

5. Correlation Karl Pearson coefficient spearmens rank correlation.

6. Regression Least square method regression coefficients.

7. Time series Estimation of trend values.

8. Interpolation- Newtons and Lagrange methods.

9. Testing of Hypothesis Hypothesis formulation Chi-square-t test- z-test- Analysis of variance.

10. Elements of probability Laws of probability- Bayesrule and their application.

11. Research report writing.

Books Recommended:

1. D.N. Elhance: Fundamental of Statistics, Kitad Mahal, Allahabad.

2. Gupta S.C: Fundamentals of Business statistics, Sultan Chand, New Delhi.

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DBFM21: FUNDAMENTALS OF MARKETING

The Objective of this course is to acquaint the students with the basic decisions, activities and strategies
of marketing.

1. Introduction- Definition Importance- Role in a developing economy Marketing Mix-

Marketing concepts- production product selling Marketing societal. Need for marketing concept
in India- objectives of marketing management- Integrated concept of marketing.

2. Marketing environment Micro and macro environments- consumerism laws relating to

marketing.

3. Consumer behaviour stages in buying process Factors influencing purchase and repeat
purchase cognitive dissonance.

4. Market segmentation methods- target marketing

5. Product product classification product mix product line product life cycle concept
packaging Branding.

6. Pricing price determination Factors influencing pricing policy methods of pricing.

7. Promotion Importance Promotion mix Advertising media merits and demerits personal
selling sales promotion techniques- publicity methods.

8. Distribution channels Role of wholesaler, retailer and other middlemen

Books Recommended:

1. R.S. Davar : Modern Marketing Management

2. Amarchand and Vandhrajan: an Introduction to Marketing Vikas Publishing House Pvt Lid, New
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DBPPM21: PRINCIPLES OF PERSONNEL MENAGEMENT

The objective of this paper is to provide the students an understanding of the basic policies, tools and
techniques in managing people at work.

1. Introduction Nature and importance of people Theory X and theory Y- Personnel

Management Typical organization set up Role and responsibilities of Key personnel positions.

2. Man power planning Recruitment selection placement performance appraisal Methods

Training & development methods.

3. Compensation function wage & salary components Basic allowances Fringe

benefits job evalution methods incentive schemes

4. Organizational health - absenteeism Turnover Accidents and safety Morale

Suggestion scheme Grievances and Disputes settlement collective bargaining

- Adjudication Arbitration Conciliation Discipline.

5. Industrial democracy significance of industrial relations Role of management

Role of management - Role of union-Role of Government Workers participation in management.

Book Recommended:

1. P C, Tripathi, Personnel Management, Sultan Chand & Sons, New Delhi.

2. Biswanth Ghosh, personnel Management and Industrial Relations, The world press private Ltd,
Calcutta.
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DBBF21: BASIC BUSINESS FINANCE

The objective of this course is to familiarize the students with the various decision situations in the
field of business finance

1. Introduction Organizing Finance Role of Key Finance Personnel Scope of business finance
Goals relation with other functional areas.
2. Instruments of finance Equity Preference shares debentures Convertible be dentures
Relative merits and limitations
3. Sources of finance An over view of Capital and money markets stock exchanges in India.
4. Cost of capital Cost of debt of preference share- Cost of equity Weighted average cost of
capital.
5. Capital structure Concept of leverage measurement- Optimum capital structure.
6. Capitalisation-over and under Capitalisation causes and consequences.
7. Working capital management - cash Receivable- Inventory.
8. Dividend policy Influencing factors forms of dividend.
9. Combinations Amagamations and mergers financial implications.

Books Recommended

1. R.M Srivastava, Essentials of Business Finance, Himalaya Publishing House, Bombay.

2. I.M. Pandey, Elements of Financial Management, Vani Educational Books, New Delhi.
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General English
Syllabus details
B.A., B.Com., B.Sc., B.B.M., : English second Year Common Core

Syllabus

1) Prose :

1. In London : M.K.Gandhi
2. Pecuniary independence : P.T.Barnum
3. The Drunkard ( An Excerpt ) : William H. Smith
4. Three Days to see : Helen Keller
5. Knowledge society : A.P.J.Abdul Kalam
6. Principles of Good Writing : L.A.Hill
7. Mans Peril : Bertrand Russell
8. Shooting an Elephant : George Orwel
9. The Day Dag Hammarskjold
Rode in my jeep : Jhan Robbins

2) Poetry:

1. London : William Blake

2. Ode to the West Wind : Percy Bysshe Shelley
3. Ode to a Nightingale : John Keats
4. Ulysses : Alfred Tennyson
5. The Last Ride Together : Robert Browning
6. Because I could not stop for Death : Emily Dickinson
7. Mending Wall : Robert Frost
8. The Gift of India : Sarojini Naidu
9. Advice to Fellow Swimmers: Kamala Das

3) Short Stories:

1. The Lottery Ticket : Anton Chekov

2. Hapenny : Alan paton
3. Subha : Rabindranath Tagore
4. Diamond Rice : RangaRao
5. The only American From Our village : Arun Joshi
6. Luck : Mark Twain

4) Language Study:

1. Phrasal Verbs and Idioms

2. Reference Skills
3. Information Transfer
4. Summarising, Note-taking
5. Essay Writing
6. Dialogue writing
7. Presentation Skills
8. Interview
 Paper title: Hindi
Paper number Paper - 2
Maximum marks

Syllabus details
II Year B.A. / B.Com / B.Sc / B.B.M.,
Common Core Syllabus
HINDI PAPER II
A) LESION TO BE STUDIED
1. Kabir Das Ke dohe
2. Tualsee Das ke Dohe
3. Raheem ke Dohe
4. Bihahee Lal ke Dohe
5. Agodhya simha Upadhyar Harioudh
(Karma veer)
6. Mythilee Saran Gupta (Kaikeyee ka
Pasehattap)
7. Sohanlal Dvivadi (Yugaratar Bapu)
8. Jaya Shankar Prasad Hamara Pyara
Bharat varsh
9. Surya Kanth tripathee nirala (Bhikshak)
10. Rama Dharee Simha Dinakar
Bhismekasara Sayya se upadesh

B) GENERAL ESSASYS TO BE STUDIED

1. Pustakalay
2. Vignan se Hani Aur labh
3. Deshatan
4. Dahij Pratha
5. Bekaree kee Samasya
6. Saha Siksh
7. Vidyarthi Aur Rajaneethi
8. Paryavaran Pradushan
9. Apna Prija kavi
10. Doora Darshan

C) CHAPTERS TO BE STUDIED FROM

HISTORY OF HINDI LITERATURE
1. Kala Vibhajan
2. VeeraGatha kal Aur Chand baradayee
3. Nirguna Bhakri Aur Kbir Das
4. Krishna Bhakti Aur Sura Das
5. Rama Bhakti Aur Thulaseedas
6. Reethikal Aur Bihareelal
7. Upanyas ka Aur Premchand
8. Natak ka vikas Aur jayasankar Prasad

D) TRNSLATION
A Paragraph consists of approximately ten
sentences in English to be translated into Hindi.
 Paper title: SANSKRIT
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Syllabus details
II Year B.A. / B.Com / B.Sc / B.B.M., Common Core Syllabus
II YEAR: SANSKRIT SYLLABUS
I. DRAMA:
1. Naganandam Act I
2. Urubhangam of Bhasa
3. Sri Krishnasya Maittri
II. Champu:
Viswamitrasya Brahmarshitvam
III. Prose:
Bhishajo Bhaishajyam
IV. HISTORY OF LITERATURE:
1. Bharavi 2. Magha 3. Sriharsha 4. Jayadeva
5. Bana 6. Battanarayana 7. Sankaracharya
8. Panchatantram
V. ALANKARAS:
1. Upama 2. Ananvaya 3. Utpreksha
4. Deepakam 5. Aprastutha prasamsa 6. Drstantam
7. Aarthantharanyasa 8. Virodh Bhasa 9. Ullekha
10. Swabhavakti
VI. GRAMMAR:
A. Halantha Sabdas:-
1. Jalamuch 2. vach 3. Maruth 4. Bhagavath
5. Pachath 6. Rajan 7. Gunin 8. Naman
9. Vidwas 10. Manas.

SARVANAMA SABDAS -------

1. Asmad 2. Yusmad 3. Idam 4. Tad 5. Ethad 6. Yad 7. Kim

B. PRATYAYAN THANI ---

1. Ktva 2. Lyap 3. tumun 4. Kta
5. Ktavath 6. Satr 7. Sanach 8. Tavya

VII. TRAVSLATIONS:--

1. General Sentences from Sanskrit toi telugu or English.