Professional Documents
Culture Documents
INTRODUCTION
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1.2BACKGROUND
Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship or sustainable responsible business/ Responsible Business) is a form
of corporate self-regulation integrated into a business model. CSR policy functions as a self-
regulatory mechanism whereby a business monitors and ensures its active compliance with the
spirit of the law, ethical standards and international norms. With some models, a firm's
implementation of CSR goes beyond compliance and engages in "actions that appear to further
some social good, beyond the interests of the firm and that which is required by law.CSR aims
to embrace responsibility for corporate actions and to encourage a positive impact on the
environment and stakeholders including consumers, employees, investors, communities, and
others.
The term "corporate social responsibility" became popular in the 1960s and has remained a term
used indiscriminately by many to cover legal and moral responsibility more narrowly construed.
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Nutrition: A large part of our population is impacted by the double burden of malnutrition. Improving
nutrition awareness of communities particularly school children will be a focus area.
Water and Sanitation: India is among the worlds most water stressed regions. Additionally, safe drinking
water is a concern in many parts of the country. The Company would focus on helping farmers reduce water
usage in agriculture, raising awareness on water conservation and providing access to water and sanitation.
Rural Development: Supporting the sustainable development of farmers will be the third focus area.
The Company will continue to engage with stakeholders including farmers, experts, NGOs and the Government
and would take up such other CSR activities in line with Governments intent and which are important for
society.
The above areas are mapped with the activities as prescribed in Schedule VII to the Companies Act, 2013 in the
Annexure. While the focus of CSR efforts will be in the local areas and areas around it where the Company
operates, the Company may also undertake projects where societal needs are high or in special situations (such
as in the case of natural disasters etc.).
CSR expenditure will include all expenditure incurred by the Company on CSR Programmes undertaken in
accordance with the approved CSR Plan. Surplus arising out of the CSR projects or programs or activities shall
not form part of the business profit of the Company.
Current CSR activities with their execution modalities and implementation schedules are appended as
Annexure. The Company may also undertake other CSR activities as may be appropriate from time to time.
The Company would implement the CSR programmes through Company personnel and partnerships with
expert agencies, NGOs and Government. In cases where the implementation is through external implementing
agencies, the Company would monitor the implementation.
Governance
Amendments
Amendments from time to time to the CSR Policy, if any, shall be considered by the Board of Directors based
on the recommendations of the CSR Committee.
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1.3RATIONALE
We are living in a world surrounded with numerous problems related to environment
andsociety. CSR (Corporate Social Responsibility) is a means to sort out these problems to
some extent because business is a part of society. Earning more and more profits is a natural
phenomenon of every business unit but social responsibility is an obligation to the people living
inside and outside the business organizations. Business comes in contact with various groups of
society such as owners, employees, customers, government, suppliers etc. The responsibility of
Business, which includes satisfaction of these parties along with the owner, is called social
responsibility of business. According to Steiner Social Responsibility implies recognition and
understanding of the aspirations of society and determination to contribute towards their
achievements. In spite of its current popularity, there are several issues which remained
pending and corporate need to be aware about them. Today, the society as a whole and media
increasingly request companies to consider social and environmental problems while
doingbusiness activities. CSR has become one of the catchphrases of new millennium across the
world and the corporate as well as government must take care of it. Today, Government has
also comes an initiative to control those business activities which makes a harmful effect on the
society.
The government suggested time to time to the business units that the corporate should enact
framework related to CSR i.e. its areas, investment, activities etc. and include them in the
vision, mission and strategic planning. CSR typically includes issues related to business ethics,
community engagement, global warming, water management, mange the use of natural
resources, human rights etc. So, in order to get sustainable development and to survive in this
competitive world, the organizations need to demonstrate a close and good relationship with
society.
Bridges the company with its consumer and investor: There is growing expectation from the
organizations to behave responsibly & CSR works as an Ethics Certificate for the same
Shifting paradigm of Consumer awareness: The Shift from corporate consumerism towards
'Green' and 'Ethical' consumerism has made the corporate to be green and ethical for consumer
acceptance.
Legislation: CSR covers Health &Safety, Environmental Protections, Sustainability surety and
helps visibility of Codes of Practice
Globalization: Adoption of 'Best Practice', Consumer & Legal Acceptance makes an easy way
through the global market and helps reorganization.
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1.4LITERATURE REVIEW
Goyder (2003) argues: Industry in the 20th century can no longer be regarded as a private
arrangement for enriching shareholders. It has become a joint enterprise in which workers,
Management, consumers, the locality, govt. and trade union officials all play a part. If the
system which we know by the name private enterprise is to continue, some way must be
Found to embrace many interests whom we go to make up industry in a common purpose.
Gupta, et.al. (2013) in a study on CSR in respect of CPSE in India, opined that, although most
of the Indian CPSEs has started implementation of social projects under CSR scheme
Even though some CPSEs are still not utilizing CSR fund on the ground that they have no
expertise in social field. Some CPSEs are also making excuses that this is not their core
activities.
PHD Chamber of Commerce (2013) in a Global Summit in CSR opined that, while the
introduction of CSR provision inthe Companies Act is a welcome step, however the current
Discourse of corporate philanthropy without giving any express autonomy to companies in
choosing their CSR activities may not yield the desired outcome. By allowing only selected
list of activities within the Schedule in a sectional manner may end up encouraging only a
passive participation by corporate towards CSR activities. In order to enable corporates to
participate fully in the philanthropy space, the participation must start with a more inclusive
management of CSR policies .
Rishi et.al. in a study on New Rules for CSR (2014) stated thatthere are several queries and
concerns of companies related to the applicability, implementation and likely impact of the
Clause 135 of the Companies Act, 2013. The MCA and others have undertaken series of
deliberations to understand their concerns. They suggested that companies now need to put in
place some compliance procedures and introduce an adequate governance framework.
Companies need to establish a CSR Committee to design CSR policy and identify projects
based on the proposed thematic areas. Companies will also have to monitor projects and
evaluate effectiveness and measure the impact created. All of these actions will be required to
be documented, reported and disclosed formally to all stakeholders.
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1.5 PROJECT OBJECTIVES
The primary objective of the study is to gain an insight about CSR activities by the
NESTLE INDIA LTD.
To gain knowledge about changes in Companies Act, 2013 regarding CSR activities.
To know the relevant provision regarding CSR activities.
1.6METHODOLOGY
The researcher has used primary data and secondary data. Primary data includes questions
asked by different customers availing Nestle products. Secondary data includes magazines,
internet, books, some market survey using marketing tools like asking question through phone,
etc.
The essential part of any report is research methodology. The field study was conducted to
analyze the implementation and importance of corporate social responsibility and understand
the corporate social relationship.
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1.7LIMITATIONS OF THE STUDY
Constraint of time.
1.8CHAPTER PLANNING
The following project has been presented in form of the following chapters:-
Chapter 1: Introduction
The purpose of Introduction is to provide a basic description of the topic of the project
Corporate Social Responsibility and its importance. The background of the subjects builds a
platform for the next coming topics to be discussed. The Literature review indicates some
related theories to the topic already highlighted which gives importance to the project.
Objectives of the study are also defined in here. The methodology shows the steps which has
been taken for the completion and development of the project.
Conceptual frameworks are abstract representations, connected to the research project's goal
that direct the collection and analysis of data (on the plane of observation the ground).Here,
the national and international scenario of corporate social responsibility is shown and through
this, analysis can be done about how aware the global world is regarding the subject. The
impact amd effect of the topic is also shown.
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Chapter 4: Conclusions and Recommendations
The interpretations are given of the significance of the findings of a research project along with
recommendations for action. These recommendations will be based on the research and on any
other relevant information available, including own past experience in a market or in business.
Conclusions and recommendations usually form an important part of a project brief and of any
report or documentation, and are a key part of the value offered to clients by
professional market research.
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2. CONCEPTUAL
FRAMEWORK
2.1 NATIONAL SCENARIO
The Companies Act, 2013
In India, the concept of CSR is governed by clause 135 of the Companies Act, 2013, which
was passed by both Houses of the Parliament, and had received the assent of the President of
India on 29 August 2013. The CSR provisions within the Act is applicable to companies with
an annual turnover of 1,000 crore INR and more, or a net worth of 500 crore INR and more, or a
net profit of five crore INR and more. The new rules, which will be applicable from the fiscal
year 2014-15 onwards, also require companies to set-up a CSR committee consisting of their
board members, including at least one independent director. The Act encourages companies to
spend at least 2% of their average net profit in the previous three years on CSR activities. The
ministrys draft rules, that have been put up for public comment, define net profit as the profit
before tax as per the books of accounts, excluding profits arising from branches outside India.
The draft rules (as of September 2013) provide a number of clarifications and while these are
awaiting public comment before notification, some the highlights are as follows:
Surplus arising out of CSR activities will have to be reinvested into CSR initiatives, and this
will be over and above the 2% figure
The company can implement its CSR activities through the following methods: - Directly on
its own - Through its own non-profit foundation set- up so as to facilitate this initiative -
Through independently registered non-profit organizations that have a record of at least three
years in similar such related activities - Collaborating or pooling their resources with other
companies
Activities meant exclusively for employees and their families will not qualify
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are put into practice by the employees who are crucial to this process. Corporate Social
Responsibility programs ranges from community development to development in education,
environment and healthcare etc. For example, a more comprehensive method of development is
adopted by some corporations such as Bharath Petroleum, and Hindustan Unilever Limited.
Provision of improved medical and Sanitation facilities, building schools and houses, and
empowering the villagers and in process making them more self-reliant by providing Vocational
training and a knowledge of business operations are the facilities that these corporations focus
on. Many of the companies are helping other peoples by providing them good standard of
living. Kingfisher is Europe's largest home improvement retailer, with 1,300 stores and 9,000
employees in 16 countries. Its operating companies include BCC (The Netherlands), Promarkt
(Germany), VandenBorre (Belgium), Darty (France), Comet (UK), B&Q (UK), Kotas
(Turkey) and Rno-Dpt (Canada). At the end of 2001, Kingfisher unveiled a group-wide
initiative to monitor, improve and report on corporate social responsibility issues at the level of
individual companies. The group has identified six ways in which it believes Corporate Social
Responsibility can help its business:
1. Being ready for the future: identifying and managing issues which have the potential to
affect the bottom line, either positively or negatively;
2. Respect for people: making Kingfisher companies attractive places to work, and thereby
retaining skilled staff;
3. Stores that communities welcome: maximizing customer loyalty and improving morale
among the workforce;
4. Product innovation: identifying 'green' products that consumers will want to buy;
5. Saving costs: recognizing that many CSR initiatives are largely good housekeeping, such as
reducing waste and retaining staff more effectively;
6. Brand: using innovation and excellence within individual operating companies to enhance
the reputation of the group as a whole.
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Essentially it is about how business takes account of its economic, social and environmental
impacts in the way it operates maximizing the benefits and minimizing the downsides.
Specifically, we see CSR as the voluntary actions that business can take, over and above
compliance with minimum legal requirements, to address both its own competitive interests and
the interests of wider society.
In the United States, the idea of corporate social responsibility appeared in the early part of the
twentieth century. Corporations at that time came under attack for being too big, too powerful,
and guilty of anti-social and uncompetitive practices. Critics tried to curb corporate power
through antitrust laws, banking regulations and consumer protection laws. Faced with this kind
of social protest, a few far-sighted business executives advised corporations to use their power
and influence voluntarily for broad social purposes, rather than for profits alone. This approach
appealed to those who opposed more government restrictions on business because it allowed
business to retain its power and influence while meeting some of societys demands.
Source: Frederick, W. C., Post, J. E. and Davis, K. (1992) Business and society: corporate
strategy, public policy and ethics.
Philanthropic foundations
Some large corporations moved to the idea of foundations: charitable and philanthropic
NGOs which distributed funds to worthy causes while keeping the brand name in public view.
The first was that of John D. Rockefeller Seniors foundation in 1906. Rockefeller admired
Carnegies actions, and advisers told him that his fortune was rolling up so fast his heirs would
dissipate their inheritances or become intoxicated with power, unless he set up permanent
corporate philanthropies for the good of Mankind. The Rockefeller Foundation has distributed
over $14 billion (at todays values) to a wide range of causes and individuals. It still continues,
with J. D. Rockefeller III devising the term venture philanthropy in 1969. Venture
Philanthropy has aims which tie in with the triple bottom line idea.
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3. DATA ANALYSIS AND
PRESENTATION
3.1 ANALYSIS OF NESTLES CSR ACTIVITIES
Nestle performance
Nestle renovated 6692 products for nutrition or health considerations
They provided Nutrition Quotient (NQ) training for 226,000 employees since2007
They Healthy Kids Global Programmed reached 5.4 million children in 2012
They sold 100 billion servings of iodine-enriched Maggi products worldwide in 2012
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They have also initiated an iron fortification programme in India, Pakistan, Sri Lanka,
the Caribbean, Central America, Central and West African countries and the Pacific
Islands.
In 2012, around 32 billion individual servings of Nestlproducts included iron
fortification
In just one year, the Nestl Institute of Health Sciences (NIHS) has established several
science and technology platforms and has set research projects underway, all broadly
focused on how nutrition and genetics influence health and disease
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Empowering Women
Water
Topic How Progress Future
Improve water The Nestl Policy on Water withdrawals down Revised Commitment
efficiency Environmental 29% document
Sustainability 2002 to 2012 to be published 2013
Improve water Nestl Commitments on Water discharges down By 2016, reduce water
stewardship outside Water (2006) by 45% withdrawal
factories Nestl Environmental 2002 to 2012 per tonne of product by
Management System 40% vs. 2005
They are working with the International Water Management Institute and the Water Resources
Group to identify areas where local initiatives for better water management in agriculture can be
developed.The ongoing work to set up Clean Drinking Water facilities in village schools,
sanitation facilities for girl students, and water education programmes for these students are
being widely appreciated by the local communities.
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Clean Drinking Water Projects in village schools.
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Environmental Sustainability
Actions taken by Nestle
Nestle completed Life Cycle Assessments for all their product categories
They started the roll-out of an eco-design tool called EcodEX, which they will use to
assess and optimize environmental sustainability holistically across the entire value
chain
They promoted best practice through the Sustainable Agriculture Initiative at Nestl
(SAIN) and continued implementation of our Responsible Sourcing Audit and
Responsible Sourcing Traceability programmes
They completed 36 projects through our Energy Target Setting Initiative this year
(investing a total of CHF 82 million) saving circa 173 000 tonnes CO2eq.
They approved investment of more than CHF 120 million in environmental
improvements in their factories worldwide
They launched their Beyond the Label initiative to give consumers more
productionformation
Nestle performance
Nestle run Sustainable Agriculture Initiative Projects (SAIN) in 46 countriesincluding
Brazil, Ecuador and Kenya
They audited 2 261 of first-tier suppliers
In 2012, they purchased 80% certified sustainable palm oil (13% traceableRSPO
certified oil and 67 % Green Palm certificates)
They launched Responsible Sourcing Guidelines for fish and seafood, dairy, meat and
poultry
They halved their direct GHG emissions and water withdrawal per tonneofproduct
since 2002
They reduced their energy consumption by 38% per tonne of product since 2002
Nestle now have 39 factories contributing zero waste to landfill
In 2012, 418 factories, 130 distribution facilities and 24 R&D centres were certified
ISO 14001:2004
They phased-out more than 92% of refrigerants with high global warming and ozone
depleting potential in our industrial operations
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Deforestation
Nestle stand for
Nestle believe that the destruction of tropical rainforests and peat lands to cultivate crops is one
of the most serious environmental issues facing us today. However, as they do use some raw
materials, which have been linked with deforestation and loss of biodiversity, such as palm oil,
and they are committed to ensuring that the raw and packaging materials they source are not
associated with any damage to existing rainforests.
They have identified palm oil, paper and board, and soya as the three priority raw materials in
their combat against deforestation, so in this section I report on Nestle actions on these three
materials.
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Palm oil purchases from sustainable sources (including
Green Palm certificates)
2012: 80% of which 13% segregated RSPO oil
2011: 54%
2010: 20%
Animal Protection
What Nestle is doing
Training farmers on animal health and welfare in Farmer Connect milk districts
Animal health and welfare is also part of the RISE sustainability assessment that Nestle have
been carrying out in our milk districts in 18 different countries for more than 10 years. This
assessment incorporates animal health and welfare into the overall sustainability perspective of
farming systems. Animal health and welfare is also included in the training package that they
provide to dairy farmers worldwide. In 2012, more than 24 000 farmers were trained on animal
health and welfare topics in at least 19 countries where we have fresh milk sourcing operations.
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3.2NESTLE ANNEXURE ON CSR ACTIVITIES
Nestl India Corporate Social Responsibility Activities
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Programmes/Activities/Initiatives Schedule VII, Modalities of Implementation Key outcomes
Section 135 Execution Schedule
Companies
Act, 2013
Water and Sanitation
Sanitation Projects: Construct sanitation (i) Directly; In Throughout the Number of students
facilities for girl students in rural schools to collaboration year benefitted
encourage attendance. Through this with NGO Number of facilities
initiative, the Company endeavours to constructed
facilitate and remove what is considered to
be the major cause of dropout rate among
girl students in village schools.
Clean Drinking Water Projects: The (i) Directly; In Throughout the Number of students
Company aims to construct drinking water collaboration year benefitted
facilities in schools which lack access to with NGO Number of facilities
drinking water by helping drill water wells constructed
and constructing storage tanks. The
sourced water will be stored in hygienic
tanks enclosed in a specially designed
facility to preserve the quality of the water.
Water awareness for students: The (iv) Directly; In Throughout the Number of students covered
Company aims to create awareness collaboration year
among students regarding water with NGO.
conservation and protection of water
resources to ensure the responsible
utilisation of water for a sustainable future.
Water awareness for farmers: The (iv) Directly Throughout the No of farmers reached
Company aims to create awareness about year
the benefits of direct seeding of paddy and
other methods to save water in agriculture
in collaboration with the Universities /
Experts / NGOs / Government.
Environment
Fuel from Plastic: The Company aims to (iv) In collaboration Throughout the Number of households
undertake a waste separation, waste with external year reached through awareness
management and community awareness agency: Govt programme
programme/s in collaboration with the and NGO Training to local authorities
local authorities and NGOs. and implementation of
waste separation.
Employee Volunteering Programme
Employees engage with children from (i) In collaboration Regular Number of employees
marginalised communities and in creating with external volunteering/ hours spent
awareness about nutrition, healthy habits agency: NGO
and good hygiene through sports and
other activities.
Relief funds/ efforts
Contribution to Relief funds or efforts set (viii) Directly As and when Funding in cash or kind
up by the Central Government for socio- required
economic development and relief and
welfare of the Scheduled Castes, the
Scheduled Tribes, other backward
classes, minorities and women.
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3.3COMPARISON OF NESTLE WITH OTHER
COMPANIES
Case studies:-
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NESTLE vs. AMUL
AMUL is Asias no. 1 and worlds second number co-operative dairy. It has large market and dairy
network in every state of India and across the India, like central Asian countries, Bangladesh,
Thailand, Indonesia, Malaysia, Singapore, etc. It was started with 250 liters of milk and 2
societies and now, it produces 10 lakhs litters milk per day and has 1113 societies and more
than 6 lakes farmer members. It produces milk and milk products. The main motto of AMUL is
to help farmers. Farmers were the foundation stone of AMUL. The system works only for
farmers and for consumers, not for profit. Corporate Social Responsibility held by
Amul
Corporate social responsibility (CSR) has been defined as the commitment of Business to contribute to
sustainable economic development working with employees, their families, the local
community, and society at large to improve their quality of life, in ways that are both good for
business and good for development.
To meet with the CSR it is expected that a business in its entire procurement-production
processing-marketing chain should focus on human development involving the producer, the
worker, the supplier, the consumer, the civil society, and the environment.
Nestle
Market Cap $239.58 B
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CORPORATE SOCIAL
RESPONSIBILITY (CSR)
EXPENSE
2014-2015
2015 2014
(` in million) (` in million)
Prescribed CSR expenditure as per Section 135 of the Companies Act, 2013 332.9 307.0
(a) Total amount planned to be spent during the year (1) 235.0 153.5
(b) Actual spent during the year (2) 206.1 85.1
(c) Amount unspent (a-b) 28.9 68.4
(to be spent in subsequent year)
(1) 2015 includes ` 68.4 million pertaining to unspent CSR expenditure of year 2014
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4. RECOMMENDATIONS AND
CONCLUSION
4.1RECOMMENDATIONS
1. SMALLER COMPANIES CAN INVEST IN CSR MORE TO GAIN
REPUTATION
2. MONITORING ON CSR OF COMPANIES BY GOVT.
3. MORE WATER AND DRAINAGE FACILITIES ACCROSS THE VILLAGES
BY PLANT OWNERS
4. FORMAL TRAINING TO VILLAGE PEOPLE FOR SELF EMPLOYMENT.
5. FOCUS ON WOMAN EMPOWERMENT
6. SUSTAINABLE LIVING
Recommendations for businesses in order to engage in CSR activities with an increased level
of efficiency:
a) Achieving increased level of cooperation between the various departments of the business
in terms of achieving CSR related aims and objectives;
c) Introducing CSR aspects of the business at the initial stages of the project and integrating
it with long-term aims and objectives;
e) Ensuring the existence of CSR skills in all employees within the organization;
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4.2 CONCLUSION
In the ever changing markets Globalization and liberalization are the buzz words. In the age of
globalised world, the concept of CSR cant be ignored by the corporate firms. By keeping in
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mind the changing market scenario business firms have to change their work culture as per the
market demands. Previously we were fighting for the issues like labor laws, factory acts and
child labor. But we can see the paradigm shift in the relation of corporate house and workers.
Nowadays Firms and workers all together works as a family and work for achieving the
common goals. Profit sharing is the main agenda of the corporate houses. Those days have gone
when basic business of business is to earn profits only. In conclusion, the findings of this study
provide insights into an area of growing concern of firms towards society. Firms have been
doing great effort for the achievement of business goals and marring the business goals with
social responsibility practices. As per the changing market demands need of the hour is for the
development of CSR framework that has been imposed by the government. So that, we can
contribute to make better planet to live in.
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5. BIBLIOGRAPHY
Suggested sites from Google.
www.google .com
www.Wikipedia.org
www.indiatimes.com
Company Reports
Times of India
The Telegraph
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