Grocery Shopping Business Rubric (for Webquest)
Distinguished (4 points) Proficient (3 points)
Content The business plan includes all
required elements as well as
additional information.
Creativity Most of the features used in
the business plan reflect an
exceptional degree of student
creativity in their creation
and/or display.
Mechanics There are no grammatical
mistakes on or in the marketing
product.
Content The flyer or video includes all
required elements as well as
additional information.
Creativity Most of the features used in
the marketing product reflect
an exceptional degree of
student creativity in their
creation and/or display.
Mechanics There are no grammatical
mistakes on or in the marketing
product.
Required Items All shopping lists included the
required number of items
purchased.
Mathematical Accuracy All percent calculations were
made correctly with no errors.
Organization Information is organized in a
clear, logical way. It is easy to
anticipate the type of material
that might be on the next slide.
Developing (2 points)
Business Plan Template
All required elements are
included in the business plan.
Several of the features used in
the business plan reflect an
exceptional degree of student
creativity in their creation
and/or display.
There is 1 grammatical mistake
on or in the marketing product.
Marketing Product
All required elements are
included on the flyer or video.
Several of the features used in
the marketing product reflect
an exceptional degree of
student creativity in their
creation and/or display.
There is 1 grammatical mistake
on or in the marketing product.
Sample Shopping Receipts
2 shopping lists included the
required number of items
purchased.
1 percent calculation had an
error.
Final Presentation
Most information is organized
in a clear, logical way. One slide
or item of information seems
out of place.
Beginning (1 point)
All but 1 of the required
elements are included in the
business plan.
A few of the features used in
the business plan reflect an
exceptional degree of
student creativity in their
creation and/or display.
There are 2 grammatical
mistakes on or in the
marketing product.
All but 1 of the required
elements are included on the
flyer or video.
A few of the features used in
the marketing product reflect
an exceptional degree of
student creativity in their
creation and/or display.
There are 2 grammatical
mistakes on or in the
marketing product.
1 shopping list included the
required number of items
purchased.
2 percent calculations had
errors.
Some information is logically
sequenced. An occasional
slide or item of information
seems out of place.
Several required elements
were missing.
None of the features used in
the business plan reflect an
exceptional degree of
student creativity in their
creation and/or display.
There are more than 2
grammatical mistakes on or
in the marketing product.
Several required elements
were missing.
None of the features used in
the marketing product reflect
an exceptional degree of
student creativity in their
creation and/or display.
There are more than 2
grammatical mistakes on or
in the marketing product.
No shopping list included the
required number of items
purchased.
3 or more percent
calculations had errors.
There is no clear plan for the
organization of information.
 Creativity Presentation shows
considerable originality and
inventiveness. The content and
ideas are presented in a unique
and interesting way.
Required Content All content throughout the
presentation is accurate. There
are no factual errors.
Fonts & Color Font formats (e.g., color, bold,
italic) have been carefully
planned to enhance readability
and content.
Mechanics There are no spelling or
grammatical mistakes.
Preparedness Team is completely prepared
and has obviously rehearsed.
Oral Presentation Skills Stands up straight, looks
relaxed and confident.
Establishes eye contact with
everyone in the room during
the presentation.
Team Total Score (out of 60 possible): ______________
Presentation shows some
originality and inventiveness.
The content and ideas are
presented in an interesting
way.
Most of the content is accurate
but there is one piece of
information that might be
inaccurate.
Font formats have been
carefully planned to enhance
readability.
There is 1 spelling or
grammatical mistake.
Team seems pretty prepared
but might have needed a
couple more rehearsals.
Stands up straight and
establishes eye contact with
everyone in the room during
the presentation.
Presentation shows an
attempt at originality and
inventiveness on a few slides.
The content is generally
accurate, but one piece of
information is clearly flawed
or inaccurate.
Font formatting has been
carefully planned to
complement the content. It
may be a little hard to read.
There are 2 spelling or
grammatical mistakes.
The team is somewhat
prepared, but it is clear that
rehearsal was lacking.
Sometimes stands up straight
and establishes eye contact.
Presentation shows very little
original thought.
Content is typically confusing
or contains more than one
factual error.
Font formatting makes it very
difficult to read the material.
There are more than 2
spelling or grammatical
mistakes.
Team does not seem at all
prepared to present.
Slouches and/or does not
look at people during the
presentation.