CCP Sleep Campaign

Written by Jacque Larson

Introduction:
The following is a social media campaign plan for CCP that promotes the importance of
sleep to GU students. Included is a timeline for the campaign, content for social media posts on
Instagram, Facebook, and Twitter, a Morning Mail announcement, a poster, and a website
serving as the central hub of information for the campaign.
The title of the campaign is But first, sleep. The three main topics of focus for the
campaign are Things to Know, Sleep Deprivation, and Healthy Sleep Habits. The content
for the campaign is centralized on a website created specifically for the campaign
(www.gusleep.weebly.com) and additional materials are included to promote the importance of
sleep to GU students.
The target audience is the Gonzaga student body. Specifically, First Year students to help
them begin forming healthy sleep habits at the beginning of their college careers. Other main
audiences to pay attention to are students who study late in Foley Library and the John J.
Hemmingson Center.
Materials needed for this campaign: Adobe Suite (InDesign, Photoshop, and Illustrator),
printing services, any university regulations for creating a website for a department,
staples/stapler for hanging posters, contact information for printing services and poster and
electronic advertising services in the John J. Hemmingson Center, and resources for reaching out
to faculty and staff.

Timeline:
*This campaign is intended for implementation during the third week of October 2017, Monday
Oct. 16 Friday Oct. 20, in order to communicate with target audiences before or during mid-
term exams and papers.

Monday Oct. 6 Friday Oct. 13

Edit www.gusleep.weebly.com
o Update any and all relevant articles, videos, quizzes, etc.
o Write blog posts for the website
o Ask faculty and staff from university offices and academic departments to be
guest blog writers for the week of Oct. 16 Oct. 20
By Friday Oct. 13 have posters approved for print and distribution. Distribute posters to
the following groups and locations:
o Resident Halls
Provide campaign posters to the mailboxes of each Resident Assistant
(RA) for all Residence Halls
Also provide RAs with a list of facts about the importance of sleep and
potential design ideas for designing a bulletin board about sleep
o Foley Library
Hang up posters in the entrance of Foley Library, the stairwell, and each
level of the library
 Format a poster to fit the slideshow that plays on the information screen
near the reference desk on the main level of the library
o John J. Hemmingson Center
Request publication of the poster on the various screens next to the
elevators on each floor
Format poster to the size of a large poster and send to be printed and
posted on the second floor railing for the week
Send poster to be printed and posted on a sandwich board in front of John
J. Hemmingson Center for the week
o College Hall
Hang up posters on each bulletin board
o Print sheets with the poster design on the front and facts/tips about sleep on the
back to pass out on Thursday Oct. 17 at the Health Hut
o Provide First Year Experience with posters and knowledge of the CCP social
media posts
Ask FYE to share the posters and social media posts throughout the week
Talk to various student publications about writing articles and/or blog posts about the
importance of sleep
o Ask Her Campus, Bulldog Blog, and the Bulletin writers
o These will be published during the week of Oct. 16-20
o Offer interviews with sleep experts and/or health professionals
o Share these blog posts/articles on CCP social media accounts
Submit Morning Mail announcement and request for it to appear Monday Oct. 16
Friday Oct. 20
Friday Oct. 13
Write on College Hall whiteboards: But first, sleep. If sleep is important to you visit
www.gusleep.weebly.com
Hang up posters in designated places
Publish the website (www.gusleep.weebly.com)
Monday Oct. 16
Introduce campaign to GU using social media, Morning Mail, and posters around GU
Social media posts on Instagram, Facebook, and Twitter
Check on all posters and advertisements around campus
Publish a blog post on www.gusleep.weebly.com
Tuesday Oct. 17
Theme of the day is Things to Know
Social media posts on Instagram, Facebook, and Twitter
Promote Bulldog Blog post on social media (if Bulldog Blog agrees to partner with the
campaign)
Wednesday Oct. 18
Theme of the day is Sleep Deprivation
Social media posts on Instagram, Facebook, and Twitter
Publish a blog post on www.gusleep.weebly.com
Thursday Oct. 19
Theme of the day is Healthy Sleep Habits
 Social media posts on Instagram, Facebook, and Twitter
Pass out sheets with facts about sleep and tips for better sleep at the Health Hut
Write on the electronic drawing/smart board in the John J. Hemmingson Center
Publish a blog post on www.gusleep.weebly.com
Friday Oct. 20
Focus is on encouraging students to get rest during the weekend
Social media posts on Instagram, Facebook, and Twitter
Publish a blog post on www.gusleep.weebly.com
Monday Oct. 23
Evaluate the reach of the campaign using impressions on social media platforms
Evaluate the effectiveness of the website based on the number of visits to the website
throughout the week
Conduct a poll asking students if they noticed the But first, sleep campaign and/or if
they learned from the campaign
Instagram Posts:
*Publish the link to the website in the account bio line for the week of the campaign.
Monday
Introduce the campaign:
You have class, that group project, a movie
you want to see, a sporting event to go to, and
meeting after meeting after meeting but first,
sleep. Visit the GU Sleep website to find out
why getting the right amount of sleep is so
important for you! Link in the bio.
#ButFirstSleep #GUsleep
Wednesday
Theme of the day is Sleep Deprivation:
Taking an L on sleep lately? Most college
students lose sleep because they are so busy.
Visit the GU Sleep website for tips on how to
get better sleep while maintaining your busy
schedule! Link in the bio.
#ButFirstSleep #GUsleep #SleepDeprivation
Tuesday
Theme of the day is Things to Know:
How much sleep are you getting? Experts
recommend 6-10 hours of sleep for college age
students. For more information on things to
know about sleep visit our GU Sleep website!
Link in the bio.
#ButFirstSleep #GUsleep #ThingsToKnow
Thursday
Create an Instagram story at the Health
Hut
Post the sheets, the drawing on the
Hemmingson Center smart board, and
interactions with students
Post a photo of people at the Health
Hut
Friday

Encourage students to rest during the weekend:

Turn on Do Not Disturb and make time for
sleep and rest this weekend. Find tips for
building healthy sleep habits on our GU Sleep
website! Link in the bio.
#ButFirstSleep #GUsleep #HealthySleepHabits
#HappyFriday #DoNotDisturb
Facebook Posts:
Monday
You have class, that group project, a movie you want to see, a sporting event to go to,
and meeting after meeting after meeting but first, sleep. Visit
www.gusleep.weebly.com to find out why getting the right amount of sleep is so
important for you!

Yes, you like sleep. Yes, you know getting more sleep would probably be a good thing.
But how much do you really know about sleep? (Buzzfeed sleep quiz)
https://www.buzzfeed.com/carolinekee/how-much-do-you-actually-know-about-
sleep?utm_term=.rgoX7MpnpW#.pr21EXPrPy

Tuesday
Things to Know about sleep: What Would Happen If You Didnt Sleep?
https://www.youtube.com/watch?v=dqONk48l5vY
Things to know about sleep: Sleep Charts that will help you gain a better idea of how to
sleep well https://www.buzzfeed.com/nataliebrown/charts-that-will-help-you-sleep-
better?utm_term=.qmL3z9yxy4#.pyxL9xgbgJ
Share the introduction post from Monday

Wednesday
How Sleep Deprived Are You? https://www.youtube.com/watch?v=tvfMOPTsU_0
We make excuses for why were not getting enough sleep all the time, but it turns out
our excuses are all wrong. https://www.themuse.com/advice/3-excuses-you-make-for-
not-getting-enough-sleep-and-why-theyre-all-wrong
Thursday
Having a hard time getting consistent sleep? Creating a daily routine helps you form
healthy sleep habits! http://campusmindworks.org/students/self_care/sleep.asp
Share the Instagram post from the Health Hut

Friday
Share the Instagram post
Share the poster once more with this text: We know that late night trip to Zips for tots
and milkshakes seems like a good idea, but fist, sleep. Zips will be there tomorrow.
Find out how sleep affects your physical appearance:
https://www.youtube.com/watch?v=okVu2GYEP2w

Twitter Posts:
Monday
So many things to do but first, sleep. Visit www.gusleep.weebly.com to learn about
the importance of sleep.

How much do you actually know about sleep?

https://www.buzzfeed.com/carolinekee/how-much-do-you-actually-know-about-
sleep?utm_term=.rgoX7MpnpW#.pr21EXPrPy

Tuesday
Share Instagram post
What Would Happen If You Didnt Sleep?
https://www.youtube.com/watch?v=dqONk48l5vY

Wednesday
Taking an L on sleep lately? Visit www.gusleep.weebly.com for tips on getting better
sleep while maintaining your busy schedule! *Sleepy from Snow White gif
 Retweet poster from Monday
Still making excuses for not getting enough sleep? Heres why your excuses are all
wrong: https://www.themuse.com/advice/3-excuses-you-make-for-not-getting-enough-
sleep-and-why-theyre-all-wrong

Thursday
Ever wish your life had a 'Do Not Disturb' button? Find tips for better sleep and rest at
www.gusleep.weebly.com *Cinderella gif

Tips for creating a daily routine that helps with healthy sleep habits:
http://campusmindworks.org/students/self_care/sleep.asp

Friday
Share Instagram post: Find time for sleep, rest and rejuvenation this weekend *sleepy
emoji*
Were always excited for a good bedtime story! What is your all-time favorite story to
read before bed? *Despicable Me bedtime story gif or picture

Morning Mail Announcement:

*This announcement will run for the entire week (Monday Oct. 16 Friday Oct. 20)
Title: Did you get enough sleep last night?
Content: The Center for Cura Personalis (CCP) wants to empower you to form healthy sleep
habits while you manage your busy schedule. Visit www.gusleep.weebly.com and/or visit the
CCP Health Hut on Thursday Oct. 17 for information on how sleep works, the effects of sleep
deprivation, healthy sleep habits, and tips on creating a better sleep schedule.
Poster/Flyer:
Additional creative way of drawing attention to the campaign:

Campaign Website:
www.gusleep.weebly.com
The website has six main pages: Home, Things to Know, Sleep Deprivation, Healthy
Sleep Habits, GU Sleep Blog, and Contact Us
Home Page
o Introduces the campaign But first, sleep to visitors of the website
o Has quick links to each main section of the website
Things to Know Page
o Facts about sleep, the sleep cycle, and benefits of good sleep
o Video about the importance of sleep
o Article links
Sleep Deprivation Page
o Facts about sleep deprivation
o Video about testing sleep deprivation
o Article links
Healthy Sleep Habits Page
o Tips and facts about healthy habits
o Article links
GU Sleep Blog Page
o Blog posts can range from interesting things about sleep, stories about sleep,
funny dreams, thoughts about the tension between busy schedules and sleep, etc.
o The Social Media Intern could write blog posts for the website and interview
students, faculty, and staff about their experiences with sleep in college
o Faculty and staff from university offices and academic departments could be
asked to be guest blog writers for the week of Oct. 16 Oct. 20
o CCP professional staff could write blog posts for the website

Additional thoughts and ideas:

Create a Pinterest account to collect relevant resources and inspiration to share with
students and to reference in the future
Consider working with Computer Science majors who may be creating apps for a course
o Create an app that helps students track their sleep
o App will reward students daily, weekly, and monthly for good sleeping habits
o App also gives facts and tips about sleep
o The inspiration for this idea comes from an app called Plant Nanny
Provide RAs with a list of facts about the importance of sleep and potential ideas for
designing a bulletin board about sleep for the month of October
Create a video interviewing GU students about their sleep habits and sleep myths
At the Health Hut hand out sleep masks with facts and tips about sleep taped to them
Conduct a survey for GU students asking about typical sleep habits, reasons for not
getting sleep, and what students know about sleep and its benefits