Calculo de tasa de crecimiento de la poblacion

Poblacion zona 2 2011 2012 2013 2014 2015 Tasa

Los olivos 349,670 355,101 360,532 365,921 371,229 0.01507
SMP 646,191 659,612 673,149 686,703 700,177 0.02026
independencia 216,323 216,503 216,654 216,764 216,822 0.00058
1,212,184 1,231,216 1,250,335 1,269,388 1,288,228 0.01533

Poblacion zona 6 2011 2012 2013 2014 2015 Tasa

Jesus Maria 71,289 71,364 71,439 71,514 71,589 0.00105
Lince 53,872 52,961 52,054 51,144 50,228 -0.01736
Pueblo Libre 77,323 77,038 76,743 76,437 76,114 -0.00393
San Miguel 134,946 135,086 135,226 135,366 135,506 0.00104
Magdalena 54,296 54,386 54,476 54,566 54,656 0.00165
INEI
 En funcion a los criterios de segmentacion

2015
Tasa Zona 2 Poblacin NSE B NSE C NSE TOTAL Edad 20 -44
0.01506981 Los olivos 371,229 76,102 188,213 264,315 154,419
0.02026214 SMP 700,177 143,536 354,990 498,526 284,013
0.00057621 Independencia 216,822 44,449 109,929 154,377 89,162
TOTAL 1,288,228 264,087 653,132 917,218 527,594

Segn APEIM 2015 EDAD

ZONA 2 20-44
Nivel B 20.5% 42%
Nivel C 50.7% 41%
71.2% 41%

2015
Tasa Zona 6 Poblacin NSE B NSE C NSE TOTAL Edad 20 -44
0.00105 Jesus Maria 71,589 34,935 16,251 51,186 26,381
-0.01736 Lince 50,228 24,511 11,402 35,913 18,758
-0.00393 Pueblo Libre 76,114 37,144 17,278 54,422 27,321
0.00104 San Miguel 135,506 66,127 30,760 96,887 51,893
0.00165 Magdalena 54,656 26,672 12,407 39,079 20,123
TOTAL 388,093 189,389 88,097 277,486 144,476

Segn APEIM 2015 EDAD

ZONA 6 20-44
Nivel B 48.8% 37%
Nivel C 22.7% 37%
71.5% 36%
38%
37%
 Poblacion segmentada y proyectada
TOTAL 2016 2017 2018 2019 2020 2021 2022
109,896 111,552 113,233 114,940 116,672 118,430 120,215 122,026
214,513 218,860 223,294 227,818 232,435 237,144 241,949 246,852
65,215 65,253 65,290 65,328 65,366 65,403 65,441 65,479
389,624 395,665 401,818 408,086 414,472 420,978 427,605 434,357

Poblacion segmentada y proyectada

TOTAL 2016 2017 2018 2019 2020 2021 2022
24,805 24,831 24,857 24,883 24,910 24,936 24,962 24,988
17,155 16,857 16,565 16,277 15,995 15,717 15,444 15,176
27,101 26,994 26,888 26,782 26,677 26,572 26,467 26,363
44,994 45,040 45,087 45,134 45,181 45,227 45,274 45,321
18,956 18,987 19,019 19,050 19,082 19,113 19,145 19,177
133,010 132,710 132,416 132,127 131,843 131,565 131,293 131,025
 Poblacin NSE B y C Edad 20 -44 Mercado Potencial
Mercado Potencial Total
Zona 2 1,288,228 917,218 527,594 389,624
522,635
Zona 6 388,093 277,486 144,476 133,010

1,288,228
1,400,000
1,200,000
917,218
1,000,000
800,000
527,594 522,635
600,000 388,093 389,624
277,486
400,000 144,476 133,010
200,000
0
l al
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4
ia ot
l ac E
B 20 e nc l T
t
Po
b NS a d Po ci
a
Ed do te
n
rca Po
e d o
M ca
er
M
Zona 2 Zona 6
do Potencial Total

22,635

l
ta
To
Estimacion del mercado potencial segn los criterios de segmentacion

zona 2 2018 2019 2020 2021 2022

Los olivos 114,940 116,672 118,430 120,215 122,026
SMP 227,818 232,435 237,144 241,949 246,852
independencia 65,328 65,366 65,403 65,441 65,479
Total 408,086 414,472 420,978 427,605 434,357

540,213

Estimacion del mercado disponible pueden en futuro, no se concreta

Cuenta con un celular moderno 85%
Cuentas con tarjeta de credito/debi 72%
Realiza compras en hipermercado 84%
zona 2 2018 2019 2020 2021 2022
Los olivos 59,088 59,979 60,882 61,800 62,731
SMP 117,117 119,490 121,911 124,381 126,902
independencia 33,584 33,603 33,623 33,642 33,661
Total 209,789 213,072 216,416 219,823 223,294

Estimacion del mercado efectivo ( esto normalmete es para saber cuanto esta dispuesto a apagar)
Estaria dispuesto/a a utilizar nuestro aplicativo movil para la compra de productos en hipermercados
TDA 65% DA 30%

zona 2 2018 2019 2020 2021 2022

Los olivos 56,134 56,980 57,838 58,710 59,595
SMP 111,261 113,515 115,816 118,162 120,556
independencia 31,905 31,923 31,941 31,960 31,978
Total 199,300 202,418 205,595 208,832 212,129

Estimacion del mercado objetivo (criterio nuestro, cuanto queremos crecer)

% participacion 7%
tasa de crecimiento d 4.00%

zona 2 2018 2019 2020 2021 2022

Los olivos 3,929 4,087 4,250 4,420 4,597
SMP 7,788 8,100 8,424 8,761 9,111
independencia 2,233 2,323 2,416 2,512 2,613
Total 13,951 14,509 15,089 15,693 16,321

En nmero de usuarios, solo el 7% de los peruanos ha usado Internet para

realizar sus compras, segn un estudio de Arellano Marketing elaborado en el
2014.
http://peru21.pe/economia/asbanc-comercio-electronico-peru-crecio-89-3-anos-2215002

Segn el estudio, el gasto en comercio electrnico en el Per fue de US$ 1.700 millones
en el 2013 y llegar a los US$ 2.500 millones en el 2018, resgistrando una tasa de
crecimiento anual promedio de 8,2%, por debajo del indicador de la regin.
http://larepublica.pe/impresa/economia/712268-peru-pais-con-proyeccion-para-las-compras-en-linea
 Estimacion del mercado potencialsegn los criterios de segmentacion

zona 6 2018 2019 2020

Jesus Maria 24,883 24,910 24,936
Lince 16,277 15,995 15,717
Pueblo Libre 26,782 26,677 26,572
San Miguel 45,134 45,181 45,227
Magdalena 19,050 19,082 19,113
total 132,127 131,843 131,565

Estimacion del mercado disponiblepueden en futuro, no se concreta

Cuenta con un celular moderno 85%
Usa aplicativos moviles 72%
Realiza compras en hipermercado 84%
zona 6 2018 2019 2020
Jesus Maria 12,792 12,805 12,819
Lince 8,368 8,223 8,080
Pueblo Libre 13,768 13,714 13,660
San Miguel 23,202 23,226 23,250
Magdalena 9,793 9,810 9,826
total 69,942 69,797 69,655

esta dispuesto a apagar) Estimacion del mercado efectivo

uctos en hipermercados Estaria dispuesta/o a utilizar nuestro aplicativo movil para la compra de produ
95% TDA 65%

zona 6 2018 2019 2020

Jesus Maria 12,152 12,165 12,178
Lince 7,949 7,811 7,676
Pueblo Libre 13,080 13,028 12,977
San Miguel 22,042 22,065 22,088
Magdalena 9,304 9,319 9,334
total 64,527 64,389 64,253

eremos crecer) Estimacion del mercado objetivo

% participacion 7%
tasa de crecimiento 4.00%

zona 2 2018 2019 2020

 Jesus Maria 851 885 920
Lince 556 579 602
Pueblo Libre 916 952 990
San Miguel 1,543 1,605 1,669
Magdalena 651 677 704
total 4,517 4,698 4,886

anos-2215002

para-las-compras-en-linea
rios de segmentacion

2021 2022
24,962 24,988
15,444 15,176
26,467 26,363
45,274 45,321
19,145 19,177
131,293 131,025

uro, no se concreta

2021 2022
12,832 12,846
7,940 7,802
13,606 13,553
23,275 23,299
9,842 9,858
69,516 69,379

movil para la compra de productos en hipermercados

DA 30% 95%

2021 2022
12,191 12,204
7,543 7,412
12,926 12,875
22,111 22,134
9,350 9,365
64,120 63,990

2021 2022
 957 995
626 651
1,030 1,071
1,736 1,805
733 762
5,081 5,284
Frecuencia de compra

Con que frecuencia al mes acudes a un hipermercado a realizar tus compras

porcentaje Cantidad frecuencia factor

De 5 a mas 17% 17 5 0.85
4 veces 15% 15 4 0.60
3 veces 25% 25 3 0.75
de 2 a menos 43% 43 2 0.86
100% 100 3.06 al mes

una persona acude 3.06 veces al mes a un supermercado

al ao acude 36 veces al ao 36.72 al ao
La frencuencia es nexo entre el numero de personas y unidades fisicas (n de transacciones)
esto nos ayudara a identificar la cuantificacion de la demanda
calculo de cuantificaion anual de la demanda

Mercado objetivo - en numero de personas

2018 2019 2020 2021 2022
Los olivos 3,929 4,087 4,250 4,420 4,597
SMP 7,788 8,100 8,424 8,761 9,111
independencia 2,233 2,323 2,416 2,512 2,613
Total zona 2 13,951 14,509 15,089 15,693 16,321
Jesus Maria 851 885 920 957 995
Lince 556 579 602 626 651
Pueblo Libre 916 952 990 1,030 1,071
San Miguel 1,543 1,605 1,669 1,736 1,805
Magdalena 651 677 704 733 762
total zona 6 4,517 4,698 4,886 5,081 5,284
TOTAL 18,468 19,207 19,975 20,774 21,605

Frecuencia anual 37 veces al ao

Cuantificacion anual de la demanda - numero de transacciones

2018 2019 2020 2021 2022

zona 2 512,279 532,771 554,081 576,245 599,294
zona 6 165,861 172,496 179,396 186,571 194,034
Total 678,141 705,266 733,477 762,816 793,329
Consumo promedio en supermercados
Promedio de Tasa (0.5%)
compra (ENCUENTAS)
menos de S/ 50.00 S/.50.00 S/.0.25 7 7%
Entre S/ 50.00 a S/150.00 S/.100.00 S/.0.50 18 18%
Entre S/150.00 a S/250.00 S/.200.00 S/.1.00 45 45%
Mas de S/250.00 S/.250.00 S/.1.25 30 30%
100

Precio por transaccin 0.50%

Numero de transacciones por ao y por zona - CUANTIFICACION ANUAL

2018 2019 2020 2021

zona 2 512,279 532,771 554,081 576,245
zona 6 165,861 172,496 179,396 186,571
Total 678,141 705,266 733,477 762,816

PROGRAMA DE VENTAS ANUAL - Numero de transacciones por rango de consumo

2018 2019 2020 2021

menos de S/ 50.00 47,470 49,369 51,343 53,397
Entre S/ 50.00 a S/150.00 122,065 126,948 132,026 137,307
Entre S/150.00 a S/250.00 305,163 317,370 330,065 343,267
Mas de S/250.00 203,442 211,580 220,043 228,845
Total 678,141 705,266 733,477 762,816

PROGRAMA DE VENTAS ANUAL - en soles

2018 2019 2020 2021

menos de S/ 50.00 S/.11,867.46 S/.12,342.16 S/.12,835.85 S/.13,349.28
Entre S/ 50.00 a S/150.00 S/.61,032.67 S/.63,473.98 S/.66,012.94 S/.68,653.46
Entre S/150.00 a S/250.00 S/.305,163.37 S/.317,369.91 S/.330,064.70 S/.343,267.29
Mas de S/250.00 S/.254,302.81 S/.264,474.92 S/.275,053.92 S/.286,056.08
Total S/.632,366.32 S/.657,660.97 S/.683,967.41 S/.711,326.11
 2022
599,294
194,034
793,329

de consumo

2022
55,533
142,799
356,998
237,999
793,329

2022
S/.13,883.25
S/.71,399.60
S/.356,997.98
S/.297,498.32
S/.739,779.15
Estacionalidad que proporcion de las ventas anuales le corresponde a cada mes

Primer ao
Ene. Feb. Mar. Abr. May. Jun. Jul. Ago. Set. Oct. Nov. Dic.
40.0% 60.0%
6.5% 7.4% 6.1% 7.6% 6.1% 6.3% 9.5% 9.0% 9.5% 10.0% 11.0% 11.0%

Del segundo al quinto ao

Ene. Feb. Mar. Abr. May. Jun. Jul. Ago. Set. Oct. Nov. Dic.
9.5% 10.4% 9.1% 7.6% 8.1% 8.3% 8.6% 8.0% 6.6% 7.3% 7.9% 8.6%

6.5 7.1 6.2 5.2 5.5 5.7 5.9 5.5 4.5 5 5.4 5.9
9.5% 10.4% 9.1% 7.6% 8.0% 8.3% 8.6% 8.0% 6.6% 7.3% 7.9% 8.6%

https://www.inei.gob.pe/prensa/noticias/aactividad-comercial-se-incremento-637-en-octubre-/
 el primer ao se ajusta

en funcion a los datos

68.4

las ventas en retail x mes

 2018

2018 Ene Feb Marz Abril Mayo Junio Julio

Independecia 2233 2233 2233 2233 2233 2233 2233

Los olivos 3,929 3,929 3,929 3,929

SMP 7,788 7,788

San miguel

Jesus Maria

Lince

Pueblo libre

Magdalena

Total de mercado Objetivo 2233 2,233 2,233 6,163 6,163 13,951 13,951

Total de transacciones 6834 6834 6834 18858 18858 42690 42690

2018 Ene Feb Marz Abril Mayo Junio Julio

menos de S/ 50.00 478 478 478 1,320 1,320 2,988 2,988

Entre S/ 50.00 a S/150.00 1,230 1,230 1,230 3,394 3,394 7,684 7,684

Entre S/150.00 a S/250.00 3,075 3,075 3,075 8,486 8,486 19,210 19,210

Mas de S/250.00 2,050 2,050 2,050 5,657 5,657 12,807 12,807

Total en transacciones 6834 6834 6834 18858 18858 42690 42690

Ene Feb Marz Abril Mayo Junio Julio

menos de S/ 50.00 120 120 120 330 330 747 747

Entre S/ 50.00 a S/150.00 615 615 615 1,697 1,697 3,842 3,842

Entre S/150.00 a S/250.00 3,075 3,075 3,075 8,486 8,486 19,210 19,210

Mas de S/250.00 2,563 2,563 2,563 7,072 7,072 16,009 16,009

Total en soles 6,373 6,373 6,373 17,585 17,585 39,808 39,808

Ventas en unidades fisicas (numero de transacciones) - 2019

Ene. Feb. Mar. Abr. May. Jun. Jul.

Estacionalidad 9.5% 10.4% 9.1% 7.6% 8.1% 8.3% 8.6%

menos de S/ 50.00 4,690 5,134 4,493 3,752 3,999 4,098 4,246

Entre S/ 50.00 a S/150.00 12,060 13,203 11,552 9,648 10,283 10,537 10,918

Entre S/150.00 a S/250.00 30,150 33,006 28,881 24,120 25,707 26,342 27,294

Mas de S/250.00 20,100 22,004 19,254 16,080 17,138 17,561 18,196

Numero de transacciones 67,000 73,348 64,179 53,600 57,127 58,537 60,653

menos de S/ 50.00 S/.1,172.51 S/.1,283.58 S/.1,123.14 S/.938.00 S/.999.72 S/.1,024.40 S/.1,061.43

Entre S/ 50.00 a S/150.00 S/.6,030.03 S/.6,601.29 S/.5,776.13 S/.4,824.02 S/.5,141.39 S/.5,268.34 S/.5,458.76

Entre S/150.00 a S/250.00 S/.30,150.14 S/.33,006.47 S/.28,880.66 S/.24,120.11 S/.25,706.96 S/.26,341.70 S/.27,293.81

Mas de S/250.00 S/.25,125.12 S/.27,505.39 S/.24,067.22 S/.20,100.09 S/.21,422.47 S/.21,951.42 S/.22,744.84

Total en soles S/.62,477.79 S/.68,396.74 S/.59,847.15 S/.49,982.23 S/.53,270.54 S/.54,585.86 S/.56,558.84

Ventas en unidades fisicas (numero de transacciones) - 2020

Ene. Feb. Mar. Abr. May. Jun. Jul.

Estacionalidad 9.5% 10.4% 9.1% 7.6% 8.1% 8.3% 8.6%

menos de S/ 50.00 4,878 5,340 4,672 3,902 4,159 4,262 4,416

Entre S/ 50.00 a S/150.00 12,542 13,731 12,014 10,034 10,694 10,958 11,354

Entre S/150.00 a S/250.00 31,356 34,327 30,036 25,085 26,735 27,395 28,386

Mas de S/250.00 20,904 22,884 20,024 16,723 17,823 18,264 18,924

Numero de transacciones 69,680 76,282 66,746 55,744 59,412 60,879 63,079

menos de S/ 50.00 S/.1,219.41 S/.1,334.93 S/.1,168.06 S/.975.52 S/.1,039.70 S/.1,065.38 S/.1,103.88

Entre S/ 50.00 a S/150.00 S/.6,271.23 S/.6,865.35 S/.6,007.18 S/.5,016.98 S/.5,347.05 S/.5,479.07 S/.5,677.11

Entre S/150.00 a S/250.00 S/.31,356.15 S/.34,326.73 S/.30,035.89 S/.25,084.92 S/.26,735.24 S/.27,395.37 S/.28,385.56

Mas de S/250.00 S/.26,130.12 S/.28,605.61 S/.25,029.91 S/.20,904.10 S/.22,279.37 S/.22,829.48 S/.23,654.64

Total en soles S/.64,976.90 S/.71,132.61 S/.62,241.03 S/.51,981.52 S/.55,401.36 S/.56,769.30 S/.58,821.20

Ventas en unidades fisicas (numero de transacciones) - 2021

Ene. Feb. Mar. Abr. May. Jun. Jul.

Estacionalidad 9.5% 10.4% 9.1% 7.6% 8.1% 8.3% 8.6%

menos de S/ 50.00 5,073 5,553 4,859 4,058 4,325 4,432 4,592

Entre S/ 50.00 a S/150.00 13,044 14,280 12,495 10,435 11,122 11,396 11,808

Entre S/150.00 a S/250.00 32,610 35,700 31,237 26,088 27,805 28,491 29,521

Mas de S/250.00 21,740 23,800 20,825 17,392 18,536 18,994 19,681

Numero de transacciones 72,468 79,333 69,416 57,974 61,788 63,314 65,602

menos de S/ 50.00 S/.1,268.18 S/.1,388.33 S/.1,214.78 S/.1,014.55 S/.1,081.29 S/.1,107.99 S/.1,148.04

Entre S/ 50.00 a S/150.00 S/.6,522.08 S/.7,139.96 S/.6,247.46 S/.5,217.66 S/.5,560.93 S/.5,698.24 S/.5,904.20

Entre S/150.00 a S/250.00 S/.32,610.39 S/.35,699.80 S/.31,237.32 S/.26,088.31 S/.27,804.65 S/.28,491.19 S/.29,520.99

Mas de S/250.00 S/.27,175.33 S/.29,749.83 S/.26,031.10 S/.21,740.26 S/.23,170.54 S/.23,742.65 S/.24,600.82

Total en soles S/.67,575.98 S/.73,977.92 S/.64,730.68 S/.54,060.78 S/.57,617.41 S/.59,040.07 S/.61,174.05

Ventas en unidades fisicas (numero de transacciones) - 2022

Ene. Feb. Mar. Abr. May. Jun. Jul.

Estacionalidad 9.5% 10.4% 9.1% 7.6% 8.1% 8.3% 8.6%

menos de S/ 50.00 5,276 5,775 5,054 4,221 4,498 4,609 4,776

Entre S/ 50.00 a S/150.00 13,566 14,851 12,995 10,853 11,567 11,852 12,281

Entre S/150.00 a S/250.00 33,915 37,128 32,487 27,132 28,917 29,631 30,702

Mas de S/250.00 22,610 24,752 21,658 18,088 19,278 19,754 20,468

Numero de transacciones 75,366 82,506 72,193 60,293 64,260 65,846 68,226

menos de S/ 50.00 S/.1,318.91 S/.1,443.86 S/.1,263.38 S/.1,055.13 S/.1,124.54 S/.1,152.31 S/.1,193.96

Entre S/ 50.00 a S/150.00 S/.6,782.96 S/.7,425.56 S/.6,497.36 S/.5,426.37 S/.5,783.37 S/.5,926.17 S/.6,140.37
Entre S/150.00 a S/250.00 S/.33,914.81 S/.37,127.79 S/.32,486.82 S/.27,131.85 S/.28,916.84 S/.29,630.83 S/.30,701.83

Mas de S/250.00 S/.28,262.34 S/.30,939.83 S/.27,072.35 S/.22,609.87 S/.24,097.36 S/.24,692.36 S/.25,584.86

Total en soles S/.70,279.02 S/.76,937.03 S/.67,319.90 S/.56,223.22 S/.59,922.11 S/.61,401.67 S/.63,621.01

Agosto Set Oct Nov Dic
20000
2233 2233 2233 2233 2233

3,929 3,929 3,929 3,929 3,929 18000

7,788 7,788 7,788 7,788 7,788

1,543 1,543 1,543 1,543 1,543 16000

851 851 851 851

556 556 556

14000

916 916
12000
651

15,494 16,345 16,901 17,817 18,468

10000
47411 50014 51717 54519 56512

8000

6000

4000
Agosto Set Oct Nov Dic Total

3,319 3,501 3,620 3,816 3,956 7%

2000
8,534 9,003 9,309 9,813 10,172 18%
21,335 22,507 23,273 24,533 25,430 45% 0
Ene Feb
14,223 15,004 15,515 16,356 16,954 30%
47411 50014 51717 54519 56512

Agosto Set Oct Nov Dic Total costo

830 875 905 954 989 7,066 S/.0.25
4,267 4,501 4,655 4,907 5,086 36,339 S/.0.50
21,335 22,507 23,273 24,533 25,430 181,697 S/.1.00
17,779 18,755 19,394 20,445 21,192 151,414 S/.1.25
44,211 46,638 48,226 50,839 52,697 S/.376,517

Aug Sep Oct Nov Dec Total

8.0% 6.6% 7.3% 7.9% 8.6% 100.0%

3,949 3,258 3,604 3,900 4,246 49,369 7%

10,156 8,379 9,267 10,029 10,918 126,948 18%
25,390 20,946 23,168 25,072 27,294 317,370 45%
16,926 13,964 15,445 16,715 18,196 211,580 30%
56,421 46,548 51,484 55,716 60,653 705,266 costo
S/.987.37 S/.814.58 S/.900.98 S/.975.03 S/.1,061.43 S/.12,342.16 S/.0.25
S/.5,077.92 S/.4,189.28 S/.4,633.60 S/.5,014.44 S/.5,458.76 S/.63,473.98 S/.0.50
S/.25,389.59 S/.20,946.41 S/.23,168.00 S/.25,072.22 S/.27,293.81 S/.317,369.91 S/.1.00
S/.21,157.99 S/.17,455.34 S/.19,306.67 S/.20,893.52 S/.22,744.84 S/.264,474.92 S/.1.25
S/.52,612.88 S/.43,405.62 S/.48,009.25 S/.51,955.22 S/.56,558.84 S/.657,660.97
Aug Sep Oct Nov Dec Total costo
8.0% 6.6% 7.3% 7.9% 8.6% 100.0%

4,107 3,389 3,748 4,056 4,416 51,343 7%

10,562 8,714 9,638 10,430 11,354 132,026 18%
26,405 21,784 24,095 26,075 28,386 330,065 45%
17,603 14,523 16,063 17,383 18,924 220,043 30%
58,678 48,409 53,544 57,945 63,079 0 costo
S/.1,026.87 S/.847.17 S/.937.02 S/.1,014.03 S/.1,103.88 S/.12,835.85 S/.0.25
S/.5,281.04 S/.4,356.85 S/.4,818.94 S/.5,215.02 S/.5,677.11 S/.66,012.94 S/.0.50
S/.26,405.18 S/.21,784.27 S/.24,094.72 S/.26,075.11 S/.28,385.56 S/.330,064.70 S/.1.00
S/.22,004.31 S/.18,153.56 S/.20,078.94 S/.21,729.26 S/.23,654.64 S/.275,053.92 S/.1.25
S/.54,717.39 S/.45,141.85 S/.49,929.62 S/.54,033.43 S/.58,821.20 S/.683,967.41

Aug Sep Oct Nov Dec Total

8.0% 6.6% 7.3% 7.9% 8.6% 100.0%

4,272 3,524 3,898 4,218 4,592 53,397 7%

10,985 9,062 10,023 10,847 11,808 137,307 18%
27,461 22,656 25,059 27,118 29,521 343,267 45%
18,308 15,104 16,706 18,079 19,681 228,845 30%
61,025 50,346 55,686 60,262 65,602 762,816 costo
S/.1,067.94 S/.881.05 S/.974.50 S/.1,054.59 S/.1,148.04 S/.13,349.28 S/.0.25
S/.5,492.28 S/.4,531.13 S/.5,011.70 S/.5,423.62 S/.5,904.20 S/.68,653.46 S/.0.50
S/.27,461.38 S/.22,655.64 S/.25,058.51 S/.27,118.12 S/.29,520.99 S/.343,267.29 S/.1.00
S/.22,884.49 S/.18,879.70 S/.20,882.09 S/.22,598.43 S/.24,600.82 S/.286,056.08 S/.1.25
S/.56,906.09 S/.46,947.52 S/.51,926.81 S/.56,194.76 S/.61,174.05 S/.711,326.11

Aug Sep Oct Nov Dec Total

8.0% 6.6% 7.3% 7.9% 8.6% 100.0%

4,443 3,665 4,054 4,387 4,776 55,533 7%

11,424 9,425 10,424 11,281 12,281 142,799 18%
28,560 23,562 26,061 28,203 30,702 356,998 45%
19,040 15,708 17,374 18,802 20,468 237,999 30%
63,466 52,360 57,913 62,673 68,226 793,329 costo
S/.1,110.66 S/.916.29 S/.1,013.48 S/.1,096.78 S/.1,193.96 S/.13,883.25 S/.0.25
S/.5,711.97 S/.4,712.37 S/.5,212.17 S/.5,640.57 S/.6,140.37 S/.71,399.60 S/.0.50
S/.28,559.84 S/.23,561.87 S/.26,060.85 S/.28,202.84 S/.30,701.83 S/.356,997.98 S/.1.00
S/.23,799.87 S/.19,634.89 S/.21,717.38 S/.23,502.37 S/.25,584.86 S/.297,498.32 S/.1.25
S/.59,182.33 S/.48,825.42 S/.54,003.88 S/.58,442.55 S/.63,621.01 S/.739,779.15
 Chart Title
20000

18000

16000

14000

12000

10000

8000

6000

4000

2000

0
Ene Feb Ma rz Abri l Mayo Juni o Jul i o Agosto Set Oct Nov Di c

PROGRAMA DE VENTAS ANUAL - en soles

2017 2018 2019 2020 2021 2022

menos de S/ 50.00 S/. 7,066 12,342 S/.12,835.85 S/.13,349.28 S/.13,883.25

Entre S/ 50.00 a S/150.00 S/. 36,339 63,474 S/.66,012.94 S/.68,653.46 S/.71,399.60

Entre S/150.00 a S/250.00 S/. 181,697 317,370 S/.330,064.70 S/.343,267.29 S/.356,997.98

Mas de S/250.00 S/. 151,414 264,475 S/.275,053.92 S/.286,056.08 S/.297,498.32

Total S/.376,517 S/.657,661 S/.683,967 S/.711,326 S/.739,779

Di c
 Remuneracin Remuneracin Essalud
PUESTO Cantidad
Base Anual Anual (9%)
Adm. Fin. Y RRHH 1 12 3,000.00 36,000.00 3,240.00
Auxiliar Adm. Fin. Y RRHH 1 12 850.00 10,200.00 918.00
Jefe de Mrketing 1 2 3,000.00 6,000.00 540.00
Asist. de Comun. y Comercial 1 2 1,700.00 3,400.00 306.00
Supervisor de Desarrollo 1 4 2,100.00 8,400.00 756.00
64,000.00 5,760.00
Costo Laboral
Anual
39,240.00
11,118.00
6,540.00
3,706.00
9,156.00
69,760.00
 INVERSION CAPITA
CONCEPTO Jan-18 Feb-18
VENTAS VENTAS 6,373 6,373
INGRESOS

OTROS INGRESOS POR GESTION

OTROS
COBRANZAS 6,373

TOTAL INGRESOS 0 6,373

SUELDO 12,350 12,350

GRATIFICACION
PERSONAL
CTS
ESSALUD 1,112 1,112
ALQUILER 1,845 1,845
ELECTRICIDAD 212 212
AGUA 71 71
COMUNICACIN TRIO 220 220
COMUNITY MANAGER
SERVICIOS
PUBLICIDAD - POSICIONAMIENTO - COMUN 2,542 2,542
ASESORIA LEGAL 576 576
SERV. CONTABLE 691 691
EGRESOS

ACTIVACION - ANFITRIOTAS 5,400

GASTOS BANCARIOS 50 50
PAGO A CUENTA IMPUESTO A LA RENTA 742
TRIBUTOS ARBITRIOS
IMPUESTO PREDIAL
SEGUROS
UTILES DE OFICINA 153 153
COMUNICACIN MOVIL 335 335
GASTOS DE
SERVIDOR AMAZON 2,000 2,000
GESTION
CERTIFICADO SSL 584
CUENTA PLAY STORE 0
CUENTA APP STORE 326
AMORTIZACION DE PRESTAMOS
FINANCIEROS INTERESES
DIF. EN CAMBIO
TOTAL EGRESOS 28,466 22,899
SALDO DEL MES O PERIODO -28,466 -16,526
SALDO ACUMULADO -28,466 -44,992
INVERSION CAPITAL DE TRABAJO
Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18
6,373 17,585 17,585 39,808 39,808 44,211 46,638 48,226

6,373 6,373 17,585 17,585 39,808 39,808 44,211 46,638

6,373 6,373 17,585 17,585 39,808 39,808 44,211 46,638

12,350 12,350 12,350 12,350 12,350 12,350 12,350 12,350

1,112 1,112 1,112 1,112 1,112 1,112 1,112 1,112

1,845 1,845 1,845 1,845 1,845 1,845 1,845 1,845
212 212 212 212 212 212 212 212
71 71 71 71 71 71 71 71
220 220 220 220 220 220 220 220

2,542
576 576 576 576 576 576 576 576
691 691 691 691 691 691 691 691

50 50 50 50 50 50 50 50
743 743 912 912 1,246 1,246 1,313 1,350
150 150 150

153 153 153 153 153 153 153 153

335 335 335 335 335 335 335 335
2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000

23,049 20,357 20,526 20,676 20,860 20,861 21,077 20,964

-16,677 -13,985 -2,941 -3,091 18,948 18,948 23,134 25,674
-61,669 -75,653 -78,594 -81,686 -62,738 -43,790 -20,656 5,019
Nov-18 Dec-18
50,839 52,697

48,226 50,839

48,226 50,839

12,350 12,350

1,112 1,112
1,845 1,845
212 212
71 71
220 220

576 576
691 691

50 50
1,374 1,414
150

153 153
335 335
2,000 2,000

20,988 21,178
27,238 29,661
32,257 61,917
 CAPITAL DE TRABAJO ANUAL
DETALLE 2018
CCRECIMIENTO
VENTAS S/. 356,482
GASTOS S/. -255,297
INVERSIONES EN CAPITAL DE TRABAJO -284,381 S/. -183,197
L DE TRABAJO ANUAL
2019 2020 2021 2022
76% 8% 8% 8%
S/. 628,192 S/. 679,703 S/. 735,439 S/. 795,745
S/. -257,097 S/. -257,097 S/. -257,097 S/. -257,097
S/. 187,898 S/. 610,504 S/. 1,088,846 S/. 1,627,494