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Why Are You 2016

Why People Actually Upgrade Their iPhones

Constantly Buying
2015

2014 Update phone every year a


90.1 new one is released
A New iPhone?
82.5
2013

2012 72.3
57.8 Update their phone when
44.5 47.0% 51.0%
their contract ends, usually
Im so tired of my phone
every two years
freezing and turning off all
the time!
iPhone Users in Millions
Only when the phone
Maybe its that planned stops functioning properly
or becomes obsolete
obsolescence thing. How Many People Own an iPhone?
Statista 2017
Source: Gallup Poll, Surveyed in 2015

Fri, July 14, 11:30 100


Slow iPhone Search Trends
Girl whats that?
A value of 100 is the peak
popularity for the term Slow
Its when the ppl who make the
75 iPhone. A value of 50 means
phone mess it up on purpose so that the term is half as popular.
that ppl like us can buy their new Planned Obsolescence:
products over and over again.
Popularity

50
Omggg if thats the
case then I cant even
do anything about it.
Delivered 25

iOS 6 Release iOS 7 Release iOS 8 Release iOS 9 Release iOS 10 Release

0
Created By: BriYana Merrill 1/1/13 1/1/14 1/1/15 1/1/16 1/1/17 Data from Google
Trends, 2015

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