JULIE K.

ANDERSON
Frisco, TX
626.222.9394
julieanderson224@gmail.com
www.linkedin.com/in/juliekanderson

Sr. Marketing Manager

Successful 18+ year track record planning, implementing and evaluating B2B strategic marketing
plans and communication programs.
MBA with marketing emphasis.
49% increase in healthcare specialty practice new patients in 1 year.
35% increase in website registrations at the California Institute of Technology in 90 days.

Core Strengths
Implementing strategic marketing plans Targeted marketing
Applying marketing analytics to ROI Converting web site traffic to sales
Building collaborative relationships Managing a budget
Brand and product messaging Leading a team and virtual teams
Delivering revenue through direct-response Creating innovative ideas
Improving customer experience (CRM) Facilitating cross-functional teams
Reducing cost and increasing productivity Standardizing processes

PROFESSIONAL EXPERIENCE
DIGNITY HEALTH Glendale, CA 7/2014 12/2016
GLENDALE MEMORIAL HOSPITAL AND HEALTH CENTER, COLORECTAL SURGERY
INSTITUTE
Marketing Communications Consultant
Strategically grow the Colorectal Surgery Institute through marketing program implementation.
Apply marketing analytics to evaluate and implement strategy on researched target markets.
Develop relationships with physicians to grow new patients by 49% with positive ROI.
Improve payor mix in managed commercial insurance 24% and Medicare 45%.

MARKETING COMMUNICATIONS CONSULTANT Sierra Madre, CA 8/2009 12/2016

Business-to-Business Marketing Projects
Develop and implement marketing programs to engage and nurture physician referrals.
Provide reports based on marketing analytics to executive management.
o Methodist Hospital of Southern California 5/2014 12/2016
Strategically grow specialist practice through new channels, partners, special events, and
inbound marketing initiatives with positive ROI.
Apply multivariate testing to increase awareness in direct-response, advertising, and other
marketing programs.
Expand consumer awareness of practice through Facebook campaign, 98% increase in Likes.
o Colorectal Surgery Institute, Dignity Health Glendale Memorial Hospital 8/2011 6/2014
Create positioning and strategy for email campaign series to engage new customers.
o WCL Associates, architectural firm (Minneapolis/St. Paul) 9/2009 9/2010
Google page 1 and 2 key word search engine optimization to increase online traffic.
o Impact Planning Group, marketing consulting firm (greater New York City) 8/2009 5/2010
Nonprofit Marketing Projects
Apply brand messaging to marketing collateral and inbound marketing strategies.
Write and create organizations first fundraising development mailing raising over $5,000.
o Bridges (greater Los Angeles) 7/2013 2/2014
Raise $102,000 at kickoff. Apply new branding guidelines to strategic marketing plan with direct
mail and email campaigns.
o Faith-based fundraising kick-off (greater Los Angeles) 1/2010 7/2010
16% attendance increase using digital marketing strategy with email and social media.
o Alumnae event (Southern California)
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CALIFORNIA INSTITUTE OF TECHNOLOGY (Caltech) Pasadena, CA 8/1999 10/2009

Marketing and Communication, Associate Director
Plan and implement strategic marketing plans for executive education courses at the Industrial Relations
Center as measured by $2.5 million in annual revenue. 35% online registration increase by applying
marketing analytics and redesigning the online marketing strategy and customer experience. Create and
implement new customer loyalty marketing programs to promote the brand. Improve program quality
through customer feedback, manage $500,000 marketing budget, and reduce direct mail expenses by
$50,000. Direct a marketing team and virtual creative and fulfillment teams.
Generate $2.5 million+ annual revenue.
Brand the Caltech Industrial Relations Center in the executive education market.
Develop processes to improve effectiveness and reduce waste in CRM database.
Manage $500,000 budget and evaluate online and direct mail campaign ROI.

Deliver 35% increase in online purchase conversion in first 90 days.

Lead online strategy and execution (www.irc.caltech.edu).
Apply marketing analytics, direct SEO and PPC partners using multivariate testing to
increase traffic and conversion rates.
Create strategy to guide purchasing behavior on site. Write copy and promotional content to
ensure a smooth online customer experience.
Innovate and bring to market two new client loyalty programs, generating over $4 million.
Use CRM techniques to research buyer behavior and multiple purchases.
Market new certificate program through viral marketing mechanism.
Develop marketing programs, channels, and appropriate mix for multiple products.
Determine and implement key messaging and media delivery for cohesive multi-channel
campaigns: email, website, webinars, direct-response, tradeshows, PR.
Assist creating www.technologymarketingcenter.com, as an inbound marketing strategy and
one of the first social networking community third party reference sites in 2007.
Develop webinar outreach incorporating webinar marketing best practices.

SOFTWARE SKILLS
Skilled user of MicroSoft Office: Excel, PowerPoint, Word, Outlook

EDUCATION
Master of Business Administration (MBA), Emphasis in Marketing
Marylhurst University, Portland, OR
Bachelor of Science, Double Major: Textiles and Education
North Dakota State University, Fargo, ND

PROFESSIONAL HEALTHCARE PRESENTATION

2012 NW Colon and Rectal Surgery Conference: Does Marketing Increase New Patient
Referrals in a High Managed Care Environment?