CREATE YOUR

MONETIZATION CAMPAIGN(S)
CUSTOM AUDIENCE
TYPES

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TYPES OF TIP

CUSTOM AUDIENCES
If you dont have any
current audiences is
place to monetize, use
the Acquisition Plays
1. from the previous
module to build them.
(Used when leveraging current data that you already have on
your customer: email address, phone number, address, etc...)

2.
(Built when someone visits a site that you have a cookie or
pixel on. Traditionally use for retargeting.)

3.
(Used to retarget people who have engaged with you
directly inside of Facebook.)

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TYPES OF TIP

CUSTOM AUDIENCES
Segmentation is
very useful when
creating Data Custom
Audiences. Prospects
DATA CUSTOM AUDIENCES can be retargeted
with offers similar to
Data Custom Audiences are created by uploading existing the ones they have
customer/prospect information in order to be retargeted. previously purchased.

Existing leads (email list, phone numbers)

Existing customer base
Existing purchasers of specific products

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TYPES OF TIP

CUSTOM AUDIENCES
The Facebook Pixel
will allow you to
build your Website
Custom Audiences
WEBSITE CUSTOM AUDIENCES from website visitors
and then allow you
Website Custom Audiences are created from people who to retarget them with
have visited your website in order to be retargeted. offers based on the
pages they visited.
Anyone whos visited your website as a whole
People who visit specific web pages
People who visit specific web pages but not others
People who havent visited in a certain amount of time
Based on time spent on your site (top 5,10,25%)
Based on frequency, device, order value

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TYPES OF TIP
Engagement Custom

CUSTOM AUDIENCES Audiences allow you

to further segment
your audience based
ENGAGEMENT CUSTOM AUDIENCES on their interactions
with your Facebook
Engagement Custom Audiences are created from people who page and will allow
have engaged with you on facebook in order to be retargeted. you to retarget them
based on previous
People who have watched your video (organic or paid) for activity.

3 sec, 10 sec, 25%, 50%, 75%, 95%

Anyone who opened your lead ad, who opened but didnt
submit, who opened AND submitted
Anyone who has visited your fan page, who engaged with
any post or ad, who clicked any CTA button, who sent you
a message, who saved your page or post in the last YEAR!

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TRAFFIC
PLAYS

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ACTION ITEMS
CREATE YOUR
Check the downloads
section for each
workshop video to get
additional copies of
these resources.
MONETIZATION CAMPAIGN(S)
Choose 1-2 Monetization Plays that best fit
your business.

Create any assets you may need to deploy

your plays.

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