Corporate Social Responsibility at Telenor Pakistan

Telenor Pakistan CR Vision & Guiding Principles

Maximize Impact of Telecom to Shape a sustainable future

Identify points of intersection between Business & Society

Generate shared value by selecting social issues in line with the business model

Capitalize on Synergies through partnerships with reputable organizations

Promote Telenor Pakistans Empower Societies Vision

Pakistan & the Millennium Development Goals

Every 3rd Pakistani Highest in South Asia

subsists below poverty (260 per 100,000 live
line births)

2nd highest # of school 54 (HIV/AIDS) & 231

dropouts, 2/3rd of which (TB) per 100,000
girls population

Lowest ranking in
Global Gender Gap Progress on 4 indicators
Index

5% of under 5 deaths Partnerships in

across the world in Development
Pakistan

Source: SDPI 2012, UNESCO 2012, WEF 2012, WHO 2012, Dawn 2012, Tribune 2012, Economic Survey 2011/2012 , NDMA 2012
 Areas of Focus

VULNERABLECOMMUNITIES

VULNERABLECOMMUNITIES
VULNERABLECOMMUNITIES

Education

Health

Disability

Employee Volunteerism Child Protection

Emergency
Other areas
Response/Comms

VULNERABLECOMMUNITIES
 Stakeholders

Government
INGOs, NGOs, Civil Society
Stakeholders Society
Employees

Government Relations
Goodwill for company
Goal Reputation Management
Employee Motivation
Test-bed for Commercial
Programmes & Projects
Salient Impact
Emergency Response Hum Qadam
Rs.280m
for floods
during
2010-12

Rs.2m in
Attabad Rs.17m
for IDP
Lake crisis
incident

Rs.95m Rs.2.5m
during during 2013 60,000+ hours of
2005
Earthquak Awaran community service
e
Earthquake
Rs
5.5m
for
Thar 425M
Famin
e

Global Countdown Game Agriculture Commodity Trade

Played by more than 4,000 farmers

100 Public/private received information
school students through SMS & IVR
 Programs & Projects 2014
Khuddar Pakistan - Open Mind
DisabilityIntegrationProgram
SuccessfullyLaunchedOpenMindPakistanand
integrated16 traineesacrossalldivisionsofTP
SecondBatchtobeinitiatedinQ3
School Rehab & Improvement
Rehabilitation&Improvementof44Schools
damagedbyfloods
Planningphaseconcluded.Partnershipinked
withPlanInternational.Projectinitiatedin
SouthernPunjab
IT Equipment Donation
DonatingendoflifeequipmenttosetupICT
centersatpartnerorganizations
Bi Annual donations to partner organizations. Set
up two ICT centers
mHealth
MobiletechnologiesforextendingHealthCare
MBR(MobileforBirthRegistration)projectwith
UNICEF&PunjabGovt.
MnCH (Mother&ChildHealth)Projectlaunched
withKPKGovt.
E-Education
ICT forPedagogy
Pilot concluded in Punjab with CLC
Subsequent Pilots launched in Sind/KPK with ITA
Child Sexual Abuse Filter
Blockaccesstochildpornographywebsites
Beneficiary Communications
DisasterCommunicationSystem
Khuddar Pakistan

Objective Partners Mechanics SharedValue

Disability Partner
Employee motivation
Organizations
Phase I: Awareness &
Make TP an accessible Accessibility
Access to untapped
organization & equal Directorate General for
human resource
opportunity employer by Special Education
valuing diversity Phase II: Inclusion
Open Mind Pakistan Manifestation of
Persons with Disabilities
Empowering Societies
(PWDs)
Open Mind Pakistan

1400 applications received; 321 applicable

candidates

Induction of 16 Trainees

3 month basic skills training

Placement as trainee in each Division for 9 months

mHealth

Mobiles for Birth Registration

Objective Partners PilotMechanics SharedValue

UNICEF UNICEF reputation value

Scale-up birth
registration & introduce Help Impact MDGs
NORAD
mother n child care Pilot in Rural & Urban
through use of mobile areas of Punjab & Sindh
phones NADRA, Local using LHWs & Telenor Potential commercial
Governments, Sahulat Ghars uptake
Support achievement of
MDG 4&5 Lady Health Worker Stronger Government
Programme relations
mHealth

Maternal and Child Health

Awareness Program

Objective Partners PilotMechanics SharedValue

Improve core maternal &

Establishing mobile child health indicators Help Impact MDGs
connectivity with Lady MnCH Program KPK Govt through:
Health Workers (LHWs)
to complement their Potential commercial
outreach activities CMWs/LHWs Remote/mobile uptake
reminders, guidance and
Support achievement of FSTeam advisory by LHWs/LHVs Stronger Government
MDG 4&5 in addition to regular relations
household visits
School Rehab & Improvement

Objective Partners SharedValue Mechanics

Improve quality of Improve the experience

education in flood of education
affected communities & Provincial Education 1 year pilot in 4 schools
introduce m-learning Department (Punjab)
Enhanced reputation in
communities
Rehabilitate 44 partially PLAN International Subsequent scale-up
damaged Middle across 3 provinces
Schools in flood affected Stronger Government
areas relations
eEducation

Objective Partners SharedValue

Improved student learning

Provide Khan Academys content
Khan Academy
offline to remote public schools
to: Stronger Government Relations
Children's Library Complex (CLC)
improve conceptual understanding Dovetails with IFA &
Idara Taleem o Agahi (ITA) commercial objectives
provide access to unconnected

curcimvent Youtube Ban Commercial/IFA team Preferred Choice of Service

Provider

Phase I Phase II Phase III

Immediate Medium-Term Long-Term

Pilot with Individual Integrate with Exisitng Make available for

Organizations Education Projects all Customers
Child Sexual Abuse Filter

Objective SharedValue Partners

Fulfill commitment of Group to Technology

Mobile Alliance
Block access to child pornographic
content on our network
Assist Government in
safeguarding child rights
Group CR
Promote safe Internet use - IFA
PTA
End-of-Life IT Equipment Donation

Objective Mechanics SharedValue

Identify end-of-life
life IT equipment
as per need Internet for all
Bridge the digital divide between Stakeholder relationship
through purposeful in-kind Seek approvals as per annual management
contributions to underprivileged market value cap
children & vulnerable groups in No cash outlay
orphanages, schools and other
facilities Sign agreement No adhocism

Long term PR value

Donate
Beneficiary Communications

Objective Partners SharedValue

Save lives
PRCS
Use core competency to provide
an effective communication Stronger relations with disaster
platform between PRCS/IFRC & IFRC/Trilogy
management organization
the community in times of disaster
Technology
Reputation
Thank you