NO CONTAINS PAGES

1 Acknowledgement 1

2 Telecommunication sector in Bangladesh an Introduction 2

3 Introduction on Grameen phone 3

4 History and milestone of the Grameen Phone Company 3

5 Companys overview 5

6 Partnership 5

7 Mission and vision 5

8 Competitors 5

9 Products 8

10 Marketing mix 9

11 SWOT analysis 11

12 Financial Information 12

13 Survey analysis 13

14 Findings 44

15 Conclusion 44
 Acknowledgement

First, we would like to thank the Almighty Allah for giving us the opportunity to finish the project
properly.

We are preparing the project on Grameen phone. We want to express our whole hearted gratitude
to the respondents for their precious cooperation without which, it would not been possible to bring the
project in present form.

We would like to express our gratitude towards our parents for their kind co-operation and
encouragement which helped us in the completion of this project.

Zarin Tashnim
ID:
Faculty of Business administration
IUBAT University.
 Telecommunication sector in Bangladesh an Introduction

The Telecommunications Services is economic sector consists of companies engaged in fixed-line and
wireless telecommunication networks for voice, data and high-density data. The term
telecommunications covers an immense assortment of technologies that send information over long
distances. The telecommunications sector is the portion of the economy that relates to businesses that
provide these technical services. These businesses range from cable companies and satellite
companies, to TV and internet companies.
Bangladesh is one of the poorest, most densely populated, least developed countries in the world.
Telecom is a fast changing dynamic sector. Bangladesh being a developing country is fast trying to
catch up with the developed world, and adapt its policies, in response to changing needs, opportunities
and requirements in different sectors, including the telecom sector.
In order to materialize the strategic vision behind liberalization of the telecom sector, the Bangladesh
Govt. announced the national Telecom Policy 1998, with the main objective of creation of an
environment of competition by establishing market oriented regime, appropriate presently there are
seventeen operators in Bangladesh. Among these six are most popular operators:

Grameen Phone Limited (GP)

Banglalink Digital Communication(Banglalink)

Axiata Bangladesh Limited(Robi)

Airtel Bangladesh Limited (Airtel)

Teletalk Bangladesh Limited (Teletalk)

Pacific Bangladesh Telecom Limited (Citycell)

 An introduction on Grameen phone

Grameen phone (Bengali: ), widely abbreviated as GP, is the leading telecommunications

service provider in Bangladesh. With more than 50 million subscribers (as of July 2015), Grameen
phone is the largest mobile phone operator in the country. Grameen phone was the first company to
introduce GSM technology in Bangladesh, and built the first cellular network to cover 99% of the
country. In Bangladesh, Grameen phone is one of the largest provider of mobile telecommunication
services. Having started its operations in 1997, Grameen phone now provides voice, data and other
value added services on prepaid and contract bases. Grameen phone has been a pioneer in bringing
innovative mobile-based solutions to Bangladesh. Notable among these is the Health line, a 24 hour
medical call centre manned by licensed physicians. Other innovations include Study line, a call centre-
based service providing education related information, Mobicash, for electronic purchase of train and
lottery tickets and Billpay, for paying utility bills through mobile phones and over 500 community
information centres across Bangladesh. These centers bring affordable Internet access and other
information based services to people in rural areas.

History and milestone of the Grameen Phone Company

The idea of providing universal mobile phone access throughout Bangladesh, including its rural areas,
was originally conceived by Iqbal Quadir, He was inspired by the Grameen Bank microcredit model
and envisioned a business model where a cell phone can serve as a source of income. After leaving his
job as an investment banker in the United States, Quadir traveled back to Bangladesh, after meeting
and successfully raising money from New York-based investor and philanthropist Joshua Mailman,
and worked for three years gaining support from various organizations including Nobel Peace
Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone
company, Telenor. He was finally successful in forming a consortium with Telenor and Grameen Bank
to establish Grameenphone. Quadir remained a shareholder of Grameenphone until 2004.
Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry of
Posts and Telecommunications on November 28, 1996. Grameenphone started operations on March
26, 1997, the Independence Day in Bangladesh.
It became the first operator to reach the million subscriber milestone as well as 51 million subscriber
milestones in Bangladesh.
November 28th 1996:
Grameen phone was offered a cellular license in Bangladesh by the Ministry of Posts and
Telecommunications, Government of the Peoples Republic of Bangladesh.
March 26th1997:
Grameen phone launched its service on the Independence Day of Bangladesh.
November 5th 2006:
After almost 10 years of operation, Grameen phone has over 10 million subscribers.
September 20th 2007:
Grameenphone announces 15 million subscribers.
November 30th 2009:
After almost 10 years of operation, Grameenphone has over 10 million subscribers
2010:
Launched New Tariff Plan, MobiCash Financial Service Brand, Ekota for SME, Baadhon Package,
Mobile Application Development Contest & Network Campaign; Reached 29.97 million subscribers.
March 2011:
Launched My zone- location based discount on usage, Micro SIM cards for iPhone, Spondon
Package with 1-sec pulse; Grameenphone Branded Handset (C200, QWERTY handset Q100 and
Android Handset Crystal), Customer Experience Lab, eCare solution; Completed swapping of 7,272
nos of BTS; Reached 36.5 million subscribers.
2012:
Awarded license for 2G operation for 15 years effective from November 2011; two new affordable
packages Amontron and Nishchinto were launched, 10-second pulse was introduced for all
products including help lines; A GP App was launched to facilitate mobile self service; Reached 40.02
million subscribers
January 2013:
Awarded 3G license and related 10 Mhz of spectrum for 15 years effective from September 2013;
Introduced different 3G packages & services; Launched life insurance coverage Nirvoy Life
Insurance, mobile content store, self service recharge kiosk, first ever virtual agent Neel, coordinated
WiMax service known as Go Broadband etc.; Reached 47.1 million subscribers.
Companys overview:

Partnership:
It is a joint venture between Telenor and Grameen Telecom Corporation, a non-profit sister concern of
the microfinance organization and community development bank Grameen Bank. Telenor, the largest
telecommunications company in Norway, owns a 55.8% share of Grameen phone, Grameen Telecom
owns 34.2% and the remaining 10% is publicly held.

Mission:
We are here to help our customers.
Our Vision:
Empower societies
Competitors:
As at 31 March 2013, Grameen phone had a market share of 50.60%. In addition to Grameen phone,
there are five other mobile operators in Bangladesh. These operators and their market shares as at July
2015 are: Banglalink (31.0%), Robi (26.40%), Airtel Bangladesh (7.90%), Citycell (1.26%) and
Teletalk (3.92%). Competition among operators is intense and tariff levels are among the lowest in the
world.
Grameen phone Limited managed to grab the market share only by providing cost-effective & best
service available in the market of mobile telecommunication. Grameen Phone Limited has made its
expansion not only in the urban areas, but also it stretched its network in the rural areas for the
economic empowerment of the rural people. It has the largest network, the widest coverage, the biggest
subscriber base and more value added services than any other mobile phone operators in Bangladesh.
Grameen Phone Limited has a very strong competitive position in the telephone industry in the
country.
The others competitors of Grameen phone are:

1. Banlalink:

Banglalink Digital Communication Limited; previously Orascom Telecom Bangladesh Limited. When
Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight
with mobile telephony becoming an extremely useful and affordable communication tool for people
across all segments. Banglalink was previously known as Sheba Telecom which began operation in
1998. It was a joint venture between a Malaysian Conglomerate, Technology Resources Industries
Berhad and a local firm named Integrated Services Ltd. (ISL). In 2005 Orascom Telecom Holding
(OTH) acquired Sheba Telecom and gave a new trading name Banglalink. Within one year of
operation, Banglalink became the fastest growing mobile operator of the country. Banglalink represent
a market share of 27.18%.

2. Robi:

Axiata (Bangladesh) Limited Axiata (Bangladesh) Limited is a dynamic and leading countrywide
GSM communication solution provider. It is a joint venture company between Axiata Group Berhad,
Malaysia and NTT DOCOMO INC, Japan. Axiata (Bangladesh) Limited, formerly known as Telekom
Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel
among the pioneer GSM mobile telecommunications service providers in Bangladesh. In early 2008,
Aktel slipped from the second position to the third after facing fierce competition from Banglalink.
Aktel boasts of the widest international roaming service in the market, connecting 315 operators across
170 countries. It is the first operator in the country to introduce GPRS. Aktel uses GSM 900/1800
MHz standard and operates on allocated 12.8MHz frequency spectrum. Later, on 28th March, 2010 the
company started its new journey with the brand name Robi. Robi is the third largest mobile phone
operator in Bangladesh in terms of revenue and subscribers (21.403 million as of March 2013).

3. Airtel Bangladesh Limited:

AIRTEL Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel Bangladesh is the
sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on
May 10, 2007. Warid Telecom International LLC, an Abu Dhabi based consortium, sold a majority
70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited
will take management control brand from 20 December 2010. The Bangladesh Telecommunication
Regulatory Commission approved the deal on Jan 4, 2010. Airtel Bangladesh had 7.472 million
subscribers as of March 2013.

4. Teletalk Bangladesh Limited:

TeleTalk (Teletalk Bangladesh Ltd) is a GSM based state-owned mobile phone company in
Bangladesh. TeleTalk started operating on 29 December, 2004. It is a Public Limited Company of
Bangladesh Government, the state-owned telephone operator. TeleTalk provide GPRS internet
connectivity. Teletalk is the first operator in the country that gave BTTB (BTCL) incoming facility to
its subscribers. TeleTalk is the 6th largest mobile phone operator in Bangladesh with 1.831 million
subscribers as of March 2013. Teletalk is the first mobile operator who serve 3rd generation network
service in Bangladesh.
Pacific Bangladesh Telecom Limited:

Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of
Bangladesh. It is the only CDMA network operator in the country. As of 1 March, 2008, Citycell's
total mobile subscriber base is 1.56 million, up 137 per cent or 680,000 from two years ago, giving it
the best growth rate of the company till date. Citycell is currently owned by Singtel with 45% stake
and the rest 55% owned by Pacific Group and Far East Telecom. By the end of 2007 Citycell had
1.451 million subscribers as of March 2013.

Grameen Phone : Approximately 51.60 million or 5 core 16 lakh subscribers.

Banglalink: Approximately 31.50 million or 3 core 15 lakh subscribers.
Robi: Approximately 26.40 million or 2 core 64 lakh subscribers.
Airel: Approximately 7.90 million or 79 lakh subscribers.
Teletalk Bangladesh Ltd. (TeleTalk): Approximately 3.92 million or 3 lakh 92 thousand.
Pacific Bangladesh Telecom Limited (Citycell): Approximately 1.26 million or 12 lakh 60
thousand subscribers.

N.B. Total Number of subscribers is: Approximately 122.60 million or12 core 26 lakh.
Key facts:
The largest of six mobile operators in the country.
Offers core voice services and a number of value-added services on both a contract and prepaid
basis.
53.129 million Mobile subscriptions (July 2015).
4234 employees (July 2015)
Total revenues of NOK 8.367 million (2014)
Telenor holds a 55.8 % ownership interest in Grameen phone (as of 31 March 2015)
Grameen phone is listed on the Dhaka Stock Exchange (DSE) Ltd. and the Chittagong Stock
Exchange (CSE) Ltd.
Headquarters are located in Dhaka
CEO: Rajeev Sethi
Products:
 7ps of Marketing Mix:

1. Product:
As mobile telecom is mainly a service industry, the main service of the industry is voice transfer
service which is the heart of the industry. The second important service provided by this industry is the
data transfer service i.e. Internet. Internet is provided in the form of EDGE & GPRS by the operators.
Text message (SMS and in some cases Media messages or MMS) is also an important service. To get
the services, customers need to buy SIM card or RIM card. The tangible products of the industry are
mobile sets & Internet modems. Those are not produced by the mobile operators but various mobile set
& modem manufacturers make it for them. Recently various kinds of utilities bills can be paid by GP
& Teletalk. After sales & customer service are also important services provided by mobile operators.
 2. Price:
Initially, connection price was above the reach of average people of the country. Call rates and
network charges were also high. But now scenario has changed significantly. A pre-paid connection
can be purchased within 149 Taka, where a post-paid connection can be purchased within 200 Taka.
Call rates vary from package to package. There are differences in call charges in various times of a
day. But on an average it's now 1 Taka per minute for voice call. SMS charge less than 1 Taka per
SMS for some operators. There are various rates for various packages of Internet service. It can be on
volume basis (dependant on bytes downloaded or transferred) or at fixed rates. In most cases, the
average rate per kilobyte is around Taka. 0.02.
3. Place:
Most of the operators have established their distribution facilities almost everywhere in Bangladesh.
They have their own customer care centers almost in all the important areas of almost all the different
regions of the country. Some operators have also assigned franchise distributors. Besides their own
customer centers, there are one or more authorized dealers in every district. Mobile SIMs are available
in many mobile accessories & stationary stores also. It can be said that they have made their SIMs very
conveniently obtainable.
4. Promotion:
In the case of promotion, mobile companies are very aggressive. They place their ads in every possible
media - from TV to radio, from print media to Internet, from the body of the buses to billboards.
Operators spend enormous amounts of money on advertisements, often acquiring the services of
leading media producers and actors to direct and play out TV commercials. One of the operators is
currently sponsoring Bangladesh cricket team, and operators regularly sponsor various events around
the country in a bid to promote their brands.
5. Process:
Process of telecom service is concerned with the planning, development, implementation,
documentation and review of systems and procedures to ensure that the central marketing objective of
getting the right product and service in the right quantity, to the right place at the right time in a
profitable manner actually occurs.
 6. Psychical evidence:
Physical evidence to replace these physical cues in a service of telecom brands. The role of the
marketer is to design and implement such tangible evidence. Physical evidence is the material part of a
service. It includes: Packaging, Internet/web pages, Paperwork (such as invoices, tickets and dispatch
notes), Brochures, Furnishings, Signage (such as those on aircraft and vehicles), Uniforms and
employee dress, Business cards, Mailboxes etc.

7. People:
The employees of the most important element of any service or experience. Services tend to be
produced and consumed at the same moment, and aspects of the customer experience are changed to
meet the individual needs. Employee have an important role in service delivery, they are relied upon
to deliver and maintain transactional marketing and people play an important part in the customer
relationship.
 SWOT Analysis:
SWOT analysis of Grameen Phone SWOT stands for Strength, Weakness, Opportunity, and Threat.
This is a very important tool fora company to analyze its internal and external environment:

Good Owner Structure

Market Leader
Network Availability Brand Name of Grameen Image

Strengths Financial Soundness

Skilled Human Resource
Effective Support Organization
Access to the Widest Rural Network through Grameen Bank
High Ethical Standard

Culture Gap
Complicated Pricing Structure
Weaknesses Incomplete Messages through Promotional Activities
Problem Contained Offers
Different Departments are not working together

Economic Growth of Bangladesh

New and Better Interconnect Agreement
Huge Demand for Telecom Services
Opportunities Increased Intentional Activities in Bangladesh
Declining Prices for Handsets
New International Gateway
Flexibility of Mobile Phone

More Rigid Government Regulations

Upgraded Technology Used by Competitors
Threats Political Instability
Devaluation of Taka
Risky Position of Valuable Resource
Noncooperation of Government for the Revenue of BTTB
 Financial Information:

Operational results 2014 million in BDT 2013 2012

Revenue 102663 96,624 91,920

Operating Profit 36896 33,199 33,675

Profit before tax 34,855 32,852 30,193

Net Profit after tax 19803 14,702 17,505

Financial Position in million BDT
Paid-up Capital 13,503 13,503 13,503

Shareholders' equity 31,365 31,141 35,458

Total assets 130,673 135,221 117,665

Total liabilities 99,308 104,080 82,207

Current assets 14,865 16,993 14,005

Current liabilities 61,402 78,580 63,060

Non-current assets 115,808 118,227 103,660

Non-current liabilities 37,906 25,500 19,148

Financial Ratios
Current Asset 0.24 0.22 0.22
Current Liability 0.95 0.55 0.16

Debt to Equity 36% 34%

37%
Operating Profit Margin 19% 15% 19%

Net Profit Margin 63% 44% 47%

Return on Equity 15% 12% 15%

Survey Analysis:
Frequency Table- 01
Gender of the Respondents

Frequency Percent Valid Cumulative

Percent Percent

Male 10 50.0 50.0 50.0

Valid
Female 10 50.0 50.0 100.0
Total 20 100.0 100.0
 Pie chart-01

The questionnaire we have distributed to the respondent among them 50% of them are male and 50%
of them are female.

Frequency Table- 02

Marital Status of the Respondents

Frequency Percent Valid Percent Cumulative
Percent
Single 15 75.0 75.0 75.0
Valid Married 5 25.0 25.0 100.0
Total 20 100.0 100.0
 Pie Chart- 02

The questionnaire we have distribute to the respondent among them 75% respondents are single and
25% respondents are married .
Frequency Table- 03

Age of the Respondents

Frequency Percent Valid Percent Cumulative
Percent
15-20 7 35.0 35.0 35.0
21-25 8 40.0 40.0 75.0
Valid 26-30 4 20.0 20.0 95.0
31-35 1 5.0 5.0 100.0
Total 20 100.0 100.0
 Pie chart- 03

The questioner we have distribute among them we found that the respondents are between 15-20 years
35%,21-25 years 40%,26-30 years 20%, 31-35years 5% respondents.
 Frequency Table- 04

Education of the Respondents

Frequency Percent Valid Percent Cumulative

Percent
Below SSC 4 20.0 20.0 20.0
SSC 1 5.0 5.0 25.0
HSC 1 5.0 5.0 30.0
Valid Bachelors 9 45.0 45.0 75.0
Masters 4 20.0 20.0 95.0
6.00 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart- 04
We can find out among the questionnaire that education level of the respondents of our project is
Below SSC 20% respondent, SSC 5% respondent ,HSC 5% respondents ,Bachelor45% respondents
,Masters20% respondents and others are 5% of the total respondents.

Frequency Table- 05

Profession of the Respondents

Frequency Percent Valid Percent Cumulative
Percent
Student 15 75.0 75.0 75.0
Service Holder 3 15.0 15.0 90.0
Valid Business Person 1 5.0 5.0 95.0
House maker 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-05
From our investigation for this project we have find out that the profession of the respondent is
students75%,service holders 15% ,business person 5% , and house maker 5% of the total respondents.

Frequency Table- 06

Income Level of the Respondents

Frequency Percent Valid Percent Cumulative
Percent
Below 10000 14 70.0 70.0 70.0
11000-25000 1 5.0 5.0 75.0
Valid 26000-36000 2 10.0 10.0 85.0
above 50000 3 15.0 15.0 100.0
Total 20 100.0 100.0

Pie chart- 06
We can find out from the questionnaire that maximum respondents income level below 10000tk,
11000-25000tk ranges between 5%,26000-36000tk are 10%of the respondents, ans above 50000tk are
15% of the total respondents.

Frequency Table- 07

Users' response about using mobile phone

Frequency Percent Valid Percent Cumulative
Percent
yes 19 95.0 95.0 95.0
Valid 4.00 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-07
Respondents given their opinion about using mobile phone and 95% of them said that yes the use
mobile phone and 5% of the respondent said that they dont use it.

Frequency Table- 08

When you first start to use mobile phone

Frequency Percent Valid Percent Cumulative
Percent
After class 8 8 40.0 40.0 40.0
After SSC 8 40.0 40.0 80.0
Valid
HSC 4 20.0 20.0 100.0
Total 20 100.0 100.0

Pie chart- 08
The questionarrie we have distributed to the respondent for the project they said that they had start to
use mobile phone after class 8 and after SSC 40% and HSC 20% of the total respondents.

Frequency Table-09

Which Telecom brand Respondents use

Frequency Percent Valid Percent Cumulative
Percent
Grameen phone 11 55.0 55.0 55.0
Airtel 4 20.0 20.0 75.0
Valid Robi 2 10.0 10.0 85.0
Teletalk 3 15.0 15.0 100.0
Total 20 100.0 100.0

Pie chart- 09
Most of trespondent from our project report responses that they use 55% grameen phone and airtel
20%respondents , robi10% and teletalk15% of the total respondents.

Frequency Table- 10

Which Package is you use

Frequency Percent Valid Percent Cumulative
Percent
Prepaid 16 80.0 80.0 80.0
Valid Postpaid 4 20.0 20.0 100.0
Total 20 100.0 100.0

Pie chart- 10

80% of the total respondents said that they used prepaid package and another 20% are used postpaid
packages.
 Frequency Table- 11

Cheaper telecom brand according to call rate is

Frequency Percent Valid Percent Cumulative
Percent
Grameen phone 10 50.0 50.0 50.0
Airtel 3 15.0 15.0 65.0
Robi 1 5.0 5.0 70.0
Valid
Banglalink 5 25.0 25.0 95.0
Teletalk 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart- 11
Maximum respondents comments that they use Grameen phone as cheaper call rate,and other 25% use
Banglalink, 15% respondents use Airtel, 5% repondent use Teletalk and other 5% respondent use Robi.

Frequency Table- 12
Do You like internet connection in mobile phone

Frequency Percent Valid Percent Cumulative

Percent
Yes 19 95.0 95.0 95.0
Valid 4.00 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart- 12

95% of the respondent said that they like to use internet connection in mobile and only 5% of
therespondents refuse it.
 Frequency Table-13

Do you support increasing VAT during call charge

Frequency Percent Valid Percent Cumulative
Percent
Yes 6 30.0 30.0 30.0
Valid No 14 70.0 70.0 100.0
Total 20 100.0 100.0

Pei chart-13

Almost 70% of the respondent comment that they dont want extra VAT in call charge rate and 30% of
them are refuses it.
 Frequency Table-14

Which mobile Phone operator will you prefer for internet service
Frequency Percent Valid Percent Cumulative
Percent
Grameen phone 13 65.0 65.0 65.0
Airtel 4 20.0 20.0 85.0
Valid
Teletalk 3 15.0 15.0 100.0
Total 20 100.0 100.0

Pie chart-15

65% of the respondent prefer to choose grameen phone for internet service and 15% respondent
chooseAirtel and 15% respndent choose Teletalk.
 Frequency Table-16

Which mobile phone operator you will prefer for attractive Package
Frequency Percent Valid Percent Cumulative
Percent
Grameen phone 11 55.0 55.0 55.0
Airtel 8 40.0 40.0 95.0
Valid
Banglalink 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-16

65% of the respondent said that they are prefer to use Grameen phone for attractive package and 40%
are like Airtel and other 5% of the respondents prefer Banglalink for attractive packages.
 Frequency Table-17

Do you think that mobile phone activity is enough to connect people

Frequency Percent Valid Percent Cumulative
Percent
Strongly agree 10 50.0 50.0 50.0
Agree 5 25.0 25.0 75.0
Valid Neutral 2 10.0 10.0 85.0
Disagree 3 15.0 15.0 100.0
Total 20 100.0 100.0

Pie chart-17

Almost 50% of the respondent strongly agreed that mobile phone activity is enough to connect people
another 25% respondent agreed , 15% respondent disagreed and 10% respondent neutral about it
 Frequency Table-18
Do you like Flexi load service
Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 7 35.0 35.0 35.0
Agree 8 40.0 40.0 75.0
Valid Neutral 3 15.0 15.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Pie chart-18

40% of the respondents agreed ,35% strongly agreed and 15% neutral and other 10% respondent
disagreedthat they like flexiload system.
 Frequency Table-19

Do you think recharge system (easy load) is available in all place in whole Bangladesh
Frequency Percent Valid Percent Cumulative
Percent
Strongly agree 6 30.0 30.0 30.0
Agree 7 35.0 35.0 65.0
Neutral 3 15.0 15.0 80.0
Valid
Disagree 2 10.0 10.0 90.0
Strongly disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Pie chart-19

Almost 30% of the respondents agreed with the flexibility of Grameen phone network and other 30%
are strongly agreed,15% neutral 10% disagrees and other 10% strongly disagrees about i
 Frequency Table-20
Do you want to change your current tele brand service

Frequency Percent Valid Percent Cumulative

Percent
Sorngly Agree 3 15.0 15.0 15.0
Agree 6 30.0 30.0 45.0
Neutral 6 30.0 30.0 75.0
Valid
Disagree 3 15.0 15.0 90.0
Strongly Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Pie chart-20

Almost 30% of the respondents neutral and 30% ,and others 15% respondent disagreed, 10%
respondents strongly disagreed that they may change their current telebrand service.
 Frequency Table-21

Do you feel disturb when customer care officer text or call to inform for different packages
Frequency Percent Valid Percent Cumulative
Percent
Strongly agree 5 25.0 25.0 25.0
Agree 6 30.0 30.0 55.0
Neuteal 4 20.0 20.0 75.0
Valid
Disagree 4 20.0 20.0 95.0
Strongly Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-21
From the questionnaire we have distributed to the respondents 30% of them agreed that they fill disturb
for unnecessary call and massages from customer care servie office and other 20% neutral , 20%
disagreed and 5% strongly disagree

Frequency Table-22

Do you like Grameen Phone network

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 9 45.0 45.0 45.0
Agree 6 30.0 30.0 75.0
Valid Neutral 4 20.0 20.0 95.0
Strongly Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-22
Almost 45 % of the respondents strongly agreed,30% respondent agreed 20% are neutral and 5%
strongly disagreed about the fact that they like grameen phone network.

Frequency Table -23

Do you satisfy with its value added service (music, entertainment and balance transfer)
Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 6 30.0 30.0 30.0
Agree 8 40.0 40.0 70.0
Valid Neutral 4 20.0 20.0 90.0
Strongly Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Pie chart -23

40% of the respondent agreed 30%strongly agreed, 20% are neutral and 10% respondent are satisfy
with its value added service (music, entertainment and balance transfer).

Frequency Table -24

Grameen phone gives you special day special recharge offer, do you like it?
Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 5 25.0 25.0 25.0
Agree 10 50.0 50.0 75.0
Valid
Neutral 5 25.0 25.0 100.0
Total 20 100.0 100.0

Pie chart -24

50% of the respondent strongly agreed that Grameen phone gives them special day special recharge
offer and they like it and other 25% neutral and 25% agreed it.
 Frequency Table -25

Cultural function sponsoring by Grameenphone are organized on these days

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 6 30.0 30.0 30.0
Agree 10 50.0 50.0 80.0
Valid
Neutral 4 20.0 20.0 100.0
Total 20 100.0 100.0

Pie chart -25

50% of the agreed that Cultural function sponsoring by Grameenphone are organized on these days
and others 30% strongly agreed and 20% neutral about it.
 Frequency Table -26

Grameen phone is distributed in the largest possible number of store

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 6 30.0 30.0 30.0
Agree 9 45.0 45.0 75.0
Valid Neutral 4 20.0 20.0 95.0
Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart -26

45% of the respondent agreed that Grameen phone is distributed in the largest possible number of
store.20% neutral and 5%of the respondent disagreed about it.

Frequency Table -27

The existing advertisement is enough to draw attention of the customer

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 5 25.0 25.0 25.0
Agree 10 50.0 50.0 75.0
Valid Neutral 4 20.0 20.0 95.0
Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-27
From our project survey it is found that 50% of the respondent agreed , 25% respondent strongly
agreed, 20% respondent neutral , and 5% of the respondent strongly disagreed that they the existing
advertisement is enough to draw attention of the customer.

Frequency Table -28

The price of grameen phone service is expensive

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 8 40.0 40.0 40.0
Agree 4 20.0 20.0 60.0
Valid Neutral 6 30.0 30.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Pie chart-28
From the above questionnaire 40% of the respondent strongly agreed 30% respondents neutral, 20%
respondent agreed and 10% respondent disagreed that the price of grameen phone service is expensive.

Frequency Table -29

Are you satisfied with Grameen Phone Packages

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 5 25.0 25.0 25.0
Agree 3 15.0 15.0 40.0
Neutral 7 35.0 35.0 75.0
Valid
Disagree 4 20.0 20.0 95.0
Strongly Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-29
Maximum of our respondents neutral about that they are satisfied with Grameen Phone Packages and
other 25% respondents are strongly agreed and 5% strongly disagreed.

Frequency Table -30

It makes sense to buy this brand instead of some other brand even if these two brands are
the same
Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 2 10.0 10.0 10.0
Agree 7 35.0 35.0 45.0
Valid Neutral 8 40.0 40.0 85.0
Disagree 3 15.0 15.0 100.0
Total 20 100.0 100.0

Pie chart-30
It makes sense to buy this brand instead of some other brand even if these two brands are the same and
40% of the respondents neutral, 35% agreed 10% respondent strongly agreed and other 15%
respondent disagreed it.

Frequency Table -31

I will use Grameen phone throughout my life time

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 4 20.0 20.0 20.0
Agree 7 35.0 35.0 55.0
Valid Neutral 8 40.0 40.0 95.0
Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie chart-31
20% respondent strongly agreed ,35% of the respondent said that they are using Grameen phone
throughout their life time.
Frequency Table -32

I will recommend other people to use it

Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 5 25.0 25.0 25.0
Agree 6 30.0 30.0 55.0
Neutral 4 20.0 20.0 75.0
Valid
Disagree 4 20.0 20.0 95.0
Strongly Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Pie Chart-32
From our project survey it is found that 25% of the respondent strongly agreed , 30% respondent
agreed, 20% respondent neutral ,20% disagreed and 5% of the respondent strongly disagreed that they
will recommend other people to use it.

Findings:

We have distributed 20 questionnaire to the respondent for the project of Grameen phone and we have
find out the following things:
Grameen phone is the largest mobile phone operator in the country.
Majority of the people are started to use Mobile phone after SSC.
Majority of the respondent use Grameen pohne as their first choice.
All most all of the respondents are using prepaid packages.
Maximum of the respondents are like Grameen Phone network.
Maximum of the people will use it for their life time.
Maximum of the people will recommend others to use it.
50% of the respondent said that they the existing advertisement is enough to draw attention of
the customer.
Maximum of the respondent are satisfied by using Grameen phone.
Conclusion:

Grameen Phone is the first leading cell phone companies in Bangladesh. Before introducing it the
mobile phone service was not available. The price and call rate was very high. In a country,
telecommunications play a significant role in economic and social development. This is why Grameen
Phone, in collaboration with Grameen Bank, is aiming to place one phone in each village to contribute
significantly to the economic uplift of those villages. Grameen Phones basic strategy is coverage of
both urban and rural areas. Grameen Phone is the revolution for mobile service in Bangladesh. Now,
more people of Bangladesh are affordable to utilize the mobile.Grameen Phone believes in service, a
service that leads to good business and good development. Telephony helps people work together,
raising their productivity. This gaining productivity is development, which in turn enables them to
afford a telephone service, generating a good business.
Bibliography:

GrameenPhone website: www.grameenphone.com

GrameenPhone ltd. annual report: 2011, 2012
BTRC website: www.btrc.gov.bd
GrameenPhone investor portal: http://investor-
relations.grameenphone.com/IRPortal/Admin/PageDetails/?id=1
Organization structure: http://grameenphone.com/about-us/corporate-information/corporate-
governance/organization-structure
nternet packages: http://www.grameenphone.com/products-and-services/internet/internet-
packages
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Banglalink website: www.banglalinkgsm.com
Robi website: www.robi.com.bd
Airtel website: www.bd.airtel.com
Citycell website: www.citycell.com
Teletalk website: www.teletalk.com.bd