Professional Documents
Culture Documents
Course Objective:
The objective of this course is to help the students gain understanding of the functions and
responsibilities of the manager, provide them tools and techniques to be used in the performance
of the managerial job, and enable them to analyze and understand the environment of the
organization.
Examination:
The faculty member will award internal marks out of 20 (As per academic plan). The semester
examination carrying 80 marks will have two sections A and B. Section A worth 60 marks will
have 6 theory questions out of which students will be required to attempt any four questions.
Section B carrying 20 marks will contain one or more cases. Cases prescribed below are only for
classroom discussion and internal evaluation and not for end semester examinations.
Lecture Unit
Topic Sub Topic Reference
No. No.
Introduction, Prerequisites of a
1 Financial System, Functions of B.N. 1, 2
the Financial System,
Evolution and Players in the
2 Financial System Bank based and B.N. 3, 2
Financial System Market based financial system.
1
Types
of Financial Products,
3 B.N. 1, 3
1 MBA-IV SEM
Subject: Service and Retail Marketing
IPS ACADEMY,IBMR, INDORE(M.P.)
4
Functioning of the Primary
15 Primary Market Market B.N. 1, 2
2 MBA-IV SEM
Subject: Service and Retail Marketing
IPS ACADEMY,IBMR, INDORE(M.P.)
3 MBA-IV SEM
Subject: Service and Retail Marketing
IPS ACADEMY,IBMR, INDORE(M.P.)
Introduction
30 B.N. 2
Players.
32 B.N. 3
Assignment
Book Reference:
2. M.Y.Khan, Indian Financial System, The Tata McGraw Hill Publishing Company Limited,
New Delhi.
3. L.M. Bhole, Financial Institutions and Markets Structure, Growth and Innovation. Tata
Mcgraw Hill Publishing company Ltd.
Note:
4 MBA-IV SEM
Subject: Service and Retail Marketing
IPS ACADEMY,IBMR, INDORE(M.P.)
3. Regular attendance, class performance and discipline will be an important factor for
assigning internal marks.
4. Final assessment on internal test basis.
Class Test /
Class Performance and Group
Assign / Major Test Attendance
Discipline Assignments
Presentation
2 4 4 6 4
Submitted By:
5 MBA-IV SEM
Subject: Service and Retail Marketing